Kellogg’s Featured in New Anya Hindmarch Campaign

anya hindmarch kellogg's wwd

Image via WWD.com

For the Fall/Winter 2014 season, many designers presented collections inspired by symbols of everyday life found at the supermarket and fast food restaurants. Karl Lagerfeld’s Chanel collection was shown against the backdrop of a chic grocery store, while Jeremy Scott’s Moschino show was largely inspired by McDonald’s and other famous food brands.

Accessories designer Anya Hindmarch was also on trend when she debuted her line of Fall/Winter 2014 handbags featuring iconic Kellogg’s characters like Tony the Tiger. As reported by Women’s Wear Daily, to support the retail launch of this new collection, Anya Hindmarch has created an advertising campaign with the help of London creative agency David James Associates. The image features the brand’s Tony the Tiger handbag styled alongside household objects including a carton of eggs, bleach, sugar cubes and tin cans.  Shot by Julia Hetta and styled by Hannes Hetta, the image is inspired by the composition style of Dutch Masters’ still life paintings.

The ads will debut in the September editions of several British publications including Vogue, Harper’s Bazaar and Elle. The brand has also developed a film inspired by the collection, which will premiere on British Vogue’s website in September.

Pepsi and Kellogg’s Named Among Most Respected Brands

The Joester Loria Group is delighted to share that two of our clients have been named among the most respected brands in this year’s Corporate Branding Index.  CoreBrand’s Corporate Branding Index provides benchmarking data and brand evaluations for over 1,000 companies across 54 industries and is a leading full-service brand consultancy agency.  Their prestigious report names the top 10 most respected corporate brands based on their Familiarity and Favorability data. Brands with the highest rank are defined by CoreBrand as the most respected. We are thrilled that PepsiCo is tied for the top position and Kellogg’s is number seven on the 2013 list.

As the North American licensing agency for both Pepsi and Kellogg’s, we strive to develop innovative and successful brand extensions. We ensure that all licensing activity is strategically aligned with the brand’s core values, therefore enhancing the overall familiarity and favorability.  We are so proud of both Pepsi and Kelloggs and look forward to continuing to expand their ever-growing licensing programs.

License Global and Pr Newswire have shared this fantastic news. The complete Corporate Branding Index report can be viewed here.

 

Extreme Concepts To Develop Kellogg’s T-Shirts

The Joester Loria Group, the exclusive licensing agent for the Kellogg Company has brokered a deal with apparel manufacturer Extreme Concepts, to design, develop and market adult and children’s t-shirts and fleece tops based on the brands and iconic characters of the world’s leading producer of cereal.

Extreme Concepts, a leading supplier to major retailers, sets itself apart through creativity, high-quality sourcing, and customer service. This, combined with a reputation for honesty and integrity, are the hallmarks of the company’s success.

“We are very excited to add Kellogg’s to our portfolio of brands,” says, Gary St Louis, VP of Business Development. “The Kellogg Company has great iconic brands and characters that we can leverage to create a very innovative product line.”License! Global Magazine recently shared the news about Kellogg’s latest brand extension.

 

Kellogg’s Licensing Program Rolls Into Walmart

A multi-category pallet train of Kellogg’s licensed merchandise and cereal launched at 2,550 Walmart locations nationwide in August. The campaign’s slogan, “Great Days From Start To Finish,” reflects the range of products in the collection that includes everything from breakfast bowls to sleepwear.

The side-by-side pallets highlight core food products as well as licensed merchandise. The food display features Kellogg’s popular ready-to-eat cereals like Rice Krispies, Cocoa Krispies, Froot Loops, Frosted Flakes, and Mini Wheats. The licensed product pallet displays include more than 30 skus that feature Kellogg’s iconic characters. The consumer products range includes apparel, mugs, tumblers, snack containers, cereal bowls, blankets, pillows, keychains, and magnets with most items retailing for less than $10.

Kellogg’s Retro Cereal Program Launches At Target

Our client Kellogg’s is going retro with their cereal box program available for a limited time at select Target stores nationwide.  Packaging for Rice Krispies, Cocoa Krispies, Frosted Flakes and Froot Loops (celebrating their 50th anniversary) are featuring classic, iconic artwork on the front of each box.  The back of the boxes highlight the history of each cereal along with activities.

The use of retro artwork is also found in the Kellogg’s licensing program.  The market shows that in multiple categories, including apparel, housewares, and fashion accessories, vintage remains a big trend.  As a brand with over 100 years of history, Kellogg’s graphic archives provide a lot of opportunities to develop vintage-inspired products.

The retro cereal program is a three-week campaign that will be showcased in the grocery aisle end caps of 748 Target stores, as well as checkout lane end-caps in 1028 locations. And keep a look out for Kelloggs licensed products which will continue the nostalgic trend at retailers nationwide.

Big Names Come Out to Lend A Hand to Tornado Ravaged Oklahoma, Kudos to Kellogg’s and K.I.D.S.

