JLG Adds Apparel To Kellogg’s Licensing Program

Kellogg's Licensing

In a deal brokered by The Joester Loria Group, Kellogg’s has partnered with MSA Apparel to offer a full line of young men’s and Juniors’ fashion tops and fleece.

The collection will incorporate the Kellogg’s brand portfolio of Pop Tarts, Frosted Flakes, Froot Loops, Rice Krispies as well as other iconic Kellogg’s brands and characters.The line will launch Fall/Holiday 2015 across department, specialty, mid-tier, mass and online accounts.

As the brand licensing agency for Kellogg’s, The Joester Loria Group has developed a variety brand extensions for the Kellogg’s family of brands. Recent Kellogg’s licensing deals include Rice Krispies treat making kits fromBrand Castle LLC, tabletop and decor featuring Kellogg’s characters from R Squared Sales and Logistics andTony the Tiger ornaments from Hallmark.

License! Global and aNb Media both shared the news of Kellogg’s latest licensing deal.

New Licensing Deals for Kellogg’s

The Joester Loria Group brokered two new deals for Kellogg’s licensing program.

kellogg's licensing

The first brand extension will partner Rice Krispies with Brand Castle LLC for Rice Krispies treat making kits. Rice Krispies treat making has been a family tradition for more than four decades, in fact, 32% of Rice Krispies purchased are used for treat making!  Now Kellogg’s will offer seasonal kits to enhance the treat-making experience. The program will launch at Walmart for Halloween 2015 with a kit that includes a reusable plastic mold with two pumpkin shapes, Rice Krispies cereal, mini marshmallows, two colored icing pens and orange food color gel. The set makes 14 Rice Krispies pumpkin treats and will retail for $7.20.  Later in 2015, Christmas-themed treat making kits will launch and in 2016, Easter and everyday kits will be available at grocery, mass and specialty retailers.

kellogg's licensing

Additionally, The Joester Loria Group has enlisted R Squared Sales and Logistics to further expand Kellogg’s presence in the kitchen with a new line of tabletop and decor featuring iconic Kellogg’s characters.  R Squared will develop a collection of ceramic bowls, plates, mugs, glasses and canisters featuring vintage designs of Kellogg’s iconic characters including Tony the Tiger, Toucan Sam and Snap, Crackle and Pop. This Kellogg’s tabletop collection will launch at specialty, mid-tier, mass retailers and grocery retailers Fall 2015.

Gourmet InsiderHFN, and License! Global all covered Kellogg’s new licensing deals which joins other  home, housewares and kitchen categories as part of the Kellogg’s licensing program.

JLG Announces New Home & Housewares Brand Extensions

home + housewares

The International Home + Housewares Show kicks off on March 7th in Chicago. The annual trade show will host more than 2,1000 exhibitors this year and several of The Joester Loria Group’s clients will be on display. The home and housewares categories are integral to several of The Joester Loria Group’s clients’ licensing programs and many new brand extensions will be unveiled at the show.

For Kellogg’s, three licensees will be on hand presenting the Kellogg’s housewares collection at the show.   Evriholder Products, a long term licensing partner for the brand, is an innovative housewares company that specializes in the impulse categories. They will be exhibiting at this year’s Housewares Show at booths N6924 and S1805, showcasing their line of Kellogg’s branded impulse items including to-go cereal bowls called “totabowls” for Frosted Flakes, Froot Loops and Special K.  Other products on display will include Special K measuring cups, holiday themed Rice Krispie shapers, Pop Tart holders, cereal containers and more.

Tabletops Unlimited,  another Kellogg’s partner, is an industry leader with over 30 years of experience in supplying tabletop and serving products. They will be featuring Kellogg’s product including the Frosted Flakes and Froot Loops branded children’s dinnerware sets along with four vintage-inspired three piece ceramic sets.  You can see the collection at their booth number S1810.

home + housewares

The Joester Loria Group most recently partnered Kellogg’s with Dophes, a longtime leader in the home textiles industry, exhibiting their new Kellogg’s collection at booth S3057.  The collection consists of a 1950’s inspired Happy Hostess line of Kellogg’s kitchen textiles and a core Kellogg’s line.  Products will include hand towels, dish towels, aprons, oven mitts and more. And, in case anyone gets hungry, Dophes will have a dedicated “Kellogg’s Café” within their booth space to highlight the Kellogg’s collection.

home + housewares

PepsiCo will also be showcased at Housewares with new licensing partner CM Global.  Known for their point of sale items and pallet programs, CM Global will be exhibiting the Pepsi and Mountain Dew soft sided coolers, ice buckets, glassware, koozies, key chains and impulse product for the first time at this year’s housewares show at booth S4352.

