Creative Play Toys Top Electronic Games and Apps

npd group creative play studyAs reported by Kidscreen, a new study from the NPD Group shows that parents are spending more on creative play toys than electronic games and apps. In their “Evolution of Play 2014” report, the NPD Group reports that arts and crafts sets currently are the most purchased toys among parents of children ages two to 12.  After arts and crafts, traditional games were the most popular category followed by app games and stuffed toys which tied for third place. Finally, puzzles round out the top five most purchased toy groups.

While parents are purchasing creative play toys, kids continue to ask for apps and digital games.  Among kids ages two to 12, app games and electronics were the top two most-requested types of toys followed by arts and crafts sets, physical video games and building and construction sets.

The contrast in what parents are buying versus what their children are requesting can be attributed to parents’ desire to balance traditional play with technological toys.

As the licensing agent for multiple children’s properties, The Joester Loria Group analyzes consumer research to refine an overall brand’s licensing strategy.  It is important to revisit program goals and consumer insights to develop the most optimal licensing program.  The Joester Loria Group has successfully extended several brands into interactive and educational creative play toys. The World of Eric Carle is just one example of a brand that encourages creativity through fun and vibrant brand extensions. Partners like University Games and Kids Preferred have created entertaining creative play toys inspired by the World of Eric Carle’s brand values.

The Very Hungry Caterpillar Nominated for Two Licensing Awards

licensing awards world of eric carle

The finalists for the U.K Licensing Awards have just been announced and The Joester Loria Group’s client The World of Eric Carle is nominated in two categories. The Very Hungry Caterpillar Arts & Crafts Range from Anker International is nominated in the Best Written, Listening or Learning Range category, while The Very Hungry Caterpillar Giant Wiggle for Action For Children is up for Best Licensed Marketing Communication Campaign Award.

Additionally,the finalists for the Property Awards categories will be announced by the end of July. The winners will be revealed at The Licensing Awards event on Tuesday September 16th in The Great Room at London’s prestigious Grosvenor House Hotel.

The U.K. Licensing Awards are organized by The Licensing Source Book to recognize all aspects of the licensing industry in the U.K. Categories honor the best retailers, products, properties and marketing across the licensing field. More than 5,000 licensed products were considered this year by a judging panel that included retail buyers from a range of stores including Toys R Us, Tesco and Sainsbury’s among others.

We are very thrilled the licensing program has been recognized by our business community.

License! Global has a full list of finalists.

Corona Extra Introduces Boxing Bottles

corona extra boxing bottles

Corona Extra is continuing a successful 2013 promotion by introducing its 2014 Limited Edition Boxing bottles collection. The new wrapped bottles feature images, stats and signatures of six boxers including: Danny Garcia, Marcos Maidana, Adrien Broner, Paulie Malignaggi, Daniel Ponce de Leon, and Leo Santa Cruz. All of these boxers are participating in the Corona Extra sponsored Golden Boy Boxing competition.

The new bottles recently made their debut at the Canelo/Lara fight weigh-in in Las Vegas, Nevada.

The promotional boxing bottles will be available at retail from August 15 through October 31. The wrapped bottles are only available in the 18 pack boxes of Corona Extra.

To further support its sponsorship,  Corona Extra is hosting a contest in which customers can win a VIP trip to the the Mayweather vs. Maidana fight taking place on September 13 at the MGM Grand Garden Arena in Las Vegas. Consumers can enter starting August 9 through September 2 via the Corona Boxing hub at  Other content hosted on the hub includes fighter bios, videos and photos. Additionally, visitors can vote for which fighters will appear on the 2015 promotional bottles.

Corona Extra’s boxing bottles are a powerful marketing tool for the brand since boxing is a sport that appeals to their core demographic of adult males. As the U.S. licensing agent for Corona Extra, The Joester Loria Group looks forward to further expanding the Corona Extra brand into new categories aligned with their brand DNA.

Kellogg’s Featured in New Anya Hindmarch Campaign

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For the Fall/Winter 2014 season, many designers presented collections inspired by symbols of everyday life found at the supermarket and fast food restaurants. Karl Lagerfeld’s Chanel collection was shown against the backdrop of a chic grocery store, while Jeremy Scott’s Moschino show was largely inspired by McDonald’s and other famous food brands.

Accessories designer Anya Hindmarch was also on trend when she debuted her line of Fall/Winter 2014 handbags featuring iconic Kellogg’s characters like Tony the Tiger. As reported by Women’s Wear Daily, to support the retail launch of this new collection, Anya Hindmarch has created an advertising campaign with the help of London creative agency David James Associates. The image features the brand’s Tony the Tiger handbag styled alongside household objects including a carton of eggs, bleach, sugar cubes and tin cans.  Shot by Julia Hetta and styled by Hannes Hetta, the image is inspired by the composition style of Dutch Masters’ still life paintings.

