The Joester Loria Group client Mountain Dew has collaborated with professional skateboarder Theotis Beasley and HEX on a new backpack and iPhone case as part of its Green Label Exclusives program. These exciting new products are currently available at CCS.com as well as other specialty retailers. To create excitement for the collaboration, CCS is hosting a giveaway of the backpack and iPhone case on their blog. To enter the giveaway, consumers need to follow Hex and Theotis Beasley on Instagram and post an image with the hashtag #greenlabelHEX.
To further promote this new partnership, the line was featured in CCS’s latest catalog.
Additionally, CCS and Theotis Beasley partnered on a fun video to promote the collection, in which he demonstrates the various things that can fit into the backpack.
Theotis Beasley and HEX are just the latest partners in Mountain Dew’s Green Label Exclusives program. This series of brand partnerships enlists athletes and influencers to create a variety of limited edition lifestyle products inspired by the Mountain Dew brand.