Chef Fabio Viviani Launches First Wine Collection

Fabio Viviani Wine

On behalf of client, Chef Fabio Viviani, The Joester Loria Group has brokered a deal with Sipp LLC  for the Fabio Viviani Wine Collection. Italian-born and American-loved, Fabio Viviani is the executive chef at several acclaimed restaurants, a New York Times best -selling cookbook author and was named  “Fan Favorite” on season five of Bravo’s reality hit, “Top Chef.”  Viviani then went on to Bravo’s “Top Chef All-Stars,” “Life After Top Chef” and currently can be seen on Food Network’s “Cutthroat Kitchen: Superstar Sabotage.”

“Growing up in Italy, wine was always on the dinner table. It’s a passion of mine that symbolizes family and culture and is an important part of every meal,” said Viviani. “As a chef, part of my job is making people happy through food, and with this new venture we’ve been able to apply the same mindset and skillset to create a delicious wine.”

Making its debut exclusively at Chicago’s famed grocer, Mariano’s, in November, the initial Fabio Viviani Wine Collection will include a 2012 Cabernet Sauvignon and 2012 Chardonnay. Wines from the Fabio Viviani Wine Collection are derived from California grapes and carefully crafted on a small scale and packaged in eco-friendly bottles with recycled materials, keeping in mind Viviani’s meticulous attention to taste and quality. The full bodied Cabernet features notes of cherry, blackberry, plum, chocolate and coffee, while the refreshing Chardonnay has aromas of golden apple, pear and peach.

“Our approach is simple. We focused on finding the best grapes and using the best winemaking practices, not on fancy gimmicks. We’re committed to making the best possible wine for all wine drinkers at a fair price,”  added Carlos Quimbo of Sipp LLC.

The Fabio Viviani Wine Collection plans to expand to national distribution and additional varietals beginning in early 2015. Fabio Viviani Wines will retail $13-$15 per bottle. For more information, visit, or follow the conversation online on Facebook, Instagram and Twitter.

Fabio Viviani Wine

The Fabio Viviani Wine Collection is a creative collaboration between friends, rooted in a common passion for good food and wine. Chef Fabio’s years as an admired chef and well-known wine aficionado has led him to expand his expertise into the wine arena. Together, Chef Fabio and Sipp, LLC partners Carlos Quimbo and Sean Thomas have developed an entrepreneurial wine brand that combines charisma and years of industry experience.

Amy Coe Launches Holiday Collection

amy coe holidayDesigner Amy Coe’s holiday collection featuring her signature style on girls’ and boys’ apparel and fashion accessories launched at Babies “R” Us last week. The girls’ collection includes details like a mix of red and black plaids, metallics, skulls and sequined leggings, skirts, dresses and tops. The boys’ line features easy and comfortable everyday styles in a color palette of charcoal, red and black. Key items include coveralls, a biker jacket, sweatshirts, cargo pants, knit hats and socks.  In her 6th year bringing the Amy Coe Collection to Babies “R” Us,  Amy provides savvy moms and their fashion-forward children with “must-have” clothing at a fantastic price.

Amy Coe Holiday

The Joester Loria Group is working with Amy on her new 2015 program that will expand
the reach of her brand and bring Amy Coe to an extended range of sizes.  Stay tuned for upcoming updates on the Amy Coe brand!

amy coe holiday collection

Jaxxwear Debuts Caterpillar & Friends Collection

jaxxwear caterpillar and friends

World of Eric Carle licensee Jaxxwear recently debuted its new Spring/Summer 2015 Caterpillar & Friends infants wear collection at ENK Children’s Club Show at the Javits Center in New York City this October. ENK Children’s Club is an international exhibition for children’s clothing, layette, accessories, footwear, toys and gifts. The show is held four times a year and is attended by children’s specialty retailers and boutiques.

For Spring/Summer 2015, the Jaxxwear World of Eric Carle collection again featured The Very Hungry Caterpillar along with other iconic artwork from Carle’s beloved books, including Mr. SeahorsePapa Please get the Moon for Me and Friends. Growing on the success of the previous two collections launched earlier this year, Jaxxwear utilized contemporary all-over prints and introduced beautiful embroidery and appliqués in this new season.

Jaxxwear, highly regarded for beautifully-designed, quality infant apparel,  is part of the growing, multi-category licensing program The Joester Loria Group has developed for The World of Eric Carle brand.

K.I.D.S./Fashion Delivers Continues Hurricane Sandy Relief Efforts

K.I.D.S. Fashion Delivers

K.I.D.S./Fashion Delivers is an organization that helps fight the challenges of poverty and natural disasters through the gift of new products. Companies donate excess inventory to the organization, which is then distributed by nearly 1,000 community partners. Since 1985, K.I.D.S./Fashion Delivers has distributed more than $1 billion in merchandise.

