Entenmann’s has just launched its latest brand extension with the introduction of its third title in the Entenmann’s cookbook series. The new book, Entenmann’s Bake Shop, features beautiful photography inspired by the original Entenmann’s Bakery from the 1900′s and is filled with historic notes and vintage photos of the brand’s products.
The cookbook focuses on fresh ingredients and simple preparation, making it easy for bakers of all levels to create Entenmann’s-inspired baked goods of their own. Recipes range from favorites like Blueberry Muffins, Simple Donuts and Marble Loaf Cake to new sweets such as Pumpkin Crumb Cake and Coffee Whoopie Pies.
For those who want to share their homemade bake goods, Entenmann’s Bake Shop includes 12 gift labels and 24 gift tags, the perfect way to add a personal touch to crowd-pleasing creations.
The cookbook retails for $7.99 and can be found across the retail spectrum from specialty bookstores to mass merchants such as Books a Million and Walmart.
The Entenmann’s cookbook series is just one part of the multi-category licensing program The Joester Loria Group has created for the brand.