Some of the key trends highlighted in the article are:
*A focus on South America, Asia and “New Europe” as key territories for growth opportunities. China and Brazil in particular show great growth potential.
*A shift away from brick and mortar as a key distribution channel and a growing focus on online retail opportunities.
*The growing importance of retail exclusives to incentivize shoppers to purchase.
*New categories as brand licensing inspiration including apps, YouTube and young adult novels.
*The growing importance of “niche” licensing properties that are targeted at a very specific demographic that can turn into long-term sustainable brand licensing programs.
At The Joester Loria Group we have observed some of these trends firsthand. In particular, our client Annoying Orange, has proven that a YouTube series can be the basis for a successful brand licensing program.
Read the full “Trends in Licensing 2012” article on the Royaltie$ website.