The Joester Loria Group Adds Comics and Graphic Novels To SMOSH Licensing Program

smosh licensing

In a deal brokered by The Joester Loria Group, DEFY Media’s YouTube sensation SMOSH has licensed with Dynamite Entertainment to develop a series of comics and graphic novels. SMOSH, the powerhouse digital comedy brand with more than 30 million subscribers across multiple YouTube channels and over 20 million social media followers, launched in 2005 as the brainchild of Ian Hecox and Anthony Padilla.  Founded in 20045, Dynamite Entertainment has become a leading comic publisher focusing on creating adaptations of top entertainment properties.  

The SMOSH graphic novels and comics will hit retail shelves Holiday 2015 and will retail for $3.99-$4.99 for comic books, $14.99-$19.99 for soft cover graphic novels and $24.99-$49.99 for hard covers.

Demonstrating the popularity of their brand, SMOSH creators Ian Hecox and Anthony Padilla were the highest ranking public figures among teens 13-18 years old,  according to a 2014 survey commissioned by VarietyBusiness Insider has also profiled the duo and the powerful brand they have created based on their YouTube channels. 

This new addition to the Smosh licensing program will target the growing community of graphic novel and comic book enthusiasts in the young millennial demographic. According to estimates by Comichron’s John Jackson Miller and ICv2’s Milton Griepp, domestic sales of comics and graphic novels topped $870 million in 2013; a significant increase from $265 million in  2000.

An extension of DEFY Media’s SMOSH comedy brand, which includes multiple YouTube channels, a highly trafficked website, mobile, OTT and gaming apps as well as merchandising,  the comic and graphic novel series will give Hecox and Padilla a new platform for their distinct brand of humor, and will provide SMOSH fans with another way to connect with their favorite digital brand.

JLG Expands Car and Driver Licensing Program

car and driver licensing

As the brand licensing agency for Hearst Publications, The Joester Loria Group has brokered a deal to extend the Car and Driver automotive accessories program with Argento SC with the addition of new products.

The expanded collection will build off the successful launch of the Car and Driver car care accessories program that launched in 2013 and introduce new categories such as automotive cleaning supplies, garage organization items, and pet products for automotive use.

The licensing partnership between Car and Driver and Argento SC brings a unique know-how to the car care accessories category, while delivering the quality and innovation that consumers seek in solution-based automotive gear. More than 10.7 million automotive brand loyalists trust the Car and Driver brand. From the initial launch of a core line of Car and Driver automotive accessories to now, Argento continues to deliver on the Car and Driver brand promise.

As the frequency of Americans traveling with pets increases, concern for their animal’s safety grows as well. As a result, car pet products, such as safety restraints, booster seats, portable steps, and barriers, are a main focus of the expanded product offering.

Look for the expanded Car and Driver automotive accessories program to hit retail later this year.

The Joester Loria Group Expands The Amy Coe Brand

amy coe licensing

The Joester Loria Group has brokered a new licensing deal to partner Amy Coe with Tawil & Associates for a multi-category clothing deal, expanding on her success as an exclusive designer for direct-to-retail licenses with Target and Babies R Us. The new collection will include layette, toddler, boys and girls apparel, sleepwear, swim and fashion accessories and will launch for spring 2016 at department, specialty and national retailers.

“I’m super excited to embark on this new partnership with JLG,” said Amy Coe. “Expanding the Amy Coe brand is a dream come true. My designs are embraced by moms everywhere — now it’s time to amplify the assortment.  I am always looking forward, evolving and thinking of what we could be doing next.  My goal is to create a curated collection that screams AMY COE, all with an independent attitude.  Tawil & Associates are experts in their field, which make them the ideal manufacturing partner.  We are anticipating many successful years at retail.”

High impact marketing support for the launch of the collection will position AMY COE as a fashion authority with a focus on hip, cool design with a downtown edge.  In addition to traditional print, TV and digital PR campaigns, specifically targeted social media and outreach to influential mommy and fashion bloggers will drive consumer engagement.

