Trendsetting Fashion Blogger of Song of Style, Aimee Song, Selects Joester Loria Group to Lead Licensing Program

Song of Style Licensing

The Joester Loria Group has been selected as the exclusive licensing agent for Aimee Song, the sought-after interior designer and taste-making blogger behind leading fashion website, Song of Style.

With a keen eye for fashion and design and a flair for presenting great product in an accessible way, bloggers have become today’s most influential style leaders; Aimee Song is recognized as a pioneer in the fashion and design blogosphere.  Aimee studied interior design and continues to work for private clients seeking her fresh, modern designs.  Her personal style, vibrant photography, and global adventures have firmly established Song of Style as one of the leading fashion blogs in the world.

Song of Style, launched in 2008, is an influential and successful fashion blog.  Aimee’s global travels and Southern California upbringing is what inspires her content, showcasing her unique personal aesthetic, favorite finds and home décor inspiration.  Aimee’s site attracts 3.7 million monthly page views.  She also has a significant social media following with 1.4 million Instagram followers; 248,000 Facebook likes; 43,000 Twitter followers and 55,000 Pinterest followers. At the forefront of the fashion industry, her collaborations and marketing partnerships have included Tiffany & Co., Valentino, Saks Fifth Avenue, Macys, Gap, Seven for All Mankind, Cover Girl, and Diet Coke.

The Joester Loria Group will tap into Aimee’s experience as an interior designer to launch a collection of home products and décor. Using her love of architecture and design, the collection will evoke a chic fusion of textures, patterns, and colors.

In addition, the Joester Loria Group will work closely with Aimee to develop her brand in targeted fashion categories including handbags and leather goods.

“We are delighted to represent Aimee Song and her blog, Song of Style,” said Debra Joester, President of The Joester Loria Group.  “We look forward to introducing the Aimee Song branded product collections of fashion accessories and home goods.”

“I am thrilled to be partnering with a world class licensing agency such as JLG,” said Song. “I have always seen a full-fledged product line as part of my brand’s evolution and I am so excited to be exploring my two passions: interior design and fashion.”

Based in Los Angeles, Aimee studied interior design and is regularly retained by private clients for interior design work and her reach extends beyond the blogosphere as she stars in a nationally televised TV commercial for Cover Girl and MTV this summer. Aimee was also a keynote speaker at Lucky magazine’s 2014 fashion and beauty blogger conference, Lucky FABB, and was the official fashion correspondent for the 2013 American Music Awards pre show.

Licensing News From The 2014 Housewares Show

Earlier this month the home and housewares industry gathered at McCormick Place in Chicago for the 2014 International Home + Housewares Show, the world’s largest marketplace of home goods.   Approximately 60,000 industry professionals attended the annual event to check out the latest trends.

At this year’s show the International Housewares Association partnered with Licensing Expo for the first time in a collaboration that will help cross promote these two interconnected trade shows. Housewares is an important category for the licensing industry and this exciting new partnership will be beneficial to attendees of both events. A special panel featuring speakers from License! Global, Licensing Expo and The Food Network highlighted the interdependence of two industries.

Many major homewares licensees attended the event and showed off their latest brand extensions and partnerships. Some of the key licensed products on display at the show included:

  • -JLG client, Fabio Viviani debuting a line of serving and prepware produced by Picnic TIme
  • -Tabletops Unlimited unveiled new items under the Kellogg’s tabletop program
  • -ICUP presented Pepsi and Mountain Dew beverage ware
  • -A new line of pet products from Kathy Ireland
  • -A new pressure oven from celebrity chef Wolfgang Puck
  • -A wide range kitchen tools and cookware under the HSN umbrella from a slew of celebrity chefs including Ming Tsai and Lorena Garcia.
  • -The Cookware Company and Füri have teamed up with country music superstar Trisha Yearwood for a line of non-stick cookware, cutlery and gadgets.
  • -Conde Nast is extending their Epicurious brand into cookware, accessories, tools and gadgets.
  • -Meanwhile, rival publisher Bonnier Corp. is expanding their Saveur brand into the Saveur Selects collection of cookware and kitchen appliances.
  • -Food & Wine is also introducing licensed products with new dinnerware, flatware, glassware and bakeware.
  • -Meyer is extending Cake Boss and Rachael Ray products with collections for younger consumers .

