Joester Loria Group Brings Diet Pepsi and Christian Cota Together For A Fashion Collaboration

Christian Cota’s 2012 Diet Pepsi capsule collection will be previewed at Mercedes-Benz Fashion Week at Lincoln Center today.  The collection features Cota’s creative interpretation of iconic Diet Pepsi brand imagery and the spirit of the brand.

The Diet Pepsi x Christian Cota initiative was developed by JLG for Pepsi, as we continue to create and execute campaigns aligned with key brand initiatives.

Cota, a long-time fan of the Diet Pepsi brand, offers a refreshing take on Diet Pepsi’s vintage graphics with a collection of shift dresses, off-the-shoulder jersey sweaters and skinny cuffed pants in a range of silk fabrics featuring a variety of patterns from retro plaids to multi-colored prints.
Starting today, four looks from the Diet Pepsi x Christian Cota brand partnership will be on display at New York Fashion Week at the Jonathan Adler-designed Diet Pepsi Refresh Studio in the Grand Lobby at Lincoln Center. Cota will unveil the fifth and final look at his Fall 2012 Collection presentation this Saturday, February 11, at  The Standard Hotel.

The collection will make its retail debut this Fall 2012.

Here’s a sneak peek at one of the looks from the collection!