New Apparel Collections for Mountain Dew & Pepsi

The Joester Loria Group brokered deals for new lines of apparel for its clients Pepsi and Mountain Dew which recently launched at retail.

The newest additions to the Mountain Dew apparel collection consists of a long sleeve printed tee from licensee Fifth Sun and a polyester pullover fleece as well as a pullover heather fleece hoodie from licensee Dynasty.

mountain dew licensing

The relaxed-fit long sleeve t-shirt affords wearers the ultimate in cotton comfort, featuring a splashy neon logo at the chest, across the back and tilted down the sleeve. With its laid-back banded neckline and loose sleeves, the shirt can be worn casually or even for light workouts with a pair of sweats. It’s currently available online at Urban Outfitters for a suggested retail price of $34.

mountain dew licensing

The Mountain Dew Polyester Pullover Fleece features a contrast hood lining, rib and drawstring for ultimate protection and warmth; front kangaroo pocket to keep hands warm or to store any gear and an enviable Mountain Dew graphic. The sweatshirt is available at Shopko stores with a suggested retail price of $59.99.

mountain dew licensing

Whether you’re an action sports newbie or just want a piece of Mountain Dew nostalgia, the new Heather Fleece Hoodie is sure to quench your thirst. The soft, midweight fleece features a throwback-worthy distressed soft-screen print and a full, loose fit that frees wearers up for a full range of motion and comfort while blocking out wind and cold. The hoodie is available at K-Mart stores with a suggested retail price of $29.99.

Meanwhile, Pepsi’s new apparel line in partnership with JC Fits will be cycled seasonally to keep pace with the latest trends. The range will include everything from stylish separates to textured fashion tops and simple tanks and tunics featuring nostalgic soft-screen print Pepsi logos. Some of the latest pieces are pictured below with more coming soon to juniors fashion departments at specialty, boutique and department stores for the 2014 holiday season.

pepsi licensing

The Joester Loria Group Expands The World of Eric Carle’s Licensing Program

world of eric carle licensing program

The Joester Loria Group brokered a new deal for their client, The World of Eric Carle, to expand on their current licensing program with additional categories including stationery, craft and activity paper products and confections for the U.S. and Canada.

Through the deal, Primary Colors will develop an extensive line utilizing the much-loved The Very Hungry Caterpillar along with other iconic characters from Carle’s beloved books to create a collection of stationery, craft and school supplies, which will arrive at retail Spring 2015.

Capturing the playful theme of the World of Eric Carle, the new line will emphasize the iconic collage art in a wide variety of products including:  coloring pouches, coloring packs, craft kits, activity pads, stickers, markers, crayons, glue sticks, scissors and flash cards.

Additionally, Primary Colors will be developing everyday and seasonal confections including gummies and fruit snacks along with cookies and crackers.  The cookies and crackers will be made in America.

Distribution of the new products will target a wide range of outlets, such as grocery stores, independent specialty stores, specialty chains, mass market retailers and online stores.

License! Global broke the news of this exciting new collaboration for The World of Eric Carle.

The Latest In Sustainable Consumer Products

sustainable beauty products

As a full-service brand licensing agency, The Joester Loria Group is constantly monitoring the latest consumer product trends for our clients. Currently, sustainable consumer products that provide environmental and social benefits are gaining in popularity across all consumer segments.

While sustainable products have been in demand for quite some time, the beauty industry has only recently adopted the trend. Just last month, The Chicago Tribune reported on a Beauty and Personal Care Products Sustainability Summit hosted by Wal-Mart, Target and Forum For The Future, a pro-sustainability organization. The goal of the meeting was to encourage a wide range of participants like Johnson & Johnson to develop and produce more sustainable beauty and personal health care products. The summit was the result of growing consumer demand for organic and natural products, which Target said is growing at a rate of almost 20 percent.

Suncoat is one brand already meeting consumers’ demands for sustainable beauty products. Suncoat is a pioneer in non-toxic nail polish made from vegan, mineral-based ingredients and water. The brand recently debuted new positioning, branding and packaging with the help of Territory, an agency dedicated to strategy branding and implementation. With Territory’s marketing and branding guidance coupled with growing consumer demand, Suncoat has great potential.

Sustainable products will continue to be an important category for both the beauty industry as well as other sectors. The Joester Loria Group has developed a number of sustainable brand extensions for a range of clients including a full collection of products for the BBC’s Planet Earth and currently selling at Walmart, Waste Management garbage and recycling bags.

Pepsi Introduces Remote Controlled Cooler

pepsi remote controlled cooler

The Joester Loria Group brokered a new deal for its client, PepsiCo, to introduce an exciting new brand extension that perfectly complements its beverages: a Pepsi remote controlled cooler! Just in time for tailgate season,  the RC cooler is fully functional and can drive forward and reverse and turn left or right.  It can be used within a 175 feet range and is designed to operate over various terrains.

