New Licensing Deals for Kellogg’s

The Joester Loria Group brokered two new deals for Kellogg’s licensing program.

kellogg's licensing

The first brand extension will partner Rice Krispies with Brand Castle LLC for Rice Krispies treat making kits. Rice Krispies treat making has been a family tradition for more than four decades, in fact, 32% of Rice Krispies purchased are used for treat making!  Now Kellogg’s will offer seasonal kits to enhance the treat-making experience. The program will launch at Walmart for Halloween 2015 with a kit that includes a reusable plastic mold with two pumpkin shapes, Rice Krispies cereal, mini marshmallows, two colored icing pens and orange food color gel. The set makes 14 Rice Krispies pumpkin treats and will retail for $7.20.  Later in 2015, Christmas-themed treat making kits will launch and in 2016, Easter and everyday kits will be available at grocery, mass and specialty retailers.

kellogg's licensing

Additionally, The Joester Loria Group has enlisted R Squared Sales and Logistics to further expand Kellogg’s presence in the kitchen with a new line of tabletop and decor featuring iconic Kellogg’s characters.  R Squared will develop a collection of ceramic bowls, plates, mugs, glasses and canisters featuring vintage designs of Kellogg’s iconic characters including Tony the Tiger, Toucan Sam and Snap, Crackle and Pop. This Kellogg’s tabletop collection will launch at specialty, mid-tier, mass retailers and grocery retailers Fall 2015.

Gourmet InsiderHFN, and License! Global all covered Kellogg’s new licensing deals which joins other  home, housewares and kitchen categories as part of the Kellogg’s licensing program.

The Joester Loria Group Expands “Brain Games” Brand

brain games licensing

The Joester Loria Group, exclusive brand licensing agency for “Brain Games,” a top-rated National Geographic Channel series hosted by Jason Silva, has added Buffalo Games to develop high-quality adult and family board games and card games based on the popular show.

The initial product offering will bring the creativity and excitement of “Brain Games” into everyone’s living room as a game that will challenge your brain like never before! Players will attempt to complete a series of challenges and experiments that will test all aspects of their brain with five different categories of questions including – mind vs. body, illusions, language, logic, and head-to-head challenges.  The first player to successfully complete at least one challenge from each category will win the game!The game will retail for $19.99, launching at key specialty retailers and online accounts this Holiday 2015 and expand to leading mid-tier and mass accounts Spring 2016.

The Emmy-nominated series will blow your mind, make you gasp, and challenge the way you see and think about the world around you. Hailed by critics as “tremendous fun” that “makes science entertaining,” “Brain Games” turns your mind’s eye inwards for a fascinating journey into the three and a half pounds of tissue that has been controlling your every thought, memory, movement and emotion. The top-rated series garners millions of viewers per episode, and over-indexes with high income consumers and viewers with a college education.

Buffalo Games is an industry-leading jigsaw puzzle and party game manufacturer located in Buffalo, New York.  Buffalo Games products are available at all major retailers in the U.S.A. and Canada. Over the company’s almost 30 year history, Buffalo Games has sold more than 30 million puzzles and party games.

Green Label Exclusives Featured In Mountain Dew’s Latest Campaign

green label exclusives

As recently reported by The Wall Street JournalMountain Dew is reviving its famous “Do The Dew” slogan in a new global marketing campaign, which also features the latest collaboration in the Green Label Exclusives (GLX) program.

The Joester Loria Group brokered a deal for Mountain Dew to collaborate with skate brand GIRL to develop a signature capsule collection for  Dew professional skateboarder Sean Malto.  The limited edition collection included a custom skate deck, five panel hat, pocket tee and a wallet, all designed by artist Kevin Lyons.

The “Fireboard” global campaign features professional Dew skateboarder Sean Malto as he sparks a beach bonfire with the GLX skate deck.

The famous “Dew The Do” tagline first debuted 20 years ago and the brand hopes to capture the attention of a global, male, millennial audience with these new spots, which will air both on television and online.

PepsiCo hopes to grow the $9 billion Mountain Dew brand even further with this new marketing push. Most of that growth will come from markets outside the US including Western Europe, Canada, Latin America, the Middle East, Asia Pacific and India.  According to Beverage Digest, Mountain Dew is currently the third-biggest liquid refreshment beverage megabrand.

