Corona Men’s Sportswear Collection In Partnership With Fencepost Productions

licensing agency

The Joester Loria Group, exclusive licensing agency for Constellation Brands’ beer portfolio in the U.S., has tapped Fencepost Productions, leading men’s apparel company known for delivering innovative and superior quality at better prices for over 13 years, to develop a high-quality, fashion-forward collection of Corona branded men’s apparel and swimwear.

The collection is designed to evoke the refreshing, laid-back and casual beach lifestyle that is synonymous with the Corona brand. From knit and woven tops to shorts and swimwear, the line features trending silhouettes, fabrications and signature graphics that reflect a relaxing state of mind, whether at an island resort or a backyard barbecue.

The Corona collection is co-branded with established menswear brands owned by Fencepost Productions. The brand portfolio includes premium positioned resort brands Joe Marlin, Out of Bounds, Newport Blue and No Bad Days that perfectly complement the Corona brand essence. Each co-branded collection is customized and provides retailers unique offerings for their customer base.

The Corona line, retailing for $15 – $50, launched at key mid-tier and specialty retailers, including Kohl’s and Stein Mart, this holiday 2014 with an expanded assortment at leading national accounts and resort shops for the spring 2015 season.

Fencepost joins a growing roster of licensees with Corona lifestyle product – including fashion accessories, footwear, outdoor and beach gear, glassware, barware, giftware, appliances – delivering multi-category impact across all channels of retail.


New World of Eric Carle license for School and Party Supplies

oriental trading world of eric carle

The Joester Loria Group (JLG), the exclusive worldwide agency for The World of Eric Carle, has brokered a license agreement with Oriental Trading Company, Inc., the nation’s largest direct retailer of value-priced school and party supplies, a for multi-category program featuring the iconic artwork and characters from The World of Eric Carle.

Oriental Trading will develop an extensive line of products utilizing popular characters from Carle’s beloved books, including The Very Hungry Caterpillar, to create collections that capture the playful theme of the World of Eric Carle and emphasize the Carle’s distinctive collage art.

Oriental Trading will launch the program in June with the first collection of thirty-four classroom products in their catalog for educators, Hands On Fun, along with prominent features on their website,, and on their social media platforms. World of Eric Carle will host a sweepstakes and giveaway on Facebook and Pinterest. Additional collections will roll out later in 2015.

“For years children have enjoyed the magical, colorful nature in Eric Carle’s books,“ said Sam Taylor, CEO of Oriental Trading Company. “We are thrilled to help bring that magic to life with fun and engaging products for their homes and classrooms.”

JLG continues to spearhead a robust brand extension strategy for Eric Carle’s timeless works. The global program consists of over 130 consumer products licensees and promotional partners. Available in leading retailers in more than 15 countries, The World of Eric Carle products have won awards and topped sales charts in the US, UK, Australia and Japan. Promotions, fan sites, Facebook pages, magazines, school curriculum programs and special events engage consumers and encourage children to explore.

License! Global covered the news of this exciting new brand extension.

Super Bowl Spending Hits Record High

NRF Super Bowl Spending

The big game is over but according to the National Retail Federation, Americans spent a record amount prepping for the Super Bowl this year. According to the NRF’s Super Bowl Spending Survey, average viewer spending reached $77.88 per person this year, up from $68.27 in 2014. With more than 184 million fans tuning into the game, total Super Bowl spending topped $14 billion. Consumers splurged on a variety of categories including decorations, televisions, food and athletic gear.

Food and beverage was by far the most popular game day purchase, with 79.3% of those surveyed spending in this category. Just over 10% of those surveyed planned to buy team apparel or accessories, while 8.8% said they planned to buy a new television for the occasion.

As far as where Americans watched the game, approximately 43 million people hosted parties at their homes, while 13 million viewers viewed from bars or restaurants. The survey also found that viewers are interested in more than just football. While a majority of those surveyed did say the game is the most important part of Super Bowl Sunday, 41.3% said the commercials and quality time with friends and family were more important than the actual game.

This year’s increased Super Bowl spending indicates that consumers have regained confidence in the economy.

