Animal Planet celebrated National Pet Week with a dedicated merchandise and marketing program on Wag.com. Wag.com is an online pet shopping destination that offers a wide range of Animal Planet pet products including beds, blankets, treats, toys and costumes.
Animal Planet highlighted their licensed pet products with an integrated marketing campaign that leveraged its brand equity and broad reach of media assets. Animal Planet is committed to providing quality products designed to help pets live long, healthy and happy lives and wanted to celebrate this week-long event with consumers.
While National Pet week ran from May 5th through May 11th, Animal Planet pet product products will continue to be sold on the site. A portion of the proceeds from the sale of Animal Planet pet products benefit R.O.A.R., Animal Planet’s cause-related campaign to help make the world a better place for animals.
See Animal Planet’s Wag.com assortment here: http://www.wag.com/buy?s=animal%20planet&SubCatalog=
Learn more about R.O.A.R here: http://animal.discovery.com/helping-pets/roar
Animal Planet’s Hide & Seek Pets app is debuting today as the first app in a series developed in a partnership, brokered by the Joester Loria Group, between our client Discovery Communications and Cupcake Digital. Designed for kids ages three and up, this interactive learning activity app features playful domestic pets including dogs, cats, birds, fish, rabbits and turtles interacting in their native environments as part of learning activities. The app will help young learners to grasp skills that are part of new Core Curriculum State Standards (CCSS). The apps are designed to prompt them in a way that engages them while they count, sort, trace, memorize and recognize shapes, numbers, letters and animal characteristics. The new app is available today on iTunes, Amazon, Google Play and Barnes & Noble for $3.99.
Unique features include:
* Original music by jazz musician and composer Ben Allison was designed for the app to encourage and guide a child through the activities. Allison also provided direction for a pet sounds piano following a music literacy model.
* Six fun-filled coloring pages with a textured paint palette and a pet personalization sticker book are designed for creative play.
* The Common Core Corner helps parents understand the CCSS educational overlay that is designed to prepare kids for kindergarten.
* The Grown Up’s Corner is where parents will find thoughtful questions to prompt discussion, initiate collaborative conversation with their children and encourage further thinking.
*Photorealistic household pets are animated in a vibrant environment, giving this app a high-impact look.
Additionally, parents can extend the learning experience by visiting the CupcakeDigital.com Parent’s Corner to find free downloadable learning activities for their kids to encourage further practice of CCSS skills. We’re excited about this digital brand extension, further extending the Animal Planet brand.
The Joester Loria Group has brokered a new licensing deal for Discovery Communications, the world’s number one nonfiction media company, with Olaes Enterprises, Inc. for an Animal Planet branded Young Men’s and Boy’s apparel line. The new line is the latest addition to a vast range of Animal Planet lifestyle and pet licensed product offerings.
Set to debut later this year, the new apparel line will include Young Men’s (sizes S-3XL) and Boy’s (sizes 4-20) cotton and cotton-blend t-shirts, as well as fleece items featuring animal designs inspired by popular Animal Planet programming. A wide range of retail outlets are targeted for the launch including department store chains, mass market retailers, mid-tier chains, e-commerce sites and specialty chains.
A portion of the proceeds from the sale of the Animal Planet apparel line will benefit the principal partners of R.O.A.R (Reach Out. Act. Respond), Animal Planet’s national campaign that, together with leading animal organizations, leads the way in taking action and being a voice for animals.
Last week, independent retailers, distributors, mass-market buyers, and pet industry professionals flocked to Orlando, Florida, for Global Pet Expo, the largest annual pet industry trade show. This year’s event was record-breaking with almost 1,000 exhibitors from 65 countries and a five percent increase in attendance. More than 800 new products made their debut at the trade show. The pet industry is booming thanks in part to increased pet ownership. Approximately 68% of American households now have pets.
The Joester Loria Group attended Global Pet Expo on behalf of our client Animal Planet, who introduced their new line of nutritional supplements for cats and dogs at the event. Animal Planet had an impressive presence at the event with its first-ever full booth representation. The team exhibited the newest products in the Animal Planet pet care line including dog treats, dog and cat supplement chews, shampoos, brushes, toys, blankets and bowls.
The Animal Planet pet treats were a huge hit with the booth’s special guests; Midnight, Socks, Big and Brownie, who joined the sales teams each day in hopes of finding a home. The Australian Shepherd mix litter, which drew large crowds to their daily Puppy Bowl match, came from Saving Four Paws, an Orlando based Petfinder shelter.
We look forward to further expanding the licensing program for the Animal Planet brand.
DISCOVERY COMMUNICATIONS PARTNERS WITH FOODSCIENCE CORPORATION FOR LINE OF ANIMAL PLANET NUTRITIONAL SUPPLEMENTS FOR DOGS AND CATS
Discovery Communications, the world’s number one nonfiction media company, has announced a licensing partnership with FOODSCIENCE CORPORATION for a line of nutritional supplement chews for dogs and cats under the Animal Planet licensed brand. This deal was brokered on behalf of Animal Planet by its North American licensing agent, The Joester Loria Group, for the U.S. market. The new products will debut at the Animal Planet booth at Global Pet Expo 2013 in Orlando, Fla.
FOODSCIENCE CORPORATION will develop eight SKUs, including multivitamins and calming products, which support everyday health for pets and are developed in response to consumer feedback on pets’ most common health challenges. Each SKU is formulated to target a specific condition, such as hip and joint trouble or skin and coat issues. All products will carry The National Animal Supplement Council seal of quality and will be available for purchase at mid-tier, grocery, mass and drug retailers as well as online. Suggested retail prices for all of the new Animal Planet nutritional supplements range from $5.99 to $29.99.