In October 2012, Hurricane Sandy left many families with damaged or destroyed homes. K.I.D.S./Fashion Delivers was able to move quickly, distributing more than $20 million in essentials such as apparel, shoes, blankets and diapers to families affected by the storm in New York and New Jersey. In 2013, a partnership with The Legacy Center led to the  creation of Extreme Home Makeover – Sandy Edition, which helped families repair damage to their homes. Additionally in 2013, the group hosted a free holiday pop up shop in Far Rockaway, New York, that distributed more than $2.5 million in essentials and toys to families affected by Sandy. K.I.D.S./Fashion Delivers continues to work with a variety of community partners like  The Legacy Center, Project Hospitality and New York Disaster Interfaith Services (NYDIS), to help children and families.

None of this important work would be possible without the generosity of hundreds of companies who donate new product each year, and thousands of supporters who attend the organization’s fundraisers.  K.I.D.S./Fashion Delivers has also benefited from the support of its annual honorees who have included Presidents Clinton and Obama, Cory Booker, and CEOs of America’s leading retailers and manufacturers.  This year’s November 5th gala honoring Heidi Klum, Burlington CEO Thomas Kingsbury and President of G-III Sports, former All Pro NFL Linebacker and Super Bowl Champion Carl Banks,  promises to break attendance records.

The Joester Loria Group is a proud supporter of K.I.D.S./Fashion Delivers. Debra Joester, our president and CEO, currently serves as a Board Member.

The 2014 Eric Carle Honors

Eric Carle Honors

The Eric Carle lithograph presented to the honorees. Image via

Eric Carle, one of the most acclaimed children’s book authors and illustrators, world-renowned for his award-winning series of children’s book titles including the iconic The Very Hungry Caterpillar, opened The Eric Carle Museum in Amherst, Mass, in 2012.  In support of the museum, the Eric Carle Honors annual gala and fundraiser celebrates the talented people who have played an instrumental role in making children’s books a vibrant and influential art and literary form in America

The 9th Eric Carle Honors took place at Guastavino’s in New York City last month, with awards presented to four highly regarded recipients.  The Mentor Award went to Henrietta Mays Smith for her work as a librarian and professor at the School of Information at the University of South Florida in Tampa. Smith is also a dedicated and active American Library Association member. The Angel Award was presented to Reach Out and Read, a nonprofit organization. Françoise Mouly received the Bridge Award for her work as art editor at the New Yorker and publisher and editorial director of TOON Books. Finally, renowned children’s book illustrator Jerry Pinkney was honored with the Artist Award. One very special guest in attendance was Eric Carle’s long lost friend Florence, Carle’s inspiration for his recent book, “Friends.”

The impact and appeal of Eric Carle’s works have extended beyond his publishing franchise and his contribution to the recognition of storybook art, to a collection of award winning children’s product.  The World of Eric Carle toys, games, apparel, accessories, gift, and juvenile products educate, entertain and delight children with Carle’s iconic art, characters and themes from his 70 plus books.   The Joester Loria Group is proud to be the global licensing agent for The World of Eric Carle and is a proud supporter of The Eric Carle Museum.

The Joester Loria Group Partners Kellogg’s with Hallmark

kellogg's hallmark

The Joester Loria Group has brokered a licensing deal for Kellogg’s with Hallmark, the largest manufacturer of greeting cards in the U.S., to release a series of collectible ornaments featuring the brand’s most notable characters and advertising icons.

The first ornament in the series is a vintage Tony the Tiger holiday ornament which debuted on October 4th at Hallmark Gold Crown Stores and on Hallmark’s website, retailing for $14.95. Tony the Tiger has been on breakfast tables across the country for more than 50 years and this collectible ornament will bring a bit of nostalgia to any holiday gathering, a grrrrreat gift!

Hallmark will release a new Kellogg’s ornament every year through 2016 giving customers the opportunity to collect the entire three-piece series. The ornaments will be sold at all 2,400 Hallmark locations, online and at select specialty retailers nationwide.

This exciting new licensing deal for Kellogg’s was featured in License! Global.

Progressive Preschool Awards Finalists Announced

progressive preschool awards

The Joester Loria Group develops global marketing initiatives that deliver brand enhancement and engagement for its clients.  A recent example developed for The World of Eric Carle was nominated for The Progressive Preschool Awards in the UK. In Spring of 2014, the Giant Wiggle was launched in partnership with UK charity Action for Children, as a fundraising campaign that brought children under five together in caterpillar conga lines and encouraged them to play and develop their imaginations through storytelling and creativity.  The event was tied to the brand’s The Very Hungry Caterpillar’s 45th anniversary celebration and is a finalist in the Progressive Preschool Awards marketing category.

The Progressive Preschool Awards highlight creativity in the preschool industry in the UK. The awards include ten retail categories, nine product categories and one marketing award. The retail categories include best supermarket retailer, best mixed retailer, the best multiple retailer, the best department store retailer, best online retailer, best retail initiative, best independent nursery retailer, best independent toy retailer, best independent apparel retailer and the best independent gift retailer.   A full list of this year’s finalists is available on the Progressive Preschool site. Winners will be revealed at this year’s award ceremony, which will take place on Thursday, November 13 at The Dorchester Hotel in London.

