License! Global Names The Joester Loria Group To Its Top 30 Licensing Agents List

License! Global Magazine recently updated its top 30 licensing agents list and we’re thrilled to announce that The Joester Loria Group was included. The licensing agents on this illustrious list account for $50 billion in retail sales of licensed merchandise. Additionally, The Joester Loria Group was one of fifteen licensing agencies that reported $1 billion or more in retail sales. We were able to achieve these impressive results by brokering brand extensions for a variety of clients including but not limited to: The World of Eric Carle, The Kellogg Company, Entenmann’s, Pepsi, Mountain Dew, SoBe, The Hive,  Discovery Communications’ Animal Planet and Annoying Orange.

Check out the full list from License! Global.

Licensing News From the National Hardware Show

The 68th annual National Hardware Show took place in Las Vegas last week from  May 7-9, with more than 2,500 exhibitors across multiple categories and more than 30,000 attendees. Many major brands announced new licensing deals in various home improvement categories. This year’s event included an expanded range of product categories including: farm and ranch, pet products and building products.

Here’s our recap of some of the key licensing developments from the show:

-Scotts Miracle-Gro announced several partnerships including an American Lawn Mower Co. line of reel lawn mowers; GreenScapes lawn fabric; children’s garden kits from Peachtree Playthings, sprayers from H.D Hudson and gardening tools from Bond

-Polaroid  is partnering with Green Lighting Technologies  for LED light bulbs

-Lysol is introducing furnace filters from Quality Filters, Inc.

-Stanley is working with Sleep Innovations for a line of floor mats

-Duracell  is collaborating with Jiawei on LED light bulbs and gardening lighting

-Weber Grills  is working with Bryson Industries on grill cleaning products

-Pella Windows is introducing window cleaners from Bryson Industries

-Energizer is partnering with Power Bright on 12 volt electronics

-Ford is collaborating with Pulsar on power washers and generators

Annoying Orange Expands UK Presence

SoBe Frozen Bars Coming This Summer

Image via http://www.licensemag.com/license-global/jlg-sends-sobe-freezer-aisle

The Joester Loria Group has brokered a license agreement between SoBe Lifewater & Elixirs and Philly Swirl, extending the beverage brand’s most popular flavors to frozen bars. The bars will arrive in US grocery stores this summer and will include two exotic flavors based on SoBe’s top-selling Lifewater flavors- Yumberry Pomegranate and Pacific Coconut.  The bars will be naturally sweetened with refreshing flavor and contain only 20-45 calories per bar.

“Expanding into frozen novelties allows consumers to experience and enjoy the distinct and delicious flavors of SoBe in a brand new way,” says Joanne Loria, executive vice president, The Joester Loria Group. “Philly Swirl is a leader in the category and will be a fantastic partner.”  The Joester Loria Group is the exclusive licensing agent for PepsiCo North America.

Global License! recently shared SoBe’s freezer fresh news here: http://www.licensemag.com/license-global/jlg-sends-sobe-freezer-aisle

Exciting Licensing Expo Announcements

Licensing Expo is one of the important events of the year in the licensing industry. This year the annual trade show will take place from June 18 – 20 in Las Vegas.

Recently the organizers of the show announced actress Gwyneth Paltrow as the keynote speaker. Paltrow will also take part in a question and answer session with fitness expert Tracy Anderson who is Paltrow’s personal trainer and business partner. Paltrow will speak about her experience extending her personal brand through her lifestyle website Goop.com and her partnership in Tracy Anderson’s fitness empire.

Additionally, the topic and speakers for the keynote panel  were recently announced. The panel will include industry executives from Walmart, Warner Bros. Consumer Products, The Cherokee Group, Disney Consumer Products and LIMA. The focus of the panel will be: “A Licensing Roadmap: Where Are We Headed, and How Will We Get There?”

We’re looking forward to Licensing Expo and attending these exciting panels. For the full schedule visit: http://www.licensingexpo.com/

New Insights About Consumer and Brand Relationships

Private Label Store Brands recently reported the results of a Nielsen study on consumer and brand relationships. The study concluded that most consumers prefer new products under familiar brand names over new brands. The article points out that United States shoppers are drawn to their go-to established brands after developing relationships and trust over the years. While brand familiarity is a key trigger in purchases, this article shares that consumers can be open to new brands as long as there is a strong value proposition.

