Our client Kellogg is seeking to increase its breakfast market share by expanding into several new brand categories including breakfast sandwiches, bars, shakes, crackers and chips. Kellogg’s brands like Special K have already successfully expanded into many of these categories. Since adults are increasingly eating breakfast on the go, these new brand extensions will allow adults to enjoy Kellogg products in a way that is more convenient to their busy lifestyles.
Another measure Kellogg is taking to appeal to an educated, high-income adult audience is adding nutrients to some existing products. Raisin Bran with omega-3s, Kashi Heart to Heart Chia and a multigrain version of Special K will all be introduced in North America later this month.
Kellogg is taking an innovative approach to regain the interest of the adult market by extending its popular brands into new and relevant product extensions. The Joester Loria Group looks forward to sharing more exciting news about our client Kellogg soon.
Recently, the Duke and Duchess of Cambridge celebrated their second anniversary and spent the day giving back to others. While William was on duty in north Wales as an RAF search and rescue pilot, Kate visited the Naomi House hospice in Hampshire. The children at the hospice gave her a handmade image inspired by The Very Hungry Caterpillar as an anniversary gift. This thoughtful gift was meaningful, since Kate is expecting her first child in just a few months.
The framed artwork was painted on cotton, which is the traditional anniversary gift for the second year of marriage. It consisted of felt and paper as well as the finger prints of all the hospice’s children, which were used to create leaves. It was a very special day for the children, their parents and the staff and it is lovely to see how the work of Eric Carle has touched and continues to touch so many lives.
The Joester Loria Group and millions of fans are celebrating the news that Annoying Orange will be returning to Cartoon Network for its second season on May 16th at 7:30 p.m. During its freshman season, Annoying Orange has been a ratings juggernaut, averaging close to two million viewers for all premiere episodes. Now Orange, his popular produce pals, and Nerville, the proprietor of a fruit stand (played by YouTube Sensation Toby Turner), are back with exciting new escapades and a slate of featured guest voices including Dave Grohl, Rainn Wilson, Al Yankovic, Kellan Lutz, Olivia Munn, Gilbert Gottfried, David Cross, Jack McBrayer, Carl Edwards, Maria Menounos and Kendall Jenner.
Annoying Orange expanded from a viral video into a YouTube series with more than one billion views before making its prime time debut on Cartoon Network. Developed and produced by leading entertainment management and production company The Collective, Dane Boedigheimer (the creator of the Annoying Orange web series) co-created the television series with Tom Sheppard (Emmy® Award-winning writer for Pinky and the Brain). In addition to its broadcast and online momentum, The Joester Loria Group has successfully extended the brand to toys, apparel, publishing, and more. The first season of The High Fructose Adventure of Annoying Orange is also coming to DVD on May 28.
Licensing Expo is one of the important events of the year in the licensing industry. This year the annual trade show will take place from June 18 – 20 in Las Vegas.
Recently the organizers of the show announced actress Gwyneth Paltrow as the keynote speaker. Paltrow will also take part in a question and answer session with fitness expert Tracy Anderson who is Paltrow’s personal trainer and business partner. Paltrow will speak about her experience extending her personal brand through her lifestyle website Goop.com and her partnership in Tracy Anderson’s fitness empire.
Additionally, the topic and speakers for the keynote panel were recently announced. The panel will include industry executives from Walmart, Warner Bros. Consumer Products, The Cherokee Group, Disney Consumer Products and LIMA. The focus of the panel will be: “A Licensing Roadmap: Where Are We Headed, and How Will We Get There?”
We’re looking forward to Licensing Expo and attending these exciting panels. For the full schedule visit: http://www.licensingexpo.com/
The Joester Loria Group is celebrating Earth Day with our client, The World of Eric Carle, a brand that seeks to inspire children to learn, create and grow. Many of Eric Carle’s timeless, classic stories include themes drawn from his knowledge and love of nature. Earth Day, an annual holiday dedicated to demonstrating support for environmental protection worldwide also captures the brand’s core values.
This Earth Day, we invite you to visit The World of Eric Carle’s Facebook page to enter to win one of ten copies of The Tiny Seed, Eric Carle’s classic story about the life cycle of a flower. Published by Simon & Schuster, this beautiful mini-book includes a piece of detachable seed-embedded paper that readers can plant to watch their own tiny seeds grow into wildflowers over time.
