Last month more than 15,000 industry professionals gathered in Las Vegas for Licensing Expo 2014; a 5% attendance increase over last year. This year’s show was spread out over 218,000 square feet and featured 482 exhibitors in a variety of categories like art and design; fashion and lifestyle; characters and entertainment; sourcing and production; and brands and agents.
The Joester Loria Group was an exhibitor, presenting new initiatives and opportunities for its range of clients including Pepsi, Mountain Dew, Kellogg’s, The World of Eric, the Constellation beer portfolio including Corona, and celebrity chef Fabio Viviani.
The Joester Loria Group previewed its new clients in the fashion sector including Jockey, leading fashion blogger Aimee Song of Song of Style, and childrenswear designer Amy Coe and announced its North American representation of global brands, Pringles and Britax.
The agency showcased the Pepsi brand’s most recent designer collaborations in an interactive photo booth that invited visitors to capture their “Live For Now” moments at Licensing Expo.
A highlight of the week was The LIMA Licensing Awards on June 17, where Joester Loria Group founders Debra Joester and Joanne Loria were inducted into the LIMA Licensing Industry Hall of Fame. License! Global recently sat down with Debra and Joanne to find out what this honor meant to them.
Other show highlights included a keynote address from DreamWorks Animation co-founder and chief executive officer, Jeffrey Katzenberg and a Q&A session with actress and House of Harlow 1960 creative director Nicole Richie.
Licensing Expo 2015 will be held from June 9-11, 2015.