The World of Eric Carle App Wins Prestigious Digital Award

storytoys my very hungry caterpillar app

The My Very Hungry Caterpillar App was recently awarded the prestigious BolognaRagazzi Digital Award for 2015. The educational app was created in collaboration with The World of Eric Carle and StoryToys, a leading publisher of entertaining, engaging and educational apps for children.  The deal was brokered by The Joester Loria Group, exclusive licensing agent for the brand.

The My Very Hungry Caterpillar App was chosen from more than 190 entries. The prize is awarded by the Bologna Children’s Book Fair and aims to highlight innovation and excellence in the digital children’s publishing field. The BolognaRagazzi Digital Awards first began in 2012 and prizes are usually awarded in both fiction and nonfiction categories. However the judges only awarded one winner this year since they felt the My Very Hungry Caterpillar app crosses categories.

My Very Hungry Caterpillar is a virtual character app that lets children nurture, care for and play with their very own Very Hungry Caterpillar. The 3D animation captures the unique style of Eric Carle’s award-winning art, delivering a wonderful experience for the millions of fans of the best-selling classic children’s book, first published 46 years ago. My Very Hungry Caterpillar is available in the App Store, globally priced at $3.99.

The app is an exciting part of the extensive licensing program The Joester Loria Group has developed for  The World of Eric Carle.

Pepsi’s Latest Licensing Deal

Pepsi licensing deal

Last month approximately 83,000 buyers, retail brands and manufacturers gathered in Las Vegas for the semi-annual MAGIC trade show, which served as a showcase for the latest fall/winter fashion trends. Following the show, The Joester Loria Group is excited to announce a new apparel brand extension for our client PepsiCo.

In a licensing deal brokered by The Joester Loria Group, PepsiCo has partnered with Body Rags for the Pepsi and Mountain Dew licenses. Rounding out PepsiCo’s T-shirt program, Body Rags will offer designs for the upstairs, specialty and e-commerce channels of distribution.

Tapped for their creative expertise and retail relationships, PepsiCo is excited for the freshness that Body Rags brings to both the Pepsi and Mountain Dew licensing programs. With creative development fully underway, retail placement is expected as early as March 2015.

Retail Merchandiser and License! Global shared the news of PepsiCo’s newest partnership.

New Home and Housewares Brand Extensions For Corona

home and housewares

The Joester Loria Group is counting down to the International Home + Housewares Show this weekend in Chicago. In addition to brand extensions for our clients Pepsi, Entenmann’s and Kellogg’s, we are excited to unveil several new licensing deals for Corona at the show.

The Joester Loria Group is further expanding the exceptional equity of the Corona brand to a broad collection of high quality, fun and functional home goods designed to enhance the experience for brand enthusiasts.

Consumers will find a new way to keep their Coronas cool with licensee Koolatron, a leading manufacturer of thermoelectric and refrigeration products.  Koolatron has developed an innovative collection including a signature can-shaped electric cooler and popular mini & vending style refrigerators. Products feature unique components such as lime slicers, for the quintessential lime ritual associated with Corona beer. The appliances, ranging in price from $99.99 – $250.00, will launch at Sam’s Club and Target for spring 2015, with roll-out to all leading home specialty and mass accounts for fall.  Fall 2015 will also see an expanded line of products at retail, including a collection of novelty appliances comprised of specialty ice makers, popcorn makers, quesadilla presses and guacamole and salsa blenders ranging in price from $30-$50.  Koolatron will be located at booth L11857 with a Corona feature in the New Product Showcase.

In addition, CM Global has been signed on to develop a line of glassware, barware, coolers and gifting for the popular Constellation beer brands, including Corona and Modelo Especial. Included in the product lineup will be the iconic Corona cooler featured in the brand’s national advertising campaign, glassware, drink accessories, ice buckets and bottle openers. Products will be offered individually or bundled in sets. The collection, ranging in price from $9.99 to $250, will be sold both in line and in floor displays featuring Corona and Modelo Especial beer in leading mass, grocery, supermarket, club, convenience and specialty accounts starting Spring 2015. CM Global will be located at booth #S4352 at International Home + Housewares Show.

