It’s been an exciting month for The Joester Loria Group’s client The World of Eric Carle, the brand based on the award-winning, beloved children’s publishing franchise, which promotes the joys of playful learning through Eric Carle’s timeless stories and vibrant artwork.
The brand’s centerpiece, The Very Hungry Caterpillar, was recently named by Parents as the number one all-time best book for toddlers. This honor demonstrates the impact of Eric Carle’s work continues to have more than 40 years after its debut. This exciting news came just in time for The Very Hungry Caterpillar Day on March 20th. Several of The World of Eric Carle’s licensing partners celebrated VHC Day with exciting promotions.
Across the globe in Japan, a World of Eric Carle event space made its debut at Dot DNP, Digital Picture Book Museum in Tokyo. The theme of the event is “Let’s Play and Learn with Colors” and it provides a space where families can engage with the brand, learn about Eric and his art, and play with and learn about colors. The exhibit is running through August 29, 2015 and features craft workshops and a digital Very Hungry Caterpillar experience, where visitors can take photos and color in their own butterflies. Additional elements of the exhibit include a photo booth with a Very Hungry Caterpillar backdrop, a reading space, lithographs of Eric’s work as well as a message from Eric himself.
The Joester Loria Group is exclusive brand licensing agency for The World of Eric Carle. Stay tuned for more exciting brand updates from The World of Eric Carle.