New Licensing Partner for The World of Eric Carle

world of eric carle gymboree

The Joester Loria Group has partnered the World of Eric Carle with The Gymboree Corporation, a specialty retailer selling high-quality apparel and accessories for children, for a multi-category infant and toddler apparel and sleepwear collection launching this Fall.

Gymboree will offer World of Eric Carle toddler playwear and sleepwear for boys, girls and unisex, which will debut in more than 600 Gymboree stores and online at in September 2014.  The collection will be designed using Carle’s iconic The Very Hungry Caterpillar and other popular characters and unmistakable graphics from his beloved books.  The program will also be supported with marketing and in-store events. In addition to the apparel and sleepwear, Gymboree will sell World of Eric Carle plush and books starting this Fall and will debut an infant collection with Carle’s characters in Spring 2015.

“We are thrilled to bring these two mom-trusted brands together. The collaboration of Gymboree and Eric Carle’s The Very Hungry Caterpillar will bring Eric’s bright artwork and beloved characters off the pages onto beautifully designed, high-quality apparel and sleepwear that is sure to delight infants and toddlers,” said Debra Joester, CEO of The Joester Loria Group.

Shelly Walsh, VP of Merchandising at The Gymboree Corporation, adds, “We love Eric Carle at Gymboree and, as the Official Sponsors of Childhood, we’re excited to make playtime and bedtime more fun by featuring the World of Eric Carle on our clothing.”

As the global licensing agent for The World of Eric Carle, JLG continues to spearhead a robust licensing program that further expands the brand in infant and toddler categories. The global consumer products program consists of more than 125 licensees and promotional partners, consisting of toys, games, apparel, home décor, social expressions, stationery, classroom supplies, mobile apps and more, sold in over 30,000 locations in 15 countries including the US, Canada, UK, Japan, Australia, Germany and Korea.

License! Global covered the news of this exciting new partnership for World of Eric Carle.

JLG To Expand Jockey International Brand

jockey international licensing

Jockey International, Inc., one of the world’s best-loved and most-recognized brands, has retained The Joester Loria Group to identify and secure licensees in the swimwear and home categories in the U.S. market.

Jockey is active in more than 140 countries, marketing underwear, sock, thermals, sleepwear, activewear, sportswear and lounge wear, in men’s, women’s and children’s ranges.

Jockey is recognized for innovation, including body mapping and sweat mapping technology, to enhance fit, comfort and product durability. The brand enjoys over 85% brand awareness among men and women.

Jockey products are sold in leading national retailers such as Macy’s, Lord & Taylor, Kohl’s, and through Jockey’s national chain of Jockey outlets stores and, among other leading e-commerce retailers.

“Jockey, a trusted brand for over 100 years, has been a category leader in bringing fit, quality and style to all its products,” said Debra Joester, President of The Joester Loria Group.  “We are delighted to have been selected to assist Jockey in extending the brand’s core essence and impressive technology to swimwear and home.”

License! GlobalRoyaltie$ and The Licensing Book reported the news of The Joester Loria Group’s latest licensing project. We look forward to sharing more details about Jockey’s licensing partnerships in the swimwear and home categories.


Amy Coe Taps JLG to Extend Her Brand

amy coe design

With over a decade of successful direct to retail licenses with Target and Babies R Us, fashion apparel and interior designer Amy Coe has tapped The Joester Loria Group to bring the Amy Coe brand into broader distribution and new product categories.  The Joester Loria group will expand on Coe’s successful children’s apparel programs, reintroduce Amy Coe layette, infant and toddler accessories, bedding and décor, and develop Amy Coe Home for the adult bedding and home goods categories

The Amy Coe brand has appealed to fashion-conscious moms and gift givers for 20 years. Coe boasts a successful retail track record with sales exceeding $200 million in children’s apparel, bedding, and home goods.  Recognized for her fresh approach to all design, Coe celebrates pure color, exceptional detail, modern lines and always encourages individual style.

Some of Coe’s past partnerships include a six-year deal with Target Corporation on a collection comprised of layette, infant bedding, diaper bags, toys and gift wrap and was featured in more than 1,300 stores and online.

Additionally, Coe’s seven-year deal with Babies R Us was the largest product introduction by an exclusive designer in the company’s history. The broad assortment featured infant furniture, bedding sets, room decor, diaper bags, plush and gifts, mealtime accessories, plus layette, apparel and accessories for infants and toddlers.

