Amy Coe Taps JLG to Extend Her Brand

amy coe design

With over a decade of successful direct to retail licenses with Target and Babies R Us, fashion apparel and interior designer Amy Coe has tapped The Joester Loria Group to bring the Amy Coe brand into broader distribution and new product categories.  The Joester Loria group will expand on Coe’s successful children’s apparel programs, reintroduce Amy Coe layette, infant and toddler accessories, bedding and décor, and develop Amy Coe Home for the adult bedding and home goods categories

The Amy Coe brand has appealed to fashion-conscious moms and gift givers for 20 years. Coe boasts a successful retail track record with sales exceeding $200 million in children’s apparel, bedding, and home goods.  Recognized for her fresh approach to all design, Coe celebrates pure color, exceptional detail, modern lines and always encourages individual style.

Some of Coe’s past partnerships include a six-year deal with Target Corporation on a collection comprised of layette, infant bedding, diaper bags, toys and gift wrap and was featured in more than 1,300 stores and online.

Additionally, Coe’s seven-year deal with Babies R Us was the largest product introduction by an exclusive designer in the company’s history. The broad assortment featured infant furniture, bedding sets, room decor, diaper bags, plush and gifts, mealtime accessories, plus layette, apparel and accessories for infants and toddlers.

As a successful interior designer, Amy Coe will bring her fresh and modern approach to exciting new licensing categories including home goods with bedding, home décor and related collections.

“We are thrilled to bring the Amy Coe brand and her distinctive designs to a larger audience and new product categories,” said Debra Joester, President of The Joester Loria Group. “We have been Amy Coe fans and customers for over a decade and are particularly excited to work with Amy to deliver new ways for her fans to enjoy her beautifully designed products.”

“I’m super excited to embark on this new partnership with JLG.   I look forward to expanding the Amy Coe brand and developing AMY COE HOME.  My fresh designs are embraced by moms everywhere- now it’s time to take it to the next level,” said Amy Coe.

License! GlobalKids Today and Home & Textiles Today all covered this exciting new licensing partnership.

Trendsetting Fashion Blogger of Song of Style, Aimee Song, Selects Joester Loria Group to Lead Licensing Program

Song of Style Licensing

The Joester Loria Group has been selected as the exclusive licensing agent for Aimee Song, the sought-after interior designer and taste-making blogger behind leading fashion website, Song of Style.

With a keen eye for fashion and design and a flair for presenting great product in an accessible way, bloggers have become today’s most influential style leaders; Aimee Song is recognized as a pioneer in the fashion and design blogosphere.  Aimee studied interior design and continues to work for private clients seeking her fresh, modern designs.  Her personal style, vibrant photography, and global adventures have firmly established Song of Style as one of the leading fashion blogs in the world.

Song of Style, launched in 2008, is an influential and successful fashion blog.  Aimee’s global travels and Southern California upbringing is what inspires her content, showcasing her unique personal aesthetic, favorite finds and home décor inspiration.  Aimee’s site attracts 3.7 million monthly page views.  She also has a significant social media following with 1.4 million Instagram followers; 248,000 Facebook likes; 43,000 Twitter followers and 55,000 Pinterest followers. At the forefront of the fashion industry, her collaborations and marketing partnerships have included Tiffany & Co., Valentino, Saks Fifth Avenue, Macys, Gap, Seven for All Mankind, Cover Girl, and Diet Coke.

The Joester Loria Group will tap into Aimee’s experience as an interior designer to launch a collection of home products and décor. Using her love of architecture and design, the collection will evoke a chic fusion of textures, patterns, and colors.

In addition, the Joester Loria Group will work closely with Aimee to develop her brand in targeted fashion categories including handbags and leather goods.

“We are delighted to represent Aimee Song and her blog, Song of Style,” said Debra Joester, President of The Joester Loria Group.  “We look forward to introducing the Aimee Song branded product collections of fashion accessories and home goods.”

“I am thrilled to be partnering with a world class licensing agency such as JLG,” said Song. “I have always seen a full-fledged product line as part of my brand’s evolution and I am so excited to be exploring my two passions: interior design and fashion.”

Based in Los Angeles, Aimee studied interior design and is regularly retained by private clients for interior design work and her reach extends beyond the blogosphere as she stars in a nationally televised TV commercial for Cover Girl and MTV this summer. Aimee was also a keynote speaker at Lucky magazine’s 2014 fashion and beauty blogger conference, Lucky FABB, and was the official fashion correspondent for the 2013 American Music Awards pre show.

Britax Appoints Joester Loria Group to Launch Licensing Program

Britax New JLG Client

The Joester Loria Group has been selected as the exclusive licensing agent for North America to represent Britax, the leading manufacturer of premium car seats, as well as strollers, baby carriers and accessories.

