In a brand licensing deal brokered by The Joester Loria Group, MobilePower, LLC, in partnership with Hearst’s Car and Driver magazine, has developed a line of Car and Driver-branded automotive power products and multi-functional work lights.
Driven by MobilePower, the Car and Driver collection launched exclusively on the Home Shopping Network. The new line of products, developed in collaboration with the experts at Car and Driver, include the latest technology and innovation. The collection includes a variety of Car Jump Starter and Device Chargers, each containing lithium-ion jump starters and a battery-less jumper that never needs charging. The collection provides drivers with the confidence of knowing they are prepared for any unexpected roadside power emergency. Also included in the collection is the Car and Driver Rechargeable Work Light System. The cordless construction of the Work Light allows you to use it anywhere.
Following the exclusive launch on Home Shopping Network, the full Car and Driver collection of power products is now available at automotive retailers, hardware and home centers, big box retailers and online retailers. Price points range from $39.95 to $195.95.
Car and Driver is known for its expert editorial team that is highly regarded by car enthusiasts and automotive manufacturers for their integrity, engineering backgrounds and high standards. The magazine boasts the largest audience of any monthly automotive magazine and is the leading source for automotive enthusiasts and in-market car buyers.