Beyond the appeal of the award-winning Stikbot toys, success is driven by the brand’s enormously popular entertainment hub, the Stikbot Central YouTube Channel. The channel has established a community of loyal fans and is a frequent destination for fresh, funny, Stikbot entertainment. As a result, the channel boasts over 280 million views, has hundreds of thousands of kids visiting daily and over 800,000 subscribers.
Fans are also engaging with Stikbot on Musical.ly, where Stikbot content has garnered more than 1.3 million likes since Spring 2017. The channel’s impact is indicative of the power of YouTube as a platform to engage fans with original series and user-generated content, and the growing importance of Musical.ly.
Zing loads new content including hilarious pop culture parody series and movies on the channel frequently. Makers have also discovered the unique appeal of Stikbot, and over 100,000 fan-made Stikbot animations have been uploaded to social media, making Stikbot one of the most engaged communities of ‘makers’ and online fans.
“With Stikbot toys now sold in 40 countries, and our YouTube subscriber base approaching 1 million, 2018 is shaping up to be our biggest year for Stikbot,” said Josh Loerzel, V.P. of Sales and Marketing, Zing Global. “Zing’s new Stikbot collections, and additional toy categories and apparel from Stikbot licensees is expanding our retail footprint globally.”
As Zing readies its Stikbot Safari and Stikbot Pet collections, and preps new Stikbot series, JLG is working with Stikbot licensees Hybrid Apparel and Basic Fun on their Spring 2018 product launches. Given the continued growth of Stikbot fans on digital media and the millions of retail impressions Stikbot product will generate in 2018, this brand is one to watch!