More coverage of the event is available from License! Global and HFN.


Toy Fair Highlights

Last month more than 26,000 toy professionals attended the Toy Industry’s Association 111th American International Toy Fair at the Jacob Javits Center in New York City. This year’s event was record-breaking with a spike in exhibitors, attendance and exhibit space. Among those in attendance were almost 10,000 buyers from more than 5,000 retailers.

Some of the key trends at the show were: large toys in categories ranging from plush to play sets; remote controlled toys; zombie and monster themes; toys that teach science, technology, engineering, arts and math; retro inspiration and customizable building and construction sets. Several brands are also recognizing the demand for craft and DIY kits targeted to boys. Toys that blend traditional play with smart devices also were prominent during the show.

The event kicked with a little star power in the form of an appearance by Grammy Award Winning artist Alicia Keys, who was there to promote her new animated storybook app. The show also featured theToy of the Year Awards, where some of the big winners were Rainbow Loom and LeapPad Ultra.

The Joester Loria Group attended this important industry event to check out the trends that will impact the licensing programs we develop for the children’s properties we represent including The World of Eric Carle, Disney Jr.’s The Hive and Annoying Orange.

In-depth recaps of the event are are available from Gifts and Decorative AccessoriesKidscreen andABC News.

The World of Eric Carle Featured in Target Australia’s Baby Sale

The World of Eric Carle’s range of licensed baby products, featuring the iconic artwork from The Very Hungry Caterpillar, recently had a fantastic presence in Target Australia’s baby sale. Licensed merchandise in the bedding, apparel and playtime categories had a full page in their catalog, both print and online versions.  The sale was featured on the landing page of Target Australia’s website with a direct link to the available product.

We’re proud to see the global reach of our licensing initiatives as well as the positive response from international consumers to the ever-growing range of World of Eric Carle merchandise.

The World of Eric Carle™ Introduces My First Smart Pad Library

Eric Carle’s books have been the adored by thousands of teachers and millions of parents for more than 45 years.  We are pleased to share that the brand has also recently expanded on its growing collection of licensed early learning toys with the The World of Eric Carle My First Smart Pad Library.

My First Smart Pad Library combines eight great interactive books with a two-sided, handled, electronic activity pad that’s perfectly sized for little hands. Created by Publications International, it is inspired by the iconic work of award-winning author and illustrator, Eric Carle, best known for The Very Hungry Caterpillar. More than 125 million copies of Carle’s popular picture books have sold worldwide.

My First Smart Pad Library focuses on early learning concepts including alphabet, spelling, opposites, rhymes, animal names, behaviors, habitats and sizes. The two-sided electronic activity pad features 51 padded letter and picture buttons that play letter names, alphabet games, animal sounds and music. The books prompt children to press buttons while they read to bring the pages to life.

Find The World of Eric Carle My First Smart Pad Library at retail stores throughout the United States, along with an assortment of top-selling The World of Eric Carle™ sound books.  We look forward to sharing more The World of Eric Carle licensing news soon.

Pepsi and Kellogg’s Named Among Most Respected Brands

The Joester Loria Group is delighted to share that two of our clients have been named among the most respected brands in this year’s Corporate Branding Index.  CoreBrand’s Corporate Branding Index provides benchmarking data and brand evaluations for over 1,000 companies across 54 industries and is a leading full-service brand consultancy agency.  Their prestigious report names the top 10 most respected corporate brands based on their Familiarity and Favorability data. Brands with the highest rank are defined by CoreBrand as the most respected. We are thrilled that PepsiCo is tied for the top position and Kellogg’s is number seven on the 2013 list.

As the North American licensing agency for both Pepsi and Kellogg’s, we strive to develop innovative and successful brand extensions. We ensure that all licensing activity is strategically aligned with the brand’s core values, therefore enhancing the overall familiarity and favorability.  We are so proud of both Pepsi and Kelloggs and look forward to continuing to expand their ever-growing licensing programs.

License Global and Pr Newswire have shared this fantastic news. The complete Corporate Branding Index report can be viewed here.


