Mountain Dew Sporting Goods Launch at Retail

mountain dew sporting goods

On behalf of its client, The Joester Loria Group brokered a licensing deal to extend Mountain Dew into the sporting goods category.

As America’s #1 non-cola soft drink brand, Mountain Dew has dominated the teen and young adult market with its cutting-edge, high-energy and exhilarating attitude.  Embracing the action sports lifestyle through its continued support and sponsorship of events, competitions and athletes, the Dew sporting goods collection is a natural extension of the brand, which gives consumers an opportunity to “Do the DEW.”

Mountain Dew sporting goods from JNJ Sports debuted on September 1st at select Walmart and Toys “R” Us stores. The new line includes two long board skus and one scooter with a suggested retail price of $38.

Sporting goods is the latest category in Mountain Dew’s successful multi-category licensing program.

The Very Hungry Caterpillar App Tops The Charts

The Very Hungry Caterpillar App

After a successful launch earlier this year, The Very Hungry Caterpillar™ & Friends – Play & Explore app from StoryToys has now surpassed 100,000 downloads across all platforms as of the end of August. The app debuted on March 20th – The Very Hungry Caterpillar Day – as part of the celebration of the iconic book’s 45th anniversary. The Very Hungry Caterpillar app is designed for pre-schoolers to inspire imaginative thinking and encourage creative exploration, and is ideal for parents and children to share. This 3-D pop up app features a variety of Eric Carle’s popular characters in eight different games that teach children important skills like counting, sorting and healthy eating habits.

The Very Hungry Caterpillar App

The app had a stellar performance during its first six weeks; ranking on the Top 10 overall iPad charts in nine countries including the UK, Germany and Japan. Additionally, the app hit No. 3 on the overall iPad charts in the UK and enjoyed great success in Japan as well.

This engaging app also received great reviews from Education WorldTech With Kids and iPad Kids.

Moms Influenced By Online Reviews When Shopping For Baby Gear

babycenter survey

Adweek recently reported on a new study from BabyCenter that found the majority of high-income, millennial-aged moms are most influenced by online reviews when making baby gear purchasing decisions. BabyCenter conducted the survey of more than 900 mothers in August with the goal of understanding how online reviews affect the purchases of new and soon-to-be moms of different income levels.

Based on the results of the study, online reviews from other parents seem to have the most powerful influence on purchasing decisions. Of the moms surveyed, 61 percent with household incomes of $50,000 to $100,000 either purchased or registered for a stroller after reading positive online reviews, while 48 percent of mothers with household incomes below $50,000 also did the same.

The survey showed that reviews from editorial experts have slightly less influence than reviews from other parents. Just 48 percent of moms with $100,000 plus household incomes bought or registered for their strollers based on editorial experts’ reviews and 44 percent in the $50,000 to $100,000 group followed the recommendation of editorial experts.

In-store sales people have even less clout according to the study. Only 17 percent of moms of the lower income groups reported making a stroller purchase based on the recommendation of an in store sales person, while the number was slightly higher at 27 percent for the higher household income moms.

This survey demonstrates the growing importance of consumer reviews in the retail industry. Ensuring our clients’ licensing programs are successful at the retail level is an important facet of our strategic approach for building and extending brands. The Joester Loria Group has successfully developed and launched licensed baby gear for clients like The World of Eric Carle.

Corona Makes Waves At Surf Expo

corona surf expo

The Joester Loria Group, the exclusive licensing agency for Constellation Brands’ beer portfolio has tapped JGR Copa, a leading manufacturer of beach products to develop a collection of Corona, Modelo Especial and Pacifico beach accessories that complement each brand’s distinctive identity.

Launching in 2015, the Corona line features essential beach gear, including chairs, umbrellas, towels, blankets and mats, beach cabanas, as well as tents and surfboards.  Each item is offered in a variety of styles and key features include waterproof applications, Skin Cancer Foundation UPF 50+ fabrics, built-in cup holders and head rests. Modelo Especial and Pacifico products will follow in 2016.

Designs for Corona, the top-selling imported premium beer in the US, are inspired by the brand’s “Find Your Beach” lifestyle and captures Corona’s spirit of enjoying the moment, relaxing and connecting. The Corona beach collection, featuring the brand’s key creative elements, was unveiled in Orlando at Surf Expo last week, the premier event for beach lifestyle, board sports and fashion. The collection will debut in resort specialty shops and national chains in Spring 2015, priced from $14.99 to $39.99 for the core collection and featuring boards at $300 and upwards.

Copa, a company with over 25 years of experience in beach products, is excited to partner with Corona to help consumers “Find Your Beach” with a signature line of towels, chairs, umbrellas and other beach accessories.  The combination of Copa’s expertise and Corona’s unparalleled brand recognition is a key for sales success” Richie Bonilla, JGR Copa’s VP of Sales.