The cooler includes three speed settings to ensure your beverages get where they need to go as fast as possible. Party-goers won’t go thirsty as the Pepsi Remote Controlled Cooler is able to store approximately 32 cans.

Additional features include: speakers with MP3 cable, bright LED headlights, two cup holders and foam insulation that keeps ice cool for days.

This innovative new product is available at with a suggested retail price of $374.99.

The cooler debuted last month and has been generating a lot of buzz in outlets including Gizmodo, USA Today, Splash and The Daily News.

Mountain Dew’s Latest Brand Extensions

mountain dew brand extensions

It’s been a busy month for the Mountain Dew brand with the latest stop on the Dew Tour and a new Green Label Exclusives collaboration.

The Dew Tour made its first ever stop in Brooklyn from September 18-21, drawing approximately 17,000 fans to the Toyota City Championships. Athletes battled it out for the top prize over two days of competition, demonstrating their creativity and technical skills on courses inspired by iconic New York City skate spots. Garrett Reynolds claimed the top spot in BMX, while Dew Tour newcomer Trevor Colden earned his first Dew Cup in skateboard streetstyle.

In addition to the Dew Tour, another major brand initiative for Mountain Dew is the Green Label Exclusives (GLX ) program. On behalf of their client, The Joester Loria Group has brokered another GLX collaboration which debuted at the event.

The GLX x Girl capsule collection designed by Kevin Lyons for Dew skater Sean Malto will launch in late October at Zumiez and select specialty stores nationwide including online at Crailstore and The Berrics Canteen.  The collection includes a skate deck, five panel hat, pocket tee and wallet featuring the unique and custom designs from Lyons.  Limited quantities will be available and will range in price from $20 – $55.

In addition to designing a line for the GLX program, Lyons also curated the Green Label Gallery Brooklyn installation at the Dew Tour’s latest stop in Brooklyn. The gallery featured more than 40 artworks from young artists selected by Lyons. Additionally, a hashtag gallery on Instagram will showcase pieces from more than 80 artists. Work from Lyons was also displayed in the gallery. A full interview with Lyons is featured on

Mountain Dew’s Green Label Exclusives Program brings artists and athletes together with top designers and brands to produce one-of-a-kind and limited edition lifestyle product inspired by the Dew brand.  Each collaboration is supported with video content that helps tell the story of the collaboration and gives consumers a behind-the-scenes look at how it all comes together.

New Licensing Deals for Kellogg’s

The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.

On behalf of its client, Kellogg’s, The Joester Loria Group has brokered a licensing deal for hand towels, oven mitts, pot holders, aprons, scrubbers, drying mats, and other kitchen accessories with Dophes, a leading manufacturer of home textiles. The line was designed to celebrate Kellogg’s heritage while keeping a more modern feel in order to complement any type of kitchen.

Dophes Kellogg's Licensing

The Kellogg’s kitchen textiles collection debuted at this month’s New York Market Week and will be available at mass and mid-tier retailers starting in Spring 2015. Dophes joins an established Kellogg’s licensing program with product currently available throughout retail.

Kellogg's All Bran Muffin Maker

Another brand extension for the Kellogg’s brand is the All Bran Microwave Muffin Maker from leading housewares company and Kellogg’s licensee, Evriholder, which just launched at Walmart this fall.

This industry leader for on-the-go impulse products has developed a simple, easy-to-use Muffin Maker for All-Bran Muffins, Kellogg’s #1 most downloaded recipe.  Consumers can combine Kellogg’s All-Bran cereal and a few basic ingredients to create these scrumptious muffins in minutes using their microwave. The All-Bran Microwave Muffin Maker is currently available at Walmart for $5.99.


Highlights from ABC Kids Expo

abc kids expo world of eric carle

Earlier this month the juvenile products industry gathered in Las Vegas for ABC Kids Expo. This year’s show featured 1,000 exhibitors and 3,300 booths with an expanded focus on eco-friendly and made in the U.S.A. products.

According to Gifts and Decorative Accessories, functional fashion was a prominent trend at the event and was present across a wide variety of categories including diaper bags, toys, furniture and accessories.

Gifts and Decorative Accessories also highlighted some of the brands who showcased innovative, design-driven and functional products:

*Cao Ocho presented their line of natural teethers in playful shapes like pizza slices, whales, elephants and necklaces.

*Infant Tech showed plush dolls featuring live broadcast cameras. The dolls can be clipped to a car seat so parents can keep on eye on their little ones while driving.

*Digipuppets showed fun finger puppets that can be used to control touchscreen devices. There’s also a dedicated interactive app for the puppets.

