The Joester Loria Group has brokered a licensing deal on behalf of its client, Hearst Publications, with Round 2 LLC for a line of Popular Mechanics scientific toys. Popular Mechanics, known for empowering its readers with the spirit of invention and power of knowledge, will now capture young imaginations with a range of scientific toys.
The Popular Mechanics licensed products will include: “build your own” battery powered remote control toy, solar and dyno powered toys, forensic kits, telescope and microscope sets and weather observation kits. Round 2 LLC will also develop model kits, electric slot cars and die cast vehicles under the Popular Mechanics brand. The first product launched exclusively at RadioShack this past holiday season and included a build your own RC Bug and build your own RC Tank.
New products for expanded distribution will be introduced at New York Toy Fair at Round 2’s booth #547.