SoBe Natural Fruit Snacks Launch at Retail


SoBe Natural Fruit Snacks Licensing

In a licensing deal brokered by The Joester Loria Group, PepsiCo has partnered with Simply Natural / Healthy Food Brands to launch Sobe fruit twist snacks. As a follow-up to the brand’s first successful food extension with SoBe Life Water Frozen Fruit Bars, the Sobe fruit snacks will hit the market on February 1,  2015. The fruit snacks will be launching exclusively at Wal-Mart and will be rolling out in a major way across multiple retailers throughout the year.

Known for their exotic flavor combinations, Sobe has blended blueberry with pomegranate and mango with pineapple for the initial flavor assortment. Retailing at $2.49, they won’t break the bank and with only 45 calories per serving they are a guilt-free snack, too! To provide a healthy, on-the-go snack, the Sobe products are made with real fruit, are gluten free and do not contain high fructose corn syrup. Six individually wrapped snacks cozme in each box and will make the perfect addition to any fruit lovers grocery cart.

SoBe’s new brand extension was covered by License! Global and aNb Media.

Toy Fair Preview

toy fair 2015

The 112th annual Toy Fair is set to take place next month from February 14-17 at the Javitz Center in New York City. More than 25,000 buyers and children’s entertainment professionals from over 100 countries will gather to check out the latest introductions from approximately 1,000 exhibitors.

In addition to the exhibits, this annual event also includes extensive learning and development opportunities. With licensed products now accounting for 30% of all toys and games sold in the U.S., the Toy Industry Association is once again offering its Licensing Content Connection series, four sessions hosted by licensing industry professionals including Marty Brochstein of the International Licensing Industry Merchandisers’ Association and Licensing Expo director Jessica Blue. The sessions will cover a variety of topics spanning licensing basics, the hottest preschool properties and how to build a brand through licensing.  Other educational programming at the show will focus on topics including safety and compliance; toy trends and the growing digital toy market.

Another highlight of the show will be the Toy of the Year Awards and the Toy Industry Hall of Fame induction at the Grand Hyatt Hotel on February 13th. The Toy of The Year Awards recognize achievements in several categories including Property of the Year, which distinguishes the brand with the most successful brand extensions in the toy industry.

The toy and children’s entertainment industries are a key focus for several of The Joester Loria Group’s clients including The World of Eric Carle. The Joester Loria Group has expanded The World of Eric Carle brand through licensing deals for puzzles, developmental toys, plush, flash cards, and interactive books among others.

Please visit our World of Eric Carle partners at Toy Fair for more information on the entire collection:

  • Kids Preferred – Booth 2279
  • Mudpuppy – Booth 6123
  • Primary Colors  - Booth 4107
  • University Games –  Booth 637

Corona’s Licensing Program Makes Waves At Surf Expo

Corona Licensing Surf Expo

Surf Expo, the largest beach and resort lifestyle trade show, took place last week in Orlando, Florida. The event was the perfect showcase for the Corona licensing program The Joester Loria Group has developed in coordination with their client, Constellation Brands beer portfolio.

Constellation licensees, JGR Copa and In Gear, made waves with the debut of their Corona lifestyle product collection in beach accessories and swimwear, respectively.  The collection is designed with Corona’s “Find Your Beach” mindset that embodies the brand essence.

InGear showcased the Corona Swimwear collection in their booth as well as in Surf Expo’s Swim Fashion Shows. The collection includes Corona bikinis, monokinis, cover-ups, swim shorts and rash guards. The Corona ladies swim collection, priced from $29.99 to $39.99, launched at Spencer’s this holiday, with resort specialty shops and national chain placements slated for spring 2015.

Corona Licensing Surf Expo

JGR Copa displayed the Corona beach line of chairs, umbrellas, towels, blankets, mat, tents and cabanas at their booth, which is set to hit retail in time for the Cinco de Mayo holiday. A Corona happy hour also took place on Friday afternoon at the show.

You can find more coverage of the Corona swimwear at Surf Expo in Apparel News.

YouTube’s 2014 Rewind

youtube's 2014 rewind smosh

The social media platform YouTube recently released its annual year-end recap in the form of a five-minute video featuring the most popular personalities and music of 2014. As Advertising Age reports, YouTube had a very eventful year with milestones including a major marketing campaign and the opening of a 20,000-square-foot production studio in New York.

The “YouTube Rewind” video was produced by creative studio Portal A and features a wide range of the platform’s stars. PewDiePie, a Swedish video game blogger who currently has more YouTube subscribers than any other channel, has the honor of opening the video.  Other featured personalities include The Joester Loria Group’s clients Ian Hecox and Anthony Padilla of Smosh, doing their version of  the ice bucket challenge, one the past year’s biggest viral video trends. More mainstream celebrities like Jimmy Kimmel and Stephen Colbert also make cameos.