*Skincare products were also a hot topic at the show. Top brands included Honest Company, Reese and Luke and Babyganics.

The Joester Loria Group’s client The World of Eric Carle was also on display at the show. Licensee Levels of Discovery showcased its new line of decorative children’s furniture inspired by The World of Eric Carle. The collection includes a rocker, bench seat and revolving bookcase all adorned with Eric Carle’s vibrant collage artwork.

Expanding on their successful line infant travel and safety items launched in 2013, H.I.S. Juveniles debuted a new collection of World of Eric Carle blankets, soft bath products including washcloths, towels and mitts, as well as burp cloths, packaged layette and bibs that will be available in early 2015. The new line includes a wide variety of fabrications and enhancements that are sure to make The Very Hungry Caterpillar and friends come to life.

world of eric carle abc kids expo

Kids Preferred, one of the world’s largest manufacturers of plush toys and gifts, unveiled its new line of World of Eric Carle™ preschool toys.  This latest collection of early preschool toys offers a variety of colors, activities and adventures for little learners including The Very Hungry Caterpillar™ Developmental Toy with Music & Lights & The Very Hungry Caterpillar ™ Rattle with Teether.

Additional World of Eric Carle licensees with product on display included Creative Baby with foam table and chair set with interactivity, along with floor jumpers and walkers on display and Oopsy Daisy Fine Art showcasing canvas wall art and night lights that utilize the much loved The Very Hungry Caterpillar along with other fun characters from Carle’s beloved books.

The World of Eric Carle Partners With Gymboree

world of eric carle gymboree

Earlier this month, The World of Eric Carle playwear and sleepwear launched at children’s specialty retailer Gymboree’s 600+ stores and on The collection features unisex, girls and boys styles using graphics from a variety of Eric Carle’s iconic works including The Very Hungry Caterpillar.

To promote the launch, Gymboree launched a multi-platform, integrated marketing campaign. Key elements included:

*Front of store placement, signage, window displays and in-store events which included celebrity mom Molly Sims hosting an event in Gymboree’s Santa Monica location.

*A print ad in Parents magazine.

*Email marketing to Gymboree’s millions of subscribers.

*A direct mail piece distributed to Gymboree’s database of consumers.

*Mall signage also helped promote the line.

*Press and mommy blogger outreach.

*Social media promotion and a free app further educated consumers.

world of eric carle gymboree

In addition to the apparel and sleepwear, Gymboree will also offer World of Eric Carle plush and books starting this fall and will debut an infant collection featuring more of Eric Carle’s characters for the Spring 2015 season.

The World of Eric Carle’s Gymboree partnership is just the latest brand extension The Joester Loria Group has brokered on behalf of its client. The World of Eric Carle’s licensing program spans a variety of categories including toys, games, apparel, classroom supplies and apps among others.

Mountain Dew Sporting Goods Launch at Retail

mountain dew sporting goods

On behalf of its client, The Joester Loria Group brokered a licensing deal to extend Mountain Dew into the sporting goods category.

As America’s #1 non-cola soft drink brand, Mountain Dew has dominated the teen and young adult market with its cutting-edge, high-energy and exhilarating attitude.  Embracing the action sports lifestyle through its continued support and sponsorship of events, competitions and athletes, the Dew sporting goods collection is a natural extension of the brand, which gives consumers an opportunity to “Do the DEW.”

Mountain Dew sporting goods from JNJ Sports debuted on September 1st at select Walmart and Toys “R” Us stores. The new line includes two long board skus and one scooter with a suggested retail price of $38.

Sporting goods is the latest category in Mountain Dew’s successful multi-category licensing program.

The Very Hungry Caterpillar App Tops The Charts

The Very Hungry Caterpillar App

After a successful launch earlier this year, The Very Hungry Caterpillar™ & Friends – Play & Explore app from StoryToys has now surpassed 100,000 downloads across all platforms as of the end of August. The app debuted on March 20th – The Very Hungry Caterpillar Day – as part of the celebration of the iconic book’s 45th anniversary. The Very Hungry Caterpillar app is designed for pre-schoolers to inspire imaginative thinking and encourage creative exploration, and is ideal for parents and children to share. This 3-D pop up app features a variety of Eric Carle’s popular characters in eight different games that teach children important skills like counting, sorting and healthy eating habits.

The Very Hungry Caterpillar App

The app had a stellar performance during its first six weeks; ranking on the Top 10 overall iPad charts in nine countries including the UK, Germany and Japan. Additionally, the app hit No. 3 on the overall iPad charts in the UK and enjoyed great success in Japan as well.

This engaging app also received great reviews from Education WorldTech With Kids and iPad Kids.