The World of Eric Carle Partners With Whole Foods

Whole Foods World of Eric Carle

Whole Foods Market selected The World of Eric Carle, the award-winning brand based on works by the acclaimed children’s author and artist, to create a co-branded series of 365 Everyday Value® cereal boxes featuring Carle’s signature artwork, including the “The Very Hungry Caterpillar” and games and activities featuring for children.

Starting this month, Carle’s distinctive art and iconic characters will be featured on the packaging of nine varieties of 365 Everyday Value® children’s cereals, including three new products: Little Cubbies, Rainbow Morning O’s and Organic Honey & Nut Morning O’s. Like all of Whole Foods Market’s products, these cereals contain zero artificial preservatives, colors, flavors, sweeteners and hydrogenated fats.

“Eric Carle’s work inspires intellectual and creative growth for children,” said Brianna Blanton, brand manager for Whole Foods Market’s private label brands. “We hope our shoppers enjoy seeing his artwork on our shelves as much as their little ones do.”

Other 365 Everyday Value® cereals featuring his designs include Organic Crunchy Cinnamon Squares, Organic Peanut Butter & Cocoa Balls, Organic Peanut Butter Balls and Organic Frosted Flakes.

Carle is known for his beautifully illustrated, best-selling picture books. Carle’s “The Very Hungry Caterpillar” has been translated into 60 languages and has sold over 38 million copies since its publication in 1969. In his lifetime, Carle has written and illustrated more than 70 picture books, which have sold over 125 million copies.

“We are proud to partner with Whole Foods Market, a company that shares The World of Eric Carle’s commitment to the highest quality standards,” said Debra Joester, president of The Joester Loria Group. “We are particularly delighted that millions of families will have the opportunity to engage with wonderful games, art and content featuring Eric Carle’s work, at their breakfast table every morning.”

The Joester Loria Group, worldwide licensing agent for The World of Eric Carle, brokered this brand extension.

The World of Eric Carle Featured at NY Toy Fair

Earlier this month Toy Fair, one of the most important trade shows in the toy industry, took place in New York City. The event featured more than seven football fields worth of exhibit space, which showcased all of the latest toys and games.

Our client The World of Eric Carle’s licensed products were represented at several booths including Kids Preferred, Mudpuppy, Primary Colors, and University Games.

The prestigious Toy of the Year Awards kicked off the event on Friday evening. The winners of the awards were chosen by consumers, retailers, the media and toy industry insiders. License! Global has the full list of this year’s winners.

To cap off the event the Toy Industry Association held its annual general meeting on Monday and Carter Keithley, TIA President and CEO, delivered a state of the association, sharing that the toy industry experienced 12% growth in 2014.

According to the Toy Industry Association, some of the top toy trends on display at Toy Fair were dinosaurs, mini toys, tech and electronic toys, aquatic inspiration, toys that teach science, tech, engineering, arts and math, and toys that encourage open-ended play.

New Licensing Deal For World of Eric Carle Natural Cleaning Products

world of eric carle natural cleaning products

The World of Eric Carle and Native Organics have entered a license agreement for a line of natural, non-toxic cleaning products, to include eight baby and children’s products designed for kidsafe usage.  Each product in the new branded line will feature the beloved Very Hungry Caterpillar and iconic artwork from Carle’s popular books.  The Joester Loria Group brokered the agreement on behalf of The World of Eric Carle, as the brand continues its strategic global expansion to all natural and organic consumer products and consumables.

The product line includes:

*Fruit & Veggie Wash

*Crib Cleaner

*Multi-Surface Cleaner

*Plush Toy Cleaner

*Hard Plastic Toy and Dish Cleaner

*Foaming Hand Wash

*Sanitizing Household Cleaning Wipes

*Children’s Laundry Detergent

The World of Eric Carle promotes the joys of playful learning and a love of nature that over three generations have experienced through Carle’s timeless stories and vibrant artwork.

The World of Eric Carle products by Native Organics are produced from a unique formulation of natural oils that make for a non-toxic, safer, healthier, yet still effective way to clean. “Kids love to help during clean-up time but most commercial cleaning products have harsh chemicals that can harm sensitive skin and eyes and do much worse if ingested,” says David Kassin, CEO, Native Organics. “Because they are all-natural, our products don’t leave a chemical residue on toys or children’s furniture either, and will do the job in a safer and healthier way.”

The World of Eric Carle will be the first license for Native Organics, who joins  the robust licensing program of over 135 licensees and promotional partners in 17+countries in 30,000 retail doors.

To learn more about Native Organics, visit

License! Global recently shared the news of this exciting new brand extension for The World of Eric Carle.