The ads will debut in the September editions of several British publications including Vogue, Harper’s Bazaar and Elle. The brand has also developed a film inspired by the collection, which will premiere on British Vogue’s website in September.

New Licensing Partner for The World of Eric Carle

world of eric carle gymboree

The Joester Loria Group has partnered the World of Eric Carle with The Gymboree Corporation, a specialty retailer selling high-quality apparel and accessories for children, for a multi-category infant and toddler apparel and sleepwear collection launching this Fall.

Gymboree will offer World of Eric Carle toddler playwear and sleepwear for boys, girls and unisex, which will debut in more than 600 Gymboree stores and online at in September 2014.  The collection will be designed using Carle’s iconic The Very Hungry Caterpillar and other popular characters and unmistakable graphics from his beloved books.  The program will also be supported with marketing and in-store events. In addition to the apparel and sleepwear, Gymboree will sell World of Eric Carle plush and books starting this Fall and will debut an infant collection with Carle’s characters in Spring 2015.

“We are thrilled to bring these two mom-trusted brands together. The collaboration of Gymboree and Eric Carle’s The Very Hungry Caterpillar will bring Eric’s bright artwork and beloved characters off the pages onto beautifully designed, high-quality apparel and sleepwear that is sure to delight infants and toddlers,” said Debra Joester, CEO of The Joester Loria Group.

Shelly Walsh, VP of Merchandising at The Gymboree Corporation, adds, “We love Eric Carle at Gymboree and, as the Official Sponsors of Childhood, we’re excited to make playtime and bedtime more fun by featuring the World of Eric Carle on our clothing.”

As the global licensing agent for The World of Eric Carle, JLG continues to spearhead a robust licensing program that further expands the brand in infant and toddler categories. The global consumer products program consists of more than 125 licensees and promotional partners, consisting of toys, games, apparel, home décor, social expressions, stationery, classroom supplies, mobile apps and more, sold in over 30,000 locations in 15 countries including the US, Canada, UK, Japan, Australia, Germany and Korea.

License! Global covered the news of this exciting new partnership for World of Eric Carle.

Joester Loria Group Helps Broker New Brand Extension For Waste Management

waste management transformers

On behalf of their client, Waste Management, The Joester Loria Group helped broker a deal to add the new Waste Management Transformer, Junkheap, featured in the latest Transformers movie, to Hasbro’s popular Power Battler toy line.

Junkheap is the newest Decepticon, a rear-loader modeled from Waste Management’s very own fleet.  The toy version easily changes to and from bot mode and features Claw Crush, Junkheap’s secondary action feature of a chomping jaw, based on the character’s role in the movie.

Hasbro will bring the Waste Management character to store shelves in their Power Battler toy line for Holiday 2014 with a suggested retail price of $12.99 . Transformers 4: Age of Extinction debuted with an opening weekend of more than $100 million in box office sales.

Waste Management, Inc. is North America’s leading provider of integrated environmental solutions with a mission to  maximize resource value, while minimizing environmental impact so that both our economy and our environment can thrive.

World Cup Boosts Pepsi’s Brand Perception

pepsi world cup marketing

Soccer star Lionel Messi shooting a Pepsi campaign

While most of the World Cup action is taking place on the soccer field, many brands are trying to capitalize on the excitement with marketing and advertising campaigns. The World Cup has just six official sponsors, but many brands are finding creative ways to cash in on the World Cup buzz.

As reported by the Wall Street Journal, a new YouGov BrandIndex report shows that many brands including JLG’s client Pepsi have seen a boost in brand perception thanks to their World Cup brand marketing efforts. While Pepsi is not an official sponsor of the World Cup, the brand has run soccer themed advertisements during the games, which led to a 4% increase in brand awareness for Pepsi.

Many other brands who are not official sponsors have also enjoyed increased brand awareness thanks to their World Cup campaigns. The YouGov BrandIndex findings highlight an ongoing debate on the value of working with FIFA as an official sponsor. Marketing Magazine recently shared that many US consumers incorrectly believe many brands including Pepsi are official sponsors. In this case, guerrilla marketing has been extremely effective for many brands even though they are barred from using the World Cup and FIFA logos and names in their marketing materials. Through partnerships with top soccer stars brands are able to allude to the World Cup without actually mentioning it; allowing the brands to take advantage of this major global sporting event without the huge price tag of an official sponsorship.

LIMA Makes New Board Appointments

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Last week the International Licensing Industry Merchandisers’ Association (LIMA) elected new members to its Board of Directors and The Joester Loria Group’s James Slifer was appointed to the post of Vice Chairman.

