YouTube’s 2014 Rewind

youtube's 2014 rewind smosh

The social media platform YouTube recently released its annual year-end recap in the form of a five-minute video featuring the most popular personalities and music of 2014. As Advertising Age reports, YouTube had a very eventful year with milestones including a major marketing campaign and the opening of a 20,000-square-foot production studio in New York.

The “YouTube Rewind” video was produced by creative studio Portal A and features a wide range of the platform’s stars. PewDiePie, a Swedish video game blogger who currently has more YouTube subscribers than any other channel, has the honor of opening the video.  Other featured personalities include The Joester Loria Group’s clients Ian Hecox and Anthony Padilla of Smosh, doing their version of  the ice bucket challenge, one the past year’s biggest viral video trends. More mainstream celebrities like Jimmy Kimmel and Stephen Colbert also make cameos.

YouTube’s wildly successful year proves the platform is a powerful branding and marketing tool, allowing anyone with a webcam to easily connect with a global audience. Many brands that formed on YouTube are  now expanding into consumer products and are using licensing to do so, including our clients Smosh, whose recent calendar launched with a video on their channel that drove over 500,000 views in a month.   You Tube’s power doesn’t show signs of slowing down and it will continue to be a place for brands to incubate, gain an audience and develop beyond entertainment to lifestyle brands.

Joester Loria Group Appoints Team! Licensing for The World of Eric Carle in Germany

team! licensing world of eric carle

The Joester Loria Group, global licensing agent for The World of Eric Carle, has appointed Team! Licensing to build on the success of The World of Eric Carle brand in Germany with a focus on the iconic The Very Hungry Caterpillar.  The Munich-based licensing agent, with specialized expertise on classic properties, will further develop the popular brand based on Carle’s best-selling children’s picture books known for charming characters and illustrations and its unparalleled educational reputation. A number of key product categories already have been licensed with very successful programs from Schmidt Spiele, Geda Labels, Klaus Herding GmbH and Gerstenberg. Team! Licensing is actively seeking partners in baby categories, the fastest-growing segment in the award-winning global licensing program that focuses on The Very Hungry Caterpillar and Carle’s signature art and iconic characters from over 75 books.

With its educational approach and unique visuals, Carle’s work has touched the hearts and minds of German-speaking parents, from the release of The Very Hungry Caterpillar in 1970 to today. It remains one of the most successful children’s books with more than 500,000 copies of The Very Hungry Caterpillar sold by German publisher Gerstenberg in just the last three years.

Also new to the program is Prime UG, recently signed as toy distributor in Germany, Austria and Switzerland, for The World of Eric Carle toy line from U.S. licensee, Kids Preferred.  Additionally, StoryToys, global app partner, has recently debuted  My Very Hungry Caterpillar, the first fully interactive 3D form app based on the beloved book. My Very Hungry Caterpillar is a virtual character app which lets children nurture, care for and play with their very own Very Hungry Caterpillar.

Team! Licensing is set to expand the already successful licensing portfolio to categories including food and baby accessories and new retail partnerships.

The Joester Loria Group, the global licensing agent for The World of Eric Carle, continues to spearhead a robust licensing program that further expands the brand into infant and toddler categories worldwide. The global consumer products program consists of over 125 licensees and promotional partners, including toys, games, apparel, home décor, social expressions, stationery, classroom supplies, mobile apps and more. Available in leading retailers in more than 15 countries, The World of Eric Carle products have won awards and topped sales charts in the US, UK, Australia and Japan. Promotions, fan sites, Facebook pages, magazines, school curriculum programs and special events have further boosted the brand’s engagement with consumers.

The Joester Loria Group Extends Corona To Ladies Swimwear & Cover-Ups

corona swimwear ingear fashions

The Joester Loria Group, exclusive licensing agency for Constellation Brands’ beer portfolio, has added InGear Fashions, leading swimwear and cover-up supplier, to the growing portfolio of Corona, Modelo Especial and Pacifico licensees.

Corona swimwear finds its beach Spring 2015 with a full range of bikinis, monokinis, cover-ups, swim shorts, and rash guards. The collection will debut at Spencer’s, resort specialty shops and national chains. Product design and graphics invite you to set aside your worries, be present in the moment, and enjoy life, by incorporating brand icons and rich beach visuals that consumers associate with summer and the Corona brand. The swimwear and cover-ups are priced from $29.99 to $39.99

Ladies swimwear collection joins the growing categories of Corona apparel including knit and woven tops, loungewear, headwear, men’s swim and men’s/ladies footwear available at national and specialty accounts.  A complete line of beach gear launches in 2015 including beach towels, umbrellas and beach chairs. Swimwear and cover-ups featuring the distinct graphics and heritage of Modelo Especial and Pacifico will follow in 2016.

“InGear’s first collection perfectly captures the personality and spirit consumers have come to expect from Corona,” said Debra Joester, President, The Joester Loria Group. “We are confident Corona swimwear will make ‘Finding Your Beach’ fun and fashionable.”