Mountain Dew’s Latest Collaboration Sells Out in Minutes

Green Label Exclusives

In a partnership curated by the Joester Loria Group, Mountain Dew’s Green Label and Girl came together for a special collaboration to celebrate Sean Malto’s involvement with Mountain Dew. Working with artist Kevin Lyons, and inspired by Malto, the collection is a nod to Green Label’s commitment to skate, art, and music.

The collection, including a skate deck, five panel hat, pocket tee and wallet, initially dropped on The Berrics Canteen and immediately sold out.  The collaboration will later be available on and at select brick-and-mortar locations nationwide.  Limited quantities will be available and range in price from $20 to $55.

Green Label Exclusives Girl

Mountain Dew’s Green Label Exclusives Program brings artists and athletes together with top designers and brands to produce one-of-a-kind and limited edition lifestyle product inspired by the Dew brand.  Each collaboration is supported with video content that helps tell the story of the collaboration and gives consumers a behind-the-scenes look at how it all comes together.

SoBe Natural Fruit Snacks Launch at Retail


SoBe Natural Fruit Snacks Licensing

In a licensing deal brokered by The Joester Loria Group, PepsiCo has partnered with Simply Natural / Healthy Food Brands to launch Sobe fruit twist snacks. As a follow-up to the brand’s first successful food extension with SoBe Life Water Frozen Fruit Bars, the Sobe fruit snacks will hit the market on February 1,  2015. The fruit snacks will be launching exclusively at Wal-Mart and will be rolling out in a major way across multiple retailers throughout the year.

Known for their exotic flavor combinations, Sobe has blended blueberry with pomegranate and mango with pineapple for the initial flavor assortment. Retailing at $2.49, they won’t break the bank and with only 45 calories per serving they are a guilt-free snack, too! To provide a healthy, on-the-go snack, the Sobe products are made with real fruit, are gluten free and do not contain high fructose corn syrup. Six individually wrapped snacks cozme in each box and will make the perfect addition to any fruit lovers grocery cart.

SoBe’s new brand extension was covered by License! Global and aNb Media.

Toy Fair Preview

toy fair 2015

The 112th annual Toy Fair is set to take place next month from February 14-17 at the Javitz Center in New York City. More than 25,000 buyers and children’s entertainment professionals from over 100 countries will gather to check out the latest introductions from approximately 1,000 exhibitors.

In addition to the exhibits, this annual event also includes extensive learning and development opportunities. With licensed products now accounting for 30% of all toys and games sold in the U.S., the Toy Industry Association is once again offering its Licensing Content Connection series, four sessions hosted by licensing industry professionals including Marty Brochstein of the International Licensing Industry Merchandisers’ Association and Licensing Expo director Jessica Blue. The sessions will cover a variety of topics spanning licensing basics, the hottest preschool properties and how to build a brand through licensing.  Other educational programming at the show will focus on topics including safety and compliance; toy trends and the growing digital toy market.

Another highlight of the show will be the Toy of the Year Awards and the Toy Industry Hall of Fame induction at the Grand Hyatt Hotel on February 13th. The Toy of The Year Awards recognize achievements in several categories including Property of the Year, which distinguishes the brand with the most successful brand extensions in the toy industry.

The toy and children’s entertainment industries are a key focus for several of The Joester Loria Group’s clients including The World of Eric Carle. The Joester Loria Group has expanded The World of Eric Carle brand through licensing deals for puzzles, developmental toys, plush, flash cards, and interactive books among others.

Please visit our World of Eric Carle partners at Toy Fair for more information on the entire collection:

  • Kids Preferred – Booth 2279
  • Mudpuppy – Booth 6123
  • Primary Colors  - Booth 4107
  • University Games –  Booth 637

The World of Eric Carle Debuts Live Show in Australia

The Very Hungry Caterpillar Show And Other Timeless Stories

The Joester Loria Group and the Eric Carle Studio are excited to announce The Very Hungry Caterpillar Show and Other Timeless Stories, which debuted at the Sydney Festival in Australia earlier this month.  The show has performed to sold out crowds and due to audience demand, new shows have been added to the schedule, making The Very Hungry Caterpillar Show and Other Timeless Stories the fastest-selling show of the Sydney Festival!

