The Story Behind Eric Carle’s Friends

Our client, Eric Carle, author and illustrator of iconic children’s books like The Very Hungry Caterpillar, has been entertaining generations with his thoughtful stories and beautiful imagery.  Extending his works to a multi-category licensing program has brought his colorful tales to life in a whole new way.  But with his most recent storybook, Friends, an even deeper history was brought to light giving Carle a wonderful re-connection to his past.

Released late last year, Friends, was inspired by a photograph from Carle’s childhood. He had wondered for years about the little girl in a white dress he was hugging in this photo which was taken in Syracuse when he was just three years old. He had lost touch with his childhood friend when he moved away and couldn’t even remember her name. Some 80 years later, the photograph inspired the cover art and some of the story in Friends.

When Friends was published last year Carle had mentioned in a USA Today interview that he was hoping the book would help him track down his long lost friend. Sean Kirst, a columnist for The Post Standard in Syracuse read the article and became intrigued. He ended up contacting a local historical society to track down records about Carle’s childhood years in upstate New York. After some intense research, Kirst was able to track down the little girl in the photo, the now 85-year-old Florence Ciani Trovato who currently resides in Florida.

Amazingly Trovato had also saved the 80 year-old photo that pictured her and her friend Eric. On Easter Sunday, Kirst called Carle and sent him Trovato’s photographs along with her phone number. Carle was astounded and immediately reached out to his old friend. He called the re-connection an “Easter Miracle.”

2013 Carle Honors Recipients Announced

The Eric Carle Museum of Picture Book Art has announced the recipients of this year’s prestigious Carle Honors which recognize contributions to children’s literature each year. This year’s event will take place on September 26 at Guastavino’s in New York City.

The 2013 honorees include:

-Two-time Caldecott Medalist Chris Van Allsburg is this year’s “Artist” honoree. Van Allsburg’s works include Jumanji and The Polar Express.

-Editor Phyllis Fogelman Baker will be the “Mentor” honor.

-Children’s literacy advocates Lynda Johnson Robb and Carol Rasco of the organization Reading is Fundamental will share the “Angel” honor.

-Author Barbara Bader will receive the “Bridge” honor.

The event will also feature an art auction with works by  Eric Carle, Tony DiTerlizzi, Richard Egielski, Steven Kellogg, Jon Klassen, David Macaulay, Barbara McClintock, Barry Moser, Jerry Pinkney, Susan L. Roth, Chris Van Allsburg, David Wiesner, Rosemary Wells, Mo Willems and among others Robert Zakanitch.

We look forward to attending this event later this month. For tickets and more information, please visit:http://www.carlemuseum.org/carlehonors2013.

The World of Eric Carle Earth Day Activities

The Joester Loria Group is celebrating Earth Day with our client, The World of Eric Carle, a brand that seeks to inspire children to learn, create and grow.  Many of Eric Carle’s timeless, classic stories include themes drawn from his knowledge and love of nature. Earth Day, an annual holiday dedicated to demonstrating support for environmental protection worldwide also captures the brand’s core values.

This Earth Day, we invite you to visit The World of Eric Carle’s Facebook page to enter to win one of ten copies of The Tiny Seed, Eric Carle’s classic story about the life cycle of a flower.  Published by Simon & Schuster, this beautiful mini-book includes a piece of detachable seed-embedded paper that readers can plant to watch their own tiny seeds grow into wildflowers over time.

Random House Kids has created a dedicated page featuring The World of Eric Carle products and books.  Visit their site for exclusive downloadable activities including mazes, coloring pages, and counting games.  They’re a fantastic way to enhance story time and leave children with lasting lessons.

Beyond Books: The Independent Art of Eric Carle

Image via http://www.tacomaartmuseum.org/

The Joester Loria Group is pleased to share that for the first time ever, famed children’s book author, Eric Carle, will have his extraordinary paintings, sculptures, and sketches from his personal collection, spanning more than 60 years on display to the public.  The collection is on view at the Tacoma Art Museum. Carle is one of the world’s top-selling writers and illustrators of  children’s books, having published more than 70 picture books illustrated in his unique collage technique.  More than 120 million Eric Carle books have been sold around the world, and a copy of the ever popular The Very Hungry Caterpillar is sold every 30 seconds. 