The Joester Loria Group also recently expanded Entenmann’s licensing program in a new partnership with The Jay Companies for a line of scented candles that will be highlighted at booth S812 during next week’s show. The program launched nationally at Rite Aid with a 3 oz candle assortment featuring scents based on signature Entenmann’s baked goods including All Butter Loaf Cake, Cinnamon Crumb Cake, Apple Streudel and Lemon Pound Cake. An expanded offering including new indulgent fragrances and assorted candle sizes such as jars, votives and fragrance melts will launch Fall 2015. The line will continue to grow into drinkware and serveware with a collection of coffee mugs, travel mugs and charger plates.

Additionally, Entenmann’s existing bakeware licensee Dura-Kleen will showcase their Entenmann’s collection at booth S3916.  Featured products will include new cupcake baking sets, cupcake and cookie decorating tools as well as the complete line of Entenmann’s bakeware.

Stay tuned for more Home + Housewares Show updates from our clients later this week.

The Joester Loria Group Partners Kellogg’s with Hallmark

kellogg's hallmark

The Joester Loria Group has brokered a licensing deal for Kellogg’s with Hallmark, the largest manufacturer of greeting cards in the U.S., to release a series of collectible ornaments featuring the brand’s most notable characters and advertising icons.

The first ornament in the series is a vintage Tony the Tiger holiday ornament which debuted on October 4th at Hallmark Gold Crown Stores and on Hallmark’s website, retailing for $14.95. Tony the Tiger has been on breakfast tables across the country for more than 50 years and this collectible ornament will bring a bit of nostalgia to any holiday gathering, a grrrrreat gift!

Hallmark will release a new Kellogg’s ornament every year through 2016 giving customers the opportunity to collect the entire three-piece series. The ornaments will be sold at all 2,400 Hallmark locations, online and at select specialty retailers nationwide.

This exciting new licensing deal for Kellogg’s was featured in License! Global.

New Licensing Deals for Kellogg’s

The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.

On behalf of its client, Kellogg’s, The Joester Loria Group has brokered a licensing deal for hand towels, oven mitts, pot holders, aprons, scrubbers, drying mats, and other kitchen accessories with Dophes, a leading manufacturer of home textiles. The line was designed to celebrate Kellogg’s heritage while keeping a more modern feel in order to complement any type of kitchen.

Dophes Kellogg's Licensing

The Kellogg’s kitchen textiles collection debuted at this month’s New York Market Week and will be available at mass and mid-tier retailers starting in Spring 2015. Dophes joins an established Kellogg’s licensing program with product currently available throughout retail.

Kellogg's All Bran Muffin Maker

Another brand extension for the Kellogg’s brand is the All Bran Microwave Muffin Maker from leading housewares company and Kellogg’s licensee, Evriholder, which just launched at Walmart this fall.

This industry leader for on-the-go impulse products has developed a simple, easy-to-use Muffin Maker for All-Bran Muffins, Kellogg’s #1 most downloaded recipe.  Consumers can combine Kellogg’s All-Bran cereal and a few basic ingredients to create these scrumptious muffins in minutes using their microwave. The All-Bran Microwave Muffin Maker is currently available at Walmart for $5.99.


Kellogg’s Featured in New Anya Hindmarch Campaign

anya hindmarch kellogg's wwd

Image via WWD.com

For the Fall/Winter 2014 season, many designers presented collections inspired by symbols of everyday life found at the supermarket and fast food restaurants. Karl Lagerfeld’s Chanel collection was shown against the backdrop of a chic grocery store, while Jeremy Scott’s Moschino show was largely inspired by McDonald’s and other famous food brands.

