Discovery Expedition products made their debut at the 2012 Outdoor Retailer Show in a dedicated booth that signaled the commitment the Discovery Channel and its exclusive licensing agency, The Joester Loria Group, are making to the brand. Discovery Expedition product launched in 2009, and has been sold in over 5000 retail doors.
The Discovery Expedition booth featured adventurous and rugged consumer products, including electronics, optics, luggage and accessories from key licensing partners. One of the highlights of the show was Delsey’s unveiling of its Discovery Expedition luggage collection. More than 15 pieces were on display including upright luggage, rolling duffel bags and outdoor backpacks that will be available at department stores, travel, outdoor and sporting good specialty stores and e-commerce sites this June. Prices will range from $69.99 to $199.99.
Also featured in the Discovery Expedition booth were telescopes, microscopes, weather stations, weather radios, lighting accessories, binoculars, and consumer electronics and accessories.
Stay tuned for the latest Discovery Expedition developments!