Expanded Licensing Deals for Entenmann’s

entenmann's licensing

Earlier this month at Licensing Expo, The Joester Loria Group unveiled three expanded licensing deals for their client, leading baked goods company, Entenmann’s. The Entenmann’s brand will be growing its candle offering with Jay Companies, adding new formats and flavors to its coffee collection with White Coffee and partnering with Durakleen for new baking sets and tools.  

The Entenmann’s scented candle program with Jay Companies launched nationally in December 2014 at Rite Aid with a 3 oz candle assortment. The candles were scented to match iconic Entenmann’s baked goods including Apple Strudel, All Butter Loaf Cake, Cinnamon Crumb Cake and Lemon Pound Cake. The Rite Aid candle program continues in Fall 2015 with a Pie themed collection that includes the fragrances Apple Crumb Pie, Blueberry Pie, Caramel Pecan Pie and Spiced Pumpkin Pie. Additionally,there will be an expanded offering of assorted candle sizes such as jars, votives, fragrance melts and gift sets. The new items will also be available in additional indulgent scents reminiscent of Entenmann’s baked goods including Milk Chocolate Chip Cookies, Vanilla Bean Iced Cake, Sugar Cookies, Cinnamon Hazelnut Danish and more. The line will continue grow into drinkware and serveware with a collection of coffee mugs, travel mugs and charger plates starting early 2016.

Entenmann’s signature coffee collection with licensee White Coffee continues to expand its single cupline with a cup format that fits in popular drawer and counter storage systems. The success of seasonal coffee flavor Pumpkin Spice inspired new flavor introductions for 2015 including Caramel Apple, Party Cake, Chestnut Praline and Coconut Cream. The coffee has a wide range of distribution from Albertsonsand Burlington to Tuesday Morning and Christmas Tree Shops, as well as a growing online business with Amazon and Boxed.com due to increasing popularity in grocery e-commerce.

Additionally, Entenmann’s bakeware collection with Durakleen is introducing new cupcake baking sets as well as cupcake and cookie decorating tools. The items were first previewed at the IHA Housewares show in March and will hit stores beginning in Fall 2015.

JLG Announces New Home & Housewares Brand Extensions

home + housewares

The International Home + Housewares Show kicks off on March 7th in Chicago. The annual trade show will host more than 2,1000 exhibitors this year and several of The Joester Loria Group’s clients will be on display. The home and housewares categories are integral to several of The Joester Loria Group’s clients’ licensing programs and many new brand extensions will be unveiled at the show.

For Kellogg’s, three licensees will be on hand presenting the Kellogg’s housewares collection at the show.   Evriholder Products, a long term licensing partner for the brand, is an innovative housewares company that specializes in the impulse categories. They will be exhibiting at this year’s Housewares Show at booths N6924 and S1805, showcasing their line of Kellogg’s branded impulse items including to-go cereal bowls called “totabowls” for Frosted Flakes, Froot Loops and Special K.  Other products on display will include Special K measuring cups, holiday themed Rice Krispie shapers, Pop Tart holders, cereal containers and more.

Tabletops Unlimited,  another Kellogg’s partner, is an industry leader with over 30 years of experience in supplying tabletop and serving products. They will be featuring Kellogg’s product including the Frosted Flakes and Froot Loops branded children’s dinnerware sets along with four vintage-inspired three piece ceramic sets.  You can see the collection at their booth number S1810.

home + housewares

The Joester Loria Group most recently partnered Kellogg’s with Dophes, a longtime leader in the home textiles industry, exhibiting their new Kellogg’s collection at booth S3057.  The collection consists of a 1950’s inspired Happy Hostess line of Kellogg’s kitchen textiles and a core Kellogg’s line.  Products will include hand towels, dish towels, aprons, oven mitts and more. And, in case anyone gets hungry, Dophes will have a dedicated “Kellogg’s Café” within their booth space to highlight the Kellogg’s collection.

home + housewares

PepsiCo will also be showcased at Housewares with new licensing partner CM Global.  Known for their point of sale items and pallet programs, CM Global will be exhibiting the Pepsi and Mountain Dew soft sided coolers, ice buckets, glassware, koozies, key chains and impulse product for the first time at this year’s housewares show at booth S4352.

