In a brand licensing deal brokered by The Joester Loria Group, Amy Coe has partnered with North American Bear for a new line of soft toys and dolls launching Spring 2016.
Amy Coe soft toys and dolls by North American Bear Co., Inc. (www.nabear.com) will bring Amy’s distinct, fresh twist to plush animals, squeakers and mini blankets. The soft dolls, a modern interpretation of classic rag dolls, are dressed to mimic Amy’s 2016 apparel collection. Soft jersey, lush plush, cozy cotton, plus exclusive Amy Coe patterns and icons all combine to deliver soft toys that are certain to be loved and cherished by babies, toddlers and the "coolest kids ever!" Retail prices will range between $12-$40.
The Amy Coe brand has appealed to fashion-conscious parents and gift givers for more than 15 years. Inspired by the birth of her own daughter and a desire to fill a void in the children’s market with a cool downtown aesthetic, the Amy Coe brand was born. Amy Coe boasts a successful track record at retail with sales exceeding $200 million through exclusive designer retail partnerships with Target and Babies R Us.
Additionally, the new Amy Coe multi-category apparel collection (layette, infant and toddler boys and girls clothing, sleepwear and swim) in partnership with Tawil Associates is launching Spring 2016 at leading department stores, specialty retailers, online accounts and national chains.
“Partnering with North American Bear Co. is a dream come true”, said Amy Coe. “I have loved their work for many years and now have this amazing opportunity to collaborate with their seasoned team to craft my very own AMY COE collection. My AC rag dolls, cozy plush and soft jersey toys, just make you smile. I can’t wait to share them with everyone”
“We have been friends and fans of Amy Coe since she opened her retail account with us over 15 years ago. We are pleased to have the opportunity to continue and expand our relationship with a shared focus on design and quality”. –Melissa Bullock Vice President of North American Bear “Amy, in partnership with the Joester Loria Group, has added a delightful and welcome burst of enthusiasm to our team. Capitalizing on word of mouth, the praise of our dedicated retailers and consumers means the world to North American Bear Co. and kicks into high gear when partnered with the power of social media. AMY COE will be a focus of our social media, print and trade show campaigns. Our broad base of fans: kids, parents and grandparents will have plenty of opportunities to connect with the collection and engage on all ot our platforms.”
High-impact marketing will support the launch of Amy’s new collections with traditional print and digital PR campaigns, targeted social media and influential mommy and fashion blogger partnerships.
The Joester Loria Group will continue to expand on Coe’s successful children’s brand licensing programs, bringing Amy Coe’s hip, cool design aesthetic to accessories, footwear, diaper bags, bedding and décor, as well as to Amy Coe Home for adult bedding and home goods.