Licensing Expo 2012

Last week was one of the licensing industry’s most important annual events, Licensing Expo 2012. The show was held in Las Vegas, Nevada where professionals ranging from licensors to retailers met to show the latest trends, products, properties and exciting developments.

The Joester Loria Group hosted the first ever licensing summit for The World of Eric Carle, where retailers, publishers, agents and licensees from 4 continents were in attendance. Initiatives for continued global growth include new style guides, retail alliances, and the introduction of museum quality collectibles based on the art of Eric Carle. Plans for the 45th anniversary of The Very Hungry Caterpillar in 2014 are also underway.

For Annoying Orange, JLG hosted a screening of the first two 11 minute episodes of the new TV series, which airs on Cartoon Network. The screening came as news arrived that the premier episode had won its time slot on Monday, at 8.30 pm and delivered outstanding ratings and an audience of 2.6 viewers. The success of the series has solidified the enormous buzz around the property.

Poppy Cat, currently a top rated pre-school series on Sprout, was also buoyed by good news. The series was selected to air on the NBC kids block on Saturday mornings beginning July 2012. In the UK, Poppy Cat product hits major retailers this holiday season.

Kellogg’s unveiled its revamped licensing program under the management of newly appointed Joester Loria Group at the show. Fueled by great assets including iconic characters, unparalleled brand power, vintage archives, anniversaries such as Pop Tarts 50th in 2014 and flavor profiles for potential food extensions, Kellogg offers exceptional licensing and brand extending opportunities.

The Joester Loria group previewed Dew Tour action sports gear including skateboards for the first time at Licensing Show. Dew Tour, the world’s largest action sports event, will introduce branded sporting goods by Ballard for action sports enthusiasts in 2012 with apparel to follow in 2013.

Pepsi brands licensing for Pepsi, Diet Pepsi, Sobe, Mountain Dew, and Aquafina continues to grow with new categories, licensees and retail initiatives.

Additionally, the Joester Loria Group highlighted exciting new Discovery Commerce initiatives. For River Monsters, a robust collection of fishing rods & reels and apparel; For Discovery Expedition, luggage by Delsey and a range outdoor gear and for Animal Planet, a growing line of pet product. Animal Planet pet treats and wet grooming round up the fastest growing brand in pet products.

JLG also unveiled exciting licensing plans for Oxford University, the world’s most prestigious educational institution, and presentedthe extraordinary creative assets developed from Oxford’s vast archives.

We enjoyed meeting so many of you at Licensing Expo, and look forward to more trade shows and networking events in the near future.

Here are a few photos from the World Of Eric Carle section of our booth:

Annual LIMA International Licensing Excellence Awards Nominees Announced


The International Licensing Industry Merchandisers’ Association 2011 Licensing Excellence Awards nominees have been selected, including several Joester Loria Group programs.

The Joester Loria Group is a proud supporter of LIMA and is particularly proud that programs we have developed for a number of properties, including Jeep, Care Bears and Animal Planet have been recognized with LIMA licensing excellence awards over the past decade. This year, we were delighted to see the following programs nominated:
Entenmann’s, the No. 1 sweet baked goods brand, is being recognized for its growing brand licensing program that expanded into new categories in 2011. Partnering with Parragon Books, an Entenmann’s cookbook launched on QVC and has gone on to top Amazon charts as the No. 1 book in the Baking section. Additionally, Entenmann’s bakeware hit the market with 50+ skus including a collection made especially for kids. Candle-Lite increased their national distribution of Entenmann’ scented candles, while new coffee licensee, White Coffee, is growing the Entenmann’s coffee business with new flavors and expanded retail placement. Dynamic consumer marketing support generated 34 million impressions through online advertising, morning show features and social media.

Aquafina, known for being the No. 1 bottled water in the United States, is nominated for its line of hydrating lip care based on Aquafina’s brand positioning of purity and hydration. Created under license by Added Extras, the line includes 16 SKUs of lip balms available in a variety of flavors, formulated to provide superior protection and hydration. Aquafina lip balms are distributed in more than 35,000 doors across multiple retail channels including Specialty, Drug and Supermarket chains, Dollar chains and Mass and over 80 million units have been sold since launch.

Pottery Barn, known for great design for the home, introduced The Eric Carle Collection by Pottery Barn Kids in 2011. The 2012 LIMA awards recognizes the collection of unique children’s bath, bedroom and nursery products featuring classic and iconic imagery of Eric Carle’s work and translating it into playful designs that evoke the beauty of his much beloved illustrations. With over 40 skus, the collection includes personalized bath towels, embroidered quilts, shower curtains, shams and bedding sets, sold in-store, in-catalog and online. Pottery Barn Kids’ supported the products with exceptional in-store and direct to consumer marketing programs.

LIMA members, please remember to cast your vote for the 2012 International Licensing Excellence Awards and we hope that you will consider these outstanding brands.