YouTube’s wildly successful year proves the platform is a powerful branding and marketing tool, allowing anyone with a webcam to easily connect with a global audience. Many brands that formed on YouTube are  now expanding into consumer products and are using licensing to do so, including our clients Smosh, whose recent calendar launched with a video on their channel that drove over 500,000 views in a month.   You Tube’s power doesn’t show signs of slowing down and it will continue to be a place for brands to incubate, gain an audience and develop beyond entertainment to lifestyle brands.

Joester Loria Group Appoints Team! Licensing for The World of Eric Carle in Germany

team! licensing world of eric carle

The Joester Loria Group, global licensing agent for The World of Eric Carle, has appointed Team! Licensing to build on the success of The World of Eric Carle brand in Germany with a focus on the iconic The Very Hungry Caterpillar.  The Munich-based licensing agent, with specialized expertise on classic properties, will further develop the popular brand based on Carle’s best-selling children’s picture books known for charming characters and illustrations and its unparalleled educational reputation. A number of key product categories already have been licensed with very successful programs from Schmidt Spiele, Geda Labels, Klaus Herding GmbH and Gerstenberg. Team! Licensing is actively seeking partners in baby categories, the fastest-growing segment in the award-winning global licensing program that focuses on The Very Hungry Caterpillar and Carle’s signature art and iconic characters from over 75 books.

With its educational approach and unique visuals, Carle’s work has touched the hearts and minds of German-speaking parents, from the release of The Very Hungry Caterpillar in 1970 to today. It remains one of the most successful children’s books with more than 500,000 copies of The Very Hungry Caterpillar sold by German publisher Gerstenberg in just the last three years.

Also new to the program is Prime UG, recently signed as toy distributor in Germany, Austria and Switzerland, for The World of Eric Carle toy line from U.S. licensee, Kids Preferred.  Additionally, StoryToys, global app partner, has recently debuted  My Very Hungry Caterpillar, the first fully interactive 3D form app based on the beloved book. My Very Hungry Caterpillar is a virtual character app which lets children nurture, care for and play with their very own Very Hungry Caterpillar.

Team! Licensing is set to expand the already successful licensing portfolio to categories including food and baby accessories and new retail partnerships.

The Joester Loria Group, the global licensing agent for The World of Eric Carle, continues to spearhead a robust licensing program that further expands the brand into infant and toddler categories worldwide. The global consumer products program consists of over 125 licensees and promotional partners, including toys, games, apparel, home décor, social expressions, stationery, classroom supplies, mobile apps and more. Available in leading retailers in more than 15 countries, The World of Eric Carle products have won awards and topped sales charts in the US, UK, Australia and Japan. Promotions, fan sites, Facebook pages, magazines, school curriculum programs and special events have further boosted the brand’s engagement with consumers.

The Joester Loria Group Extends Corona To Ladies Swimwear & Cover-Ups

corona swimwear ingear fashions

The Joester Loria Group, exclusive licensing agency for Constellation Brands’ beer portfolio, has added InGear Fashions, leading swimwear and cover-up supplier, to the growing portfolio of Corona, Modelo Especial and Pacifico licensees.

Corona swimwear finds its beach Spring 2015 with a full range of bikinis, monokinis, cover-ups, swim shorts, and rash guards. The collection will debut at Spencer’s, resort specialty shops and national chains. Product design and graphics invite you to set aside your worries, be present in the moment, and enjoy life, by incorporating brand icons and rich beach visuals that consumers associate with summer and the Corona brand. The swimwear and cover-ups are priced from $29.99 to $39.99

Ladies swimwear collection joins the growing categories of Corona apparel including knit and woven tops, loungewear, headwear, men’s swim and men’s/ladies footwear available at national and specialty accounts.  A complete line of beach gear launches in 2015 including beach towels, umbrellas and beach chairs. Swimwear and cover-ups featuring the distinct graphics and heritage of Modelo Especial and Pacifico will follow in 2016.

“InGear’s first collection perfectly captures the personality and spirit consumers have come to expect from Corona,” said Debra Joester, President, The Joester Loria Group. “We are confident Corona swimwear will make ‘Finding Your Beach’ fun and fashionable.”

“The new 2015 Corona Swim collection will be fun and fashion forward  - featuring Corona’s iconic logo and ‘Find Your Beach’ message, beach-inspired prints and of course, a squeeze of lime,” said Adam Frija, Director of Licensing, INGEAR. “We are proud and honored to represent this opportunity for the brand and look forward to a terrific and tremendous launch.”

Women’s Wear Daily and License! Global shared the news about this new licensing deal for the Constellation Brands’ beer portfolio.