The finalists were selected by an independent validation panel made up of marketing and communication experts who thoroughly discussed each initiative before the campaigns were voted on to arrive at the six finalists and eventual winner.

New Apparel Collections for Mountain Dew & Pepsi

The Joester Loria Group brokered deals for new lines of apparel for its clients Pepsi and Mountain Dew which recently launched at retail.

The newest additions to the Mountain Dew apparel collection consists of a long sleeve printed tee from licensee Fifth Sun and a polyester pullover fleece as well as a pullover heather fleece hoodie from licensee Dynasty.

mountain dew licensing

The relaxed-fit long sleeve t-shirt affords wearers the ultimate in cotton comfort, featuring a splashy neon logo at the chest, across the back and tilted down the sleeve. With its laid-back banded neckline and loose sleeves, the shirt can be worn casually or even for light workouts with a pair of sweats. It’s currently available online at Urban Outfitters for a suggested retail price of $34.

mountain dew licensing

The Mountain Dew Polyester Pullover Fleece features a contrast hood lining, rib and drawstring for ultimate protection and warmth; front kangaroo pocket to keep hands warm or to store any gear and an enviable Mountain Dew graphic. The sweatshirt is available at Shopko stores with a suggested retail price of $59.99.

mountain dew licensing

Whether you’re an action sports newbie or just want a piece of Mountain Dew nostalgia, the new Heather Fleece Hoodie is sure to quench your thirst. The soft, midweight fleece features a throwback-worthy distressed soft-screen print and a full, loose fit that frees wearers up for a full range of motion and comfort while blocking out wind and cold. The hoodie is available at K-Mart stores with a suggested retail price of $29.99.

Meanwhile, Pepsi’s new apparel line in partnership with JC Fits will be cycled seasonally to keep pace with the latest trends. The range will include everything from stylish separates to textured fashion tops and simple tanks and tunics featuring nostalgic soft-screen print Pepsi logos. Some of the latest pieces are pictured below with more coming soon to juniors fashion departments at specialty, boutique and department stores for the 2014 holiday season.

pepsi licensing

The Joester Loria Group Expands The World of Eric Carle’s Licensing Program

world of eric carle licensing program

The Joester Loria Group brokered a new deal for their client, The World of Eric Carle, to expand on their current licensing program with additional categories including stationery, craft and activity paper products and confections for the U.S. and Canada.

Through the deal, Primary Colors will develop an extensive line utilizing the much-loved The Very Hungry Caterpillar along with other iconic characters from Carle’s beloved books to create a collection of stationery, craft and school supplies, which will arrive at retail Spring 2015.

Capturing the playful theme of the World of Eric Carle, the new line will emphasize the iconic collage art in a wide variety of products including:  coloring pouches, coloring packs, craft kits, activity pads, stickers, markers, crayons, glue sticks, scissors and flash cards.

Additionally, Primary Colors will be developing everyday and seasonal confections including gummies and fruit snacks along with cookies and crackers.  The cookies and crackers will be made in America.

Distribution of the new products will target a wide range of outlets, such as grocery stores, independent specialty stores, specialty chains, mass market retailers and online stores.

License! Global broke the news of this exciting new collaboration for The World of Eric Carle.

The Latest In Sustainable Consumer Products

sustainable beauty products

As a full-service brand licensing agency, The Joester Loria Group is constantly monitoring the latest consumer product trends for our clients. Currently, sustainable consumer products that provide environmental and social benefits are gaining in popularity across all consumer segments.

While sustainable products have been in demand for quite some time, the beauty industry has only recently adopted the trend. Just last month, The Chicago Tribune reported on a Beauty and Personal Care Products Sustainability Summit hosted by Wal-Mart, Target and Forum For The Future, a pro-sustainability organization. The goal of the meeting was to encourage a wide range of participants like Johnson & Johnson to develop and produce more sustainable beauty and personal health care products. The summit was the result of growing consumer demand for organic and natural products, which Target said is growing at a rate of almost 20 percent.

Suncoat is one brand already meeting consumers’ demands for sustainable beauty products. Suncoat is a pioneer in non-toxic nail polish made from vegan, mineral-based ingredients and water. The brand recently debuted new positioning, branding and packaging with the help of Territory, an agency dedicated to strategy branding and implementation. With Territory’s marketing and branding guidance coupled with growing consumer demand, Suncoat has great potential.

Sustainable products will continue to be an important category for both the beauty industry as well as other sectors. The Joester Loria Group has developed a number of sustainable brand extensions for a range of clients including a full collection of products for the BBC’s Planet Earth and currently selling at Walmart, Waste Management garbage and recycling bags.