The Joester Loria Group is celebrating Earth Day with our client, The World of Eric Carle, a brand that seeks to inspire children to learn, create and grow. Many of Eric Carle’s timeless, classic stories include themes drawn from his knowledge and love of nature. Earth Day, an annual holiday dedicated to demonstrating support for environmental protection worldwide also captures the brand’s core values.
This Earth Day, we invite you to visit The World of Eric Carle’s Facebook page to enter to win one of ten copies of The Tiny Seed, Eric Carle’s classic story about the life cycle of a flower. Published by Simon & Schuster, this beautiful mini-book includes a piece of detachable seed-embedded paper that readers can plant to watch their own tiny seeds grow into wildflowers over time.
Random House Kids has created a dedicated page featuring The World of Eric Carle products and books. Visit their site for exclusive downloadable activities including mazes, coloring pages, and counting games. They’re a fantastic way to enhance story time and leave children with lasting lessons.
The Joester Loria Group is pleased to share that for the first time ever, famed children’s book author, Eric Carle, will have his extraordinary paintings, sculptures, and sketches from his personal collection, spanning more than 60 years on display to the public. The collection is on view at the Tacoma Art Museum. Carle is one of the world’s top-selling writers and illustrators of children’s books, having published more than 70 picture books illustrated in his unique collage technique. More than 120 million Eric Carle books have been sold around the world, and a copy of the ever popular The Very Hungry Caterpillar is sold every 30 seconds.
The exhibit begins with his career as a poster artist in the 1940s and carries through to the street photographs he takes today. Beyond Books: The Independent Art of Eric Carle exhibition provides fans with a chance to see what the Carle himself calls “ArtArt.”
The Joester Loria Group is pleased to share the news that The Very Hungry Caterpillar has been selected by the Book It! Literacy Program to be a featured title in their Spring 2013 program challenge.
BOOK IT! is a national reading incentive program that motivates children to read by rewarding their accomplishments with praise, recognition and pizza. BOOK IT! began in 1985 and currently reaches more than 14 million students in 38,000 elementary classrooms each year. As part of the program, teachers set reading goals for their students every school year and when students reach their goals they are rewarded with a reading certificate and pizza from Pizza Hut. BOOK IT! materials are free to schools and can be used alongside a reading curriculum or as support for other literacy programs.
The BOOK IT!’ “Spring Give Me 20″ Reading Challenge featuring The Very Hungry Caterpillar encourages children to read at least 20 minutes per day at least five days a week. Classrooms and children who have read at least 800 minutes between March 4 to April 26, 2013 are eligible for a chance to win a fantastic prize pack that includes The Very Hungry Caterpillar book, toys and a Pizza Hut Gift Card. The World of Eric Carle is a brand that supports literacy and is proud to be a part of the 2013 Book It! Campaign.
For more information, please visit http://www.bookitprogram.com/
Eric Carle, the beloved, international bestselling author of more than seventy children’s books including classics The Very Hungry Caterpillar and Brown Bear, Brown Bear, What Do You See?, will release a brand new book entitled FRIENDS, this Fall 2013.
Published by Philomel, an imprint of Penguin Young Readers Group, FRIENDS is a deeply personal book for Eric Carle, one that explores the love that binds people and the obstacles they will overcome in order to be together. Carle commented, “Friends dates back to 1952, when I was a 22 year greenhorn who arrived in New York City from Germany, speaking poor English and carrying a cardboard suitcase and a portfolio of my graphic designs. It was my good luck to meet Leo Lionni, then the Art Director of Fortune magazine, who became my mentor. Upon his recommendation I got my first job in the new world as a graphic designer with The New York Times. After that a loose and infrequent friendship with Leo developed that lasted until his death in 1999. Friends started out as a tribute to Leo Lionni, but the story somehow swerved into the story of another friendship, that of two small children. All friendships are somehow connected.”
“A new Eric Carle book is always an event,” said Michael Green, President and Publisher at Penguin Group USA, “but to have a story that feels so personal and that works on so many levels is especially gratifying. Eric’s art is as bold and vibrant as ever, and I know I speak for everyone at Penguin when I say we’re honored and thrilled to be publishing this book.”
Francesca Dow, Managing Director, Puffin UK, said, “We are excited and proud at Penguin in the UK to be publishing Eric Carle’s new book, with its wonderful art and timeless theme of friendship which readers of all ages will engage with”
The Joester Loria Group, the World of Eric Carle’s global licensing agent, is looking forward to eager for the release of Carle’s latest work, the new title will generate a lot of excitement for the author and help build excitement for the brand as we look We look forward to the towards another major milestone for Carle, the and the upcoming 45th anniversary of The Very Hungry Caterpillar in 2014.
The Massachusetts Cultural Council (MCC) has announced the winners of the 2013 Commonwealth Awards. Presented every two years, the Commonwealth Awards shine a spotlight on the extraordinary contributions that arts, humanities, and sciences make to education, economic growth and vitality, and quality of life in communities across Massachusetts. We are thrilled to announce that The Eric Carle Museum of Picture Book Art is the recipient of the 2013 Commonwealth Award for Creative Learning.
The Commonwealth Awards will be presented Tuesday, February 19, during a ceremony at the Massachusetts State House. Congratulations to our friends at the Eric Carle Museum of Picture Book Art. We are proud to work on the licensing program for a brand that contributes to the arts, humanities and sciences.
For information about the Eric Carle Museum of Picture Book Art visit: http://www.carlemuseum.org/
The World of Eric Carle™ has partnered with Walls 360, the on-demand wall graphics company based in Las Vegas, Nevada, to launch a collection of wall graphics, featuring the characters and artwork from Eric Carle’s timeless stories including The Very Hungry Caterpillar, Brown Bear, Brown Bear, What Do You See? and many others.
