The Joester Loria Group, has partnered our client SoBe, the original South Beach Beverage Company, with crowd-sourced design platform Blank You Very Much (BYVM) for a “Show Us Your Exotic” design competition.
This collaboration launched on April 23rd and will run through May 23rd. The BYVM community will be challenged to reinvent SoBe’s official brand assets. BYVM’s community consists of almost 50,000 graphic designers, artists and fans. The innovative design platform was created by street wear impresario Darren Romanelli who has worked with a number of iconic sports and lifestyle brands including Disney, Converse, Burton, Beats By Dre, HUF, and Kanye West among others.
As part of this collaboration, designers will have access to official SoBe brand asset files including logos and lizard icons that may be used to create unique designs that will be uploaded to the BYVM gallery. Designs will be critiqued by BYVM community members and a panel of exclusive judges including renowned contemporary visual artist Jen Stark. Contestants have the chance to win $4,000 and other great prizes including exclusive SoBe swag.
Check out the SoBe partnership on Blank You Very Much.
We’re excited to see how the BYVM community re-interprets the SoBe brand. This collaboration is a creative way for a brand to connect with its consumers.