The Joester Loria Group also recently expanded Entenmann’s licensing program in a new partnership with The Jay Companies for a line of scented candles that will be highlighted at booth S812 during next week’s show. The program launched nationally at Rite Aid with a 3 oz candle assortment featuring scents based on signature Entenmann’s baked goods including All Butter Loaf Cake, Cinnamon Crumb Cake, Apple Streudel and Lemon Pound Cake. An expanded offering including new indulgent fragrances and assorted candle sizes such as jars, votives and fragrance melts will launch Fall 2015. The line will continue to grow into drinkware and serveware with a collection of coffee mugs, travel mugs and charger plates.

Additionally, Entenmann’s existing bakeware licensee Dura-Kleen will showcase their Entenmann’s collection at booth S3916.  Featured products will include new cupcake baking sets, cupcake and cookie decorating tools as well as the complete line of Entenmann’s bakeware.

Stay tuned for more Home + Housewares Show updates from our clients later this week.

New Cookbook for Entenmann’s

Entenmann's Cook Book First Image

Entenmann’s has just launched its latest brand extension with the introduction of its third title in the Entenmann’s cookbook series. The new book, Entenmann’s Bake Shop, features beautiful photography inspired by the original Entenmann’s Bakery from the 1900’s and is filled with historic notes and vintage photos of the brand’s products.

The cookbook focuses on fresh ingredients and simple preparation, making it easy for bakers of all levels to create Entenmann’s-inspired baked goods of their own. Recipes range from favorites like Blueberry Muffins, Simple Donuts and Marble Loaf Cake to new sweets such as Pumpkin Crumb Cake and Coffee Whoopie Pies.

Entenmann's Cookbook

Entenmann's Cookbook

For those who want to share their homemade bake goods, Entenmann’s Bake Shop includes 12 gift labels and 24 gift tags, the perfect way to add a personal touch to crowd-pleasing creations.

The cookbook retails for $7.99 and can be found across the retail spectrum from specialty bookstores to mass merchants such as Books a Million and Walmart.

The Entenmann’s cookbook series is just one part of the multi-category licensing program The Joester Loria Group has created for the brand.


The Joester Loria Group and Entenmann’s Wish a Happy Valentine’s Day To All

Entenmann’s recently introduced its Facebook fans to Mrs.Crumb Donut, the wife of Mr. Rich, their iconic Rich Frost Donut character.  Both of these animated characters can be seen on Entenmann’s Facebook page.

In light of this sweet couple and the approaching Valentine’s Day holiday, we thought it fitting to share one of our favorite pairings: Entenmann’s new 12 cup heart shaped bakeware and a delicious recipe from Entenmann’s Big Book of Baking!

Entenmann’s launched the new 12 Cup Heart Pan at more than 600 retail doors, including Acme, CUB Foods, Farm Fresh, Albertsons, Jewel-Osco, Supervalu, and Shaw’s just in time for Valentine’s Day.  This festive bakeware from partner EuroWare by Durakleen retails for $7.99. A perfect recipe for this pan is the Double Chocolate Brownie recipe from Entenmann’s Big Book of Baking from Parragon Publishing.

Double Chocolate Brownies

From Entenmann’s Big Book of Baking

Makes 16 Brownies

1⁄2 cup (1 stick) butter
2⁄3 cup semisweet chocolate pieces
11⁄3 cups sugar
Pinch of salt
1 teaspoon vanilla extract
2 eggs
1 cup all-purpose flour
2 tablespoons unsweetened cocoa
1⁄2 cup white chocolate chips

Fudge sauce
4 tablespoons (1⁄2  stick) butter
1 cup sugar
2⁄3 cup whole milk
1 cup heavy cream
2⁄3 cup dark corn syrup
1 cup semisweet chocolate pieces