Amy Coe’s past partnerships include a six-year-exclusive retail partnership with Target for her Amy Coe Limited Edition collection, which featured adorable designs at affordable prices. Additionally, Amy Coe’s seven-year-exclusive retail partnership with Babies R Us was the largest product introduction by an exclusive designer in the company’s history. Coe’s collections boast a successful track record at retail with sales exceeding $200 million.

Recognized for her fresh approach to design, Coe celebrates pure color, exceptional detail, modern lines and always encourages individual style.  Inspired by a REBEL spirit and INDEPENDENT attitude, the line ranges from soft, cozy denim to rock & roll party dresses.

“We are thrilled to partner with Amy Coe to bring her distinctive designs to a larger audience,” said Mitchell Tawil, Executive Vice President of Tawil & Associates.  “We are really looking forward to working with both Amy and The Joester Loria Group to extend the brand at retail.”

The Joester Loria Group will continue to expand on Coe’s successful children’s apparel licensing programs, reintroduce Amy Coe accessories, bedding and décor, and develop Amy Coe Home for adult bedding and home goods. License! Global and aNb Media both covered Amy Coe’s latest brand extension.

New Licensing Deals for Kellogg’s

The Joester Loria Group brokered two new deals for Kellogg’s licensing program.

kellogg's licensing

The first brand extension will partner Rice Krispies with Brand Castle LLC for Rice Krispies treat making kits. Rice Krispies treat making has been a family tradition for more than four decades, in fact, 32% of Rice Krispies purchased are used for treat making!  Now Kellogg’s will offer seasonal kits to enhance the treat-making experience. The program will launch at Walmart for Halloween 2015 with a kit that includes a reusable plastic mold with two pumpkin shapes, Rice Krispies cereal, mini marshmallows, two colored icing pens and orange food color gel. The set makes 14 Rice Krispies pumpkin treats and will retail for $7.20.  Later in 2015, Christmas-themed treat making kits will launch and in 2016, Easter and everyday kits will be available at grocery, mass and specialty retailers.

kellogg's licensing

Additionally, The Joester Loria Group has enlisted R Squared Sales and Logistics to further expand Kellogg’s presence in the kitchen with a new line of tabletop and decor featuring iconic Kellogg’s characters.  R Squared will develop a collection of ceramic bowls, plates, mugs, glasses and canisters featuring vintage designs of Kellogg’s iconic characters including Tony the Tiger, Toucan Sam and Snap, Crackle and Pop. This Kellogg’s tabletop collection will launch at specialty, mid-tier, mass retailers and grocery retailers Fall 2015.

Gourmet InsiderHFN, and License! Global all covered Kellogg’s new licensing deals which joins other  home, housewares and kitchen categories as part of the Kellogg’s licensing program.

The Joester Loria Group Expands “Brain Games” Brand

brain games licensing

The Joester Loria Group, exclusive brand licensing agency for “Brain Games,” a top-rated National Geographic Channel series hosted by Jason Silva, has added Buffalo Games to develop high-quality adult and family board games and card games based on the popular show.

The initial product offering will bring the creativity and excitement of “Brain Games” into everyone’s living room as a game that will challenge your brain like never before! Players will attempt to complete a series of challenges and experiments that will test all aspects of their brain with five different categories of questions including – mind vs. body, illusions, language, logic, and head-to-head challenges.  The first player to successfully complete at least one challenge from each category will win the game!The game will retail for $19.99, launching at key specialty retailers and online accounts this Holiday 2015 and expand to leading mid-tier and mass accounts Spring 2016.

