World of Eric Carle Nominated For UK Licensing Awards

licensing awards 2015

Last week, The Licensing Awards 2015 finalists were announced and The World of Eric Carle’s licensing program was nominated in three categories. The Joester Loria Group is proud to have developed this award-winning brand licensing program in collaboration with our client and local sub-agent, Rocket Licensing.

The Licensing Awards honor the best licensing programs in the UK in a variety of categories including product, retail, marketing communication and properties. The winners will be revealed at The Licensing Awards on Tuesday, September 15 at London’s prestigious Grosvenor House Hotel. More than 1,400 retailers, licensees, licensors and industry suppliers are expected to attend this important industry event.

In the product category, The My Very Hungry Caterpillar App from StoryToys was shortlisted for the Best Written, Listening or Learning Range, while the The Very Hungry Caterpillar Nursery Collection from East Coast Nursery is a finalist for the Best Licensed Home Décor, Tableware or Housewares Range. My Very Hungry Caterpillar is a virtual character app that lets children nurture, care for and play with their very own Very Hungry Caterpillar. The app was previously honored with the prestigious BolognaRagazzi Digital Award. The Very Hungry Caterpillar Nursery Collection features Eric Carle’s vibrant and iconic artwork. More than 5,000 products were in the running for the product awards this year and a judging panel of 100 retail buyers was tasked with selecting the finalists.

A panel of marketing and promotions experts selected the finalists for the Best Licensed Marketing Communication Campaign Award and The Very Hungry Caterpillar’s Giant Wiggle for Action for Children was chosen as one of the top programs. In this fundraising campaign, leading UK charity Action for Children again teamed up with The World of Eric Carle and The Very Hungry Caterpillar to encourage children under 5 to participate in The Giant Wiggle events throughout the country.  These fundraising walks raised money for early childhood development, learning and childcare services to thousands of children at child and family centers throughout the UK.

Stay tuned for updates when the winners are announced in September.

Green Label Exclusives Latest Collaboration

Mountain Dew GLX

The Joester Loria Group is continuing to work with Mountain Dew to pioneer new ways to connect with its loyal fan base through limited edition collaborations under its Green Label Exclusives (GLX) program, which launched in 2012. The licensing program brings artists and athletes together with top designers and brands to produce one-of-a-kind signature lifestyle products inspired by the Dew brand.  Since inception, there have been almost a dozen highly successful launches.

In a licensing deal brokered by The Joester Loria Group, the latest GLX collaboration brought together Trevor Colden, the latest professional skater signed to the Dew Skate Team, and his deck sponsor Skate Mental.  The collection includes a limited run of a pro model skate deck, grip tape and a hat.  The artwork is inspired by Dew and Colden’s favorite snacks to have after an intense skate session. Colden will debut the collection while competing in the Dew Tour contest in LA taking place August 14-16 . The capsule launched exclusively at Zumiez, in store and online in August.

All GLX collaborations are supported with digital campaigns and social media to create awareness of the program releases and drive sales.  A deep fan base and quick-to-react consumers have resulted in products selling out within minutes at the several  e-stores including Karmaloop, Zumiez and The Berrics.

Video content is also used to help tell the story of each collaboration and give consumers a behind-the-scenes look at how it all comes together. Consumers want to be a part of the story, and the GLX social campaigns engage them not only by offering a great product, but by letting them in on the product’s back story.

Dew fans can expect to see more exciting collaborations launching throughout 2015.

An Exciting Collaboration From The Very Hungry Caterpillar and Hello Kitty

very hungry caterpillar hello kitty

The Joester Loria group has brokered a licensing deal for The World of Eric Carle with Sanrio Japan to create a Very Hungry Caterpillar and Hello Kitty collaboration that features Carle’s beloved Very Hungry Caterpillar and Hello Kitty in a joint Japanese program.  This program extends the relationship between the World of Eric Carle and Hello Kitty that kicked off in 2014.


The exclusive co-branded collection, manufactured and distributed by Sanrio, joins the two iconic characters in a range of products consisting of more than 20 items including lunch box sets, towels, stationery, bags and plush. The line targets children ages two to four and their families and launched on May 20th at all Sanrio shops, online and in dedicated Sanrio sections in Japanese department stores.  Sanrio shops in Taiwan, Hong Kong, Macau, Singapore, Malaysia, Thailand, China, Korea, Indonesia, Philippines and Germany are also carrying the line.