The exhibit begins with his career as a poster artist in the 1940s and carries through to the street photographs he takes today.  Beyond Books: The Independent Art of Eric Carle exhibition provides fans with a chance to see what the Carle himself calls “ArtArt.”

This special exhibit was organized by The Eric Carle Museum of Picture Book Art, Amherst, MA, in cooperation with Tacoma Art Museum. For more information visit TheTacoma Art Museum’s website.

Herald Net shared the news of Eric Carle’s independent art show.

The Very Hungry Caterpillar Featured in Pizza Hut’s BOOK IT! Literacy Program

The Joester Loria Group is pleased to share the news that The Very Hungry Caterpillar has been selected by the Book It! Literacy Program to be a featured title in their Spring 2013 program challenge.

BOOK IT! is a national reading incentive program that motivates children to read by rewarding their accomplishments with praise, recognition and pizza.  BOOK IT! began in 1985 and currently reaches more than 14 million students in 38,000 elementary classrooms each year.  As part of the program, teachers set reading goals for their students every school year and when students reach their goals they are rewarded with a reading certificate and pizza from Pizza Hut. BOOK IT! materials are free to schools and can be used alongside a reading curriculum or as support for other literacy programs.

The BOOK IT!’ “Spring Give Me 20″ Reading Challenge featuring  The Very Hungry Caterpillar encourages children to read at least 20 minutes per day at least five days a week.  Classrooms and children who have read at least 800 minutes between March 4 to April 26, 2013 are eligible for a chance to win a fantastic prize pack that includes The Very Hungry Caterpillar book, toys and a Pizza Hut Gift Card.  The World of Eric Carle is a brand that supports literacy and is proud to be a part of the 2013 Book It! Campaign.

 For more information, please visit http://www.bookitprogram.com/

Eric Carle Publishes A New Picture Book

Eric Carle, the beloved, international bestselling author of more than seventy children’s books including classics The Very Hungry Caterpillar and Brown Bear, Brown Bear, What Do You See?, will release a brand new book entitled FRIENDS, this Fall 2013.

Published by Philomel, an imprint of Penguin Young Readers Group, FRIENDS is a deeply personal book for Eric Carle, one that explores the love that binds people and the obstacles they will overcome in order to be together.  Carle commented, “Friends dates back to 1952, when I was a 22 year greenhorn who arrived in New York City from Germany, speaking poor English and carrying a cardboard suitcase and a portfolio of my graphic designs. It was my good luck to meet Leo Lionni, then the Art Director of Fortune magazine, who became my mentor. Upon his recommendation I got my first job in the new world as a graphic designer with The New York Times. After that a loose and infrequent friendship with Leo developed that lasted until his death in 1999. Friends started out as a tribute to Leo Lionni, but the story somehow swerved into the story of another friendship, that of two small children. All friendships are somehow connected.”

“A new Eric Carle book is always an event,” said Michael Green, President and Publisher at Penguin Group USA, “but to have a story that feels so personal and that works on so many levels is especially gratifying. Eric’s art is as bold and vibrant as ever, and I know I speak for everyone at Penguin when I say we’re honored and thrilled to be publishing this book.”

Francesca Dow, Managing Director, Puffin UK, said, “We are excited and proud at Penguin in the UK to be publishing Eric Carle’s new book, with its wonderful art and timeless theme of friendship which readers of all ages will engage with”

The Joester Loria Group, the World of Eric Carle’s global licensing agent, is looking forward to eager for the release of Carle’s latest work, the new title will generate a lot of excitement for the author and help build excitement for the brand as we look We look forward to the towards another major milestone for Carle, the and the upcoming 45th anniversary of The Very Hungry Caterpillar in 2014.

