Earlier this month at Licensing Expo, The Joester Loria Group unveiled three expanded licensing deals for their client, leading baked goods company, Entenmann’s. The Entenmann’s brand will be growing its candle offering with Jay Companies, adding new formats and flavors to its coffee collection with White Coffee and partnering with Durakleen for new baking sets and tools.
The Entenmann’s scented candle program with Jay Companies launched nationally in December 2014 at Rite Aid with a 3 oz candle assortment. The candles were scented to match iconic Entenmann’s baked goods including Apple Strudel, All Butter Loaf Cake, Cinnamon Crumb Cake and Lemon Pound Cake. The Rite Aid candle program continues in Fall 2015 with a Pie themed collection that includes the fragrances Apple Crumb Pie, Blueberry Pie, Caramel Pecan Pie and Spiced Pumpkin Pie. Additionally,there will be an expanded offering of assorted candle sizes such as jars, votives, fragrance melts and gift sets. The new items will also be available in additional indulgent scents reminiscent of Entenmann’s baked goods including Milk Chocolate Chip Cookies, Vanilla Bean Iced Cake, Sugar Cookies, Cinnamon Hazelnut Danish and more. The line will continue grow into drinkware and serveware with a collection of coffee mugs, travel mugs and charger plates starting early 2016.
Entenmann’s signature coffee collection with licensee White Coffee continues to expand its single cupline with a cup format that fits in popular drawer and counter storage systems. The success of seasonal coffee flavor Pumpkin Spice inspired new flavor introductions for 2015 including Caramel Apple, Party Cake, Chestnut Praline and Coconut Cream. The coffee has a wide range of distribution from Albertsonsand Burlington to Tuesday Morning and Christmas Tree Shops, as well as a growing online business with Amazon and Boxed.com due to increasing popularity in grocery e-commerce.
Additionally, Entenmann’s bakeware collection with Durakleen is introducing new cupcake baking sets as well as cupcake and cookie decorating tools. The items were first previewed at the IHA Housewares show in March and will hit stores beginning in Fall 2015.