The Joester Loria Group has brokered new licensing deals for their client, The World of Eric Carle, to expand on the current infant and toddler collections by adding new categories including sleepwear, graphic tees, blankets and layette.
Intimo has signed on to develop a line of toddler sleepwear, robes, ponchos and t-shirts in the U.S. and Canada for The World of Eric Carle. Intimo will use the beloved The Very Hungry Caterpillar along with other iconic characters from Carle’s classic books to create contemporary trend collections for both boys and girls. The apparel line will include a wide variety of fabrications, using screen prints, heat transfers, roller printing, flocking, embroideries, patches and appliqués that are sure to make The Very Hungry Caterpillar and friends come to life. Sizes will range from 12M – 5T and the collection will launch Holiday 2014 at mid-tier, department stores and independent retailers throughout the country.
Additionally, H.I.S Juveniles will be adding to its successful World of Eric Carle line of infant travel and safety items by expanding to a new line of layette, blankets and soft bath products including washcloths and towels. The new collection will include a wide variety of fabrications and patterns for boys and girls focused on The Very Hungry Caterpillar and friends. The collection will launch Spring 2015 at mid-tier, specialty, department store and independent retailers.
The World of Eric Carle’s global consumer products program continues to grow with expanded collections of toys, games, apparel, home décor, social expressions, stationery, classroom supplies, mobile apps and more, sold in over 30,000 locations in 15 countries including the US, Canada, UK, Japan, Australia, Germany and Korea.