“The new 2015 Corona Swim collection will be fun and fashion forward  - featuring Corona’s iconic logo and ‘Find Your Beach’ message, beach-inspired prints and of course, a squeeze of lime,” said Adam Frija, Director of Licensing, INGEAR. “We are proud and honored to represent this opportunity for the brand and look forward to a terrific and tremendous launch.”

Women’s Wear Daily and License! Global shared the news about this new licensing deal for the Constellation Brands’ beer portfolio.

Smosh’s Latest Brand Extension

smosh calendar

Just in time for the holiday season, The Joester Loria Group recently developed a 2015 calendar on behalf of its client Smosh. Smosh, started by comedy duo Andrew Hecox and Anthony Padilla, is the duo’s hilarious viral channel on YouTube with more than 19 million subscribers and 3.7 billion video views.

To help promote the calendar, Padilla and Hecox recently released a hilariously entertaining video on their YouTube channel, seen here, which has already received more than 450,000 views since its debut on November 10. In the video, the pair quickly look at pages from the calendar and then try to sketch them from memory while blindfolded.

The results are comical and wacky. The video’s popularity demonstrates the loyalty of Smosh’s dedicated fans. Smosh is a powerful brand having been the most-viewed YouTube channel three different times. Additionally, the duo once had the most popular video across all of YouTube with their Pokémon Theme Music Video which debuted in 2005.

The Smosh calendar makes a great holiday gift and is currently available on Amazon:

Additionally, it’s a very exciting time for the brand with a feature-length Smosh movie coming soon:

The Joester Loria Group To Lead North American Licensing Program for Brain Games

brain games licensing

The Joester Loria Group has been selected as the exclusive North American licensing agent for Brain Games, the highest rated National Geographic Channel series hosted by Jason Silva. First aired in 2011 and with a new season premiering this January, Brain Games tones up the cranium with interactive games, illusions and mind tricks that delight and challenge millions of viewers.

The Emmy-nominated series will blow your mind, make you gasp, and challenge the way you see and think about the world around you. Hailed by critics as “tremendous fun” that “makes science entertaining,” Brain Games turns your mind’s eye inwards for a fascinating journey into the three and a half pounds of tissue that makes you… you. The top-rated series garners millions of viewers per episode, and over-indexes with high income consumers and viewers with a college education.

The National Geographic Channel is the top media brand for quality among all cable networks and the #1 most trusted among consumers (Harris Interactive® 2013 EquiTrend® Brand Tracking Study). Its extraordinary reach includes 85 million U.S. homes, 50 million Facebook fans worldwide and 741,000 Twitter followers. The network has a global reach of 440 million homes in 171 countries.

The Joester Loria Group will extend the brand experience with a collection of innovative products including games, puzzles, apps, giftware and other engaging products. Fan gear will include T-shirts, headwear, home textiles and related products.

“We are delighted to represent Brain Games and proud to partner with the National Geographic Channel,” said Debra Joester, President of The Joester Loria Group. “As huge fans of the series, we believe Brain Games will inspire great product that reinvents the games and puzzle categories for all ages.”

“We are thrilled to be partnering with a world class licensing agency such as The Joester Loria Group,” said Josh King, VP, Partnership Marketing, National Geographic Channels. “Brain Games is a viewer favorite, and by partnering with The Joester Loria Group we can now bring the Brain Games franchise and experience to fans in a whole new way.”

License! Global, The Licensing Book and aNb Media all covered this exciting new licensing deal.

Jaxxwear Debuts Caterpillar & Friends Collection

jaxxwear caterpillar and friends

World of Eric Carle licensee Jaxxwear recently debuted its new Spring/Summer 2015 Caterpillar & Friends infants wear collection at ENK Children’s Club Show at the Javits Center in New York City this October. ENK Children’s Club is an international exhibition for children’s clothing, layette, accessories, footwear, toys and gifts. The show is held four times a year and is attended by children’s specialty retailers and boutiques.

For Spring/Summer 2015, the Jaxxwear World of Eric Carle collection again featured The Very Hungry Caterpillar along with other iconic artwork from Carle’s beloved books, including Mr. SeahorsePapa Please get the Moon for Me and Friends. Growing on the success of the previous two collections launched earlier this year, Jaxxwear utilized contemporary all-over prints and introduced beautiful embroidery and appliqués in this new season.

Jaxxwear, highly regarded for beautifully-designed, quality infant apparel,  is part of the growing, multi-category licensing program The Joester Loria Group has developed for The World of Eric Carle brand.

The Joester Loria Group Partners Kellogg’s with Hallmark

kellogg's hallmark

The Joester Loria Group has brokered a licensing deal for Kellogg’s with Hallmark, the largest manufacturer of greeting cards in the U.S., to release a series of collectible ornaments featuring the brand’s most notable characters and advertising icons.

The first ornament in the series is a vintage Tony the Tiger holiday ornament which debuted on October 4th at Hallmark Gold Crown Stores and on Hallmark’s website, retailing for $14.95. Tony the Tiger has been on breakfast tables across the country for more than 50 years and this collectible ornament will bring a bit of nostalgia to any holiday gathering, a grrrrreat gift!

