The Joester Loria Group is working with its client to grow the Pepsi and Mountain Dew brand licensing programs with new tabletop, entertaining and home décor partners. Both beverages are always a key element to entertaining and these new housewares and home décor items will give extra pop to any home.
Pepsi is essential to entertaining and Permasteel’s line of coolers will further extend the life of the party by offering consumers a chic way to cool and store their beverages. The line consists of high quality indoor/outdoor coolers, sleek silhouettes and graphics that tap into Pepsi’s most iconic logos and imagery. Pepsi coolers will hit stores Spring 2014, retailing for $99 to $249.
Art.com joins the Pepsi program for print-on-demand art and photographic prints, posters, canvas and wall decor. Utilizing Pepsi’s 110+ years graphic archive, Art.com will house iconic artwork and advertisements for their print-on-demand capabilities. This exciting partnership allows Pepsi consumers to truly connect with the brand, picking favorite pieces to incorporate into their homes.
A leader in glassware and kitchen accessories, iCup joins the PepsiCo portfolio with a line consisting of everyday glasses, pitchers, canisters and trays along with a set of acrylic and melamine products set to follow market trends. The Pepsi collection will take inspiration from the brand’s youthful pop image and its 100+ years of logos and graphics to design both modern and retro houseware items.
In contrast, the Mountain Dew collections will reflect an edgy and high energy spirit with innovative design as well as call upon Dew’s playful hillbilly heritage with mason jars and other novelty items.
Both assortments will launch in the Spring of 2014, with broad retail reach, targeting channels from mass up to specialty.
To further Mountain Dew’s home décor, Advanced Graphics joins the program for a line of cardboard stand-up wall decals. The unique items will be found at specialty stores and across major e-commerce platforms such as AllPosters.com starting February 2014.
As the official North American licensing agent for PepsiCo, The Joester Loria Group is excited to welcome these new partners to the brand’s licensing portfolio.