Britax has been a leader in mobile safety for more than 70 years.  Since its founding in Britain in 1939, the company has established itself as a trusted juvenile products brand, known for a commitment to thoughtful, innovative engineering of safe, top-quality and intuitively designed products.

The Joester Loria Group will execute a comprehensive licensing program that extends the Britax brand proposition, decades of expertise and trusted reputation for safety and innovation. JLG will develop an integrated licensing and merchandising program designed to provide families with a full line of child care essentials that enable parents and children to make the most of each day. Product categories include gear, furniture, health and safety products, bath products, feeding and other innovative and functional brand extensions.

“At Britax, we have a long history of creating trusted products for the entire journey of childhood,” said Jon Chamberlain, president of Britax. “Now, we’re pleased to extend our commitment to innovation and safety, to a larger range of products.”

“We are thrilled to represent Britax,” stated Debra Joester, president and CEO of The Joester Loria Group. “We look forward to working with Britax and leveraging our expertise in the infant and juvenile licensing category to create thoughtful product extensions designed to provide families everyday freedom with safe and practical childcare solutions.”

For more information about Britax, please visit

The World of Eric Carle at Book Expo

World of Eric Carle at Book Expo America

The Joester Loria Group’s client The World of Eric Carle recently attended Book Expo America, the book publishing industry’s most important annual event,  at the Javitz Center in New York City. Beyond the publishing franchise’s books, the World of Eric Carle also showcased products from several of its licensing partners.

world of eric carle at book expo americaworld of eric carle at book expo america

BEA 2015 will take place from Thursday, May 28 – Saturday, May 30, 2015. Publisher’s Weekly has more in depth coverage of this year’s show.

Joester Loria Group Picks Up Pringles

pringles licensing

The Joester Loria Group has been retained by Kellogg Company to develop and execute a brand licensing program for the Pringles brand, maker of the world’s favorite snack crisp. The deal extends JLG’s existing relationship with Kellogg to include Pringles in its portfolio along with other notable Kellogg brands such as Frosted Flakes, Pop-Tarts, Special K, Corn Flakes and the Kellogg’s masterbrand. Kellogg bought the iconic Pringles business in May 2012, making it the world’s second largest cookies, crackers and savory snacks company.

The Joester Loria Group plans to launch an integrated brand extension program for the Pringles brand across strategic categories including apparel, accessories, housewares, outdoor gear and other categories. The products for this prominent brand will be designed to capture the humor and spontaneity of the Pringles brand DNA and appeal to Pringles’ more than 27 million Facebook fans.

“We can’t wait to get started on Pringles”, said Joanne Loria, Executive Vice President and Chief Operating Officer of the Joester Loria Group. “It has all the characteristics of a winning licensing program. Not only is it a pop culture icon with global mass appeal, it is a brand that consumers love to engage with in cool, creative ways. Just check out the Pringles Facebook page and you will see!”

The Joester Loria Group’s latest client news was covered by trade outlets License! Global and


Fashion & Lifestyle Industry Ramps Up For Licensing Expo

licensing expo 2014

The Fashion and Lifestyle Zone is returning to the Licensing Expo floor for the second year at next week’s show. This sector represents the fastest growing category of licensed merchandise, accounting for $40 billion in annual retail sales. While fashion and lifestyle is an important growth area for the licensing business, other sectors will also have dedicated Licensing Expo zones including: Brands & Agents, Art & Design, Characters & Entertainment and Sourcing & Production.  Brands remain the single largest revenue generating segment in North America followed by Characters & Entertainment.

Top brands will gain exposure to potential licensees and retailers attending the show. Approximately 80% of global fashion retailers attend Licensing Expo, providing fashion brands with amazing access to potential sales partners for their licensing programs.

The Joester Loria Group will unveil two fashion brands at the show; is expanding its brand portfolio with Pringles, Corona, Modela Especial, Negro Modelo and Pacifico from the Constellation Beer Portfolio; and continues to develop new categories for celebrity chef Fabio Viviani.

Stay tuned for more information on the new announcements from the Joester Loria Group and for all of the latest Licensing Expo news, visit:

New Cookbook for Entenmann’s

Entenmann's Cook Book First Image

Entenmann’s has just launched its latest brand extension with the introduction of its third title in the Entenmann’s cookbook series. The new book, Entenmann’s Bake Shop, features beautiful photography inspired by the original Entenmann’s Bakery from the 1900′s and is filled with historic notes and vintage photos of the brand’s products.

