The Very Hungry Caterpillar Brings Healthy Eating & Fun to UK’s Hampton Court Palace

The Very Hungry Caterpillar Den is opening at Hampton Court Palace on March 3rd with a free show hosted by BBC cook/presenter Katy Ashworth. The interactive event will feature story time and games all centered around Eric Carle’s classic, recently cited as the #1 most read book in the UK.

The Very Hungry Caterpillar Den will be a family-friendly area furnished with comfortable seating and toys and games to entertain children. The healthy menu will include vital nutritional elements for lots of energy, strong muscles and growing bones. Children will be encouraged to make their own healthy choices and their selections will be placed in Very Hungry Caterpillar branded boxes.

In the near future, The Very Hungry Caterpillar menu will become available at three historic royal palaces in England; it’s the first series of healthy children’s meal options at these historic sites.

We will share more about this exciting brand partnership soon!

For more information about the Hampton Court Palace event visit:

Research Shows There’s a Big Appetite for the Very Hungry Caterpillar

For more than 40 years, Eric Carle’s book featuring his distinctive art, about a lovable caterpillar that transforms into a butterfly has captured the hearts of children, and according to a recent report, it’s the most read children’s book in the UK.

Both Total Licensing’s Newsletter and Daily Mail UK wrote about the recently released study.

The widespread appeal of the story is thought to be the result of parents’ familiarity with the classic story, which makes them more likely to pass it on to their children. The Joester Loria Group is proud to represent the global licensing for The World of Eric Carle. We will be sharing exciting news about the program soon.