Cheetos recently showcased the #CheetosFlaminHaute look at a runway show and style bar experience during New York Fashion Week. Inspired by consumers’ love of Cheetos and their own interpretations of the Cheetos look, which have proliferated on social media over the past few years, the brand debuted high-fashion-yet-playful looks in the form of clothes as well as hair, makeup and nail styling that took ‘looking like a snack’ to a whole new level.
Fans had the opportunity to get their paws and fur fully “Cheetos-fied” through salon services such as Cheetah Tail Braids, Fiery Flamin’ Hot Eyes, Chester’s Ombre Kiss and Caught Snacking Nails. This exciting brand activation generated buzz with press coverage from outlets including Highsnobiety and License Global.
Cheetos recently has been at the forefront of fashion, launching unexpected lifestyle collections for passionate consumers. In June, Cheetos partnered with fast-fashion retailer Forever 21 for a limited-edition collection of apparel and accessories inspired by the bold colors and iconic logos of Cheetos and Cheetos Flamin’ Hot snacks. Signature pieces from the coveted collection sold out immediately and the program generated major press coverage as well as impactful social media buzz from Cheetos fans and fashion influencers.
As the brand licensing agency for Cheetos, The Joester Loria Group will continue to develop exciting partnerships and unexpected brand extensions for the beloved snack brand.