The World of Eric Carle Debuts Live Show in Australia

The Very Hungry Caterpillar Show And Other Timeless Stories

The Joester Loria Group and the Eric Carle Studio are excited to announce The Very Hungry Caterpillar Show and Other Timeless Stories, which debuted at the Sydney Festival in Australia earlier this month.  The show has performed to sold out crowds and due to audience demand, new shows have been added to the schedule, making The Very Hungry Caterpillar Show and Other Timeless Stories the fastest-selling show of the Sydney Festival!

Produced by Joey Creative, the live show brings the beloved children’s book franchise to life with a theatrical experience certain to enthrall, educate and entertain theatre-goers. The new Australian production will light up children’s imaginations and take families on a delightful adventure into  Eric Carle’s bestselling classic stories including, “The Very Hungry Caterpillar” “Mister Seahorse,” “The Very Lonely Firefly,” and “The Artist Who Painted A Blue Horse”.

Eric Carle’s iconic characters come to life with 75 puppets that replicate Carle’s distinctive collage style artwork. A giant popup book is a centerpiece of the production.  It is filled with amazing characters from an eight-foot-long red crocodile to a life-size yellow cow; a beautiful nine-foot butterfly to an underwater world filled with all types of sea creatures; and, of course, The Very Hungry Caterpillar.

Producers Jonathan Worsley and Michael Sieders bring their formidable experience to the project.  Worsley has impressive experience in film, theatre, puppetry, television, commercials and music videos.  He is a former protégé of Baz Luhrmann, having worked on La Boheme in New York and, most recently, the Chanel No. 5 television campaign featuring Nicole Kidman.  Co-producer Sieders and director Naomi Edward have extensive experience in live theatre and productions for children.

“The Very Hungry Caterpillar is a seminal children’s book, one that has introduced generations of children into the wonderful world of storytelling. And now, we have the opportunity to do the very same – to introduce a whole new generation to the storytelling through theatre. For many this will be their first experience and we want to make it a magical one. To faithfully take a book that means so much to so many people, and create a new interpretation for the stage is both a privilege and an honor,” said Jonathan Worsley.

“I hope the performances will be enjoyed by many and that the colorful characters will bring comfort and joy to all who see the stories that have been so carefully produced. It is uplifting to see such beautiful and cheerful works inspired by my characters! I hope my books  - and this show – will inspire you and your imagination, ” said Eric Carle.

A variety of activities will accompany the show including an interactive zone where children can have photos taken with the puppets and create their very own hungry caterpillars. An exhibition of signed Eric Carle lithographs will be on display in the foyer of Riverside theatre for the duration of the Sydney run of the show.

Following its run in Sydney, the show will tour to Melbourne, Brisbane, Penrith, Queanbeyan and Newcastle.

The Joester Loria Group, exclusive global licensing agent for The World of Eric Carle, in collaboration with Haven Licensing, the local agent for the brand in Australia, worked closely with the Eric Carle Studio to develop the live show.  JLG continues to spearhead a robust brand extension strategy for Eric Carle’s timeless works.  The global program consists of over 125 consumer products licensees and promotional partners.  Available in leading retailers in more than 15 countries, The World of Eric Carle products have won awards and topped sales charts in the US, UK, Australia and Japan. Promotions, fan sites, Facebook pages, magazines, school curriculum programs and special events engage consumers and encourage children to explore.

Press coverage of the show includes a piece in License! Global and a rave review from The Daily Telegraph.

Reinventing Retail

stores magazine retail

A recent piece in Stores, a publication by the National Retail Federation, identifies several ways that retailers can re-invent themselves to remain relevant in today’s digital age. The article suggests that incorporating new technology and digital elements into brick-and-mortar retail locations will be instrumental to a retailer’s success going forward.

The piece cites research showing that the majority of consumers still prefer to shop in brick and mortar stores, and that  seeing product in physical stores play an important role in consumer’s online purchasing decisions. The most innovative retailers have incorporated consumer engagement and interactive experiences into one seamless omni-channel journey.

The article highlights some examples of innovative retail experiences including:

·         Rebecca Minkoff’s use of touchscreen mirrors and interactive video displays in their SoHo store.

·         Warby Parker providing portraits by a professional photographer for customers trying on glasses.

·         Barnes & Noble’s renewed focused on in-store events and experiences.

·         Best Buy’s new strategy to ship online order from its stores.