Preheat the oven to 350°F.
Grease an 8-inch square cake pan and line the bottom with parchment paper.
Place the butter and chocolate in a small heatproof bowl set over a saucepan of gently simmering water until melted. Stir until smooth. Let cool slightly. Stir in the sugar, salt, and vanilla extract.  Add the eggs, one at a time, stirring well, until blended.
Sift the flour and cocoa into the cake batter and beat until smooth. Stir in the chocolate chips, then pour the batter into the prepared pan.
Bake in the preheated oven for 35–40 minutes, or until the top is evenly colored and a toothpick inserted into the center comes out almost clean. Let cool slightly while you prepare the sauce.
To make the fudge sauce, place the butter, sugar, milk, cream, and corn syrup in a small saucepan and heat gently until the sugar has dissolved. Bring to a boil and stir for 10 minutes, or until the mixture is caramel-colored. Remove from the heat and add the chocolate. Stir until smooth. Cut the brownies into squares and serve immediately with the sauce.

Stay tuned for more holiday bake ware and festive brand extension announcements from Entenmann’s throughout the year!

Keep up with the Donut romance of Mr. Rich and Mrs. Crumb Donut on Entenmann’s Facebook page.

For more information about Entenmann’s Big Book of Baking visit Parragon’s website.  

Entenmann’s at The 2013 Winter Fancy Food Show

Image via http://www.whitecoffee.com

Entenmann’s branded products developed by the company’s exclusive licensing agency, The Joester Loria Group, were featured at the 2013 Fancy Food Show, January 20th-22nd.  The National Association for the Specialty Food Trade event at San Francisco’s Moscone Center, was the largest show ever on the West Coast with record-breaking attendance of more than 18,800 retail and food service buyers and industry professionals.

Entenmann’s partner for coffee and cocoa, White Coffee, showcased the complete line of Entenmann’s beverages at its booth.  On display were Entenmann’s flavored coffees in Vanilla, Hazelnut Cinnamon Crumb Cake and Chocolate Donut which are available in various sizes ranging from a mini 1.75 oz brick to the traditional 10 oz bag.   New flavor introductions for 2013 were launched at the show including Pumpkin Spice and Peppermint, as well as traditional Breakfast Blend and Dark Roast.   Additionally, White Coffee announced the launch of Entenmann’s single serve coffee cups (compatible with Keurig and leading brand machines), which will be offered in the same flavors as the existing Entenmann’s coffee line. Daily tastings of the delicious coffee offerings were available to attendees.

Currently, Entenmann’s coffee is available at mass, home, grocery and dollar stores nationwide including Hannaford, Big Lots, Dollar General & Entenmann’s Outlets.  The mini brick retails for $0.99 and the 10oz bag retails for about $7.99.

The Joester Loria Group Expands Entenmann’s Licensing Program with a New Partnership

The Joester Loria Group has brokered a deal on behalf of Entenmann’s that will extend the brand into the gifting category through a partnership with DesignPac.

The Entenmann’s gift program will launch with an Entenmann’s Whoopie Pie Kit that will debut at Kmart this holiday. In 2013, the Entenmann’s assortment expands to include gift baskets containing the Entenmanns branded coffee, candles and bakeware as well as Entenmanns chocolate confections, breakfast mixes and flavored popcorn.

Global License! shared the news of this exciting brand extension for Entenmann’s.

Spotted: Entenmann’s Coffee and The World of Eric Carle at Target Stores Nationwide!

We are very excited to announce that two of our clients, Entenmanns and The World of Eric Carle, have just landed in the See Spot Save area at Target stores nationwide.

Last week, Entenmann’s Coffee launched its mini flavored coffee bags in See Spot Save. Made from superior quality Arabica beans, these flavored coffees capture the taste and aroma of Entenmann’s baked goods. They come in four different flavors including vanilla, hazelnut, cinnamon crumb cake and chocolate donut and the 1.75 ounce mini bags retail for $1.00 each. The new coffees are part of the Entenmann’s beverage line which includes 10 ounce bags of coffee, hot chocolate and a new breakfast blend that will launch this holiday season.

Another Joester Loria Group client, The World of Eric Carle, also made its See Spot Save debut with a line of tote bags, socks, and children’s tableware available exclusively at Target. The collection is inspired by Eric Carle’s popular stories and features the iconic artwork from his classic titles such as The Very Hungry Caterpillar.

