The Joester Loria Group, exclusive licensing agency for Constellation Brands’ beer portfolio in the U.S., has tapped Fencepost Productions, leading men’s apparel company known for delivering innovative and superior quality at better prices for over 13 years, to develop a high-quality, fashion-forward collection of Corona branded men’s apparel and swimwear.
The collection is designed to evoke the refreshing, laid-back and casual beach lifestyle that is synonymous with the Corona brand. From knit and woven tops to shorts and swimwear, the line features trending silhouettes, fabrications and signature graphics that reflect a relaxing state of mind, whether at an island resort or a backyard barbecue.
The Corona collection is co-branded with established menswear brands owned by Fencepost Productions. The brand portfolio includes premium positioned resort brands Joe Marlin, Out of Bounds, Newport Blue and No Bad Days that perfectly complement the Corona brand essence. Each co-branded collection is customized and provides retailers unique offerings for their customer base.
The Corona line, retailing for $15 – $50, launched at key mid-tier and specialty retailers, including Kohl’s and Stein Mart, this holiday 2014 with an expanded assortment at leading national accounts and resort shops for the spring 2015 season.
Fencepost joins a growing roster of licensees with Corona lifestyle product – including fashion accessories, footwear, outdoor and beach gear, glassware, barware, giftware, appliances – delivering multi-category impact across all channels of retail.