The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
On behalf of its client, Kellogg’s, The Joester Loria Group has brokered a licensing deal for hand towels, oven mitts, pot holders, aprons, scrubbers, drying mats, and other kitchen accessories with Dophes, a leading manufacturer of home textiles. The line was designed to celebrate Kellogg’s heritage while keeping a more modern feel in order to complement any type of kitchen.
The Kellogg’s kitchen textiles collection debuted at this month’s New York Market Week and will be available at mass and mid-tier retailers starting in Spring 2015. Dophes joins an established Kellogg’s licensing program with product currently available throughout retail.
Another brand extension for the Kellogg’s brand is the All Bran Microwave Muffin Maker from leading housewares company and Kellogg’s licensee, Evriholder, which just launched at Walmart this fall.
This industry leader for on-the-go impulse products has developed a simple, easy-to-use Muffin Maker for All-Bran Muffins, Kellogg’s #1 most downloaded recipe. Consumers can combine Kellogg’s All-Bran cereal and a few basic ingredients to create these scrumptious muffins in minutes using their microwave. The All-Bran Microwave Muffin Maker is currently available at Walmart for $5.99.