As SVP of Business Development at The Joester Loria Group, James specializes in brand, media and entertainment licensing in the creation, management, and business development of successful trademark licensing programs for global consumer brands. He has more than 15 years of experience developing brand extensions for some of the world’s most valuable brands including: Jeep, Care Bears, PepsiCo, Entenmann’s, Kawasaki, Home Depot, Peter Rabbit, Discovery Communications and Kellogg’s among others. Since joining The Joester Loria Group in 2001, James’ responsibilities include overseeing sales, new client acquisitions, and specializing in extending brands into emerging and non-traditional licensed product categories.

Congratulations to James on this exciting appointment!

Other new LIMA appointments include:

*Rick Van Brimmer of Ohio State University as chairman of the board

*Tim Kilpin of Mattel Brands as board member

*Cindy Levitt of Hot Topic as board member

*John Parham of Parham Santana as board member

*Henry Stupp from The Cherokee Group as board member

Additionally several board members will serve an additional three-year term including Mike Brown from American Greetings; Marilu Corpus from CLICK! Licensing Asia, Inc.; Ciaran Coyle, from Electrolux;  Paul Flett of United Talent Agency; Christian Fortmann of 24 IP Law Group; Dell Furan from Epic Rights; Darran Garnham of Mind Candy; Elias Hofman, from Exim Licensing; and Sara Nemerov from Warner Music Group.

The Joester Loria Group Secures Next Mountain Dew Collaboration

GLX Mountain Dew Brand Collaboration

On behalf of their client, Mountain Dew, The Joester Loria Group has brokered another collaboration for Dew’s Green Label Exclusives (GLX) program.

Mountain Dew’s Green Label Exclusives Program brings artists and athletes together with top designers and brands to produce one-of-a-kind and limited edition lifestyle product inspired by the Dew brand.  Each collaboration is supported with video content that helps tell the story of the collaboration and gives consumers a behind-the-scenes look at how it all comes together.

For the latest collaboration, GLX and New York based brand ICNY have partnered with Starter Black Label to create an NYC-inspired capsule collection. Utilizing Starter Black Label snapback hats, tees and hooded fleece as the canvas for this project – the GLX/ICNY collaboration highlights the new New York athlete – one whose stadium is the streets of the city and competition comes from within.

The hat, tee and hoodie graphic utilize ICNY’s unique 3M printing process combining embroidery, platisol printing with 3M embellishment. The design is inspired by ICNY owner and designer Mike Cherman’s daily races through the streets of NYC. The streets listed on the back of the tee and sweatshirt are all found on his route from his Brooklyn studio to the NYC office of ICNY.

“I’m constantly racing with myself up bridges, down avenues and through intersections – pushing myself, my designs and my brand to be the best it can be. This GLX collection is a reflection of that,” said Cherman.

The GLX x ICNY x Starter Black Label Collection is a limited release and only available at the following retail locations nationwide: and flagship stores, Revive in Michigan, Sole Fly in Miami, Compound Gallery in Portland, and Alumni in Brooklyn.

Previous GLX collaborations partnered Mountain Dew with music artist Mac Miller and Diamond Supply Company; pro skateboarder Keelan Dadd and Dirty Ghetto Kids; pro skateboarder Boo Johnson and Supra; and pro skateboarder Theotis Beasley and HEX.

Licensing Expo Recap

Licensing Expo 2014

Last month more than 15,000 industry professionals gathered in Las Vegas for Licensing Expo 2014; a 5% attendance increase over last year. This year’s show was spread out over 218,000 square feet and featured 482 exhibitors in a variety of categories like art and design; fashion and lifestyle; characters and entertainment; sourcing and production; and brands and agents.

The Joester Loria Group was an exhibitor, presenting new initiatives and opportunities for its range of clients including Pepsi, Mountain Dew, Kellogg’s, The World of Eric, the Constellation beer portfolio including Corona, and celebrity chef Fabio Viviani.

The Joester Loria Group previewed its new clients in the fashion sector including Jockey, leading fashion blogger Aimee Song of Song of Style, and childrenswear designer Amy Coe and announced its North American representation of global brands, Pringles and Britax.

The agency showcased the Pepsi brand’s most recent designer collaborations in an interactive photo booth that invited visitors to capture their “Live For Now” moments at Licensing Expo.

Licensing Expo JLG

A highlight of the week was The LIMA Licensing Awards on June 17, where Joester Loria Group founders Debra Joester and Joanne Loria were inducted into the LIMA Licensing Industry Hall of Fame. License! Global recently sat down with Debra and Joanne to find out what this honor meant to them.

Other show highlights included a keynote address from DreamWorks Animation co-founder and chief executive officer, Jeffrey Katzenberg and a Q&A session with actress and House of Harlow 1960 creative director Nicole Richie.

Licensing Expo 2015 will be held from June 9-11, 2015.