Lastly, Trademark Global is developing home furniture and rec room decor for the Corona brands designed to transport consumers to their beach state of mind in their own home, and for Modelo Especial, the #2 imported beer brand in the U.S. The collection includes high quality pub tables and bar stools with designs incorporating distinctive brand icons. Lighting and wall decor further enhance the offering. Additionally, they will be developing a line of recreational gaming products including dart board sets, billiard accessories, corn-hole and flying disc target sets. Products will launch at leading e-commerce sites including Wal-Mart, Home Depot, Kohl’s and Macy’s in prices ranging from $79.99 – $399.

The Joester Loria Group is excited to unveil this wide range of exciting home and housewares brand extensions for our clients at one of the most important events for the home and housewares industry.

JLG Announces New Home & Housewares Brand Extensions

home + housewares

The International Home + Housewares Show kicks off on March 7th in Chicago. The annual trade show will host more than 2,1000 exhibitors this year and several of The Joester Loria Group’s clients will be on display. The home and housewares categories are integral to several of The Joester Loria Group’s clients’ licensing programs and many new brand extensions will be unveiled at the show.

For Kellogg’s, three licensees will be on hand presenting the Kellogg’s housewares collection at the show.   Evriholder Products, a long term licensing partner for the brand, is an innovative housewares company that specializes in the impulse categories. They will be exhibiting at this year’s Housewares Show at booths N6924 and S1805, showcasing their line of Kellogg’s branded impulse items including to-go cereal bowls called “totabowls” for Frosted Flakes, Froot Loops and Special K.  Other products on display will include Special K measuring cups, holiday themed Rice Krispie shapers, Pop Tart holders, cereal containers and more.

Tabletops Unlimited,  another Kellogg’s partner, is an industry leader with over 30 years of experience in supplying tabletop and serving products. They will be featuring Kellogg’s product including the Frosted Flakes and Froot Loops branded children’s dinnerware sets along with four vintage-inspired three piece ceramic sets.  You can see the collection at their booth number S1810.

home + housewares

The Joester Loria Group most recently partnered Kellogg’s with Dophes, a longtime leader in the home textiles industry, exhibiting their new Kellogg’s collection at booth S3057.  The collection consists of a 1950’s inspired Happy Hostess line of Kellogg’s kitchen textiles and a core Kellogg’s line.  Products will include hand towels, dish towels, aprons, oven mitts and more. And, in case anyone gets hungry, Dophes will have a dedicated “Kellogg’s Café” within their booth space to highlight the Kellogg’s collection.

home + housewares

PepsiCo will also be showcased at Housewares with new licensing partner CM Global.  Known for their point of sale items and pallet programs, CM Global will be exhibiting the Pepsi and Mountain Dew soft sided coolers, ice buckets, glassware, koozies, key chains and impulse product for the first time at this year’s housewares show at booth S4352.

The Joester Loria Group also recently expanded Entenmann’s licensing program in a new partnership with The Jay Companies for a line of scented candles that will be highlighted at booth S812 during next week’s show. The program launched nationally at Rite Aid with a 3 oz candle assortment featuring scents based on signature Entenmann’s baked goods including All Butter Loaf Cake, Cinnamon Crumb Cake, Apple Streudel and Lemon Pound Cake. An expanded offering including new indulgent fragrances and assorted candle sizes such as jars, votives and fragrance melts will launch Fall 2015. The line will continue to grow into drinkware and serveware with a collection of coffee mugs, travel mugs and charger plates.

Additionally, Entenmann’s existing bakeware licensee Dura-Kleen will showcase their Entenmann’s collection at booth S3916.  Featured products will include new cupcake baking sets, cupcake and cookie decorating tools as well as the complete line of Entenmann’s bakeware.

Stay tuned for more Home + Housewares Show updates from our clients later this week.

The World of Eric Carle Partners With Whole Foods

Whole Foods World of Eric Carle

Whole Foods Market selected The World of Eric Carle, the award-winning brand based on works by the acclaimed children’s author and artist, to create a co-branded series of 365 Everyday Value® cereal boxes featuring Carle’s signature artwork, including the “The Very Hungry Caterpillar” and games and activities featuring for children.

Starting this month, Carle’s distinctive art and iconic characters will be featured on the packaging of nine varieties of 365 Everyday Value® children’s cereals, including three new products: Little Cubbies, Rainbow Morning O’s and Organic Honey & Nut Morning O’s. Like all of Whole Foods Market’s products, these cereals contain zero artificial preservatives, colors, flavors, sweeteners and hydrogenated fats.