Smosh’s Latest Brand Extension

smosh calendar

Just in time for the holiday season, The Joester Loria Group recently developed a 2015 calendar on behalf of its client Smosh. Smosh, started by comedy duo Andrew Hecox and Anthony Padilla, is the duo’s hilarious viral channel on YouTube with more than 19 million subscribers and 3.7 billion video views.

To help promote the calendar, Padilla and Hecox recently released a hilariously entertaining video on their YouTube channel, seen here, which has already received more than 450,000 views since its debut on November 10. In the video, the pair quickly look at pages from the calendar and then try to sketch them from memory while blindfolded.

The results are comical and wacky. The video’s popularity demonstrates the loyalty of Smosh’s dedicated fans. Smosh is a powerful brand having been the most-viewed YouTube channel three different times. Additionally, the duo once had the most popular video across all of YouTube with their Pokémon Theme Music Video which debuted in 2005.

The Smosh calendar makes a great holiday gift and is currently available on Amazon:

Additionally, it’s a very exciting time for the brand with a feature-length Smosh movie coming soon:

The Joester Loria Group To Lead North American Licensing Program for Brain Games

brain games licensing

The Joester Loria Group has been selected as the exclusive North American licensing agent for Brain Games, the highest rated National Geographic Channel series hosted by Jason Silva. First aired in 2011 and with a new season premiering this January, Brain Games tones up the cranium with interactive games, illusions and mind tricks that delight and challenge millions of viewers.

The Emmy-nominated series will blow your mind, make you gasp, and challenge the way you see and think about the world around you. Hailed by critics as “tremendous fun” that “makes science entertaining,” Brain Games turns your mind’s eye inwards for a fascinating journey into the three and a half pounds of tissue that makes you… you. The top-rated series garners millions of viewers per episode, and over-indexes with high income consumers and viewers with a college education.

The National Geographic Channel is the top media brand for quality among all cable networks and the #1 most trusted among consumers (Harris Interactive® 2013 EquiTrend® Brand Tracking Study). Its extraordinary reach includes 85 million U.S. homes, 50 million Facebook fans worldwide and 741,000 Twitter followers. The network has a global reach of 440 million homes in 171 countries.

The Joester Loria Group will extend the brand experience with a collection of innovative products including games, puzzles, apps, giftware and other engaging products. Fan gear will include T-shirts, headwear, home textiles and related products.

“We are delighted to represent Brain Games and proud to partner with the National Geographic Channel,” said Debra Joester, President of The Joester Loria Group. “As huge fans of the series, we believe Brain Games will inspire great product that reinvents the games and puzzle categories for all ages.”

“We are thrilled to be partnering with a world class licensing agency such as The Joester Loria Group,” said Josh King, VP, Partnership Marketing, National Geographic Channels. “Brain Games is a viewer favorite, and by partnering with The Joester Loria Group we can now bring the Brain Games franchise and experience to fans in a whole new way.”

License! Global, The Licensing Book and aNb Media all covered this exciting new licensing deal.

Jaxxwear Debuts Caterpillar & Friends Collection

jaxxwear caterpillar and friends

World of Eric Carle licensee Jaxxwear recently debuted its new Spring/Summer 2015 Caterpillar & Friends infants wear collection at ENK Children’s Club Show at the Javits Center in New York City this October. ENK Children’s Club is an international exhibition for children’s clothing, layette, accessories, footwear, toys and gifts. The show is held four times a year and is attended by children’s specialty retailers and boutiques.

For Spring/Summer 2015, the Jaxxwear World of Eric Carle collection again featured The Very Hungry Caterpillar along with other iconic artwork from Carle’s beloved books, including Mr. SeahorsePapa Please get the Moon for Me and Friends. Growing on the success of the previous two collections launched earlier this year, Jaxxwear utilized contemporary all-over prints and introduced beautiful embroidery and appliqués in this new season.

Jaxxwear, highly regarded for beautifully-designed, quality infant apparel,  is part of the growing, multi-category licensing program The Joester Loria Group has developed for The World of Eric Carle brand.

The Joester Loria Group Partners Kellogg’s with Hallmark

kellogg's hallmark

The Joester Loria Group has brokered a licensing deal for Kellogg’s with Hallmark, the largest manufacturer of greeting cards in the U.S., to release a series of collectible ornaments featuring the brand’s most notable characters and advertising icons.

The first ornament in the series is a vintage Tony the Tiger holiday ornament which debuted on October 4th at Hallmark Gold Crown Stores and on Hallmark’s website, retailing for $14.95. Tony the Tiger has been on breakfast tables across the country for more than 50 years and this collectible ornament will bring a bit of nostalgia to any holiday gathering, a grrrrreat gift!

Hallmark will release a new Kellogg’s ornament every year through 2016 giving customers the opportunity to collect the entire three-piece series. The ornaments will be sold at all 2,400 Hallmark locations, online and at select specialty retailers nationwide.

This exciting new licensing deal for Kellogg’s was featured in License! Global.