As Mountain Dew’s brand licensing agency, The Joester Loria Group will continue to build on the success of the GLX program.  Stay tuned for new collaborations coming in 2015.

Brand Updates From The World of Eric Carle

World of Eric Carle Brand Updates

It’s been an exciting month for The Joester Loria Group’s client The World of Eric Carle, the brand based on the award-winning, beloved children’s publishing franchise, which promotes the joys of playful learning through Eric Carle’s timeless stories and vibrant artwork.

The brand’s centerpiece, The Very Hungry Caterpillar, was recently named by Parents as the number one all-time best book for toddlers. This honor demonstrates the impact of Eric Carle’s work continues to have more than 40 years after its debut. This exciting news came just in time for The Very Hungry Caterpillar Day on March 20th. Several of The World of Eric Carle’s licensing partners celebrated VHC Day with exciting promotions.

Across the globe in Japan, a World of Eric Carle event space made its debut at Dot DNP, Digital Picture Book Museum  in Tokyo.  The theme of the event is “Let’s Play and Learn with Colors” and it provides a space where families can engage with the brand, learn about Eric and his art, and play with and learn about colors. The exhibit is running through August 29, 2015 and features craft workshops and a digital Very Hungry Caterpillar experience, where visitors can take photos and color in their own butterflies. Additional elements of the exhibit include a photo booth with a Very Hungry Caterpillar backdrop, a reading space, lithographs of Eric’s work as well as a message from Eric himself.

The Joester Loria Group is exclusive brand licensing agency for The World of Eric Carle. Stay tuned for more exciting brand updates from The World of Eric Carle.

Pepsi & Mountain Dew At SXSW


Earlier this month, South by Southwest (SXSW), the annual interactive, film and musical festival took place in Austin, Texas. The Joester Loria Group’s client Pepsi Beverages North America continued its sponsorship of the event for the seventh consecutive year. Pepsi offered a variety of interactive experiences to drive consumer engagement for several of its brands including Pepsi®and Mountain Dew®.

Mountain Dew offered a number of SXSW experiences including an immersive consumer experience called Green Label Live, which featured live performances by A-Trak and other Green Label Sound artists such as Joey Bada$$ and MNDR.  In addition, the Green Label Exclusives licensed product program was on hand at the Green Label house and seeded to press and influencers at an invite only media event.  GLX partner Rastaclat posted about the event as well .

As the exclusive North American licensing agency for PepsiCo, the Joester Loria Group has developed a variety of successful brand extensions for Pepsi and Mountain Dew including many popular Green Label Exclusives capsule collections for the Mountain Dew brand.  By integrating licensing into key brand initiatives, like SXSW, the brand is able to enhances its engagement with consumers and provide additional ways for fans to connect with their favorite brand.

New Picture Book From Eric Carle, Iconic Author & Illustrator

new eric carle book

Eric Carle, the legendary author and illustrator of children’s classics The Very Hungry Caterpillar and The Very Busy Spider, will publish a new picture book with Philomel, an imprint of Penguin Young Readers, in October 2015. A whimsical homage to surrealism, The Nonsense Show combines wordplay and visual jokes to offer young readers something playful, something silly, and something downright preposterous on every spread. The book will have a first printing of 250,000.

“Eric Carle never fails to surprise me—and yet every book he creates is so vibrantly true to who he is as an artist and a person,” said Michael Green, President and Publisher, Philomel. “The Nonsense Show offers us a glimpse of the funny, playful Eric Carle that I have come to know behind the scenes, while remaining true to his vision of introducing children to the world of fine art. When taken in context with his two most recent titles,The Artist Who Painted a Blue Horse and FriendsThe Nonsense Show forms a trilogy of sorts, opening to young readers the worlds of expressionism, abstract art, and now surrealism. He is creating more than books; he is preparing children for a lifetime of loving words and art.”

Eric Carle commented, “The Nonsense Show came to me over a long period of time and I had fun working on it. It is a playful word-and-picture game and an upside-down way of looking at life and the world. I like these topsy-turvy points of view. I appreciate the way Surrealist artists like Magritte showed us all in their paintings that you have to keep looking, keeping paying attention. And keep playing.”