Produced by Joey Creative, the live show brings the beloved children’s book franchise to life with a theatrical experience certain to enthrall, educate and entertain theatre-goers. The new Australian production will light up children’s imaginations and take families on a delightful adventure into  Eric Carle’s bestselling classic stories including, “The Very Hungry Caterpillar” “Mister Seahorse,” “The Very Lonely Firefly,” and “The Artist Who Painted A Blue Horse”.

Eric Carle’s iconic characters come to life with 75 puppets that replicate Carle’s distinctive collage style artwork. A giant popup book is a centerpiece of the production.  It is filled with amazing characters from an eight-foot-long red crocodile to a life-size yellow cow; a beautiful nine-foot butterfly to an underwater world filled with all types of sea creatures; and, of course, The Very Hungry Caterpillar.

Producers Jonathan Worsley and Michael Sieders bring their formidable experience to the project.  Worsley has impressive experience in film, theatre, puppetry, television, commercials and music videos.  He is a former protégé of Baz Luhrmann, having worked on La Boheme in New York and, most recently, the Chanel No. 5 television campaign featuring Nicole Kidman.  Co-producer Sieders and director Naomi Edward have extensive experience in live theatre and productions for children.

“The Very Hungry Caterpillar is a seminal children’s book, one that has introduced generations of children into the wonderful world of storytelling. And now, we have the opportunity to do the very same – to introduce a whole new generation to the storytelling through theatre. For many this will be their first experience and we want to make it a magical one. To faithfully take a book that means so much to so many people, and create a new interpretation for the stage is both a privilege and an honor,” said Jonathan Worsley.

“I hope the performances will be enjoyed by many and that the colorful characters will bring comfort and joy to all who see the stories that have been so carefully produced. It is uplifting to see such beautiful and cheerful works inspired by my characters! I hope my books  - and this show – will inspire you and your imagination, ” said Eric Carle.

A variety of activities will accompany the show including an interactive zone where children can have photos taken with the puppets and create their very own hungry caterpillars. An exhibition of signed Eric Carle lithographs will be on display in the foyer of Riverside theatre for the duration of the Sydney run of the show.

Following its run in Sydney, the show will tour to Melbourne, Brisbane, Penrith, Queanbeyan and Newcastle.

The Joester Loria Group, exclusive global licensing agent for The World of Eric Carle, in collaboration with Haven Licensing, the local agent for the brand in Australia, worked closely with the Eric Carle Studio to develop the live show.  JLG continues to spearhead a robust brand extension strategy for Eric Carle’s timeless works.  The global program consists of over 125 consumer products licensees and promotional partners.  Available in leading retailers in more than 15 countries, The World of Eric Carle products have won awards and topped sales charts in the US, UK, Australia and Japan. Promotions, fan sites, Facebook pages, magazines, school curriculum programs and special events engage consumers and encourage children to explore.

Press coverage of the show includes a piece in License! Global and a rave review from The Daily Telegraph.

Reinventing Retail

stores magazine retail

A recent piece in Stores, a publication by the National Retail Federation, identifies several ways that retailers can re-invent themselves to remain relevant in today’s digital age. The article suggests that incorporating new technology and digital elements into brick-and-mortar retail locations will be instrumental to a retailer’s success going forward.

The piece cites research showing that the majority of consumers still prefer to shop in brick and mortar stores, and that  seeing product in physical stores play an important role in consumer’s online purchasing decisions. The most innovative retailers have incorporated consumer engagement and interactive experiences into one seamless omni-channel journey.

The article highlights some examples of innovative retail experiences including:

·         Rebecca Minkoff’s use of touchscreen mirrors and interactive video displays in their SoHo store.

·         Warby Parker providing portraits by a professional photographer for customers trying on glasses.

·         Barnes & Noble’s renewed focused on in-store events and experiences.

·         Best Buy’s new strategy to ship online order from its stores.

·         Sephora’s use of touchscreen quizzes to help customers choose a fragrance.

Delivering consumer engagement to retail initiatives has long been a key component of programs developed by JLG for its clients.