·         Sephora’s use of touchscreen quizzes to help customers choose a fragrance.

Delivering consumer engagement to retail initiatives has long been a key component of programs developed by JLG for its clients.

Corona’s Licensing Program Makes Waves At Surf Expo

Corona Licensing Surf Expo

Surf Expo, the largest beach and resort lifestyle trade show, took place last week in Orlando, Florida. The event was the perfect showcase for the Corona licensing program The Joester Loria Group has developed in coordination with their client, Constellation Brands beer portfolio.

Constellation licensees, JGR Copa and In Gear, made waves with the debut of their Corona lifestyle product collection in beach accessories and swimwear, respectively.  The collection is designed with Corona’s “Find Your Beach” mindset that embodies the brand essence.

InGear showcased the Corona Swimwear collection in their booth as well as in Surf Expo’s Swim Fashion Shows. The collection includes Corona bikinis, monokinis, cover-ups, swim shorts and rash guards. The Corona ladies swim collection, priced from $29.99 to $39.99, launched at Spencer’s this holiday, with resort specialty shops and national chain placements slated for spring 2015.

Corona Licensing Surf Expo

JGR Copa displayed the Corona beach line of chairs, umbrellas, towels, blankets, mat, tents and cabanas at their booth, which is set to hit retail in time for the Cinco de Mayo holiday. A Corona happy hour also took place on Friday afternoon at the show.

You can find more coverage of the Corona swimwear at Surf Expo in Apparel News.

Mountain Dew’s Action Sports Sponsorships

dew tour

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A recent Forbes article detailed Mountain Dew’s successful use of action sports sponsorships as a marketing tool to generate brand awareness and align the brand with the extreme sports lifestyle. By creating their own platform with The Dew Tour, Mountain Dew is able to control the entire consumer experience with the event versus simply sponsoring an already-existing event. By creating their own event and becoming synonymous with extreme sports, Mountain Dew has been able to strongly reinforce its fast, exciting and extreme brand identity. The end result of this marketing strategy is an intensely loyal fanbase and solid brand values.

Now celebrating its tenth anniversary, The Dew Tour made its fourth and final stop of 2014 in Breckenridge, Colorado, for the Mountain Championships. More than 40,000 fans attended the four-day event featuring snowboard and freeski competitions; a live concert; and an interactive Dew Tour brand experience. Additionally the finals of the competitions were broadcast on NBC and NBCSN, while practices and semifinals were livestreamed on NBC Sports Live Extra and

Dew Cups were awarded to American freeskiers Maddie Bowman, Torin Yater-Wallace and Gus Kenworthy, and to snowboarders Jamie Anderson, Kelly Clark, Taylor Gold and Keri Herman. Many of these athletes competed and received medals at the Olympic Winter Games in Sochi this past year.

Fans in attendance were treated to Mountain Dew sampling, athlete autograph sessions and the DEW Virtual Reality Skate Experience, which debuted in 2014 in Brooklyn. Fans also were awarded prizes at the DEW Social Store by participating in a social media scavenger hunt and tagging their photos with #DOTHEDEW. Instagram photos tagged #DOTHEDEW were displayed on an Instaprint Mosaic, a photo mosaic that was updated in real-time. The #DOTHEDEW prizes included products from Dew’s Green Label Exclusives program including a capsule collection from Starter Black Label.  The co-branded collection included a crew neck sweatshirt, beanie and wool snapback.  The items were decorated with patches that tied back to the Dew Tour Mountain Championship and were accented with reflective tape.

Additionally, for the second year in a row, attendees could participate in the Mountain Dew Mountain Mix-Off at five local Breckenridge bars. This DEW-focused cocktail creation and DJ mix-off competition engaged thousands of fans throughout the weekend, culminating in a final event where professional snowboarders Danny Davis and Scotty Lago chose the winning drink and fans chose the winning DJ.

Finally, hundreds of fans and athletes packed the house at a screening party for “Peace Park,” a film collaboration between Mountain Dew, Danny Davis and Burton. The film has been viewed by nearly one million fans and has garnered over 400 million media impressions to date.

The Joester Loria Group is the exclusive North American licensing agency for Mountain Dew. JLG has developed many successful brand extensions for Mountain Dew including several popular Green Label Exclusives capsule collections.