“Eric Carle’s work inspires intellectual and creative growth for children,” said Brianna Blanton, brand manager for Whole Foods Market’s private label brands. “We hope our shoppers enjoy seeing his artwork on our shelves as much as their little ones do.”

Other 365 Everyday Value® cereals featuring his designs include Organic Crunchy Cinnamon Squares, Organic Peanut Butter & Cocoa Balls, Organic Peanut Butter Balls and Organic Frosted Flakes.

Carle is known for his beautifully illustrated, best-selling picture books. Carle’s “The Very Hungry Caterpillar” has been translated into 60 languages and has sold over 38 million copies since its publication in 1969. In his lifetime, Carle has written and illustrated more than 70 picture books, which have sold over 125 million copies.

“We are proud to partner with Whole Foods Market, a company that shares The World of Eric Carle’s commitment to the highest quality standards,” said Debra Joester, president of The Joester Loria Group. “We are particularly delighted that millions of families will have the opportunity to engage with wonderful games, art and content featuring Eric Carle’s work, at their breakfast table every morning.”

The Joester Loria Group, worldwide licensing agent for The World of Eric Carle, brokered this brand extension.

The World of Eric Carle Featured at NY Toy Fair

Earlier this month Toy Fair, one of the most important trade shows in the toy industry, took place in New York City. The event featured more than seven football fields worth of exhibit space, which showcased all of the latest toys and games.

Our client The World of Eric Carle’s licensed products were represented at several booths including Kids Preferred, Mudpuppy, Primary Colors, and University Games.

The prestigious Toy of the Year Awards kicked off the event on Friday evening. The winners of the awards were chosen by consumers, retailers, the media and toy industry insiders. License! Global has the full list of this year’s winners.

To cap off the event the Toy Industry Association held its annual general meeting on Monday and Carter Keithley, TIA President and CEO, delivered a state of the association, sharing that the toy industry experienced 12% growth in 2014.

According to the Toy Industry Association, some of the top toy trends on display at Toy Fair were dinosaurs, mini toys, tech and electronic toys, aquatic inspiration, toys that teach science, tech, engineering, arts and math, and toys that encourage open-ended play.

New Licensing Deal For World of Eric Carle Natural Cleaning Products

world of eric carle natural cleaning products

The World of Eric Carle and Native Organics have entered a license agreement for a line of natural, non-toxic cleaning products, to include eight baby and children’s products designed for kidsafe usage.  Each product in the new branded line will feature the beloved Very Hungry Caterpillar and iconic artwork from Carle’s popular books.  The Joester Loria Group brokered the agreement on behalf of The World of Eric Carle, as the brand continues its strategic global expansion to all natural and organic consumer products and consumables.

The product line includes:

*Fruit & Veggie Wash

*Crib Cleaner

*Multi-Surface Cleaner

*Plush Toy Cleaner

*Hard Plastic Toy and Dish Cleaner

*Foaming Hand Wash

*Sanitizing Household Cleaning Wipes

*Children’s Laundry Detergent

The World of Eric Carle promotes the joys of playful learning and a love of nature that over three generations have experienced through Carle’s timeless stories and vibrant artwork.

The World of Eric Carle products by Native Organics are produced from a unique formulation of natural oils that make for a non-toxic, safer, healthier, yet still effective way to clean. “Kids love to help during clean-up time but most commercial cleaning products have harsh chemicals that can harm sensitive skin and eyes and do much worse if ingested,” says David Kassin, CEO, Native Organics. “Because they are all-natural, our products don’t leave a chemical residue on toys or children’s furniture either, and will do the job in a safer and healthier way.”

The World of Eric Carle will be the first license for Native Organics, who joins  the robust licensing program of over 135 licensees and promotional partners in 17+countries in 30,000 retail doors.

To learn more about Native Organics, visit

License! Global recently shared the news of this exciting new brand extension for The World of Eric Carle.

The World of Eric Carle Continues Action For Children Partnership

giant wiggle

Leading UK charity Action for Children has again teamed up with The World of Eric Carle and The Very Hungry Caterpillar to encourage children under 5 to participate in The Giant Wiggle events throughout the country.  These fundraising walks will raise money for early childhood development, learning and childcare services to thousands of children at child and family centers throughout the UK.

