The Joester Loria Group celebrated Dia de Los Muertos at the Corona x Reef collaboration launch party at Point Break in New York City last week. The bar was decked out in colorful Dia de Los Muertos skull art, party goers shopped the collection of apparel and footwear, played Corona beer pong, and celebrated DDLM with skull art face painting and a themed photo booth. The Corona x Reef’s apparel and footwear Cinco collaboration launched Spring 2018. This second collaboration collection, themed around Dia de Los Muertos and featuring Corona’s distinctive skull art on men’s board shorts, headwear, women’s flip flops, and Reef’s signature bottle opener sandals, is in stores now.
Constellation Brands has partnered with Reef for a second multi-category apparel line inspired by the Corona brand. Corona x Reef have collaborated on a Dia de los Muertos inspired apparel and footwear collection featuring Corona’s distinctive DDLM skull art, set to launch in October 2018. The line includes men’s board shorts, headwear, women’s flip flops, and Reef’s signature bottle opener sandals and will be available in specialty retailers including Tilly’s, Ron Jon, Zappos, Amazon, independent surf shops and on Reef.com. It follows the successful Corona x Reef collaboration that launched in May 2018, timed with Cinco de Mayo and summer.
Marketing support for the collaboration will include the Corona x Reef launch party on November 1st at Point Break NYC, perfectly timed to celebrate Dia de los Muertos. Attendees will be able to shop the collection, sip Corona beer specials and celebrate the holiday. Online marketing and influencer campaigns will further promote the collaboration. The partnership was brokered by The Joester Loria Group, Constellation Brands’ licensing agent.
The Joester Loria Group, exclusive brand licensing agency for Constellation Brands’ beer portfolio, is pleased to announce that Sign of the Times, a premier provider of wall art and signage, has joined the roster of Corona and Modelo licensees.
Sign of the Times is bringing wall art celebrating Corona, America’s #1 import beer, and Modelo, America’s #2 import beer, into home bars and man caves! The line of wall décor will include mirror wall décor, vintage wooden signs, metal LED signs, framed canvas décor, and plaque bottle openers with a basket to catch bottle caps. Sign of the Times’ wall décor will launch this Holiday 2018 season at mass retailers, specialty retailers and online.
“Home and outdoor décor, barware and games is a growing segment of the Corona and Modelo licensing program,” said Debra Joester, President of The Joester Loria Group. “Sign of the Times is a great addition to our roster of quality licensees.”