We are impressed with the range and quality of the JGR Copa products and delighted to welcome them to the Corona, Modelo and Pacifico licensing program,” said Debra Joester, President of The Joester Loria Group.  “Initial retail response has been tremendous and we anticipate a successful launch in 2015.”

This exciting new brand extension was featured in License! Global.


The Very Hungry Caterpillar Partners With Produce For Kids

produce for kids very hungry caterpillar

Produce for Kids is excited to announce a new partnership with The Very Hungry Caterpillar™ for its third annual Healthy Families, Helping Kids campaign this fall. The campaign, running in all Meijer stores and Publix Super Markets this September and October, will raise funds to support local children’s charities. The partnership was brokered on behalf of the World of Eric Carle by its worldwide licensing agent, The Joester Loria Group.

“We’re so excited to be partnering with The Very Hungry Caterpillar this fall. As a classic, it connects to both parents who read the story as children and children today who are reading it for the first time,” said Trish James, vice president, Produce for Kids. “Through our in-store campaign, we can help shoppers make smart decisions and feed their families healthy meals with wholesome ingredients.”

The Very Hungry Caterpillar, a classic book by Eric Carle, is celebrating its 45th anniversary this year and will be featured on in-store signage in more than 1,200 grocery stores and fresh markets in 11 states. Signage will notify shoppers of all participating produce companies and point them for additional information on the campaign, more than 150 produce-centered recipes and healthy tips from real parents.

“We are delighted to partner with Produce for Kids to promote healthy eating and provide families with a recipe that will encourage kids to choose fresh fruit and vegetables,” said Debra Joester, President, The Joester Loria Group.  “The Very Hungry Caterpillar has inspired 3 generations of children and we are confident this campaign will resonate with millions of parents and children that are fans of Eric Carle’s iconic book.”

The Healthy Families, Helping Kids campaign will run from September through October 2014 with the support of more than 20 participating fresh fruit and vegetable suppliers, representing every major category of fresh produce. Suppliers will make a consumption-based donation to local children’s charities. The more items from participating companies that shoppers purchase, the more local children’s organizations benefit.

Produce for Kids will promote the campaign through all social media platforms and will host various sweepstakes and giveaways on Facebook, Twitter and Instagram. Produce for Kids will also engage mom bloggers in each participating retail partner’s markets to help spread the healthy eating message. In addition, Produce for Kids will be hosting monthly Twitter parties during the campaign focused on seasonal healthy eating topics. The Very Hungry Caterpillar will also be hosting in-store meet and greets with families at select participating grocery stores.

The ShopRite in Cedar Knolls, New Jersey recently hosted one of the first Very Hungry Caterpillar in store events on August 18th. More than 35 kids and their parents gathered for a cooking demo of healthy foods featured in the iconic book and a meet and greet with the famous caterpillar himself.

produce for kids very hungry caterpillar

Sponsored products for each supermarket can be found on display materials in the grocery stores’ fresh produce departments and online at

Brand Licensing Europe Will Be Bigger Than Ever

brand licensing europe 2014

Brand Licensing Europe (BLE) is still a month away but it’s shaping up to be the largest event in the show’s 16-year history. So far 235 exhibitors have signed up, which includes 55 newcomers, in categories ranging from sports and entertainment to fashion.

The UK licensing campaign for The World of Eric Carle’s The Very Hungry Caterpillar, managed by Rocket through the brand’s worldwide agent, The Joester Loria Group, will be represented showcasing new and recent category signings including toiletries, homeware, puzzles, crockery, party paperware and nursery furniture with more to come.

Exhibitors making their BLE debut this year include Bandai Namco Games, Boj, Chelsea FC, Games Workshop, International New York Times, National Museum of Royal Navy, Team GB, The Jim Henson Group, UEFA Euro 2016 and Von Dutch.

Other highlights of this year’s event will include LIMA U.K.’s networking party on October 8th and the License! This competition for new brands, artwork and characters.

BLE  is the most important trade show for the European licensing industry and will take place from October 7 through 9 at the Olympia Conference Centre in London. Retailers, licensees, manufacturers and brand owners will attend with the goal of finding new licensing partnerships. BLE began in 1999 as the only pan-European event dedicated to the licensing and branding industries and today is an important date on the licensing industry calendar each year.

For all of the latest BLE news and updates, visit their website:

New Apparel Collection for Corona Extra and Modelo Especial

Corona extra and modelo especial

Bioworld Merchandising debuted a new apparel, board shorts, headwear and footwear line for high-end, iconic beer brands, Corona Extra and Modelo Especial at MAGIC Market Week in Las Vegas.

Bioworld’s new collection of Corona apparel features graphic styles and silhouettes influenced by Corona’s laid-back beach culture and brand personality as well as ongoing trends in fashion. The Modelo Especial apparel line features the brand’s heritage and urban appeal as the design inspiration. The new trend styles will debut at retail Spring 2015.

