Pepsi and Kellogg’s Named Among Most Respected Brands

The Joester Loria Group is delighted to share that two of our clients have been named among the most respected brands in this year’s Corporate Branding Index.  CoreBrand’s Corporate Branding Index provides benchmarking data and brand evaluations for over 1,000 companies across 54 industries and is a leading full-service brand consultancy agency.  Their prestigious report names the top 10 most respected corporate brands based on their Familiarity and Favorability data. Brands with the highest rank are defined by CoreBrand as the most respected. We are thrilled that PepsiCo is tied for the top position and Kellogg’s is number seven on the 2013 list.

As the North American licensing agency for both Pepsi and Kellogg’s, we strive to develop innovative and successful brand extensions. We ensure that all licensing activity is strategically aligned with the brand’s core values, therefore enhancing the overall familiarity and favorability.  We are so proud of both Pepsi and Kelloggs and look forward to continuing to expand their ever-growing licensing programs.

License Global and Pr Newswire have shared this fantastic news. The complete Corporate Branding Index report can be viewed here.


Extreme Concepts To Develop Kellogg’s T-Shirts

The Joester Loria Group, the exclusive licensing agent for the Kellogg Company has brokered a deal with apparel manufacturer Extreme Concepts, to design, develop and market adult and children’s t-shirts and fleece tops based on the brands and iconic characters of the world’s leading producer of cereal.

Extreme Concepts, a leading supplier to major retailers, sets itself apart through creativity, high-quality sourcing, and customer service. This, combined with a reputation for honesty and integrity, are the hallmarks of the company’s success.

“We are very excited to add Kellogg’s to our portfolio of brands,” says, Gary St Louis, VP of Business Development. “The Kellogg Company has great iconic brands and characters that we can leverage to create a very innovative product line.”License! Global Magazine recently shared the news about Kellogg’s latest brand extension.


Kellogg’s Introduces New Peanut Butter Pop Tart Flavors

Here at the Joester Loria Group, we are all going nutty over the latest Kellogg’s brand extension!  For the first time in 27 years, peanut butter and Pop-Tarts are joining forces in the form of two new Pop Tart Flavors: peanut butter and frosted peanut butter.

To spread the peanut butter news and get the new delicious flavors into the hands of fans nationwide, the Pop-Tarts toasting team is hitting the road on a cross-country trip in a toaster-shaped truck to hand deliver the peanut buttery goodness. Fans can find information on the tour schedule and see what fellow peanut butter lovers think about the new flavors by checking out the interactive map at Fans can also use the hashtag #CrazyGoodPB on Twitter to join in the Pop-Tarts Gone Nutty excitement. The new flavors are now available nationwide.

Huffington Post recently wrote about the new nutty Pop Tart flavors.

Kellogg Courts Adult Market With New Brand Extensions

Our client Kellogg is seeking to increase its breakfast market share by expanding into several new brand categories including breakfast sandwiches, bars, shakes, crackers and chips. Kellogg’s brands like Special K have already successfully expanded into many of these categories. Since adults are increasingly eating breakfast on the go, these new brand extensions will allow adults to enjoy Kellogg products in a way that is more convenient to their busy lifestyles.

Another measure Kellogg is taking to appeal to an educated, high-income adult audience is adding nutrients to some existing products. Raisin Bran with omega-3s, Kashi Heart to Heart Chia and a multigrain version of Special K will all be introduced in North America later this month.

Kellogg is taking an innovative approach to regain the interest of the adult market by extending its popular brands into new and relevant product extensions. The Joester Loria Group looks forward to sharing more exciting news about our client Kellogg soon.

Several outlets including The Huffington Post and Food Business News recently wrote about Kellogg’s new marketing strategy.


Kellogg’s And J2 Licensing Set To Develop a Co-Branded Collegiate Apparel Collection

The Joester Loria Group has brokered a deal between our client Kellogg’s and J2 Licensing to develop a co-branded apparel collection utilizing Kellogg’s popular characters including Tony the Tiger and Toucan Sam in combination with the marks of top national schools.  J2 Licensing is a Michigan-based apparel company, with more than 20 years of experience, that specializes in licensed collegiate merchandise with rights to many major NCAA colleges and universities.

The Kellogg’s collection will debut this fall and will focus on young men, juniors, boys and girls’ T-shirts and fleece. Distribution of the apparel will be to college/university book stores, speciality stores and sporting good stores. We look forward to sharing more information on this licensing deal soon.

The Kellogg Company Adopts New Recycling Labeling System

Just in time for Earth Day later this month, The Kellogg Company is adopting the new How2Recycle labeling system for the packaging of many of its major brands including Kashi.  The new labeling program that communicates recycling guidelines across all material types and provides consumers with thorough directions in an effort to influence their behavior. The new system is an initiative of the The Sustainable Packaging Coalition (SPC), a project of sustainability nonprofit GreenBlue. Research has shown the new labeling system is an effective call to action for consumers. Additionally, research shows that consumers have positive impressions of companies that are instituting the new system. The SPC hopes to increase the quality and quantity of recycling through its new labeling system.