As a premier licensing agency, The Joester Loria Group works to develop brand extensions for established brands that leverage the trust and affinity consumers have for those brands. When licensing is used effectively, brand owners are able to extend their retail footprint, further engage consumers and monetize the brand equity through new product extensions.

Read the full Private Label Store Brands story here: http://www.plstorebrands.com/top-storymost_consumers_prefer_new_products_under_familiar_brands_over_new_brands-4012.html

Kellogg’s And J2 Licensing Set To Develop a Co-Branded Collegiate Apparel Collection

The Joester Loria Group has brokered a deal between our client Kellogg’s and J2 Licensing to develop a co-branded apparel collection utilizing Kellogg’s popular characters including Tony the Tiger and Toucan Sam in combination with the marks of top national schools.  J2 Licensing is a Michigan-based apparel company, with more than 20 years of experience, that specializes in licensed collegiate merchandise with rights to many major NCAA colleges and universities.

The Kellogg’s collection will debut this fall and will focus on young men, juniors, boys and girls’ T-shirts and fleece. Distribution of the apparel will be to college/university book stores, speciality stores and sporting good stores. We look forward to sharing more information on this licensing deal soon.

The Hive Flies into Hamleys London

Latest Buzz on The Hive

Spring is in the air and there’s plenty of buzz about one of our newest properties, The Hive! This beautiful CGI animated series, made its US debut in October, 2012 on Disney Junior.  The colorful and engaging show follows Buzzbee and his many friends in their fun-packed adventures in the Hive, and focuses on themes such as teamwork and family values.

The Joester Loria Group is the exclusive North American licensing agency for The Hive. We invite you to BEE playful by checking out the activities and recipes for your preschooler available to download on The Hive website!

Kidscreen recently shared the exciting new licensing partnerships that further expand the brand’s growing UK presence as well as their new dedicated licensed shop.

Pepsi Licensing at SXSW

With music as a key passion point for Pepsi, the brand continued their partnership with the South by Southwest (SXSW) Interactive and Music festivals to bring exciting and diverse music experiences to their fans. SXSW Interactive is focused on emerging technology and talent, which has earned the festival a reputation as a breeding ground for innovation. Pepsi put together an exciting SXSW program where fans engaged with the brand and learned about Pepsi’s new licensed products collection, available on it’s ecommerce site, shop.pepsi.com.

The Official Pepsi SongBooth Truck, allowed fans to record covers and film music videos of current pop hits and earn the chance to win Pepsi product prizes. Prizes included Pepsi Shop licensed exclusive iPad cases, apparel and accessories and those in attendance were directed to shop.pepsi.com to see the entire Pepsi collection. The truck also included a Pepsi lounge area, which included four Pepsi Shop graphics directing consumers to the ecommerce site; these signs were visible during MTVu interviews conducted by a variety of vee-jays, including veteran reporter Sway.

The Pepsi SongBooth Truck was at the MTV Woodie Awards, which ran all day Thursday and featured performances & appearances by Travi$ Scott with surprise guest TI, Zedd, Tegan And Sarah, Macklemore and Ryan Lewis, Machine Gun Kelly, Trinidad James, Earl Sweatshirt, Joey BadA$$, Pusha T, and Twenty One Pilots. In addition to SongBooth staff, all MTV Woodies event staff distributed PepsiCo beverages and snacks while wearing Pepsi Shop apparel.

Pepsi was also at the Empire Auto Club music venue. Performances at the space included George Clinton, Erykah Badyu, Talib Kweli as well as a DJ set by Young Guru who played an unreleased remix of Lamar’s track “B—- Don’t Kill My Vibe,” featuring a guest verse from Jay-Z himself. All Empire Auto staff distributed PepsiCo beverages and snacks and wore Pepsi Shop licensed apparel.

Further enhancing the consumer experience, 40,000 post cards were handed out at SXSW. These cards included the link to the Pepsi Shop along with a 20% off coupon code.