“Walls 360 creates amazing wall graphics for artists, designers, photographers, and brands globally,” says Tavia Campbell, Co-Founder and COO at Walls 360. “And bringing Eric Carle’s artwork to this new medium is a dream come true for our team. We all grew up with The Very Hungry Caterpillar, and to be able to bring these iconic images and graphics to children’s walls is an absolute honor.”
For more information about The World of Eric Carle collection, visit www.Walls360.com.
Earlier this month, The World of Eric Carle was the featured topic of a Twitter Party hosted by Maria Bailey @MomTalkRadio and Amy Lupold Bair @ResourcefulMommy. The party was a huge success and The World of Eric Carle trended worldwide during the event. The party saw 280 active participants and over 2500 uses of the dedicated hashtag #WorldEricCarle generating over 4.2 million impressions.
As the relevance and importance of social media continues to grow, Twitter parties are becoming a popular way for brands to showcase product and have an engaging conversation with followers. Questions are asked by the party hosts and winners of the giveaways are selected through people replying and using the assigned hashtag for the party.
The hour-long event encouraged parents, educators, and care-givers to chat and interact and provided party-goers information about The World of Eric Carle and its licensed products.
We look forward to continually exploring new ways to use social media to promote and grow our clients’ brands.
The seventh annual Carle Honors, an event that recognizes individuals who have made a significant contribution to children’s literature and literacy, was held at Guastavino’s in New York City this past September.
Founder of the event and iconic author/illustrator Eric Carle was in attendance along with his wife Barbara. Carle gave a touching speech in which he expressed his appreciation for all who have helped make The Eric Carle Museum of Picture Book Art the fantastic institution it is today including the world’s most famous, hungry caterpillar. The museum is now celebrating its 10th Anniversary.
This year’s honorees were Christopher Cerf, Kent L. Brown, Jr., Frances Foster (mentor), and Lane Smith. The award categories and honorees included: “Bridge”, for individuals who have found inspired ways to bring the art of the picture book to larger audiences through work in other fields, in which Christopher Cerf was honored; “Angel”, for those whose generous financial support is crucial to making picture book art exhibitions education programs, and related projects a reality in which Kent L. Brown was honored; “Mentor”, for editors, designers, and educators who champion the art form in which Frances Foster was honored; and “Artist” for lifelong innovation in the field in which Lane Smith was honored.
The Joester Loria Group is The World of Eric Carle’s exclusive North American licensing agency and we were proud to be in attendance to celebrate the Carle Honors.
Publishers Weekly recently posted a recap of the event.
For more information about the Eric Carle Museum of Picture Book Art visit: http://www.carlemuseum.org/
The Joester Loria Group and sub-agent Rocket Licensing have announced that five new partners have joined the expanding licensing program for the world’s favorite caterpillar in the United Kingdom.
The new licensing deals, finalized at Brand Licensing Europe, are major names in a number of important categories, including: Wild and Wolf, an award-winning designer, manufacturer and wholesaler of gifts, homeware and accessories; children and babyware manufacturer Dennicci; Kiddie Rides, the leading children’s coin-operated rides service, which will be offering a Very Hungry Caterpillar-themed ride; William Lamb Footwear; and Universal Cycles. These deals expand an already strong and well-established licensing program for the brand that has more than 100 licensees in categories including t-shirts, fabrics, puzzles, plush, stationery and more.
The Very Hungry Caterpillar is the most read children’s book in the UK and its worldwide sales are in the tens of millions. Products based on the book and its star have won awards and topped sales charts worldwide. Fan sites, Facebook pages, magazines, school curriculum programs and special events have further boosted the brand’s engagement with its audience.
At Brand Licensing Europe, Rocket Licensing highlighted the brand’s success and was inviting new partners to join its licensing program that draws on the unique style and appeal of a brand whose vibrant colors and instantly recognizable images are a part of childhood for millions.
The Joester Loria group is excited to welcome these new partners to the licensing program and we look forward to continuing to deliver quality products for children all over the globe.
The World of Eric Carle’s social media campaign has generated more than 740,000 impressions since the March 2012 revamp of its social media platforms including Facebook, Twitter, Pinterest, and interaction with influential mommy blogs. The relaunched Facebook page focuses on brand messaging, product giveaways, party ideas, and downloadable activities. Over the past 6 months, the Facebook fan base has increased by 97%, with more than 5,270 “likes” and generating more than 220,000 impressions.
This month, The World of Eric Carle is hosting a do-it-yourself Halloween costume contest, asking fans to submit photos for a chance to win the ultimate Very Hungry Caterpillar prize set valued at over $150.00. This is a fantastic way for the brand to interact with its fans while encouraging and sharing creative activities, something The World of Eric Carle brand is so much about. See the Facebook page for more details.
In April 2012, The World of Eric Carle launched its Pinterest page. In just 5 months, the number of followers have increased by 256% with 665 followers. New boards include downloadable activities as well as a Craft & Activities board offering endless creative fun for parents and their children. Pinterest’s popularity in party planning has allowed the Very Busy Party Planning board to be one of The World Of Eric Carle’s most popular Pinterest boards. It features decorative cakes, dessert displays, healthy party snack options and fantastic handmade decor.
Blogging campaigns are also on-going, targeting influential mommy, daddy and educational blogs. This outreach has generated more than 520,000 impressions with themed giveaways and product reviews.
The rise of social media has become a such a benefit to brands as it allows for the brand to develop a more meaningful relationship with consumers. We continue to support social media efforts as a cornerstone of all branded programs.