The World of Eric Carle Continues Action For Children Partnership

giant wiggle

Leading UK charity Action for Children has again teamed up with The World of Eric Carle and The Very Hungry Caterpillar to encourage children under 5 to participate in The Giant Wiggle events throughout the country.  These fundraising walks will raise money for early childhood development, learning and childcare services to thousands of children at child and family centers throughout the UK.

To launch the annual event, UK television personality Laura Hamilton, along with The Very Hungry Caterpillar himself, appeared at The Apple Market in Covent Garden, leading children as they wiggled in a caterpillar conga line. In addition, Action For Children is coordinating with children’s centers, nurseries and groups for children under 5 throughout the UK to host similar Giant Wiggle events on March 19, 2015.

The events not only bring children together to wiggle in their giant caterpillar conga lines, but also encourages them to play and develop their imaginations through storytelling and creativity. All money raised through the event will support Action for Children’s work across the country to help vulnerable children, young people and families in the heart of communities.

giant wiggle

“The Giant Wiggle is a fantastic opportunity for youngsters to get involved with a charity that helps other children, having a blast with their friends at the same time. My little Rocco and I will be wiggling – come and join the fun!” said Laura Hamilton.

Additionally, UK juice company Cawston Press will also help support this year’s Giant Wiggle campaign with special Giant Wiggle / The Very Hungry Caterpillar promotional packs of their Kids Blend juices available in local supermarkets throughout the UK.

For more information on how to organize a Giant Wiggle at a nursery or children’s center visit

The Joester Loria Group is proud to partner with our client to provide aid to children in need through this partnership with Action For Children.

Corona Men’s Sportswear Collection In Partnership With Fencepost Productions

licensing agency

The Joester Loria Group, exclusive licensing agency for Constellation Brands’ beer portfolio in the U.S., has tapped Fencepost Productions, leading men’s apparel company known for delivering innovative and superior quality at better prices for over 13 years, to develop a high-quality, fashion-forward collection of Corona branded men’s apparel and swimwear.

The collection is designed to evoke the refreshing, laid-back and casual beach lifestyle that is synonymous with the Corona brand. From knit and woven tops to shorts and swimwear, the line features trending silhouettes, fabrications and signature graphics that reflect a relaxing state of mind, whether at an island resort or a backyard barbecue.

The Corona collection is co-branded with established menswear brands owned by Fencepost Productions. The brand portfolio includes premium positioned resort brands Joe Marlin, Out of Bounds, Newport Blue and No Bad Days that perfectly complement the Corona brand essence. Each co-branded collection is customized and provides retailers unique offerings for their customer base.

The Corona line, retailing for $15 – $50, launched at key mid-tier and specialty retailers, including Kohl’s and Stein Mart, this holiday 2014 with an expanded assortment at leading national accounts and resort shops for the spring 2015 season.

Fencepost joins a growing roster of licensees with Corona lifestyle product – including fashion accessories, footwear, outdoor and beach gear, glassware, barware, giftware, appliances – delivering multi-category impact across all channels of retail.


New World of Eric Carle license for School and Party Supplies

oriental trading world of eric carle

The Joester Loria Group (JLG), the exclusive worldwide agency for The World of Eric Carle, has brokered a license agreement with Oriental Trading Company, Inc., the nation’s largest direct retailer of value-priced school and party supplies, a for multi-category program featuring the iconic artwork and characters from The World of Eric Carle.

Oriental Trading will develop an extensive line of products utilizing popular characters from Carle’s beloved books, including The Very Hungry Caterpillar, to create collections that capture the playful theme of the World of Eric Carle and emphasize the Carle’s distinctive collage art.

Oriental Trading will launch the program in June with the first collection of thirty-four classroom products in their catalog for educators, Hands On Fun, along with prominent features on their website,, and on their social media platforms. World of Eric Carle will host a sweepstakes and giveaway on Facebook and Pinterest. Additional collections will roll out later in 2015.

“For years children have enjoyed the magical, colorful nature in Eric Carle’s books,“ said Sam Taylor, CEO of Oriental Trading Company. “We are thrilled to help bring that magic to life with fun and engaging products for their homes and classrooms.”

JLG continues to spearhead a robust brand extension strategy for Eric Carle’s timeless works. The global program consists of over 130 consumer products licensees and promotional partners. Available in leading retailers in more than 15 countries, The World of Eric Carle products have won awards and topped sales charts in the US, UK, Australia and Japan. Promotions, fan sites, Facebook pages, magazines, school curriculum programs and special events engage consumers and encourage children to explore.

License! Global covered the news of this exciting new brand extension.