Eric Carle ( has illustrated more than seventy books, many best sellers, most of which he also wrote. To date, more than 127 million copies of his books have sold around the world. Eric Carle divides his time between the Florida Keys and the mountains of North Carolina.  Visit ( to find out more about The Eric Carle Museum of Picture Book Art in Amherst, MA.

The Joester Loria Group is the exclusive global licensing agent for The World of Eric Carle, the brand based on Carle’s award-winning, beloved children’s books.

The World of Eric Carle App Wins Prestigious Digital Award

storytoys my very hungry caterpillar app

The My Very Hungry Caterpillar App was recently awarded the prestigious BolognaRagazzi Digital Award for 2015. The educational app was created in collaboration with The World of Eric Carle and StoryToys, a leading publisher of entertaining, engaging and educational apps for children.  The deal was brokered by The Joester Loria Group, exclusive licensing agent for the brand.

The My Very Hungry Caterpillar App was chosen from more than 190 entries. The prize is awarded by the Bologna Children’s Book Fair and aims to highlight innovation and excellence in the digital children’s publishing field. The BolognaRagazzi Digital Awards first began in 2012 and prizes are usually awarded in both fiction and nonfiction categories. However the judges only awarded one winner this year since they felt the My Very Hungry Caterpillar app crosses categories.

My Very Hungry Caterpillar is a virtual character app that lets children nurture, care for and play with their very own Very Hungry Caterpillar. The 3D animation captures the unique style of Eric Carle’s award-winning art, delivering a wonderful experience for the millions of fans of the best-selling classic children’s book, first published 46 years ago. My Very Hungry Caterpillar is available in the App Store, globally priced at $3.99.

The app is an exciting part of the extensive licensing program The Joester Loria Group has developed for  The World of Eric Carle.

Pepsi’s Latest Licensing Deal

Pepsi licensing deal

Last month approximately 83,000 buyers, retail brands and manufacturers gathered in Las Vegas for the semi-annual MAGIC trade show, which served as a showcase for the latest fall/winter fashion trends. Following the show, The Joester Loria Group is excited to announce a new apparel brand extension for our client PepsiCo.

In a licensing deal brokered by The Joester Loria Group, PepsiCo has partnered with Body Rags for the Pepsi and Mountain Dew licenses. Rounding out PepsiCo’s T-shirt program, Body Rags will offer designs for the upstairs, specialty and e-commerce channels of distribution.

Tapped for their creative expertise and retail relationships, PepsiCo is excited for the freshness that Body Rags brings to both the Pepsi and Mountain Dew licensing programs. With creative development fully underway, retail placement is expected as early as March 2015.

Retail Merchandiser and License! Global shared the news of PepsiCo’s newest partnership.

New Home and Housewares Brand Extensions For Corona

home and housewares

The Joester Loria Group is counting down to the International Home + Housewares Show this weekend in Chicago. In addition to brand extensions for our clients Pepsi, Entenmann’s and Kellogg’s, we are excited to unveil several new licensing deals for Corona at the show.

The Joester Loria Group is further expanding the exceptional equity of the Corona brand to a broad collection of high quality, fun and functional home goods designed to enhance the experience for brand enthusiasts.

Consumers will find a new way to keep their Coronas cool with licensee Koolatron, a leading manufacturer of thermoelectric and refrigeration products.  Koolatron has developed an innovative collection including a signature can-shaped electric cooler and popular mini & vending style refrigerators. Products feature unique components such as lime slicers, for the quintessential lime ritual associated with Corona beer. The appliances, ranging in price from $99.99 – $250.00, will launch at Sam’s Club and Target for spring 2015, with roll-out to all leading home specialty and mass accounts for fall.  Fall 2015 will also see an expanded line of products at retail, including a collection of novelty appliances comprised of specialty ice makers, popcorn makers, quesadilla presses and guacamole and salsa blenders ranging in price from $30-$50.  Koolatron will be located at booth L11857 with a Corona feature in the New Product Showcase.