Corona’s Licensing Program Makes Waves At Surf Expo

Corona Licensing Surf Expo

Surf Expo, the largest beach and resort lifestyle trade show, took place last week in Orlando, Florida. The event was the perfect showcase for the Corona licensing program The Joester Loria Group has developed in coordination with their client, Constellation Brands beer portfolio.

Constellation licensees, JGR Copa and In Gear, made waves with the debut of their Corona lifestyle product collection in beach accessories and swimwear, respectively.  The collection is designed with Corona’s “Find Your Beach” mindset that embodies the brand essence.

InGear showcased the Corona Swimwear collection in their booth as well as in Surf Expo’s Swim Fashion Shows. The collection includes Corona bikinis, monokinis, cover-ups, swim shorts and rash guards. The Corona ladies swim collection, priced from $29.99 to $39.99, launched at Spencer’s this holiday, with resort specialty shops and national chain placements slated for spring 2015.

Corona Licensing Surf Expo

JGR Copa displayed the Corona beach line of chairs, umbrellas, towels, blankets, mat, tents and cabanas at their booth, which is set to hit retail in time for the Cinco de Mayo holiday. A Corona happy hour also took place on Friday afternoon at the show.

You can find more coverage of the Corona swimwear at Surf Expo in Apparel News.

Mountain Dew’s Action Sports Sponsorships

dew tour

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A recent Forbes article detailed Mountain Dew’s successful use of action sports sponsorships as a marketing tool to generate brand awareness and align the brand with the extreme sports lifestyle. By creating their own platform with The Dew Tour, Mountain Dew is able to control the entire consumer experience with the event versus simply sponsoring an already-existing event. By creating their own event and becoming synonymous with extreme sports, Mountain Dew has been able to strongly reinforce its fast, exciting and extreme brand identity. The end result of this marketing strategy is an intensely loyal fanbase and solid brand values.

Now celebrating its tenth anniversary, The Dew Tour made its fourth and final stop of 2014 in Breckenridge, Colorado, for the Mountain Championships. More than 40,000 fans attended the four-day event featuring snowboard and freeski competitions; a live concert; and an interactive Dew Tour brand experience. Additionally the finals of the competitions were broadcast on NBC and NBCSN, while practices and semifinals were livestreamed on NBC Sports Live Extra and

Dew Cups were awarded to American freeskiers Maddie Bowman, Torin Yater-Wallace and Gus Kenworthy, and to snowboarders Jamie Anderson, Kelly Clark, Taylor Gold and Keri Herman. Many of these athletes competed and received medals at the Olympic Winter Games in Sochi this past year.

Fans in attendance were treated to Mountain Dew sampling, athlete autograph sessions and the DEW Virtual Reality Skate Experience, which debuted in 2014 in Brooklyn. Fans also were awarded prizes at the DEW Social Store by participating in a social media scavenger hunt and tagging their photos with #DOTHEDEW. Instagram photos tagged #DOTHEDEW were displayed on an Instaprint Mosaic, a photo mosaic that was updated in real-time. The #DOTHEDEW prizes included products from Dew’s Green Label Exclusives program including a capsule collection from Starter Black Label.  The co-branded collection included a crew neck sweatshirt, beanie and wool snapback.  The items were decorated with patches that tied back to the Dew Tour Mountain Championship and were accented with reflective tape.

Additionally, for the second year in a row, attendees could participate in the Mountain Dew Mountain Mix-Off at five local Breckenridge bars. This DEW-focused cocktail creation and DJ mix-off competition engaged thousands of fans throughout the weekend, culminating in a final event where professional snowboarders Danny Davis and Scotty Lago chose the winning drink and fans chose the winning DJ.

Finally, hundreds of fans and athletes packed the house at a screening party for “Peace Park,” a film collaboration between Mountain Dew, Danny Davis and Burton. The film has been viewed by nearly one million fans and has garnered over 400 million media impressions to date.

The Joester Loria Group is the exclusive North American licensing agency for Mountain Dew. JLG has developed many successful brand extensions for Mountain Dew including several popular Green Label Exclusives capsule collections.