SoBe Partners With Blank You Very Much For An Exotic Design Competition

Image via

The Joester Loria Group, has partnered our client SoBe, the original South Beach Beverage Company, with crowd-sourced design platform Blank You Very Much (BYVM) for a “Show Us Your Exotic” design competition.

This collaboration launched on April 23rd and will run through May 23rd. The BYVM community will be challenged to reinvent SoBe’s official brand assets. BYVM’s community consists of almost 50,000 graphic designers, artists and fans. The innovative design platform was created by street wear impresario Darren Romanelli who has worked with a number of iconic sports and lifestyle brands including Disney, Converse, Burton, Beats By Dre, HUF, and Kanye West among others.

As part of this collaboration, designers will have access to official SoBe brand asset files including logos and lizard icons that may be used to create unique designs that will be uploaded to the BYVM gallery. Designs will be critiqued by BYVM community members and a panel of exclusive judges including renowned contemporary visual artist Jen Stark. Contestants have the chance to win $4,000 and other great prizes including exclusive SoBe swag.

Check out the SoBe partnership on Blank You Very Much.

We’re excited to see how the BYVM community re-interprets the SoBe brand. This collaboration is a creative way for a brand to connect with its consumers.

Mountain Dew’s Limited Edition Sneaker Release

Mountain Dew’s Green Label Exclusives program has brought together the newest member of the Dew skate team, Boo Johnson, in collaboration with SUPRA for a limited edition sneaker release.  The Boo Johnson SURPA Amigo sneaker features Boo’s preferred personal style accented with Mountain Dew’s throwback icon “Willy the Hillbilly”. 

150 pairs go on sale on December 13th at for $70. The collaboration was first showcased in SUPRA’s booth at PROJECT in August and then at the DEW Tour event in San Francisco this September. Social media marketing and advertising for the collaboration launched on Thursday, November 29th in anticipation of the retail launch. 

Mountain Dew will host a launch party today to celebrate this exciting collaboration at the SUPRA store on the Lower East Side.  Boo Johnson will be in attendance along with other Dew talent including pro skater, Keelan Dadd and the latest artist on GLX, Joey Bada$$ will be there as well.

New World of Eric Carle Room Décor From WALLS 360

The World of Eric Carle™ has partnered with Walls 360, the on-demand wall graphics company based in Las Vegas, Nevada, to launch a collection of wall graphics, featuring the characters and artwork from Eric Carle’s timeless stories including The Very Hungry CaterpillarBrown Bear, Brown Bear, What Do You See? and many others.

“Walls 360 creates amazing wall graphics for artists, designers, photographers, and brands globally,” says Tavia Campbell, Co-Founder and COO at Walls 360. “And bringing Eric Carle’s artwork to this new medium is a dream come true for our team. We all grew up with The Very Hungry Caterpillar, and to be able to bring these iconic images and graphics to children’s walls is an absolute honor.”

For more information about The World of Eric Carle collection, visit


Pepsi Partners with “X Factor” To Pick Its Newest Pop Star

Our client Pepsi recently introduced a new “pop star” in the form of a limited-edition dragon-fruit-flavored soda called Pepsi X. The new flavor is the result of a brand marketing partnership with the hit television show, “The X Factor.” Last spring, Pepsi launched its “Pepsi Flavor Audition Tour” at 20 of the locations where auditions for “The X Factor” were held. Contestants and fans were given the opportunity to sample four new flavors and vote on their favorite. More than 15.000 votes were cast and the dragon fruit flavor was the fan favorite.

The limited edition flavor hit store shelves on Monday, October 8th. The Pepsi X packaging also features “The X Factor” logo. This partnership is an excellent example of using crowd sourcing to develop and market a product. The program also organically integrates two well-known brands from different categories in a way that benefits both brands.

Packaging Digest recently covered this brand marketing partnership.