Following the devastating tornado in Moore, Oklahoma,  Kellogg’s Corporate Citizenship Fund has deployed their new Breakfasts for Better Days U.S. mobile disaster relief center to help area residents and relief workers.  This mobile disaster relief center is just one part of Kellogg’s larger Breakfasts for Better Days initiative, through which they have pledged to provide 1 billion servings of cereal and snacks, more than half of which are breakfast, to children and families in need by the end of 2016.

The disaster relief centers are able to provide thousands of servings of breakfast per day, including Kellogg’s cereals, cereal bars, fruit, juice, coffee and milk.  The relief center includes a tented seating area that can accommodate 100 guests at a time. Additionally, the center includes an information hub that provides guests with updates from FEMA and other relief organizations.  Kellogg has also sent vans to deliver products to emergency shelters and relief workers and is donating truckloads of cereals and snacks to Oklahoma residents as part of a larger partnership with Feeding America.

Kids in Distressed Situations (K.I.D.S.), recognized for its extraordinary support of victims of Hurricane Sandy, has also geared up to provide essentials from apparel  and schools supplies to personal hygiene goods and diapers.  K.I.D.S. is working with organizations on the ground to get product to the thousands of Moore residents that lost everything in the tornado.  A big thanks to generous donors that are sending products and cash for  K.I.D.S. distribution.

Kellogg’s Introduces New Peanut Butter Pop Tart Flavors

Here at the Joester Loria Group, we are all going nutty over the latest Kellogg’s brand extension!  For the first time in 27 years, peanut butter and Pop-Tarts are joining forces in the form of two new Pop Tart Flavors: peanut butter and frosted peanut butter.

To spread the peanut butter news and get the new delicious flavors into the hands of fans nationwide, the Pop-Tarts toasting team is hitting the road on a cross-country trip in a toaster-shaped truck to hand deliver the peanut buttery goodness. Fans can find information on the tour schedule and see what fellow peanut butter lovers think about the new flavors by checking out the interactive map at www.facebook.com/kelloggspoptarts. Fans can also use the hashtag #CrazyGoodPB on Twitter to join in the Pop-Tarts Gone Nutty excitement. The new flavors are now available nationwide.

Huffington Post recently wrote about the new nutty Pop Tart flavors.

Kellogg Courts Adult Market With New Brand Extensions

Our client Kellogg is seeking to increase its breakfast market share by expanding into several new brand categories including breakfast sandwiches, bars, shakes, crackers and chips. Kellogg’s brands like Special K have already successfully expanded into many of these categories. Since adults are increasingly eating breakfast on the go, these new brand extensions will allow adults to enjoy Kellogg products in a way that is more convenient to their busy lifestyles.

Another measure Kellogg is taking to appeal to an educated, high-income adult audience is adding nutrients to some existing products. Raisin Bran with omega-3s, Kashi Heart to Heart Chia and a multigrain version of Special K will all be introduced in North America later this month.

Kellogg is taking an innovative approach to regain the interest of the adult market by extending its popular brands into new and relevant product extensions. The Joester Loria Group looks forward to sharing more exciting news about our client Kellogg soon.

Several outlets including The Huffington Post and Food Business News recently wrote about Kellogg’s new marketing strategy.

 

Kellogg’s And J2 Licensing Set To Develop a Co-Branded Collegiate Apparel Collection

The Joester Loria Group has brokered a deal between our client Kellogg’s and J2 Licensing to develop a co-branded apparel collection utilizing Kellogg’s popular characters including Tony the Tiger and Toucan Sam in combination with the marks of top national schools.  J2 Licensing is a Michigan-based apparel company, with more than 20 years of experience, that specializes in licensed collegiate merchandise with rights to many major NCAA colleges and universities.

The Kellogg’s collection will debut this fall and will focus on young men, juniors, boys and girls’ T-shirts and fleece. Distribution of the apparel will be to college/university book stores, speciality stores and sporting good stores. We look forward to sharing more information on this licensing deal soon.

The Kellogg Company Adopts New Recycling Labeling System

Just in time for Earth Day later this month, The Kellogg Company is adopting the new How2Recycle labeling system for the packaging of many of its major brands including Kashi.  The new labeling program that communicates recycling guidelines across all material types and provides consumers with thorough directions in an effort to influence their behavior. The new system is an initiative of the The Sustainable Packaging Coalition (SPC), a project of sustainability nonprofit GreenBlue. Research has shown the new labeling system is an effective call to action for consumers. Additionally, research shows that consumers have positive impressions of companies that are instituting the new system. The SPC hopes to increase the quality and quantity of recycling through its new labeling system.

This latest move reinforces The Kellogg Company’s dedication to educating consumers about recycling and sustainability. We are proud to be the licensing agent for such an environmentally-conscious company.

Read more about the new How2Recycle labeling system.