To celebrate the launch, Sanrio hosted special events at Sanrio Puroland in Tama City, Tokyo from April 22nd through June 24th, 2015.  At the events, visitors were welcomed by Hello Kitty and Very Hungry Caterpillar costume characters. Additionally, there were a variety of activities for families including: The Very Hungry Caterpillar story time, a Very Hungry caterpillar themed bounce house/play environment, interactive apps and more!

New Client Alert: Eggland’s Best

eggland's best licensing

Eggland’s Best has appointed The Joester Loria Group as its brand licensing agency to develop strategic product extensions for the Eggland’s Best brand and increase brand awareness through new product extensions.

Eggland’s Best eggs are produced regionally in 37 states and delivered fresh to local supermarkets,  typically within 72 hours.  Additionally, Eggland’s Best was recently voted the most-trusted brand of eggs by shoppers in the 2015 BrandSpark / Better Homes and Gardens American Shopper Study.

The Joester Loria Group will be launching an integrated licensing program for Eggland’s Best® across categories including kitchen tools, appliances, publishing and select consumables.

License! Global and HomeWorld Business both covered the news of The Joester Loria Group’s newest client.

Pringles Is Popping with the Brand’s First Licensing Deals in North America

pringles licensing

The Joester Loria Group has brokered three new licensing deals on behalf of Pringles, the #1 salty snack, which boasts a strong social media following with more than 27 million Facebook fans.

 The first licensing deal partners Pringles with iHip, a division of Zeikos Inc.   iHip is an industry leader and award winner for its unique product and advanced technology.  They will now bring that innovation to a full line of Pringles earphones, headphones and portable speakers, chargers and mobile covers.

 Additionally, Fifth Sun joins the Pringles family of licensees as the first apparel partner for North America.  They will be developing young men’s and juniors’ t-shirts, tank tops and fleece tops as well as sleepwear and loungewear. Fifth Sun will tap into Pringles’ rich history and offer a line of vintage Pringles designs as well as a contemporary collection. Both collections will be available at specialty, mid-tier and mass retailers later this year.

 Pringles also is partnering with Odd Sox, the sock company known for their original concepts and clever designs. With over 100 varieties of Pringles and new creative assets, the design possibilities are endless.   Pringles socks will be available at specialty, mid-tier and department stores for the back-to-school season.

New licensing partners for Pringles in accessories, home goods and gifts will be announced later this year. Expanding on its existing relationship with The Kellogg Company, The Joester Loria Group was retained as the brand licensing agency for Pringles in 2014.

Expanded Licensing Deals for Entenmann’s

entenmann's licensing

Earlier this month at Licensing Expo, The Joester Loria Group unveiled three expanded licensing deals for their client, leading baked goods company, Entenmann’s. The Entenmann’s brand will be growing its candle offering with Jay Companies, adding new formats and flavors to its coffee collection with White Coffee and partnering with Durakleen for new baking sets and tools.  

The Entenmann’s scented candle program with Jay Companies launched nationally in December 2014 at Rite Aid with a 3 oz candle assortment. The candles were scented to match iconic Entenmann’s baked goods including Apple Strudel, All Butter Loaf Cake, Cinnamon Crumb Cake and Lemon Pound Cake. The Rite Aid candle program continues in Fall 2015 with a Pie themed collection that includes the fragrances Apple Crumb Pie, Blueberry Pie, Caramel Pecan Pie and Spiced Pumpkin Pie. Additionally,there will be an expanded offering of assorted candle sizes such as jars, votives, fragrance melts and gift sets. The new items will also be available in additional indulgent scents reminiscent of Entenmann’s baked goods including Milk Chocolate Chip Cookies, Vanilla Bean Iced Cake, Sugar Cookies, Cinnamon Hazelnut Danish and more. The line will continue grow into drinkware and serveware with a collection of coffee mugs, travel mugs and charger plates starting early 2016.