SMOSH Builds Excitement With Food Battle Video Game Campaign

The excitement around SMOSH continues to grow with the recent launch of an Indiegogo campaign that was created to raise funding for the brand’s upcoming and much anticipated video game, Food Battle.  Prizes for donations included an exclusive VidCon meeting with SMOSH, the opportunity to direct the duo in an Instagram video, autographed “Food Battle” posters, and a perk which forces the SMOSH team to eat spoonfuls of mystery product from a mystery can.  To promote this campaign the SMOSH crew hosted their first ever live stream that ran for six straight hours.  The marathon live stream was broken down into six different segments and fans were able to submit questions during the Live Stream as well.  A series of YouTube videos led up to the six hour Live Stream that included sneak peaks and concept art for the video game.  Fans can look forward to equipment with the ability to toss beef chunks as well as red chili pepper flame throwers.  The “Smosh Food Battle: The Game” will be free-to-play and available for iOS, PC and Android.

The Joester Loria Group, the brand licensing agency representing SMOSH, looks forward to expanding SMOSH it into a variety of categories including food, specifically snacks, wearable products and collectibles.   We are also pleased to share that  Variety has recognized comedic duo Ian Hecox and Anthonly Padilla of Smosh as being a force among YouTube channels.

Extreme Concepts To Develop Kellogg’s T-Shirts

The Joester Loria Group, the exclusive licensing agent for the Kellogg Company has brokered a deal with apparel manufacturer Extreme Concepts, to design, develop and market adult and children’s t-shirts and fleece tops based on the brands and iconic characters of the world’s leading producer of cereal.

Extreme Concepts, a leading supplier to major retailers, sets itself apart through creativity, high-quality sourcing, and customer service. This, combined with a reputation for honesty and integrity, are the hallmarks of the company’s success.

“We are very excited to add Kellogg’s to our portfolio of brands,” says, Gary St Louis, VP of Business Development. “The Kellogg Company has great iconic brands and characters that we can leverage to create a very innovative product line.”License! Global Magazine recently shared the news about Kellogg’s latest brand extension.


Pepsi Continues Its Iconic Summer Campaign

Earlier this summer, our client Pepsi hosted a “Dance for a Chance” competition which gave fans the opportunity to win a trip to New York City to meet superstar Beyonce at the August 4th stop of her “Mrs. Carter World Tour” in Brooklyn. To enter the competition, fans had to submit videos of themselves dancing inspired by Beyonce’s Pepsi commercial.

The eight winners were also given the chance to work with Beyonce’ choreographer Chris Grant, who taught them the routine for the singer’s hit song, “Grown Woman.”  After working with Grant, they also met Beyonce and showed off their dance moves for her in person.

Mashable recently shared an exclusive video which shows the eight winners meeting Beyonce and dancing for her.  The winners were outfitted in Pepsi vintage tees and tanks, available at the Pepsi Shop

This competition was part of Pepsi’s larger “Iconic Summer” marketing campaign which they promoted through several important pop culture events like the MTV Video Music Awards, the MLB All-Star Game, the Macy’s 4th of July Fireworks Spectacular, the CMT Awards, the CMA Festival, the Gulf Coast Jam and Clear Channel’s free concert series.


The World of Eric Carle Nominated for The Licensing Awards

The Joester Loria Group is pleased to share that the World or Eric Carle is being recognized at a prestigious UK event, The Licensing Awards.  The Very Hungry Caterpillar is nominated for Best Licensed Pre-School Apparel Range, 0-5 years.  This beautiful apparel collection uses Eric Carle’s iconic artwork from his acclaimed book, The Very Hungry Caterpillar.  Celebrating its 45 anniversary next year, The Very Hungry Caterpillar is the most-read children’s book in the UK. In British primary schools it is read, on average, nine times each year.

The Licensing Awards are owned and organized by The Licensing Source Book, which is published by Max Publishing.  More than 1,300 licensors, licensees and retailers will attend the event on September 10, 2013, at the The Great Room at The Grosvenor House Hotel in London.

We are honored that the World of Eric Carle’s licensing program is part of such an esteemed evening.