Jockey International, Inc., one of the world’s best-loved and most-recognized brands, has retained The Joester Loria Group to identify and secure licensees in the swimwear and home categories in the U.S. market.
Jockey is active in more than 140 countries, marketing underwear, sock, thermals, sleepwear, activewear, sportswear and lounge wear, in men’s, women’s and children’s ranges.
Jockey is recognized for innovation, including body mapping and sweat mapping technology, to enhance fit, comfort and product durability. The brand enjoys over 85% brand awareness among men and women.
Jockey products are sold in leading national retailers such as Macy’s, Lord & Taylor, Kohl’s, and through Jockey’s national chain of Jockey outlets stores and Jockey.com, among other leading e-commerce retailers.
“Jockey, a trusted brand for over 100 years, has been a category leader in bringing fit, quality and style to all its products,” said Debra Joester, President of The Joester Loria Group. “We are delighted to have been selected to assist Jockey in extending the brand’s core essence and impressive technology to swimwear and home.”
License! Global, Royaltie$ and The Licensing Book reported the news of The Joester Loria Group’s latest licensing project. We look forward to sharing more details about Jockey’s licensing partnerships in the swimwear and home categories.