We are excited to announce The Joester Loria Group has been appointed the North American licensing agent for The Snowman by The Copyrights Limited Groups.
“We are delighted that the Joester Loria Group has been confirmed as the licensing agent for The Snowman and The Snowdog in the States. We have been continually impressed with the work JLG has done on other book-based brands such as The Very Hungry Caterpillar and their work on translating classic properties into engaging consumer products programs means we are extremely confident that the team will do a marvelous job in further extending the reach of this incredible property in the USA and Canada,” said Susan Bolsover, Head of Licensing and Consumer Products at Penguin, who own Snowman Enterprises Limited.
The Joester Loria Group will be launching an integrated licensing and merchandising program for The Snowman™ building on the rich heritage of the brand and capturing the magic and excitement of the holiday season with products developed for gift giving and creating holiday memories. The consumer products will feature the distinctive hand-drawn artwork from the book, designed to capture the beauty and emotion of the timeless classic. Key merchandising categories for consumers of all ages will include plush, games, food, apparel, fashion accessories, housewares, seasonal décor, crafts and more! The Joester Loria Group is already working closely with Kids Preferred on plush, with N-Circle, the appointed DVD distributor of The Snowman and The Snowdog for USA and Canada, and with Random House who has been appointed as the master publisher of The Snowman™ and The Snowdog titles. An initial collection will launch this holiday with an expanded program coming out in 2014.