Brand Licensing Europe (BLE) is still a month away but it’s shaping up to be the largest event in the show’s 16-year history. So far 235 exhibitors have signed up, which includes 55 newcomers, in categories ranging from sports and entertainment to fashion.
The UK licensing campaign for The World of Eric Carle’s The Very Hungry Caterpillar, managed by Rocket through the brand’s worldwide agent, The Joester Loria Group, will be represented showcasing new and recent category signings including toiletries, homeware, puzzles, crockery, party paperware and nursery furniture with more to come.
Exhibitors making their BLE debut this year include Bandai Namco Games, Boj, Chelsea FC, Games Workshop, International New York Times, National Museum of Royal Navy, Team GB, The Jim Henson Group, UEFA Euro 2016 and Von Dutch.
BLE is the most important trade show for the European licensing industry and will take place from October 7 through 9 at the Olympia Conference Centre in London. Retailers, licensees, manufacturers and brand owners will attend with the goal of finding new licensing partnerships. BLE began in 1999 as the only pan-European event dedicated to the licensing and branding industries and today is an important date on the licensing industry calendar each year.
For all of the latest BLE news and updates, visit their website: http://www.brandlicensing.eu/brand-licensing-europe.