Accessories designer Anya Hindmarch was also on trend when she debuted her line of Fall/Winter 2014 handbags featuring iconic Kellogg’s characters like Tony the Tiger. As reported by Women’s Wear Daily, to support the retail launch of this new collection, Anya Hindmarch has created an advertising campaign with the help of London creative agency David James Associates. The image features the brand’s Tony the Tiger handbag styled alongside household objects including a carton of eggs, bleach, sugar cubes and tin cans.  Shot by Julia Hetta and styled by Hannes Hetta, the image is inspired by the composition style of Dutch Masters’ still life paintings.

The ads will debut in the September editions of several British publications including Vogue, Harper’s Bazaar and Elle. The brand has also developed a film inspired by the collection, which will premiere on British Vogue’s website in September.

Pepsi and Kellogg’s Named Among Most Respected Brands

The Joester Loria Group is delighted to share that two of our clients have been named among the most respected brands in this year’s Corporate Branding Index.  CoreBrand’s Corporate Branding Index provides benchmarking data and brand evaluations for over 1,000 companies across 54 industries and is a leading full-service brand consultancy agency.  Their prestigious report names the top 10 most respected corporate brands based on their Familiarity and Favorability data. Brands with the highest rank are defined by CoreBrand as the most respected. We are thrilled that PepsiCo is tied for the top position and Kellogg’s is number seven on the 2013 list.

As the North American licensing agency for both Pepsi and Kellogg’s, we strive to develop innovative and successful brand extensions. We ensure that all licensing activity is strategically aligned with the brand’s core values, therefore enhancing the overall familiarity and favorability.  We are so proud of both Pepsi and Kelloggs and look forward to continuing to expand their ever-growing licensing programs.

License Global and Pr Newswire have shared this fantastic news. The complete Corporate Branding Index report can be viewed here.


Extreme Concepts To Develop Kellogg’s T-Shirts

The Joester Loria Group, the exclusive licensing agent for the Kellogg Company has brokered a deal with apparel manufacturer Extreme Concepts, to design, develop and market adult and children’s t-shirts and fleece tops based on the brands and iconic characters of the world’s leading producer of cereal.

Extreme Concepts, a leading supplier to major retailers, sets itself apart through creativity, high-quality sourcing, and customer service. This, combined with a reputation for honesty and integrity, are the hallmarks of the company’s success.

“We are very excited to add Kellogg’s to our portfolio of brands,” says, Gary St Louis, VP of Business Development. “The Kellogg Company has great iconic brands and characters that we can leverage to create a very innovative product line.”License! Global Magazine recently shared the news about Kellogg’s latest brand extension.


Kellogg’s Licensing Program Rolls Into Walmart

A multi-category pallet train of Kellogg’s licensed merchandise and cereal launched at 2,550 Walmart locations nationwide in August. The campaign’s slogan, “Great Days From Start To Finish,” reflects the range of products in the collection that includes everything from breakfast bowls to sleepwear.

The side-by-side pallets highlight core food products as well as licensed merchandise. The food display features Kellogg’s popular ready-to-eat cereals like Rice Krispies, Cocoa Krispies, Froot Loops, Frosted Flakes, and Mini Wheats. The licensed product pallet displays include more than 30 skus that feature Kellogg’s iconic characters. The consumer products range includes apparel, mugs, tumblers, snack containers, cereal bowls, blankets, pillows, keychains, and magnets with most items retailing for less than $10.

Kellogg’s Retro Cereal Program Launches At Target

Our client Kellogg’s is going retro with their cereal box program available for a limited time at select Target stores nationwide.  Packaging for Rice Krispies, Cocoa Krispies, Frosted Flakes and Froot Loops (celebrating their 50th anniversary) are featuring classic, iconic artwork on the front of each box.  The back of the boxes highlight the history of each cereal along with activities.

The use of retro artwork is also found in the Kellogg’s licensing program.  The market shows that in multiple categories, including apparel, housewares, and fashion accessories, vintage remains a big trend.  As a brand with over 100 years of history, Kellogg’s graphic archives provide a lot of opportunities to develop vintage-inspired products.

The retro cereal program is a three-week campaign that will be showcased in the grocery aisle end caps of 748 Target stores, as well as checkout lane end-caps in 1028 locations. And keep a look out for Kelloggs licensed products which will continue the nostalgic trend at retailers nationwide.