Hallmark will release a new Kellogg’s ornament every year through 2016 giving customers the opportunity to collect the entire three-piece series. The ornaments will be sold at all 2,400 Hallmark locations, online and at select specialty retailers nationwide.

This exciting new licensing deal for Kellogg’s was featured in License! Global.

New Apparel Collections for Mountain Dew & Pepsi

The Joester Loria Group brokered deals for new lines of apparel for its clients Pepsi and Mountain Dew which recently launched at retail.

The newest additions to the Mountain Dew apparel collection consists of a long sleeve printed tee from licensee Fifth Sun and a polyester pullover fleece as well as a pullover heather fleece hoodie from licensee Dynasty.

mountain dew licensing

The relaxed-fit long sleeve t-shirt affords wearers the ultimate in cotton comfort, featuring a splashy neon logo at the chest, across the back and tilted down the sleeve. With its laid-back banded neckline and loose sleeves, the shirt can be worn casually or even for light workouts with a pair of sweats. It’s currently available online at Urban Outfitters for a suggested retail price of $34.

mountain dew licensing

The Mountain Dew Polyester Pullover Fleece features a contrast hood lining, rib and drawstring for ultimate protection and warmth; front kangaroo pocket to keep hands warm or to store any gear and an enviable Mountain Dew graphic. The sweatshirt is available at Shopko stores with a suggested retail price of $59.99.

mountain dew licensing

Whether you’re an action sports newbie or just want a piece of Mountain Dew nostalgia, the new Heather Fleece Hoodie is sure to quench your thirst. The soft, midweight fleece features a throwback-worthy distressed soft-screen print and a full, loose fit that frees wearers up for a full range of motion and comfort while blocking out wind and cold. The hoodie is available at K-Mart stores with a suggested retail price of $29.99.

Meanwhile, Pepsi’s new apparel line in partnership with JC Fits will be cycled seasonally to keep pace with the latest trends. The range will include everything from stylish separates to textured fashion tops and simple tanks and tunics featuring nostalgic soft-screen print Pepsi logos. Some of the latest pieces are pictured below with more coming soon to juniors fashion departments at specialty, boutique and department stores for the 2014 holiday season.

pepsi licensing

The Joester Loria Group Expands The World of Eric Carle’s Licensing Program

world of eric carle licensing program

The Joester Loria Group brokered a new deal for their client, The World of Eric Carle, to expand on their current licensing program with additional categories including stationery, craft and activity paper products and confections for the U.S. and Canada.

Through the deal, Primary Colors will develop an extensive line utilizing the much-loved The Very Hungry Caterpillar along with other iconic characters from Carle’s beloved books to create a collection of stationery, craft and school supplies, which will arrive at retail Spring 2015.

Capturing the playful theme of the World of Eric Carle, the new line will emphasize the iconic collage art in a wide variety of products including:  coloring pouches, coloring packs, craft kits, activity pads, stickers, markers, crayons, glue sticks, scissors and flash cards.

Additionally, Primary Colors will be developing everyday and seasonal confections including gummies and fruit snacks along with cookies and crackers.  The cookies and crackers will be made in America.

Distribution of the new products will target a wide range of outlets, such as grocery stores, independent specialty stores, specialty chains, mass market retailers and online stores.

License! Global broke the news of this exciting new collaboration for The World of Eric Carle.

Mountain Dew’s Latest Brand Extensions

mountain dew brand extensions

It’s been a busy month for the Mountain Dew brand with the latest stop on the Dew Tour and a new Green Label Exclusives collaboration.

The Dew Tour made its first ever stop in Brooklyn from September 18-21, drawing approximately 17,000 fans to the Toyota City Championships. Athletes battled it out for the top prize over two days of competition, demonstrating their creativity and technical skills on courses inspired by iconic New York City skate spots. Garrett Reynolds claimed the top spot in BMX, while Dew Tour newcomer Trevor Colden earned his first Dew Cup in skateboard streetstyle.

In addition to the Dew Tour, another major brand initiative for Mountain Dew is the Green Label Exclusives (GLX ) program. On behalf of their client, The Joester Loria Group has brokered another GLX collaboration which debuted at the event.

The GLX x Girl capsule collection designed by Kevin Lyons for Dew skater Sean Malto will launch in late October at Zumiez and select specialty stores nationwide including online at Crailstore and The Berrics Canteen.  The collection includes a skate deck, five panel hat, pocket tee and wallet featuring the unique and custom designs from Lyons.  Limited quantities will be available and will range in price from $20 – $55.

In addition to designing a line for the GLX program, Lyons also curated the Green Label Gallery Brooklyn installation at the Dew Tour’s latest stop in Brooklyn. The gallery featured more than 40 artworks from young artists selected by Lyons. Additionally, a hashtag gallery on Instagram will showcase pieces from more than 80 artists. Work from Lyons was also displayed in the gallery. A full interview with Lyons is featured on

Mountain Dew’s Green Label Exclusives Program brings artists and athletes together with top designers and brands to produce one-of-a-kind and limited edition lifestyle product inspired by the Dew brand.  Each collaboration is supported with video content that helps tell the story of the collaboration and gives consumers a behind-the-scenes look at how it all comes together.