In addition, CM Global has been signed on to develop a line of glassware, barware, coolers and gifting for the popular Constellation beer brands, including Corona and Modelo Especial. Included in the product lineup will be the iconic Corona cooler featured in the brand’s national advertising campaign, glassware, drink accessories, ice buckets and bottle openers. Products will be offered individually or bundled in sets. The collection, ranging in price from $9.99 to $250, will be sold both in line and in floor displays featuring Corona and Modelo Especial beer in leading mass, grocery, supermarket, club, convenience and specialty accounts starting Spring 2015. CM Global will be located at booth #S4352 at International Home + Housewares Show.

Lastly, Trademark Global is developing home furniture and rec room decor for the Corona brands designed to transport consumers to their beach state of mind in their own home, and for Modelo Especial, the #2 imported beer brand in the U.S. The collection includes high quality pub tables and bar stools with designs incorporating distinctive brand icons. Lighting and wall decor further enhance the offering. Additionally, they will be developing a line of recreational gaming products including dart board sets, billiard accessories, corn-hole and flying disc target sets. Products will launch at leading e-commerce sites including Wal-Mart, Home Depot, Kohl’s and Macy’s in prices ranging from $79.99 – $399.

The Joester Loria Group is excited to unveil this wide range of exciting home and housewares brand extensions for our clients at one of the most important events for the home and housewares industry.

JLG Announces New Home & Housewares Brand Extensions

home + housewares

The International Home + Housewares Show kicks off on March 7th in Chicago. The annual trade show will host more than 2,1000 exhibitors this year and several of The Joester Loria Group’s clients will be on display. The home and housewares categories are integral to several of The Joester Loria Group’s clients’ licensing programs and many new brand extensions will be unveiled at the show.

For Kellogg’s, three licensees will be on hand presenting the Kellogg’s housewares collection at the show.   Evriholder Products, a long term licensing partner for the brand, is an innovative housewares company that specializes in the impulse categories. They will be exhibiting at this year’s Housewares Show at booths N6924 and S1805, showcasing their line of Kellogg’s branded impulse items including to-go cereal bowls called “totabowls” for Frosted Flakes, Froot Loops and Special K.  Other products on display will include Special K measuring cups, holiday themed Rice Krispie shapers, Pop Tart holders, cereal containers and more.

Tabletops Unlimited,  another Kellogg’s partner, is an industry leader with over 30 years of experience in supplying tabletop and serving products. They will be featuring Kellogg’s product including the Frosted Flakes and Froot Loops branded children’s dinnerware sets along with four vintage-inspired three piece ceramic sets.  You can see the collection at their booth number S1810.

home + housewares

The Joester Loria Group most recently partnered Kellogg’s with Dophes, a longtime leader in the home textiles industry, exhibiting their new Kellogg’s collection at booth S3057.  The collection consists of a 1950’s inspired Happy Hostess line of Kellogg’s kitchen textiles and a core Kellogg’s line.  Products will include hand towels, dish towels, aprons, oven mitts and more. And, in case anyone gets hungry, Dophes will have a dedicated “Kellogg’s Café” within their booth space to highlight the Kellogg’s collection.

home + housewares

PepsiCo will also be showcased at Housewares with new licensing partner CM Global.  Known for their point of sale items and pallet programs, CM Global will be exhibiting the Pepsi and Mountain Dew soft sided coolers, ice buckets, glassware, koozies, key chains and impulse product for the first time at this year’s housewares show at booth S4352.

The Joester Loria Group also recently expanded Entenmann’s licensing program in a new partnership with The Jay Companies for a line of scented candles that will be highlighted at booth S812 during next week’s show. The program launched nationally at Rite Aid with a 3 oz candle assortment featuring scents based on signature Entenmann’s baked goods including All Butter Loaf Cake, Cinnamon Crumb Cake, Apple Streudel and Lemon Pound Cake. An expanded offering including new indulgent fragrances and assorted candle sizes such as jars, votives and fragrance melts will launch Fall 2015. The line will continue to grow into drinkware and serveware with a collection of coffee mugs, travel mugs and charger plates.

Additionally, Entenmann’s existing bakeware licensee Dura-Kleen will showcase their Entenmann’s collection at booth S3916.  Featured products will include new cupcake baking sets, cupcake and cookie decorating tools as well as the complete line of Entenmann’s bakeware.

Stay tuned for more Home + Housewares Show updates from our clients later this week.