Pepsi Utilizes Crowdsourcing For Super Bowl Halftime Show

XLVII Pepsi Halftime Show

Image via Halftime.Pepsi.com

Our client, Pepsi, is promoting their sponsorship of the Super Bowl halftime show with a contest where fans can submit their personal photos in the hopes that it will be featured in the introduction video before Beyonce’s halftime performance.  Additionally, 50 lucky fans who enter the contest will be chosen to attend the Super Bowl and see Beyonce’s performance live.


The contest started on December 28 and runs through January 21. Each day fans are given a different photo assignment in order to enter the contest. The promotion has already generated thousands of photos in less than a week. Photos can be submitted on Halftime.Pepsi.com.  Pepsi’s Super Bowl promotion is just another way Pepsi provides fans unparalleled access to celebrities and events and the opportunity for all to Live For Now.  The Super Bowl will air on February 3 on CBS.