As a successful interior designer, Amy Coe will bring her fresh and modern approach to exciting new licensing categories including home goods with bedding, home décor and related collections.

“We are thrilled to bring the Amy Coe brand and her distinctive designs to a larger audience and new product categories,” said Debra Joester, President of The Joester Loria Group. “We have been Amy Coe fans and customers for over a decade and are particularly excited to work with Amy to deliver new ways for her fans to enjoy her beautifully designed products.”

“I’m super excited to embark on this new partnership with JLG.   I look forward to expanding the Amy Coe brand and developing AMY COE HOME.  My fresh designs are embraced by moms everywhere- now it’s time to take it to the next level,” said Amy Coe.

License! GlobalKids Today and Home & Textiles Today all covered this exciting new licensing partnership.

Trendsetting Fashion Blogger of Song of Style, Aimee Song, Selects Joester Loria Group to Lead Licensing Program

Song of Style Licensing

The Joester Loria Group has been selected as the exclusive licensing agent for Aimee Song, the sought-after interior designer and taste-making blogger behind leading fashion website, Song of Style.

With a keen eye for fashion and design and a flair for presenting great product in an accessible way, bloggers have become today’s most influential style leaders; Aimee Song is recognized as a pioneer in the fashion and design blogosphere.  Aimee studied interior design and continues to work for private clients seeking her fresh, modern designs.  Her personal style, vibrant photography, and global adventures have firmly established Song of Style as one of the leading fashion blogs in the world.

Song of Style, launched in 2008, is an influential and successful fashion blog.  Aimee’s global travels and Southern California upbringing is what inspires her content, showcasing her unique personal aesthetic, favorite finds and home décor inspiration.  Aimee’s site attracts 3.7 million monthly page views.  She also has a significant social media following with 1.4 million Instagram followers; 248,000 Facebook likes; 43,000 Twitter followers and 55,000 Pinterest followers. At the forefront of the fashion industry, her collaborations and marketing partnerships have included Tiffany & Co., Valentino, Saks Fifth Avenue, Macys, Gap, Seven for All Mankind, Cover Girl, and Diet Coke.

The Joester Loria Group will tap into Aimee’s experience as an interior designer to launch a collection of home products and décor. Using her love of architecture and design, the collection will evoke a chic fusion of textures, patterns, and colors.

In addition, the Joester Loria Group will work closely with Aimee to develop her brand in targeted fashion categories including handbags and leather goods.

“We are delighted to represent Aimee Song and her blog, Song of Style,” said Debra Joester, President of The Joester Loria Group.  “We look forward to introducing the Aimee Song branded product collections of fashion accessories and home goods.”

“I am thrilled to be partnering with a world class licensing agency such as JLG,” said Song. “I have always seen a full-fledged product line as part of my brand’s evolution and I am so excited to be exploring my two passions: interior design and fashion.”

Based in Los Angeles, Aimee studied interior design and is regularly retained by private clients for interior design work and her reach extends beyond the blogosphere as she stars in a nationally televised TV commercial for Cover Girl and MTV this summer. Aimee was also a keynote speaker at Lucky magazine’s 2014 fashion and beauty blogger conference, Lucky FABB, and was the official fashion correspondent for the 2013 American Music Awards pre show.

The World of Eric Carle at Book Expo

World of Eric Carle at Book Expo America

The Joester Loria Group’s client The World of Eric Carle recently attended Book Expo America, the book publishing industry’s most important annual event,  at the Javitz Center in New York City. Beyond the publishing franchise’s books, the World of Eric Carle also showcased products from several of its licensing partners.

world of eric carle at book expo americaworld of eric carle at book expo america

BEA 2015 will take place from Thursday, May 28 – Saturday, May 30, 2015. Publisher’s Weekly has more in depth coverage of this year’s show.

Joester Loria Group Picks Up Pringles

pringles licensing

The Joester Loria Group has been retained by Kellogg Company to develop and execute a brand licensing program for the Pringles brand, maker of the world’s favorite snack crisp. The deal extends JLG’s existing relationship with Kellogg to include Pringles in its portfolio along with other notable Kellogg brands such as Frosted Flakes, Pop-Tarts, Special K, Corn Flakes and the Kellogg’s masterbrand. Kellogg bought the iconic Pringles business in May 2012, making it the world’s second largest cookies, crackers and savory snacks company.