The Emmy-nominated series will blow your mind, make you gasp, and challenge the way you see and think about the world around you. Hailed by critics as “tremendous fun” that “makes science entertaining,” “Brain Games” turns your mind’s eye inwards for a fascinating journey into the three and a half pounds of tissue that has been controlling your every thought, memory, movement and emotion. The top-rated series garners millions of viewers per episode, and over-indexes with high income consumers and viewers with a college education.

Buffalo Games is an industry-leading jigsaw puzzle and party game manufacturer located in Buffalo, New York.  Buffalo Games products are available at all major retailers in the U.S.A. and Canada. Over the company’s almost 30 year history, Buffalo Games has sold more than 30 million puzzles and party games.

Green Label Exclusives Featured In Mountain Dew’s Latest Campaign

green label exclusives

As recently reported by The Wall Street JournalMountain Dew is reviving its famous “Do The Dew” slogan in a new global marketing campaign, which also features the latest collaboration in the Green Label Exclusives (GLX) program.

The Joester Loria Group brokered a deal for Mountain Dew to collaborate with skate brand GIRL to develop a signature capsule collection for  Dew professional skateboarder Sean Malto.  The limited edition collection included a custom skate deck, five panel hat, pocket tee and a wallet, all designed by artist Kevin Lyons.

The “Fireboard” global campaign features professional Dew skateboarder Sean Malto as he sparks a beach bonfire with the GLX skate deck.

The famous “Dew The Do” tagline first debuted 20 years ago and the brand hopes to capture the attention of a global, male, millennial audience with these new spots, which will air both on television and online.

PepsiCo hopes to grow the $9 billion Mountain Dew brand even further with this new marketing push. Most of that growth will come from markets outside the US including Western Europe, Canada, Latin America, the Middle East, Asia Pacific and India.  According to Beverage Digest, Mountain Dew is currently the third-biggest liquid refreshment beverage megabrand.

As Mountain Dew’s brand licensing agency, The Joester Loria Group will continue to build on the success of the GLX program.  Stay tuned for new collaborations coming in 2015.

Brand Updates From The World of Eric Carle

World of Eric Carle Brand Updates

It’s been an exciting month for The Joester Loria Group’s client The World of Eric Carle, the brand based on the award-winning, beloved children’s publishing franchise, which promotes the joys of playful learning through Eric Carle’s timeless stories and vibrant artwork.

The brand’s centerpiece, The Very Hungry Caterpillar, was recently named by Parents as the number one all-time best book for toddlers. This honor demonstrates the impact of Eric Carle’s work continues to have more than 40 years after its debut. This exciting news came just in time for The Very Hungry Caterpillar Day on March 20th. Several of The World of Eric Carle’s licensing partners celebrated VHC Day with exciting promotions.

Across the globe in Japan, a World of Eric Carle event space made its debut at Dot DNP, Digital Picture Book Museum  in Tokyo.  The theme of the event is “Let’s Play and Learn with Colors” and it provides a space where families can engage with the brand, learn about Eric and his art, and play with and learn about colors. The exhibit is running through August 29, 2015 and features craft workshops and a digital Very Hungry Caterpillar experience, where visitors can take photos and color in their own butterflies. Additional elements of the exhibit include a photo booth with a Very Hungry Caterpillar backdrop, a reading space, lithographs of Eric’s work as well as a message from Eric himself.

The Joester Loria Group is exclusive brand licensing agency for The World of Eric Carle. Stay tuned for more exciting brand updates from The World of Eric Carle.

Pepsi’s Latest Licensing Deal

Pepsi licensing deal

Last month approximately 83,000 buyers, retail brands and manufacturers gathered in Las Vegas for the semi-annual MAGIC trade show, which served as a showcase for the latest fall/winter fashion trends. Following the show, The Joester Loria Group is excited to announce a new apparel brand extension for our client PepsiCo.

In a licensing deal brokered by The Joester Loria Group, PepsiCo has partnered with Body Rags for the Pepsi and Mountain Dew licenses. Rounding out PepsiCo’s T-shirt program, Body Rags will offer designs for the upstairs, specialty and e-commerce channels of distribution.

