Leveraging the breakout star status of Puppymonkeybaby from Mountain Dew Kickstart’s popular Super Bowl 50 commercial, The Joester Loria Group has partnered PepsiCo with leading manufacturers to bring Puppymonkeybaby to retail! Brand licensing deals include:
C-Life, Trau & Loevner and Dynasty Apparel, each long term partners for the Mountain Dew brand are now developing men’s and juniors’ t-shirts for Puppymonkeybaby.
ICUP and Silver Buffalo are signed on for the drinkware category, each developing pint glasses, cups with lids and koozies.
Odd Sox has developed Puppymonkeybaby socks for specialty stores.
Rasta Imposta will launch a Puppymonkeybaby costume for Halloween 2016.
Kalan, a leading supplier of trendy and innovative gift and novelty items, will offer lanyards, stickers, metal buttons and air fresheners.
Buckle Down, a manufacturer of fashion-driven belt buckles and accessories will offer wallets, bracelets, phone cases, belts, lanyards, buckles, key chains and pillows.
Bare Tree Media, a leader in branded digital engagement will distribute digital content including emoji keyboards, mobile emoticons and stickers and virtual goods.
Pyramid International will offer posters, prints and canvases featuring Puppymonkeybaby.
Body Rags was first to launch Puppymonkeybaby product, introducing t-shirts available the day the Super Bowl ad campaign was broadcast. Hot Topic was the first retailer to commit to Puppymonkeybaby licensed products, which launched in store and online early March. The retailer has reported strong sell through in both their brick-and-mortar locations and online. Spencer’s is also selling Puppymonkeybaby t-shirts in multiple designs online launching in stores in coming weeks.
Rollout of additional Puppymonkeybaby products will announced throughout the Spring. Since the ad debuted at the Super Bowl, Mountain Dew Kickstart’s Puppymonkeybaby has been viewed more than 23 million times on YouTube.