The Joester Loria Group has brokered a new licensing deal on behalf of our client Discovery Communications for an Animal Planet branded line of environmentally-friendly pet waste products in partnership with Greenberry Eco-Industries.
Greenberry Eco-Industries will develop a line of pet waste bags and dispensers, waste scoopers, wipes, training pads, cat litter, litter liner bags, litter mats and litter boxes, as well as pet stain and odor cleaning products. All products will be sustainable or created from recycled materials and ingredients, and include biodegradable materials wherever possible. The line is set to debut in spring 2014 at a variety of retailers and e-commerce sites.
A portion of the proceeds of all Animal Planet licensed products benefit the principal partners of R.O.A.R (Reach Out. Act. Respond), Animal Planet’s national campaign that, together with leading animal organizations, leads the way in taking action and being a voice for animals.
License! Global recently shared Animal Planet’s latest licensing news.