Random House Kids has created a dedicated page featuring The World of Eric Carle products and books. Visit their site for exclusive downloadable activities including mazes, coloring pages, and counting games. They’re a fantastic way to enhance story time and leave children with lasting lessons.
The Joester Loria Group has brokered a deal between our client Kellogg’s and J2 Licensing to develop a co-branded apparel collection utilizing Kellogg’s popular characters including Tony the Tiger and Toucan Sam in combination with the marks of top national schools. J2 Licensing is a Michigan-based apparel company, with more than 20 years of experience, that specializes in licensed collegiate merchandise with rights to many major NCAA colleges and universities.
The Kellogg’s collection will debut this fall and will focus on young men, juniors, boys and girls’ T-shirts and fleece. Distribution of the apparel will be to college/university book stores, speciality stores and sporting good stores. We look forward to sharing more information on this licensing deal soon.
Animal Planet’s Hide & Seek Pets app is debuting today as the first app in a series developed in a partnership, brokered by the Joester Loria Group, between our client Discovery Communications and Cupcake Digital. Designed for kids ages three and up, this interactive learning activity app features playful domestic pets including dogs, cats, birds, fish, rabbits and turtles interacting in their native environments as part of learning activities. The app will help young learners to grasp skills that are part of new Core Curriculum State Standards (CCSS). The apps are designed to prompt them in a way that engages them while they count, sort, trace, memorize and recognize shapes, numbers, letters and animal characteristics. The new app is available today on iTunes, Amazon, Google Play and Barnes & Noble for $3.99.
Unique features include:
* Original music by jazz musician and composer Ben Allison was designed for the app to encourage and guide a child through the activities. Allison also provided direction for a pet sounds piano following a music literacy model.
* Six fun-filled coloring pages with a textured paint palette and a pet personalization sticker book are designed for creative play.
* The Common Core Corner helps parents understand the CCSS educational overlay that is designed to prepare kids for kindergarten.
* The Grown Up’s Corner is where parents will find thoughtful questions to prompt discussion, initiate collaborative conversation with their children and encourage further thinking.
*Photorealistic household pets are animated in a vibrant environment, giving this app a high-impact look.
Additionally, parents can extend the learning experience by visiting the CupcakeDigital.com Parent’s Corner to find free downloadable learning activities for their kids to encourage further practice of CCSS skills. We’re excited about this digital brand extension, further extending the Animal Planet brand.
Hamleys London, Regent Street’s most prestigious toy store, is now featuring The Hive licensed toy products in its window for the next six weeks. A launch event on Saturday, April 6th generated a great deal of buzz with costumed characters, an educational live bee hive and bee keeper, face painting and more.
Licensee Mookie Toys, manufactured playsets that are featured in Hamleys’ windows. “We have every confidence that the fantastic range of playsets will literally ‘fly’ off the shelves, as initial feedback has been fantastic,” says Guy Orr, director of Mookie Toys.
Progressive Preschool shared the news of The Hive’s expanding product line and its fantastic display in the renowned Hamley’s windows.
Just in time for Earth Day later this month, The Kellogg Company is adopting the new How2Recycle labeling system for the packaging of many of its major brands including Kashi. The new labeling program that communicates recycling guidelines across all material types and provides consumers with thorough directions in an effort to influence their behavior. The new system is an initiative of the The Sustainable Packaging Coalition (SPC), a project of sustainability nonprofit GreenBlue. Research has shown the new labeling system is an effective call to action for consumers. Additionally, research shows that consumers have positive impressions of companies that are instituting the new system. The SPC hopes to increase the quality and quantity of recycling through its new labeling system.
This latest move reinforces The Kellogg Company’s dedication to educating consumers about recycling and sustainability. We are proud to be the licensing agent for such an environmentally-conscious company.
Read more about the new How2Recycle labeling system.
Spring is in the air and there’s plenty of buzz about one of our newest properties, The Hive! This beautiful CGI animated series, made its US debut in October, 2012 on Disney Junior. The colorful and engaging show follows Buzzbee and his many friends in their fun-packed adventures in the Hive, and focuses on themes such as teamwork and family values.
The Joester Loria Group is the exclusive North American licensing agency for The Hive. We invite you to BEE playful by checking out the activities and recipes for your preschooler available to download on The Hive website!
Kidscreen recently shared the exciting new licensing partnerships that further expand the brand’s growing UK presence as well as their new dedicated licensed shop.