The Eric Carle Musuem of Picture Book Art Awarded A Commonwealth Award for Creative Learning

The Massachusetts Cultural Council (MCC) has announced the winners of the 2013 Commonwealth Awards. Presented every two years, the Commonwealth Awards shine a spotlight on the extraordinary contributions that arts, humanities, and sciences make to education, economic growth and vitality, and quality of life in communities across Massachusetts.   We are thrilled to announce that The Eric Carle Museum of Picture Book Art is the recipient of the 2013 Commonwealth Award for Creative Learning.

The Commonwealth Awards will be presented Tuesday, February 19, during a ceremony at the Massachusetts State House.  Congratulations to our friends at the Eric Carle Museum of Picture Book Art. We are proud to work on the licensing program for a brand that contributes to the arts, humanities and sciences.

For information about the Eric Carle Museum of Picture Book Art visit: http://www.carlemuseum.org/

New World of Eric Carle Room Décor From WALLS 360

The World of Eric Carle™ has partnered with Walls 360, the on-demand wall graphics company based in Las Vegas, Nevada, to launch a collection of wall graphics, featuring the characters and artwork from Eric Carle’s timeless stories including The Very Hungry CaterpillarBrown Bear, Brown Bear, What Do You See? and many others.

“Walls 360 creates amazing wall graphics for artists, designers, photographers, and brands globally,” says Tavia Campbell, Co-Founder and COO at Walls 360. “And bringing Eric Carle’s artwork to this new medium is a dream come true for our team. We all grew up with The Very Hungry Caterpillar, and to be able to bring these iconic images and graphics to children’s walls is an absolute honor.”

For more information about The World of Eric Carle collection, visit www.Walls360.com.

 

The World of Eric Carle Trends Worldwide on Twitter

Earlier this month, The World of Eric Carle was the featured topic of a Twitter Party hosted by Maria Bailey @MomTalkRadio and Amy Lupold Bair @ResourcefulMommy. The party was a huge success and The World of Eric Carle trended worldwide during the event.  The party saw 280 active participants and over 2500 uses of the dedicated hashtag #WorldEricCarle generating over 4.2 million impressions.

As the relevance and importance of social media continues to grow, Twitter parties are becoming a popular way for brands to showcase product and have an engaging conversation with followers.  Questions are asked by the party hosts and winners of the giveaways are selected through people replying and using the assigned hashtag for the party.

The hour-long event encouraged parents, educators, and care-givers to chat and interact and provided party-goers information about The World of Eric Carle and its licensed products.

We look forward to continually exploring new ways to use social media to promote and grow our clients’ brands.

The Joester Loria Group Joins Eric Carle at the Seventh Annual Carle Honors

 

The seventh annual Carle Honors, an event that recognizes individuals who have made a significant contribution to children’s literature and literacy, was held at Guastavino’s in New York City this past September.

Founder of the event and iconic author/illustrator Eric Carle was in attendance along with his wife Barbara. Carle gave a touching speech in which he expressed his appreciation for all who have helped make The Eric Carle Museum of Picture Book Art the fantastic institution it is today including the world’s most famous, hungry caterpillar. The museum is now celebrating its 10th Anniversary.

This year’s honorees were Christopher Cerf, Kent L. Brown, Jr., Frances Foster (mentor), and Lane Smith. The award categories and honorees included: “Bridge”, for individuals who have found inspired ways to bring the art of the picture book to larger audiences through work in other fields, in which Christopher Cerf was honored; “Angel”, for those whose generous financial support is crucial to making picture book art exhibitions education programs, and related projects a reality in which Kent L. Brown was honored; “Mentor”, for editors, designers, and educators who champion the art form in which Frances Foster was honored; and “Artist” for lifelong innovation in the field in which Lane Smith was honored.

The Joester Loria Group is The World of Eric Carle’s exclusive North American licensing agency and we were proud to be in attendance to celebrate the Carle Honors.

Publishers Weekly recently posted a recap of the event.

For more information about the Eric Carle Museum of Picture Book Art visit: http://www.carlemuseum.org/