The Joester Loria Group plans to launch an integrated brand extension program for the Pringles brand across strategic categories including apparel, accessories, housewares, outdoor gear and other categories. The products for this prominent brand will be designed to capture the humor and spontaneity of the Pringles brand DNA and appeal to Pringles’ more than 27 million Facebook fans.

“We can’t wait to get started on Pringles”, said Joanne Loria, Executive Vice President and Chief Operating Officer of the Joester Loria Group. “It has all the characteristics of a winning licensing program. Not only is it a pop culture icon with global mass appeal, it is a brand that consumers love to engage with in cool, creative ways. Just check out the Pringles Facebook page and you will see!”

The Joester Loria Group’s latest client news was covered by trade outlets License! Global and


Fashion & Lifestyle Industry Ramps Up For Licensing Expo

licensing expo 2014

The Fashion and Lifestyle Zone is returning to the Licensing Expo floor for the second year at next week’s show. This sector represents the fastest growing category of licensed merchandise, accounting for $40 billion in annual retail sales. While fashion and lifestyle is an important growth area for the licensing business, other sectors will also have dedicated Licensing Expo zones including: Brands & Agents, Art & Design, Characters & Entertainment and Sourcing & Production.  Brands remain the single largest revenue generating segment in North America followed by Characters & Entertainment.

Top brands will gain exposure to potential licensees and retailers attending the show. Approximately 80% of global fashion retailers attend Licensing Expo, providing fashion brands with amazing access to potential sales partners for their licensing programs.

The Joester Loria Group will unveil two fashion brands at the show; is expanding its brand portfolio with Pringles, Corona, Modela Especial, Negro Modelo and Pacifico from the Constellation Beer Portfolio; and continues to develop new categories for celebrity chef Fabio Viviani.

Stay tuned for more information on the new announcements from the Joester Loria Group and for all of the latest Licensing Expo news, visit:

Pepsi Adds New Licensing Partner

In a deal brokered by the Joester Loria Group, the Pepsi lifestyle program is expanding with the addition of new licensing partner JC Fits. JC Fits, a leading manufacturer of fashion apparel, will introduce a collection of trend-driven fashion tops into market.

The Pepsi line will be refreshed seasonally and is set to include a variety of styles and accents such as tanks, crop tops, fringe and unique cut and sew silhouettes. The collection will leverage Pepsi’s strong pop culture relevance to deliver styles that reflect today’s more contemporary trends. The Pepsi line will debut this 2014 Holiday, targeting juniors fashion departments at specialty, boutique and department stores, with a suggested retail price range of $14.99 to $39.99.

Fashion continues to play an increasing role in the Pepsi lifestyle program and the Joester Loria Group will be announcing exciting new partnerships in the coming months.

Pepsi’s Coolers On Display

After partnering earlier this year to expand Pepsi into a brand new category, Permasteel’s collection of vintage Pepsi coolers are now available!  The new coolers made their debut last week at the National Hardware Show, which ran from May 6-8 at the Las Vegas Convention Center,  where more than 2,600 exhibitors and 27,000 industry professionals were in attendance.

The Pepsi collection consists of high quality stainless steel constructed indoor/outdoor coolers, all with an 80 quart capacity, that offer consumers a fun way to cool and store their favorite beverages. The line features iconic Pepsi logos and brand imagery and retails for between $99 to $249.

Permasteel is the latest licensee to partner with The Joester Loria Group in expanding Pepsi’s multi category licensing program.

Licensing & Effective Brand Management

Harvard Business Review recently published a piece on licensing and the importance of responsible brand management. The article cites a statistic from License! Global that top 150 global licensors reported $230 billion in retail sales of licensed products in 2012.

The article outlines some key benefits of licensing such as increasing brand exposure without a significant investment from the brand itself. Additionally, licensing can be helpful when a property wants to enter new international markets or product categories.  Licensing allows brands to partner with licensees who have expertise in these markets and/or categories.

While licensing is an excellent way to increase brand awareness, it’s also important to protect and manage a brand’s reputation. Any brand launching a licensing program should set clear brand standards for all partners and make sure all parties understand the guidelines. Any licensed product in a brand’s portfolio should feel like an organic brand extension that is in line with the brand’s core values.

Licensing agents can help brands navigate the complexities of the industry. At The Joester Loria Group, we use our extensive industry experience to help our clients launch strategic global licensing programs.  A licensing agency can provide valuable guidance on how to monetize and capitalize on brand equity.