Here at the Joester Loria Group, we are all going nutty over the latest Kellogg’s brand extension! For the first time in 27 years, peanut butter and Pop-Tarts are joining forces in the form of two new Pop Tart Flavors: peanut butter and frosted peanut butter.
To spread the peanut butter news and get the new delicious flavors into the hands of fans nationwide, the Pop-Tarts toasting team is hitting the road on a cross-country trip in a toaster-shaped truck to hand deliver the peanut buttery goodness. Fans can find information on the tour schedule and see what fellow peanut butter lovers think about the new flavors by checking out the interactive map at www.facebook.com/kelloggspoptarts. Fans can also use the hashtag #CrazyGoodPB on Twitter to join in the Pop-Tarts Gone Nutty excitement. The new flavors are now available nationwide.
Huffington Post recently wrote about the new nutty Pop Tart flavors.
Our client Kellogg is seeking to increase its breakfast market share by expanding into several new brand categories including breakfast sandwiches, bars, shakes, crackers and chips. Kellogg’s brands like Special K have already successfully expanded into many of these categories. Since adults are increasingly eating breakfast on the go, these new brand extensions will allow adults to enjoy Kellogg products in a way that is more convenient to their busy lifestyles.
Another measure Kellogg is taking to appeal to an educated, high-income adult audience is adding nutrients to some existing products. Raisin Bran with omega-3s, Kashi Heart to Heart Chia and a multigrain version of Special K will all be introduced in North America later this month.
Kellogg is taking an innovative approach to regain the interest of the adult market by extending its popular brands into new and relevant product extensions. The Joester Loria Group looks forward to sharing more exciting news about our client Kellogg soon.
The Joester Loria Group has brokered a deal between our client Kellogg’s and J2 Licensing to develop a co-branded apparel collection utilizing Kellogg’s popular characters including Tony the Tiger and Toucan Sam in combination with the marks of top national schools. J2 Licensing is a Michigan-based apparel company, with more than 20 years of experience, that specializes in licensed collegiate merchandise with rights to many major NCAA colleges and universities.
The Kellogg’s collection will debut this fall and will focus on young men, juniors, boys and girls’ T-shirts and fleece. Distribution of the apparel will be to college/university book stores, speciality stores and sporting good stores. We look forward to sharing more information on this licensing deal soon.
Just in time for Earth Day later this month, The Kellogg Company is adopting the new How2Recycle labeling system for the packaging of many of its major brands including Kashi. The new labeling program that communicates recycling guidelines across all material types and provides consumers with thorough directions in an effort to influence their behavior. The new system is an initiative of the The Sustainable Packaging Coalition (SPC), a project of sustainability nonprofit GreenBlue. Research has shown the new labeling system is an effective call to action for consumers. Additionally, research shows that consumers have positive impressions of companies that are instituting the new system. The SPC hopes to increase the quality and quantity of recycling through its new labeling system.
This latest move reinforces The Kellogg Company’s dedication to educating consumers about recycling and sustainability. We are proud to be the licensing agent for such an environmentally-conscious company.
Read more about the new How2Recycle labeling system.
The Joester Loria Group brokered a new licensing deal on behalf of our client Kellogg’s for a new line of Rice Krispies® Treats™ Shaperz™ with Evriholder Products. Inspired by the popular family tradition of Rice Krispies® treat making, now consumers can make 3D shapes out of their favorite Rice Krispies® treats.
The Kellogg’s® Rice Krispies® Treats™ Shaperz™ join Evriholder’s line of popular Kellogg’s® licensed products such as the Pop-Tarts™ container and the Special K Tote-A-Bowls™.
Kellogg’s® Rice Krispies® Treats™ Shaperz™ are the perfect way to add more fun and creativity to the Rice Krispies® treat making experience for any occasion. The new line includes three themes: Everyday, Holiday and Easter. The Everyday line includes a Monster Truck and Cupcake, offering something for both boys and girls; the Holiday-themed molds are available in a Christmas Tree and Snowman shape; and the Easter theme includes two fun miniature shapes – an Easter Bunny and an Easter egg.
The Everyday and Holiday lines will retail for $2.99 for a one pack and $4.99 for a two pack; while the Easter line will retail for $2.99 for a two pack and $4.99 for a four pack.
Every Kellogg’s® Rice Krispies® Treats™ Shaperz™ includes the Rice Krispies® Treats™ recipe on the back of the package. In addition, all of the Shaperz™ are BPA free and top rack dishwasher safe.
Kellogg’s is ringing in the new year by partnering with Action for Healthy Kids and celebrity ambassador Taye Diggs for their third annual Share Breakfast campaign.
The goal of this year’s campaign is to help share more than one million breakfasts with kids across the United States who might otherwise go hungry, and reinforce the benefits of a wholesome breakfast every day to help children reach their full potential.
Kellogg’s has made joining the fight against hunger as easy as clicking “like” on Facebook. Tweets, likes, shares, and pins will help deliver breakfast to kids in need. For every like and share of the public service announcement starring Taye Diggs, Kellogg’s will share one breakfast with a child in need.
The Joester Loria Group is proud of our association with Kellogg’s, a company truly committed to educating children about healthier choices and feeding kids in need. To learn more about Kellogg’s Share Breakfast program and view Taye Diggs’ public service announcement, visit: http://www.kelloggs.com/en_US/share-breakfast.html
Kellogg’s welcomed 2013 with their annual January 2nd celebration, “Gains Day” - a day to focus on all you can “gain” as you lose weight in the year ahead.
A recent study, commissioned by Special K titled, “Positivity and Weight Management: A Look at the Gains,” revealed that women who think positively about weight management were more likely to achieve their specific weight loss goals. As women commit to their New Year’s resolutions, they’re encouraged to join women around the world who have already started focusing on the positive as they “weighed in” online about what they want to “gain” when they lose in 2013 as part of a recently-launched Gains Project.
The Gains Project, which launched in early December, is an online destination at www.SpecialK.com that serves as a positive forum for women to share their desired “gains” with others and be inspired by one another as they think about weight management goals for the year ahead. ”The Gains Project” provides women a way to use social media as a support system with a community of like-minded consumers.
Special K continues to be at the forefront of women’s weight loss initiatives and the Joester Loria Group is delighted to be working with Special K to identify inspirational tools for weight management success.