The Joester Loria Group and the Eric Carle Studio are excited to announce The Very Hungry Caterpillar Show and Other Timeless Stories, which debuted at the Sydney Festival in Australia earlier this month. The show has performed to sold out crowds and due to audience demand, new shows have been added to the schedule, making The Very Hungry Caterpillar Show and Other Timeless Stories the fastest-selling show of the Sydney Festival!
Produced by Joey Creative, the live show brings the beloved children’s book franchise to life with a theatrical experience certain to enthrall, educate and entertain theatre-goers. The new Australian production will light up children’s imaginations and take families on a delightful adventure into Eric Carle’s bestselling classic stories including, “The Very Hungry Caterpillar” “Mister Seahorse,” “The Very Lonely Firefly,” and “The Artist Who Painted A Blue Horse”.
Eric Carle’s iconic characters come to life with 75 puppets that replicate Carle’s distinctive collage style artwork. A giant popup book is a centerpiece of the production. It is filled with amazing characters from an eight-foot-long red crocodile to a life-size yellow cow; a beautiful nine-foot butterfly to an underwater world filled with all types of sea creatures; and, of course, The Very Hungry Caterpillar.
Producers Jonathan Worsley and Michael Sieders bring their formidable experience to the project. Worsley has impressive experience in film, theatre, puppetry, television, commercials and music videos. He is a former protégé of Baz Luhrmann, having worked on La Boheme in New York and, most recently, the Chanel No. 5 television campaign featuring Nicole Kidman. Co-producer Sieders and director Naomi Edward have extensive experience in live theatre and productions for children.
“The Very Hungry Caterpillar is a seminal children’s book, one that has introduced generations of children into the wonderful world of storytelling. And now, we have the opportunity to do the very same – to introduce a whole new generation to the storytelling through theatre. For many this will be their first experience and we want to make it a magical one. To faithfully take a book that means so much to so many people, and create a new interpretation for the stage is both a privilege and an honor,” said Jonathan Worsley.
“I hope the performances will be enjoyed by many and that the colorful characters will bring comfort and joy to all who see the stories that have been so carefully produced. It is uplifting to see such beautiful and cheerful works inspired by my characters! I hope my books - and this show – will inspire you and your imagination, ” said Eric Carle.
A variety of activities will accompany the show including an interactive zone where children can have photos taken with the puppets and create their very own hungry caterpillars. An exhibition of signed Eric Carle lithographs will be on display in the foyer of Riverside theatre for the duration of the Sydney run of the show.
Following its run in Sydney, the show will tour to Melbourne, Brisbane, Penrith, Queanbeyan and Newcastle.
The Joester Loria Group, exclusive global licensing agent for The World of Eric Carle, in collaboration with Haven Licensing, the local agent for the brand in Australia, worked closely with the Eric Carle Studio to develop the live show. JLG continues to spearhead a robust brand extension strategy for Eric Carle’s timeless works. The global program consists of over 125 consumer products licensees and promotional partners. Available in leading retailers in more than 15 countries, The World of Eric Carle products have won awards and topped sales charts in the US, UK, Australia and Japan. Promotions, fan sites, Facebook pages, magazines, school curriculum programs and special events engage consumers and encourage children to explore.