This latest move reinforces The Kellogg Company’s dedication to educating consumers about recycling and sustainability. We are proud to be the licensing agent for such an environmentally-conscious company.

Read more about the new How2Recycle labeling system.

Top Licensing News From The 2013 International Home + Housewares Show

Earlier this month, more than 60,000 people and 2,137 exhibitors from 43 countries attended The 2013 International Home + Housewares Show, which is one of the home industry’s biggest trade shows.

Our client Kellogg’s was represented at the show by several of its licensees who showed their latest Kellogg’s licensed merchandise in the home category.

*Tabletops Unlimited showed their line of casual dinnerware, serveware, prepware, glassware, cookie jars and canisters featuring current and vintage Kellogg’s characters.

*Acme International showcased homewares from four Kellogg’s brands: Vintage, Special K, Rice Krispies and Keebler.

*Evriholder displayed its new line of Kellogg’s Rice Krispies Treats Shaperz along with its other Kellogg’s merchandise.

*Smart Planet showed its line of Pop Tarts and Keebler speciality kitchen appliances.

The Kellogg’s home licensing program was highlighted in a Home World Business cover story.  In addition to positive press attention, buyers’ reactions to the Kellogg’s home merchandise were overwhelmingly positive as well.

Thousands of other home goods and housewares made their debut at the event. Some of the key trends seen at the show were:

*A colorful variety of home products including everything from appliances to cookware.

*Patterns on unexpected housewares like knives and appliances.

*Products that assist in the DIY craze like dog treat makers and smoothie makers.

*Econo-storage in the form of collapsible and stylish storage products.

*Lifestyle verbiage used as a design element on a variety of home merchandise.

The Joester Loria Group and Hurricane Sandy

The Joester Loria Group sends our deepest sympathy to all those affected by Hurricane Sandy.  Several of our clients utilized social media during this natural disaster this past week to spread the word about safety and ways to help.

· The World Of Eric Carle posted tips for parents about teaching children about hurricanes.

· The Kellogg Company announced a $500,000 donation to Hurricane Sandy relief efforts to The Red Cross and Feeding America through both monetary and food donations.

·Discovery Communications offered a  special website to track the storm.

·Animal Planet launched a new Facebook page with the goal of reuniting pets lost during Hurricane Sandy with their owners.  The new Facebook page is called “Hurricane Sandy Lost and Found Pets” and it has over 19,000 supporters, a number that is rapidly growing.

·Pepsi pledged $500,000 to the American Red Cross’ disaster giving program and $250,000 to Feeding America’s disaster relief fund.

Our thoughts are with all of those affected.  For ways you can help, visit:

The Red Cross:

NYC Service:

Delicious Licensing Developments for Kellogg’s

The Joester Loria Group is excited to announce that our client Kellogg’s is introducing new kitchen appliances and treat-making kits for several of its brands just in time for the holiday season.

The new, compact kitchen tabletop appliances include a Keebler Uncommonly Good Cake Pop Maker and Keebler Uncommonly Good Pie Maker from licensee Smart Planet. The Cake Pop Maker includes a recipe booklet containing eight Keebler cake pop recipes. It can make seven cake pops at a time and retails for $24.99 at Shopko, Burlington, HEB, and CVS.  The Pie Maker makes four deep dish pies at a time and also includes a recipe booklet. Both appliances have non stick surfaces for easy clean-up.  The Pie Maker also retails for $24.99 at Burlington, HEB, and CVS.  Keep an eye out for the Pop-Tart Mini Pastry-on-a-Stick Maker coming soon!

Kellogg’s new seasonal Rice Krispies treat-making kits from Brand Castle are a fun family activity. The Halloween-themed kits are available now and the holiday-themed kits will follow in November.  The Kellogg’s® Rice Krispies Treats® Pumpkin Kit and Haunted House Kit  can be found at Walmart, Piggly Wiggly and Burlington. The kits contain Kellogg’s Rice Krispies cereal, marshmallows, decorating candies, icing pens and foil shaped pans.

Happy baking and treat making!

Kellogg’s Launches New “Goodness of a Simple Grain” Branding Campaign

Brandchannel recently covered our client Kellogg’s latest brand marketing campaign, “Goodness of a Simple Grain.” The core message emphasizes the simplicity of some of Kellogg’s most popular cereals and highlights that many of their classic products only have four ingredients.  Another key point of the campaign is “from seed to spoon.”

Kellogg’s says they’ve been making many of their products very simply with few ingredients for a hundred years, so their goal is to go back to basics and educate consumers with this campaign. The new commercials recently debuted on Hispanic television stations and will soon expand to the general market.

At The Joester Loria Group, we understand the importance of strong brand awareness. Clear brand values are essential ingredients of any successful brand licensing program. We look forward to extending the Kellogg’s brand across many exciting new categories and will be sharing new partner updates very soon!

Kellogg’s latest branding effort was also featured in Adweek.