The Bioworld line is in addition to a series of new licensing partnerships brokered by Joester Loria Group, the licensing agent of record in the United States for the Constellation beer brand portfolio. Additional lifestyle products launching at retail beginning Spring 2015 include beach gear, towels, barware, gifting, electronics, and other signature on-brand product extensions that align with the unique spirit and core essence of the individual beer brands in Constellation’s portfolio.

License! Global covered this exciting news.


The Joester Loria Group Expands The World of Eric Carle’s Infant and Toddler Program

the world of eric carle licensing

The Joester Loria Group has brokered new licensing deals for their client, The World of Eric Carle, to expand on the current infant and toddler collections by adding new categories including sleepwear, graphic tees, blankets and layette.

Intimo has signed on to develop a line of toddler sleepwear, robes, ponchos and t-shirts in the U.S. and Canada for The World of Eric Carle.  Intimo will use the beloved The Very Hungry Caterpillar along with other iconic characters from Carle’s classic books to create contemporary trend collections for both boys and girls. The apparel line will include a wide variety of fabrications, using screen prints, heat transfers, roller printing, flocking, embroideries, patches and appliqués that are sure to make The Very Hungry Caterpillar and friends come to life. Sizes will range from 12M – 5T and the collection will launch Holiday 2014 at mid-tier, department stores and independent retailers throughout the country.

Additionally, H.I.S Juveniles will be adding to its successful World of Eric Carle line of infant travel and safety items by expanding to a new line of layette, blankets and soft bath products including washcloths and towels.  The new collection will include a wide variety of fabrications and patterns for boys and girls focused on The Very Hungry Caterpillar and friends. The collection will launch Spring 2015 at mid-tier, specialty, department store and independent retailers.

The World of Eric Carle’s global consumer products program continues to grow with expanded collections of toys, games, apparel, home décor, social expressions, stationery, classroom supplies, mobile apps and more, sold in over 30,000 locations in 15 countries including the US, Canada, UK, Japan, Australia, Germany and Korea.

YouTube Stars Take Center Stage With U.S. Teens

variety youtube stars study

Variety recently conducted a survey of American teenagers and found a strong preference for YouTube personalities over traditional Hollywood celebrities like Jennifer Lawrence, who stars in the blockbuster “Hunger Games” movie series.

The 1,500 teenagers surveyed were asked about the influence and authenticity of both traditional celebrities along with individuals with the most YouTube subscribers and views. Based on the responses, each public figure was then assigned a score on a scale of 100.

The YouTube stars dominated the top five with Ian Andrew Hecox and Anthony Padilla of Smosh topping the list. Comedy duo The Fine Bros. came in second place. Paul Walker received the highest ranking of any traditional celebrity in the group.

The study also found that YouTube stars are often viewed as more engaging and relatable, factors which are more likely to influence purchasing decisions.

The Joester Loria Group represents multiple properties that began as YouTube sensations including Smosh and Annoying Orange. These brands have proven the power of a dedicated online following.

Back-to-School Shopping Trends

back to school shopping trends

Image via Deloitte

With the new school year right around the corner, Women’s Wear Daily recently highlighted the results of back-to-school shopping surveys conducted by Accenture, Brand Keys and Deloitte. The preference for brick-and-mortar for back-to-school purchases was the major trend revealed by all three surveys. Additionally, the studies showed that discounting and promotions will be important to consumers during this key shopping period.

In the Accenture survey of 500 American parents of children in grades kindergarten through college, 89 percent of participants reported they intend to do most of their back-to-school shopping in physical stores. While they are making purchases in stores, 79 percent of the surveyed parents reported they are first researching products online. The majority of parents (67 percent) predict they will spend between $100 to $500 on school-related purchases. Additionally according to the Accenture study, most parents will be heading to discounters and mass retailers. As for what parents will be buying, school supplies are the top priority trailed closely by apparel and shoes.

Meanwhile, Deloitte surveyed 1,000 parents of teens and younger children with similar results. This study found parents of children in kindergarten through high school plan to spend $543 on average, a decrease from last year. Brick-and-mortar was also preferred over online shopping with most parents planning to make their purchases at discount and value department stores. Buying online and picking up in store is an increasingly popular trend among the parents surveyed by Deloitte.

A third study conducted by Brand Keys gathered information from 8,300 U.S. households. This group plans to spend an average of $655 on back-to-school purchases with discount stores being the preferred  shopping destination. An overwhelming 90% of the parents in this study indicated they plan to make purchases online as well. Within the fashion segment, parents plan to spend the most on apparel followed by athletic and dress shoes.

While physical stores seem to be the winner for the back-to-school shopping season, all three surveys show that retailers’ websites are still important to consumers as research tools.

The Joester Loria Group is always factoring the latest retail trends into our strategies to ensure our clients’ licensing programs are successful at the consumer level.