To launch the annual event, UK television personality Laura Hamilton, along with The Very Hungry Caterpillar himself, appeared at The Apple Market in Covent Garden, leading children as they wiggled in a caterpillar conga line. In addition, Action For Children is coordinating with children’s centers, nurseries and groups for children under 5 throughout the UK to host similar Giant Wiggle events on March 19, 2015.

The events not only bring children together to wiggle in their giant caterpillar conga lines, but also encourages them to play and develop their imaginations through storytelling and creativity. All money raised through the event will support Action for Children’s work across the country to help vulnerable children, young people and families in the heart of communities.

giant wiggle

“The Giant Wiggle is a fantastic opportunity for youngsters to get involved with a charity that helps other children, having a blast with their friends at the same time. My little Rocco and I will be wiggling – come and join the fun!” said Laura Hamilton.

Additionally, UK juice company Cawston Press will also help support this year’s Giant Wiggle campaign with special Giant Wiggle / The Very Hungry Caterpillar promotional packs of their Kids Blend juices available in local supermarkets throughout the UK.

For more information on how to organize a Giant Wiggle at a nursery or children’s center visit

The Joester Loria Group is proud to partner with our client to provide aid to children in need through this partnership with Action For Children.

Corona Men’s Sportswear Collection In Partnership With Fencepost Productions

licensing agency

The Joester Loria Group, exclusive licensing agency for Constellation Brands’ beer portfolio in the U.S., has tapped Fencepost Productions, leading men’s apparel company known for delivering innovative and superior quality at better prices for over 13 years, to develop a high-quality, fashion-forward collection of Corona branded men’s apparel and swimwear.

The collection is designed to evoke the refreshing, laid-back and casual beach lifestyle that is synonymous with the Corona brand. From knit and woven tops to shorts and swimwear, the line features trending silhouettes, fabrications and signature graphics that reflect a relaxing state of mind, whether at an island resort or a backyard barbecue.

The Corona collection is co-branded with established menswear brands owned by Fencepost Productions. The brand portfolio includes premium positioned resort brands Joe Marlin, Out of Bounds, Newport Blue and No Bad Days that perfectly complement the Corona brand essence. Each co-branded collection is customized and provides retailers unique offerings for their customer base.

The Corona line, retailing for $15 – $50, launched at key mid-tier and specialty retailers, including Kohl’s and Stein Mart, this holiday 2014 with an expanded assortment at leading national accounts and resort shops for the spring 2015 season.

Fencepost joins a growing roster of licensees with Corona lifestyle product – including fashion accessories, footwear, outdoor and beach gear, glassware, barware, giftware, appliances – delivering multi-category impact across all channels of retail.


New World of Eric Carle license for School and Party Supplies

oriental trading world of eric carle

The Joester Loria Group (JLG), the exclusive worldwide agency for The World of Eric Carle, has brokered a license agreement with Oriental Trading Company, Inc., the nation’s largest direct retailer of value-priced school and party supplies, a for multi-category program featuring the iconic artwork and characters from The World of Eric Carle.

Oriental Trading will develop an extensive line of products utilizing popular characters from Carle’s beloved books, including The Very Hungry Caterpillar, to create collections that capture the playful theme of the World of Eric Carle and emphasize the Carle’s distinctive collage art.

Oriental Trading will launch the program in June with the first collection of thirty-four classroom products in their catalog for educators, Hands On Fun, along with prominent features on their website,, and on their social media platforms. World of Eric Carle will host a sweepstakes and giveaway on Facebook and Pinterest. Additional collections will roll out later in 2015.

“For years children have enjoyed the magical, colorful nature in Eric Carle’s books,“ said Sam Taylor, CEO of Oriental Trading Company. “We are thrilled to help bring that magic to life with fun and engaging products for their homes and classrooms.”

JLG continues to spearhead a robust brand extension strategy for Eric Carle’s timeless works. The global program consists of over 130 consumer products licensees and promotional partners. Available in leading retailers in more than 15 countries, The World of Eric Carle products have won awards and topped sales charts in the US, UK, Australia and Japan. Promotions, fan sites, Facebook pages, magazines, school curriculum programs and special events engage consumers and encourage children to explore.

License! Global covered the news of this exciting new brand extension.