The International Home + Housewares Show kicks off on March 7th in Chicago. The annual trade show will host more than 2,1000 exhibitors this year and several of The Joester Loria Group’s clients will be on display. The home and housewares categories are integral to several of The Joester Loria Group’s clients’ licensing programs and many new brand extensions will be unveiled at the show.
For Kellogg’s, three licensees will be on hand presenting the Kellogg’s housewares collection at the show. Evriholder Products, a long term licensing partner for the brand, is an innovative housewares company that specializes in the impulse categories. They will be exhibiting at this year’s Housewares Show at booths N6924 and S1805, showcasing their line of Kellogg’s branded impulse items including to-go cereal bowls called “totabowls” for Frosted Flakes, Froot Loops and Special K. Other products on display will include Special K measuring cups, holiday themed Rice Krispie shapers, Pop Tart holders, cereal containers and more.
Tabletops Unlimited, another Kellogg’s partner, is an industry leader with over 30 years of experience in supplying tabletop and serving products. They will be featuring Kellogg’s product
The Joester Loria Group most recently partnered Kellogg’s with Dophes, a longtime leader in the home textiles industry, exhibiting their new Kellogg’s collection at booth S3057. The collection consists of a 1950’s inspired Happy Hostess line of Kellogg’s kitchen textiles and a core Kellogg’s line. Products will include hand towels, dish towels, aprons, oven mitts and more. And, in case anyone gets hungry, Dophes will have a dedicated “Kellogg’s Café” within their booth space to highlight the Kellogg’s collection.
PepsiCo will also be showcased at Housewares with new licensing partner CM Global. Known for their point of sale items and pallet programs, CM Global will be exhibiting the Pepsi and Mountain Dew soft sided coolers, ice buckets, glassware, koozies, key chains and impulse product for the first time at this year’s housewares show at booth S4352.
The Joester Loria Group also recently expanded Entenmann’s licensing program in a new partnership with The Jay Companies for a line of scented candles that will be highlighted at booth S812 during next week’s show. The program launched nationally at Rite Aid with a 3 oz candle assortment featuring scents based on signature Entenmann’s baked goods including All Butter Loaf Cake, Cinnamon Crumb Cake, Apple Streudel and Lemon Pound Cake. An expanded offering including new indulgent fragrances and assorted candle sizes such as jars, votives and fragrance melts will launch Fall 2015. The line will continue to grow into drinkware and serveware with a collection of coffee mugs, travel mugs and charger plates.
Additionally, Entenmann’s existing bakeware licensee Dura-Kleen will showcase their Entenmann’s collection at booth S3916. Featured products will include new cupcake baking sets, cupcake and cookie decorating tools as well as the complete line of Entenmann’s bakeware.
Stay tuned for more Home + Housewares Show updates from our clients later this week.