The cookbook focuses on fresh ingredients and simple preparation, making it easy for bakers of all levels to create Entenmann’s-inspired baked goods of their own. Recipes range from favorites like Blueberry Muffins, Simple Donuts and Marble Loaf Cake to new sweets such as Pumpkin Crumb Cake and Coffee Whoopie Pies.

Entenmann's Cookbook

Entenmann's Cookbook

For those who want to share their homemade bake goods, Entenmann’s Bake Shop includes 12 gift labels and 24 gift tags, the perfect way to add a personal touch to crowd-pleasing creations.

The cookbook retails for $7.99 and can be found across the retail spectrum from specialty bookstores to mass merchants such as Books a Million and Walmart.

The Entenmann’s cookbook series is just one part of the multi-category licensing program The Joester Loria Group has created for the brand.


Pepsi Unveils Its First Global Fashion Capsule Collection

pepsi live for now

Pepsi has introduced its “Live for Now” Capsule Collection to enliven the brand’s 2014 football campaign. The new line encompasses streetwear, accessories and electronics created in partnership with a mix of both established and emerging international designers including Original Penguin by Munsingwear, B&O PLAY, Gents, Goodlife, Del Toro and SHUT. The collection will be available at top retailers around the world including Bloomingdale’s in the U.S., colette in Paris, and Liberty in London.

As a major component of Pepsi’s “The Art of Football” program, the collection showcases vibrant artwork from six of the hottest street artists around the world – the UK’s professional doodle bomber, Hattie Stewart; Argentinean urban artist, Jaz; Brazilian illustrator and street artist Ricardo AKN; Spanish-based visual artist ZosenMerijn Hos, visual artist from the Netherlands and Argentinean street artist Ever.

The Pepsi “Live for Now” Capsule Collection spans multiple categories, including fashion apparel and accessories, electronics and skateboards. The line consists of men’s t-shirts, zip jackets and swim trunks from Original Penguin, high-quality headphones from Bang & Olufsen’s B&O PLAY line, baseball caps from Gents, luxury t-shirt jerseys and sweatshirts from Goodlife, handmade leather chukka sneakers and slippers from Del Toro and artful skateboards from SHUT– with all items displaying one of the artists’ inspired designs.

pepsi live for now fashion

The line debuted last week at Bloomingdale’s New York City flagship and 15 stores across the U.S., as well as at participating designers’ storefronts and online e-commerce. Additionally, colette in Paris will carry the full collection and Liberty in London will stock the Original Penguin items.

The Joester Loria Group, the exclusive licensing agency for PepsiCo North America, continues to work with Pepsi to expand the brand’s fashion platform, look for more collaborations coming soon! Pepsi’s latest foray into the fashion category was covered by trade outlets like License! Global and Retail Merchandiser.

For more information on the Pepsi “Live for Now” Capsule Collection, visit and follow the conversation online with #LiveForNow.

Brand Extensions at The Sweets & Snacks Expo

The Joester Loria Group recently attended the National Confectioners Association’s annual Sweets & Snacks Expo in Chicago from May 20-22. More than 650 companies exhibited at the event to showcase their latest products. The confectionery industry is predicted to generate more than $34 billion in retail sales in 2014 while the snack industry brings in around $42 billion in sales annually.

Established food brands extending into new categories was a major trend at the show. For example, Welch’s continues to grow their brand in relevant categories to complement their existing peanut butter and jelly profile. Additionally, Tabasco has successfully extended its brand into a line of chocolates and other confections such as jelly beans. Other interesting introductions include Dr. Pepper chocolates and a variety of licensed Disney confections and snacks. In general, food brands are much more in demand than characters when it comes to snack and confectionery brand extensions.

In terms of flavors and ingredients, sour flavors were very popular while gluten free offerings were also prominent. Seeds, grains and power foods are also becoming increasingly common ingredients.

For more on the biggest trends at the show, check out the coverage from Confectionery News.

Pepsi Adds New Licensing Partner

In a deal brokered by the Joester Loria Group, the Pepsi lifestyle program is expanding with the addition of new licensing partner JC Fits. JC Fits, a leading manufacturer of fashion apparel, will introduce a collection of trend-driven fashion tops into market.

The Pepsi line will be refreshed seasonally and is set to include a variety of styles and accents such as tanks, crop tops, fringe and unique cut and sew silhouettes. The collection will leverage Pepsi’s strong pop culture relevance to deliver styles that reflect today’s more contemporary trends. The Pepsi line will debut this 2014 Holiday, targeting juniors fashion departments at specialty, boutique and department stores, with a suggested retail price range of $14.99 to $39.99.

Fashion continues to play an increasing role in the Pepsi lifestyle program and the Joester Loria Group will be announcing exciting new partnerships in the coming months.