Entenmann’s signature coffee collection with licensee White Coffee continues to expand its single cupline with a cup format that fits in popular drawer and counter storage systems. The success of seasonal coffee flavor Pumpkin Spice inspired new flavor introductions for 2015 including Caramel Apple, Party Cake, Chestnut Praline and Coconut Cream. The coffee has a wide range of distribution from Albertsonsand Burlington to Tuesday Morning and Christmas Tree Shops, as well as a growing online business with Amazon and Boxed.com due to increasing popularity in grocery e-commerce.

Additionally, Entenmann’s bakeware collection with Durakleen is introducing new cupcake baking sets as well as cupcake and cookie decorating tools. The items were first previewed at the IHA Housewares show in March and will hit stores beginning in Fall 2015.

The World of Eric Carle Wins Prestigious Licensing Award

lima international licensing awards

Last week more than 15,000 retailers, licensees, manufacturers, distributors and licensing agents gathered in Las Vegas for Licensing Expo 2015, the industry’s most prominent trade show. One of the highlights of the show was the LIMA International Licensing Awards, which honor the best licensing programs of the year across 11 categories. The Joester Loria Group and The World of Eric Carle took home one of the night’s top honors with a win in the Lifestyle: Art, Design or Fashion Program category. 

 The World of Eric Carle™ is a design-driven licensing and merchandising program based on the beloved picture books by Eric Carle. A prolific author and artist, Eric Carle has written and illustrated more than seventy books which have sold over 128 million copies worldwide. Like his books, The World of Eric Carle brand draws upon Eric Carle’s approach to creativity, discovery, play and development.  Recent highlights from the World of Eric Carle licensing program include partnerships with Gymboree, Whole Foods, Native Organics and Primary Colors.

The LIMA International Licensing Awards also gave out honors in several other categories including Overall Best Licensing Program, character or toy licensing, digital licensing and television, film or entertainment licensing. Additionally, LIMA inducted Cheryl Stoebenau, president of CAS Marketing, to the Licensing Hall of Fame. Stoebenau joins JLG’s founders Debra Joester and Joanne Loria in this select group of top licensing professionals who have made a significant contribution to the industry.

THE WORLD OF ERIC CARLE PARTNERS WITH PARRAGON FOR PLAY AND GIFT LICENSING PROGRAM

world of eric carle licensing

The Joester Loria Group, worldwide brand licensing agent for The World of Eric Carle, has brokered a deal with Parragon, global creator of books and gifts, to create a new and exciting collection of children’s novelty stationery, activities and gifts featuring Carle’s signature artwork, including the beloved ‘The Very Hungry Caterpillar.’

Beginning in February 2016, Parragon will launch an initial range of new interactive, novelty formats and creative gift sets featuring Carle’s distinctive art and iconic characters. The range will offer a variety of innovative product formats; from activity pads with collectible, cover-mounted gifts and toys, and carry-along activity sets, to the exciting premiere of Parragon’s new-to-market formats, including a ‘Storytime 4-in-1 Activity Game Set’, a ‘Activity and Jigsaw Puzzle Set’ and a ‘Show & Tell A Story Set.’ Parragon’s extensive distribution in retail and direct-to-consumer sectors will ensure The World of Eric Carle products will be readily accessible throughout the USA and Canada.   

“We are delighted to welcome Paragon to the World of Eric Carle family of partners,” said Debra Joester, President at The Joester Loria Group.  “Their innovative products are ideally suited to Eric Carle’s art and content, and will inspire children to explore and create.”

“The World of Eric Carle presents a tremendous opportunity for Parragon, and we are greatly looking forward to combining the rich heritage of Eric Carle’s cherished artwork with our market-leading product to inspire and delight both children and their parents,” said Wendy Friedman, President – Creative at Parragon.  

Eric Carle is known for his beautifully-illustrated, award-winning picture books. ‘The Very Hungry Caterpillar’ is recognized as one of the top children’s books of all time, selling over 39 million copies since publication in 1969 and now available in 62 languages. Carle has written and illustrated more than 70 picture books, which have sold more than 128 million copies globally.


The World of Eric Carle’s latest licensing deal with Parragon was featured by Licensing.biz, Kidscreen and Publishers Weekly.