Jockey’s Girls Night In Social Media Campaign

Jockey Girls Night in Walk in Wonderland

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The Joester Loria Group’s client Jockey recently partnered with influential fashion bloggers to generate social media buzz for their sleepwear, loungewear and activewear.

The brand enlisted Sheryl Luke of Walk In Wonderland to host a “Girls Night In” on behalf of Jockey. The brand arranged for a suite at the Loews in Santa Monica for Luke and several of her blogger friends. The agenda for the weekend included a movie and manicure night as well as beachside yoga, which provided opportunities for the bloggers to test out Jockey’s fitness and sleepwear.

Sheryl Luke promoted the event on her blog as well as her social media channels. Walk In Wonderland has more than 118,000 Instagram followers and more than 113,000 likes on Facebook.

This campaign is a great example of a brand partnering with a blogger to reach a specific target demographic; in this case Walk In Wonderland’s young and fashionable following. This blogger initiative is part of the brand’s ongoing marketing strategy of aligning with fashion influencers. In 2013, Jockey partnered with another fashion influencer, designer and celebrity stylist Rachel Zoe, on its “Redefining Comfort” campaign.

The Very Hungry Caterpillar Partners with Cawston Press

very hungry caterpillar cawston press

The Joester Loria Group’s client The World of Eric Carle is partnering with U.K. juice company Cawston Press for an exciting spring 2015 on-pack promotion. Eric Carle’s iconic Very Hungry Caterpillar will be featured on 200ml bottles of Cawston Press’ Kids’ Blends range. The promotion will offer redemptions for Very Hungry Caterpillar prizes and gifts through the Cawston Press website.

The featured juice flavors include apple and mango; apple and pear; apple and summer fruits; and apple and blackcurrant and will be available in participating grocery stores and supermarket chains. The packs will also supply links and information to charity Action for Children to promote participation in the next Very Hungry Caterpillar-inspired Giant Wiggle, a fundraising campaign that brings children under five together in a caterpillar conga line and encourages them to play and develop their imaginations through storytelling and creativity. The next Giant Wiggle will take place on March 19, 2015.

To further support the promotion, both The World of Eric Carle™ and Cawston Press will execute social media campaigns on their respective platforms. The promotion will also have a presence on

YouTube’s 2014 Rewind

youtube's 2014 rewind smosh

The social media platform YouTube recently released its annual year-end recap in the form of a five-minute video featuring the most popular personalities and music of 2014. As Advertising Age reports, YouTube had a very eventful year with milestones including a major marketing campaign and the opening of a 20,000-square-foot production studio in New York.

The “YouTube Rewind” video was produced by creative studio Portal A and features a wide range of the platform’s stars. PewDiePie, a Swedish video game blogger who currently has more YouTube subscribers than any other channel, has the honor of opening the video.  Other featured personalities include The Joester Loria Group’s clients Ian Hecox and Anthony Padilla of Smosh, doing their version of  the ice bucket challenge, one the past year’s biggest viral video trends. More mainstream celebrities like Jimmy Kimmel and Stephen Colbert also make cameos.

YouTube’s wildly successful year proves the platform is a powerful branding and marketing tool, allowing anyone with a webcam to easily connect with a global audience. Many brands that formed on YouTube are  now expanding into consumer products and are using licensing to do so, including our clients Smosh, whose recent calendar launched with a video on their channel that drove over 500,000 views in a month.   You Tube’s power doesn’t show signs of slowing down and it will continue to be a place for brands to incubate, gain an audience and develop beyond entertainment to lifestyle brands.

Joester Loria Group Appoints Team! Licensing for The World of Eric Carle in Germany

team! licensing world of eric carle

The Joester Loria Group, global licensing agent for The World of Eric Carle, has appointed Team! Licensing to build on the success of The World of Eric Carle brand in Germany with a focus on the iconic The Very Hungry Caterpillar.  The Munich-based licensing agent, with specialized expertise on classic properties, will further develop the popular brand based on Carle’s best-selling children’s picture books known for charming characters and illustrations and its unparalleled educational reputation. A number of key product categories already have been licensed with very successful programs from Schmidt Spiele, Geda Labels, Klaus Herding GmbH and Gerstenberg. Team! Licensing is actively seeking partners in baby categories, the fastest-growing segment in the award-winning global licensing program that focuses on The Very Hungry Caterpillar and Carle’s signature art and iconic characters from over 75 books.