Super Bowl Spending Hits Record High

NRF Super Bowl Spending

The big game is over but according to the National Retail Federation, Americans spent a record amount prepping for the Super Bowl this year. According to the NRF’s Super Bowl Spending Survey, average viewer spending reached $77.88 per person this year, up from $68.27 in 2014. With more than 184 million fans tuning into the game, total Super Bowl spending topped $14 billion. Consumers splurged on a variety of categories including decorations, televisions, food and athletic gear.

Food and beverage was by far the most popular game day purchase, with 79.3% of those surveyed spending in this category. Just over 10% of those surveyed planned to buy team apparel or accessories, while 8.8% said they planned to buy a new television for the occasion.

As far as where Americans watched the game, approximately 43 million people hosted parties at their homes, while 13 million viewers viewed from bars or restaurants. The survey also found that viewers are interested in more than just football. While a majority of those surveyed did say the game is the most important part of Super Bowl Sunday, 41.3% said the commercials and quality time with friends and family were more important than the actual game.

This year’s increased Super Bowl spending indicates that consumers have regained confidence in the economy.

Mountain Dew’s Latest Collaboration Sells Out in Minutes

Green Label Exclusives

In a partnership curated by the Joester Loria Group, Mountain Dew’s Green Label and Girl came together for a special collaboration to celebrate Sean Malto’s involvement with Mountain Dew. Working with artist Kevin Lyons, and inspired by Malto, the collection is a nod to Green Label’s commitment to skate, art, and music.

The collection, including a skate deck, five panel hat, pocket tee and wallet, initially dropped on The Berrics Canteen and immediately sold out.  The collaboration will later be available on and at select brick-and-mortar locations nationwide.  Limited quantities will be available and range in price from $20 to $55.

Green Label Exclusives Girl

Mountain Dew’s Green Label Exclusives Program brings artists and athletes together with top designers and brands to produce one-of-a-kind and limited edition lifestyle product inspired by the Dew brand.  Each collaboration is supported with video content that helps tell the story of the collaboration and gives consumers a behind-the-scenes look at how it all comes together.

SoBe Natural Fruit Snacks Launch at Retail


SoBe Natural Fruit Snacks Licensing

In a licensing deal brokered by The Joester Loria Group, PepsiCo has partnered with Simply Natural / Healthy Food Brands to launch Sobe fruit twist snacks. As a follow-up to the brand’s first successful food extension with SoBe Life Water Frozen Fruit Bars, the Sobe fruit snacks will hit the market on February 1,  2015. The fruit snacks will be launching exclusively at Wal-Mart and will be rolling out in a major way across multiple retailers throughout the year.

Known for their exotic flavor combinations, Sobe has blended blueberry with pomegranate and mango with pineapple for the initial flavor assortment. Retailing at $2.49, they won’t break the bank and with only 45 calories per serving they are a guilt-free snack, too! To provide a healthy, on-the-go snack, the Sobe products are made with real fruit, are gluten free and do not contain high fructose corn syrup. Six individually wrapped snacks cozme in each box and will make the perfect addition to any fruit lovers grocery cart.

SoBe’s new brand extension was covered by License! Global and aNb Media.

Toy Fair Preview

toy fair 2015

The 112th annual Toy Fair is set to take place next month from February 14-17 at the Javitz Center in New York City. More than 25,000 buyers and children’s entertainment professionals from over 100 countries will gather to check out the latest introductions from approximately 1,000 exhibitors.

In addition to the exhibits, this annual event also includes extensive learning and development opportunities. With licensed products now accounting for 30% of all toys and games sold in the U.S., the Toy Industry Association is once again offering its Licensing Content Connection series, four sessions hosted by licensing industry professionals including Marty Brochstein of the International Licensing Industry Merchandisers’ Association and Licensing Expo director Jessica Blue. The sessions will cover a variety of topics spanning licensing basics, the hottest preschool properties and how to build a brand through licensing.  Other educational programming at the show will focus on topics including safety and compliance; toy trends and the growing digital toy market.

Another highlight of the show will be the Toy of the Year Awards and the Toy Industry Hall of Fame induction at the Grand Hyatt Hotel on February 13th. The Toy of The Year Awards recognize achievements in several categories including Property of the Year, which distinguishes the brand with the most successful brand extensions in the toy industry.

The toy and children’s entertainment industries are a key focus for several of The Joester Loria Group’s clients including The World of Eric Carle. The Joester Loria Group has expanded The World of Eric Carle brand through licensing deals for puzzles, developmental toys, plush, flash cards, and interactive books among others.

Please visit our World of Eric Carle partners at Toy Fair for more information on the entire collection:

  • Kids Preferred – Booth 2279
  • Mudpuppy – Booth 6123
  • Primary Colors  - Booth 4107
  • University Games –  Booth 637