A Sweet Event For Entenmann’s

Last Friday, June 1, the Joester Loria Group celebrated National Donut Day with our client Entenmann’s at a special event at Madison Square Park, New York City.

National Donut Day was originally founded by The Salvation Army in 1938 to honor the “Donut Lassies” who served treats to soldiers during World War I. To celebrate the 75th anniversary of Donut Day, Entenmanns donated $25,000 to the Salvation Army. Mayor Michael Bloomberg signed a proclamation letter honoring the 75th anniversary and Entenmanns created custom-baked 1-foot donuts displayed in the largest Entenmanns box ever made. The Entenmann’s Big Book of Baking was also on hand at the event and Kathleen Robbins, Entenmanns Master Baker, entertained the crowd with live cooking demonstrations. Free donuts and coffee were provided from 9am-1pm! Of course, it doesn’t have to be National Donut day to enjoy great donuts and coffee. Entenmann’s flavored coffee makes every morning a delicious treat!

The Joester Loria Group was thrilled to participate in this sweet event. Here are some photos we took:

Annual LIMA International Licensing Excellence Awards Nominees Announced

The International Licensing Industry Merchandisers’ Association 2011 Licensing Excellence Awards nominees have been selected, including several Joester Loria Group programs.

The Joester Loria Group is a proud supporter of LIMA and is particularly proud that programs we have developed for a number of properties, including Jeep, Care Bears and Animal Planet have been recognized with LIMA licensing excellence awards over the past decade. This year, we were delighted to see the following programs nominated:
Entenmann’s, the No. 1 sweet baked goods brand, is being recognized for its growing brand licensing program that expanded into new categories in 2011. Partnering with Parragon Books, an Entenmann’s cookbook launched on QVC and has gone on to top Amazon charts as the No. 1 book in the Baking section. Additionally, Entenmann’s bakeware hit the market with 50+ skus including a collection made especially for kids. Candle-Lite increased their national distribution of Entenmann’ scented candles, while new coffee licensee, White Coffee, is growing the Entenmann’s coffee business with new flavors and expanded retail placement. Dynamic consumer marketing support generated 34 million impressions through online advertising, morning show features and social media.

Aquafina, known for being the No. 1 bottled water in the United States, is nominated for its line of hydrating lip care based on Aquafina’s brand positioning of purity and hydration. Created under license by Added Extras, the line includes 16 SKUs of lip balms available in a variety of flavors, formulated to provide superior protection and hydration. Aquafina lip balms are distributed in more than 35,000 doors across multiple retail channels including Specialty, Drug and Supermarket chains, Dollar chains and Mass and over 80 million units have been sold since launch.

Pottery Barn, known for great design for the home, introduced The Eric Carle Collection by Pottery Barn Kids in 2011. The 2012 LIMA awards recognizes the collection of unique children’s bath, bedroom and nursery products featuring classic and iconic imagery of Eric Carle’s work and translating it into playful designs that evoke the beauty of his much beloved illustrations. With over 40 skus, the collection includes personalized bath towels, embroidered quilts, shower curtains, shams and bedding sets, sold in-store, in-catalog and online. Pottery Barn Kids’ supported the products with exceptional in-store and direct to consumer marketing programs.

LIMA members, please remember to cast your vote for the 2012 International Licensing Excellence Awards and we hope that you will consider these outstanding brands.

Entenmann’s Extends Bakeware with “Minis” Bakeware for Kids!

A new collection of Entenmann’s bakeware, designed especially for kids, is set to launch this Fall for little bakers everywhere! The children’s bakeware adds to Durakleen’s complete line of Entenmann’s Bakeware, which includes the Minis collection of bakeware plus Classic and Ultimate bakeware product for adults.

The Joester Loria Group brokered the deal between its client Entenmann’s, the #1 brand of sweet baked goods in the US, and bakeware manufacturer Durakleen. All of the Entenmann’s bakeware lines will be showcased March 10th through 13th at the International Home+Housewares Show in Chicago, Booth # S4016.

Entenmann’s bakeware can be found at leading online retailers, Amazon, Walmart, Meijer and QVC.