With its educational approach and unique visuals, Carle’s work has touched the hearts and minds of German-speaking parents, from the release of The Very Hungry Caterpillar in 1970 to today. It remains one of the most successful children’s books with more than 500,000 copies of The Very Hungry Caterpillar sold by German publisher Gerstenberg in just the last three years.

Also new to the program is Prime UG, recently signed as toy distributor in Germany, Austria and Switzerland, for The World of Eric Carle toy line from U.S. licensee, Kids Preferred.  Additionally, StoryToys, global app partner, has recently debuted  My Very Hungry Caterpillar, the first fully interactive 3D form app based on the beloved book. My Very Hungry Caterpillar is a virtual character app which lets children nurture, care for and play with their very own Very Hungry Caterpillar.

Team! Licensing is set to expand the already successful licensing portfolio to categories including food and baby accessories and new retail partnerships.

The Joester Loria Group, the global licensing agent for The World of Eric Carle, continues to spearhead a robust licensing program that further expands the brand into infant and toddler categories worldwide. The global consumer products program consists of over 125 licensees and promotional partners, including toys, games, apparel, home décor, social expressions, stationery, classroom supplies, mobile apps and more. Available in leading retailers in more than 15 countries, The World of Eric Carle products have won awards and topped sales charts in the US, UK, Australia and Japan. Promotions, fan sites, Facebook pages, magazines, school curriculum programs and special events have further boosted the brand’s engagement with consumers.

The Joester Loria Group Extends Corona To Ladies Swimwear & Cover-Ups

corona swimwear ingear fashions

The Joester Loria Group, exclusive licensing agency for Constellation Brands’ beer portfolio, has added InGear Fashions, leading swimwear and cover-up supplier, to the growing portfolio of Corona, Modelo Especial and Pacifico licensees.

Corona swimwear finds its beach Spring 2015 with a full range of bikinis, monokinis, cover-ups, swim shorts, and rash guards. The collection will debut at Spencer’s, resort specialty shops and national chains. Product design and graphics invite you to set aside your worries, be present in the moment, and enjoy life, by incorporating brand icons and rich beach visuals that consumers associate with summer and the Corona brand. The swimwear and cover-ups are priced from $29.99 to $39.99

Ladies swimwear collection joins the growing categories of Corona apparel including knit and woven tops, loungewear, headwear, men’s swim and men’s/ladies footwear available at national and specialty accounts.  A complete line of beach gear launches in 2015 including beach towels, umbrellas and beach chairs. Swimwear and cover-ups featuring the distinct graphics and heritage of Modelo Especial and Pacifico will follow in 2016.

“InGear’s first collection perfectly captures the personality and spirit consumers have come to expect from Corona,” said Debra Joester, President, The Joester Loria Group. “We are confident Corona swimwear will make ‘Finding Your Beach’ fun and fashionable.”

“The new 2015 Corona Swim collection will be fun and fashion forward  - featuring Corona’s iconic logo and ‘Find Your Beach’ message, beach-inspired prints and of course, a squeeze of lime,” said Adam Frija, Director of Licensing, INGEAR. “We are proud and honored to represent this opportunity for the brand and look forward to a terrific and tremendous launch.”

Women’s Wear Daily and License! Global shared the news about this new licensing deal for the Constellation Brands’ beer portfolio.

Smosh’s Latest Brand Extension

smosh calendar

Just in time for the holiday season, The Joester Loria Group recently developed a 2015 calendar on behalf of its client Smosh. Smosh, started by comedy duo Andrew Hecox and Anthony Padilla, is the duo’s hilarious viral channel on YouTube with more than 19 million subscribers and 3.7 billion video views.

To help promote the calendar, Padilla and Hecox recently released a hilariously entertaining video on their YouTube channel, seen here, which has already received more than 450,000 views since its debut on November 10. In the video, the pair quickly look at pages from the calendar and then try to sketch them from memory while blindfolded.

The results are comical and wacky. The video’s popularity demonstrates the loyalty of Smosh’s dedicated fans. Smosh is a powerful brand having been the most-viewed YouTube channel three different times. Additionally, the duo once had the most popular video across all of YouTube with their Pokémon Theme Music Video which debuted in 2005.

The Smosh calendar makes a great holiday gift and is currently available on Amazon:

Additionally, it’s a very exciting time for the brand with a feature-length Smosh movie coming soon: