Building A Brand Strategy with Pinterest

Pinterest, a rapidly growing social media application where users create virtual pinboards and communicate with others that share similar interests, recently claimed the title of the internet’s fastest growing social media website. Here at the Joester Loria Group, we view Pinterest as a valuable social media channel in building a brand.

Pinterest is an excellent example of how consumers interact with brands and branded product. For example, as the exclusive licensing agent for Pinkalicious, we have found countless themed parties centered around Pinkalicious products such as paper party supplies and dolls. Users share their ideas, photos, and comments about the products, allowing the site to act as a virtual focus group. Users also are given the experience of communicating directly with the brand.

Another Joester Loria Group client, Diet Pepsi, uses its Pinterest account to show product extension. Its boards display fan photos, recipes, and inspiration that is not directly linked to Diet Pepsi products but rather the lifestyle embodied by the Diet Pepsi brand. Pinterest allows users to connect with Diet Pepsi in a different way than traditional brand marketing.

We look forward to seeing Pinterest continue to grow and invite you to visit the following accounts:

Christian Cota x Diet Pepsi Brand Partnership Generates Nine Million Media Impressions and Counting

The Christian Cota x Diet Pepsi capsule collection is making a splash in the press, with more than nine million media impressions so far.

Top outlets like, and have all covered the brand collaboration.

Check out the coverage here:

Joester Loria Group Brings Diet Pepsi and Christian Cota Together For A Fashion Collaboration

Christian Cota’s 2012 Diet Pepsi capsule collection will be previewed at Mercedes-Benz Fashion Week at Lincoln Center today.  The collection features Cota’s creative interpretation of iconic Diet Pepsi brand imagery and the spirit of the brand.

The Diet Pepsi x Christian Cota initiative was developed by JLG for Pepsi, as we continue to create and execute campaigns aligned with key brand initiatives.

Cota, a long-time fan of the Diet Pepsi brand, offers a refreshing take on Diet Pepsi’s vintage graphics with a collection of shift dresses, off-the-shoulder jersey sweaters and skinny cuffed pants in a range of silk fabrics featuring a variety of patterns from retro plaids to multi-colored prints.
Starting today, four looks from the Diet Pepsi x Christian Cota brand partnership will be on display at New York Fashion Week at the Jonathan Adler-designed Diet Pepsi Refresh Studio in the Grand Lobby at Lincoln Center. Cota will unveil the fifth and final look at his Fall 2012 Collection presentation this Saturday, February 11, at  The Standard Hotel.

The collection will make its retail debut this Fall 2012.

Here’s a sneak peek at one of the looks from the collection!