A portion of the proceeds from the sale of the line will benefit the principal partners of R.O.A.R (Reach Out. Act. Respond), Animal Planet’s national campaign that, together with leading animal organizations, leads the way in taking action and being a voice for animals.
Discovery Communications, the world’s number one nonfiction media company, recently announced a new agreement with Browntrout Publishers, Inc. for an Animal Planet-branded 2014 calendar line for the U.S. and Canada. The new line is the latest addition to a robust assortment of Animal Planet lifestyle and pet licensed merchandise.
Set to debut late this year, during peak calendar sale season, the Animal Planet line will include five 12”x 12” wall calendars, desk pad calendars and list pad calendars, featuring a variety of animal-inspired designs. The line will launch at a wide range of retail outlets including bookstores, drug and pet store chains, mass, mid-tier and department stores, independent specialty stores and e-commerce sites.
The deal with Browntrout Publishers, Inc. for the calendar line was brokered on behalf of Animal Planet by its licensing agent, the Joester Loria Group (JLG), for the U.S. market.
A portion of the proceeds from the sale of the Animal Planet themed calendars will benefit the principal partners of R.O.A.R (Reach Out. Act. Respond), Animal Planet’s national campaign that, together with leading animal organizations, leads the way in taking action and being a voice for animals.
While many Americans are getting excited for the Super Bowl on Sunday, there’s another event we’re eagerly anticipating here at The Joester Loria Group: Animal Planet’s Puppy Bowl. The annual event features a lineup of adorable dogs competing in a game of football. Other highlights are a halftime show starring kittens, hedgehog cheerleaders and a bird as the sideline announcer. The highly anticipated event will air on Superbowl Sunday, February 3, at 3 p.m. on Animal Planet.
Animal Planet has capitalized on the excitement surrounding the Super Bowl to create its own hugely popular annual event; last year’s Puppy Bowl drew more than 8 million viewers.
This year, we added a licensed merchandise component and offered consumers a chance to win a Puppy Bowl Viewing Kit featuring Animal Planet pet products. The kit included a pet bed, blanket, toys and shampoo which are all made to make the viewing experience even more enjoyable for your pet; see below links for more details. http://justtryingtosavemoney.com/2013/01/animal-planets-puppy-bowl-ix-giveaway-ends-128/
Toy Fair 2013, one of the largest and most important international toy trade shows, will take place from February 10 through February 13 at the Jacob K. Javits Convention Center in New York City. Several Joester Loria Group clients will be presenting their latest brand licensing extensions in the toy category at the show. We’re excited to share this sneak preview of what you can expect from our clients at Toy Fair:
▪ The Bridge will be showcasing the latest Annoying Orange products including Talking Plush, Talking Plush Clip-Ons, Talking Keychains, Talking Collectibles, Mini Figures, Talking Playfaces and Talking Target Game (Dart Board) at booth 4B2 on the fourth floor.
▪ Play Visions also will present its latest Annoying Orange assortment of pens, motion stickers and tattoos at booth 477.
▪ Sakar will display Annoying Orange iPhone cases, headphones and iPad cases at booth 1731.
▪ Bendon Publishing will showcase Animal Planet color and activity books and flashcards at booth 5717.
▪ H.I.S. Juveniles will display Animal Planet car seats, stroller toys, neck pillows, travel blankets and bath toys at booth 5741.
▪ The Poof Slinky booth will feature MythBusters science activity kits that follow a “trial and error,” hands-on format, allowing kids to “bust” myths related to everything from aviation to air pressure at booth 1977.
▪ MythBusters The Game will be on display at the Wonder Forge booth 2761.
▪ Kids Preferred will be showing the full range of The World of Eric Carle infant developmental toys and plush at booth 2167.
▪ Mudpuppy will feature the full range of World of Eric Carle wooden magnetic sets and puzzles at booth 6305.
▪ University Games will highlight The World of Eric Carle puzzles and games at booth 1661.
Now less than a month away, the Joester Loria Group and our client, Animal Planet, are getting ready for Global Pet Expo in Orlando, Florida. Global Pet Expo is the pet industry’s largest annual trade show and this will be the first time Animal Planet will have a dedicated brand booth featuring all of our pet partners:
Premium Pet Health, with more than 30 years of food industry experience and a reputation for advancements in technology and innovation, has partnered with the brand on a complete line of Animal Planet crunchy and chewy dog treats made with 100% real meat and all-natural wholesome, ingredients. The Animal Planet crunchy biscuits and chew treats in savory, grain-free, all natural flavors will launch at the show.
Fantasia Accessories will be showcasing the Animal Planet branded grooming line which provides all of the essential tools to revitalize and restore the natural moisture of a dog’s skin and coat. The healthy formulas are enriched with essential vitamins to keep a dog’s coat soft, clean and healthy. The Animal Planet dry grooming line has been ergonomically designed to provide maximum comfort and safety for groomer and pet. The superior-quality items were engineered to last for many years.
MerchSource has partnered with Animal Planet to create a licensed line of pet care products. Featured items include the 4-pack Toy Set, Ultra-Suede Pet Bed and the Sherpa Pet Blanket.
In addition, we will be hosting a daily Puppy Bowl event at the booth!
The Joester Loria Group is pleased to be showcasing Animal Planet’s premier brand licensing program at Global Pet Expo. The show takes place from February 20 through 22 in Orlando, Florida. We hope to see you at the Animal Planet booths 2579 & 2679.