Dena Designs Inks Partnership with JLG for Licensing Representation

dena designs licensing

Dena Designs has selected The Joester Loria Group as the exclusive licensing agent for its growing portfolio of award-winning, design-driven lifestyle brands, with best-selling collections in the baby, children, junior and home categories. The Joester Loria Group will execute a brand expansion strategy that extends Happi by Dena, Haute Girls and other Dena brands to new product categories and builds on the distribution at current and new retail partners.

Dena has become a sought-after designer at retail, with sales topping $500 million and more than 30 licensees in 20,000 leading retail doors worldwide. Dena’s signature hand-painted blend of vibrant designs that bring a modern aesthetic to vintage and traditional patterns, are at the heart of her successful brands and top-selling collections of textiles, home furnishings and decor, gifts, social expressions, crafts, stationery and more.  

The Joester Loria Group and Dena Designs will debut new collections for licensing and retail opportunities at Licensing Show 2015.  “We are delighted to represent Dena Designs brands,” said Debra Joester, President and CEO of The Joester Loria Group.  “Dena’s distinctive design aesthetic and proven ability to create successful brands that connect with consumers has already garnered the support of leading retailers.  We are huge fans and we look forward to bringing Happi by Dena and Haute Girls into the lives of millions of new customers.”

The Happi by Dena brand features Dena’s signature hand-painted graphics coupled with the whimsical and charming “Happi” characters across a wide range of infant and toddler products including layette, apparel, gifts, books, social expressions, bedding and room decor.  Happi by Dena products are best sellers at top retailers including Babies “R” Us, Buy Buy Baby, Lord & Taylor, Barnes and Noble, and key independent and specialty stores and online retailers.  Leading licensees include Lambs & Ivy, Topsville, Hallmark, York Wall Coverings, and CR Gibson.

Haute Girls, an exciting lifestyle brand for young fashionistas, is an innovative mix and match collection that is fun, vibrant and imaginative. This dynamic brand is a collaboration between visionary veteran, Dena Fishbein and her fashion and merchandising savvy daughters, Rachel and Lisa, both FIT graduates, who developed their creative skills and love for design growing up in their mother’s studio. Their blogs and rich social media platforms deliver engaging content to a growing community of fans and followers. Leading licensees include WestPoint Home, York Wall Coverings, and Publications International. 

The Joester Loria Group’s new partnership with Dena Designs featured in outlets including Gifts and Decorative Accessories and License! Global.     

The Joester Loria Group Adds Comics and Graphic Novels To SMOSH Licensing Program

smosh licensing

In a deal brokered by The Joester Loria Group, DEFY Media’s YouTube sensation SMOSH has licensed with Dynamite Entertainment to develop a series of comics and graphic novels. SMOSH, the powerhouse digital comedy brand with more than 30 million subscribers across multiple YouTube channels and over 20 million social media followers, launched in 2005 as the brainchild of Ian Hecox and Anthony Padilla.  Founded in 20045, Dynamite Entertainment has become a leading comic publisher focusing on creating adaptations of top entertainment properties.  

The SMOSH graphic novels and comics will hit retail shelves Holiday 2015 and will retail for $3.99-$4.99 for comic books, $14.99-$19.99 for soft cover graphic novels and $24.99-$49.99 for hard covers.

Demonstrating the popularity of their brand, SMOSH creators Ian Hecox and Anthony Padilla were the highest ranking public figures among teens 13-18 years old,  according to a 2014 survey commissioned by VarietyBusiness Insider has also profiled the duo and the powerful brand they have created based on their YouTube channels. 

This new addition to the Smosh licensing program will target the growing community of graphic novel and comic book enthusiasts in the young millennial demographic. According to estimates by Comichron’s John Jackson Miller and ICv2’s Milton Griepp, domestic sales of comics and graphic novels topped $870 million in 2013; a significant increase from $265 million in  2000.

An extension of DEFY Media’s SMOSH comedy brand, which includes multiple YouTube channels, a highly trafficked website, mobile, OTT and gaming apps as well as merchandising,  the comic and graphic novel series will give Hecox and Padilla a new platform for their distinct brand of humor, and will provide SMOSH fans with another way to connect with their favorite digital brand.