Branding Strategy Insider recently posted an interesting article explaining how brand extension can be considered both a friend and a foe. The article defines brand extension as expanding a property into new, adjacent categories with the ultimate goal of gaining the best financial return. The Joester Loria Group focuses on developing great brand extension for our clients and we understand the importance of closely aligning with the brand’s core values.
Branding Strategy Insider highlights My Dirty Jobs, a line of cleaning products inspired by Discovery Channel’s hit series. We are proud to have brokered this deal and delighted to see Brand Strategy Insider applaud the link between what the brand and the brand extension, saying “the fit between the well-known TV show and a line of cleaning products makes good sense.”
Read Branding Strategy Insider’s full article about brand extension.
Read the Joester Loria Group’s post about the My Dirty Jobs Line of licensed cleaning products.