The Joester Loria Group Signs Deal for Popular Mechanics Scientific Toys

The Joester Loria Group has brokered a licensing deal on behalf of its client, Hearst Publications, with Round 2 LLC for a line of Popular Mechanics scientific toys.  Popular Mechanics, known for empowering its readers with the spirit of invention and power of knowledge, will now capture young imaginations with a range of scientific toys.

The Popular Mechanics licensed products will include: “build your own” battery powered remote control toy, solar and dyno powered toys, forensic kits, telescope and microscope sets and weather observation kits.  Round 2 LLC will also develop model kits, electric slot cars and die cast vehicles under the Popular Mechanics brand. The first product launched exclusively at RadioShack this past holiday season and included a build your own RC Bug and build your own RC Tank.

New products for expanded distribution will be introduced at New York Toy Fair at Round 2’s booth #547.

Joester Loria Group Brokers New Licensing Deal Between Johnsonville Sausage and Monogram Food Solutions


The Joester Loria Group has brokered a deal for its client, Johnsonville Sausage, and Monogram Food Solutions to produce an expanded line of Johnsonville branded ready-to-eat meat snacks. Under the licensing agreement, Monogram will market and produce Johnsonville Deli Bites, Bacon Jerky and other innovative meat snacks.

Monogram will soon start producing the Johnsonville Deli Bites in a variety of flavors including Original, Salami, Beef varieties, and Applewood Smoked Bacon Jerky. Johnsonville Deli Bites and Bacon Jerky will be available in select grocery retailers and convenience stores nationwide beginning this summer. The new Deli Bites will be available in six-ounce packages with a suggested retail price of $3.99 while the Bacon Jerky will be offered in three-ounce packages with a suggested retail price of $5.99.

Monogram is also developing additional meat snack offerings. All of these new snacks will reflect Johnsonville’s tradition of providing high-quality products made with premium cuts of meat.

Mythbusters Announces Refreshed Line of Science Activity Kits


Discovery Channel’s Emmy-nominated series, MythBusters has a refreshed line of science activity kits that will debut at Dallas Toy Fair 2012. Mythbusters is credited with making science cool again, and the activity kits, manufactured by Poof®-Slinky®, inspires young minds to interact with science and learn while having fun. This deal was brokered by The Joester Loria Group on behalf of Discovery Communications.

Visit the official Mythbusters website here: http://dsc.discovery.com/tv/mythbusters/

Kiddieland Toys Launches Pinkalicious Ride-ons

Kiddieland Toys is launching a collection of Pinkalicious ride-ons, scooters and tricycles featuring the popular Pinkalicious character and the distinctive art from the bestselling book series, Pinkalicious, written and illustrated by Victoria Kann.

Since 2006, Pinkalicious has inspired and entertained millions of children with her creative imagination and magical adventures, and now fans will be able to create their own adventures with the Kiddieland Toys Pinkalicious line. Products include a ride on, tricycle and scooter. Prices will range from $39.99 to $69.99.

The Kiddieland collection adds to the successful Pinkalicious sporting goods licensed product that includes girls bicycles, skateboards and protective gear from Kent and girls skates from Streetflyers. The Joester Loria group is the exclusive licensing agent for Pinkalicious.

The Joester Loria Group Brokers Two New Licensing Deals That Expand the Animal Planet Pet Program

The Joester Loria Group brokered license agreements in 2 key pet categories for Animal Planet. Premium Pet Health is the Animal Planet licensee for a line of 100% natural treats and Fantasia Accessories, for a new line of wet grooming product.

Animal Planet pet product provides pet owners the safe, quality product they seek, from a brand they know and trust. Premium Pet Health’s Animal Planet assortment will launch with crunchy and chewy all natural biscuits and jerky, which will be available at a wide range of outlets including pet stores and pet specialty retailers. Fantasia Accessories is developing dog shampoo, conditioner, deodorizing body mist and other wet grooming products that will be sold at pet specialty accounts, mid-tier, department stores, grocery, mass, club and independent specialty stores.

Animal Planet has been connecting animals and consumers for more than 15 years and now has a complete line of products designed to help ensure they live long, healthy and happy lives. Like all other Animal Planet pet product, the sale of these products will support R.O.A.R (Reach Out. Act. Respond), Animal Planet’s national campaign that donates to leading animal welfare and habitat organizations.

Fantasia Accessories and California Costumes unveiled their lines at the 2012 Global Pet Expo. Here are a few photos:

Discovery Channel’s Hit Series Dirty Jobs™ Inspires New My Dirty Jobs Line of Cleaning Products


As demonstrated in 7 season of “Dirty Jobs™” on the Discovery Channel, Mike Rowe devotes his time to finding (and doing) the dirtiest jobs in America. Now, under an arrangement brokered by The Joester Loria Group, a full line of Dirty Jobs™ Heavy-Duty cleaning products, is delivering everything consumers need to cut through the grease, grime, stuck-on dirt and set-in stains that keeps their home from looking its best, whether Mike’s been there or not.

The My Dirty Jobs cleaning products feature a heavy-duty, oxygen powered stain remover, Dirty Jobs Complete, which is produced with an original formula featuring an increased concentration of oxygen-powered enzymes, making it one of the most advanced and powerful stain-removers on the market. Dirty Jobs cleaning products will be available in all Walmart Stores in March 2012.

Developed in consultation with Rowe, the marketing campaign for Dirty Jobs, the cleaning products will emphasize that whether work or play, it is okay to get dirty because at the end of the day it washes off.

“When you think of the show Dirty Jobs several things come to mind– dirt and mud with an overall giant mess to clean up,” said Elizabeth Bakacs, Vice President of Licensing for Discovery Channel. “The goal of this line is to provide consumers with a complete line of products unlike any other on the shelf today, all designed to make life’s everyday messes a little easier to tackle.”

Later this year, additional Dirty Jobs cleaning products will be available at major retail locations and specialty stores nationwide, including a bleach-powered bathroom cleaner, an oxygen-powered foaming cleanser, a carpet spray aerosol, a multi-surface cleaner, a laundry spot-remover and a degreaser and hand sanitizer.

The official website for the line is www.MyDirtyJobs.com.

Entenmann’s Extends Bakeware with “Minis” Bakeware for Kids!

A new collection of Entenmann’s bakeware, designed especially for kids, is set to launch this Fall for little bakers everywhere! The children’s bakeware adds to Durakleen’s complete line of Entenmann’s Bakeware, which includes the Minis collection of bakeware plus Classic and Ultimate bakeware product for adults.

The Joester Loria Group brokered the deal between its client Entenmann’s, the #1 brand of sweet baked goods in the US, and bakeware manufacturer Durakleen. All of the Entenmann’s bakeware lines will be showcased March 10th through 13th at the International Home+Housewares Show in Chicago, Booth # S4016.

Entenmann’s bakeware can be found at leading online retailers, Amazon, Walmart, Meijer and QVC.