Tapped for their creative expertise and retail relationships, PepsiCo is excited for the freshness that Body Rags brings to both the Pepsi and Mountain Dew licensing programs. With creative development fully underway, retail placement is expected as early as March 2015.

Retail Merchandiser and License! Global shared the news of PepsiCo’s newest partnership.

New Home and Housewares Brand Extensions For Corona

home and housewares

The Joester Loria Group is counting down to the International Home + Housewares Show this weekend in Chicago. In addition to brand extensions for our clients Pepsi, Entenmann’s and Kellogg’s, we are excited to unveil several new licensing deals for Corona at the show.

The Joester Loria Group is further expanding the exceptional equity of the Corona brand to a broad collection of high quality, fun and functional home goods designed to enhance the experience for brand enthusiasts.

Consumers will find a new way to keep their Coronas cool with licensee Koolatron, a leading manufacturer of thermoelectric and refrigeration products.  Koolatron has developed an innovative collection including a signature can-shaped electric cooler and popular mini & vending style refrigerators. Products feature unique components such as lime slicers, for the quintessential lime ritual associated with Corona beer. The appliances, ranging in price from $99.99 – $250.00, will launch at Sam’s Club and Target for spring 2015, with roll-out to all leading home specialty and mass accounts for fall.  Fall 2015 will also see an expanded line of products at retail, including a collection of novelty appliances comprised of specialty ice makers, popcorn makers, quesadilla presses and guacamole and salsa blenders ranging in price from $30-$50.  Koolatron will be located at booth L11857 with a Corona feature in the New Product Showcase.

In addition, CM Global has been signed on to develop a line of glassware, barware, coolers and gifting for the popular Constellation beer brands, including Corona and Modelo Especial. Included in the product lineup will be the iconic Corona cooler featured in the brand’s national advertising campaign, glassware, drink accessories, ice buckets and bottle openers. Products will be offered individually or bundled in sets. The collection, ranging in price from $9.99 to $250, will be sold both in line and in floor displays featuring Corona and Modelo Especial beer in leading mass, grocery, supermarket, club, convenience and specialty accounts starting Spring 2015. CM Global will be located at booth #S4352 at International Home + Housewares Show.

Lastly, Trademark Global is developing home furniture and rec room decor for the Corona brands designed to transport consumers to their beach state of mind in their own home, and for Modelo Especial, the #2 imported beer brand in the U.S. The collection includes high quality pub tables and bar stools with designs incorporating distinctive brand icons. Lighting and wall decor further enhance the offering. Additionally, they will be developing a line of recreational gaming products including dart board sets, billiard accessories, corn-hole and flying disc target sets. Products will launch at leading e-commerce sites including Wal-Mart, Home Depot, Kohl’s and Macy’s in prices ranging from $79.99 – $399.

The Joester Loria Group is excited to unveil this wide range of exciting home and housewares brand extensions for our clients at one of the most important events for the home and housewares industry.

New Licensing Deal For World of Eric Carle Natural Cleaning Products

world of eric carle natural cleaning products

The World of Eric Carle and Native Organics have entered a license agreement for a line of natural, non-toxic cleaning products, to include eight baby and children’s products designed for kidsafe usage.  Each product in the new branded line will feature the beloved Very Hungry Caterpillar and iconic artwork from Carle’s popular books.  The Joester Loria Group brokered the agreement on behalf of The World of Eric Carle, as the brand continues its strategic global expansion to all natural and organic consumer products and consumables.

The product line includes:

*Fruit & Veggie Wash

*Crib Cleaner

*Multi-Surface Cleaner

*Plush Toy Cleaner

*Hard Plastic Toy and Dish Cleaner

*Foaming Hand Wash

*Sanitizing Household Cleaning Wipes

*Children’s Laundry Detergent

The World of Eric Carle promotes the joys of playful learning and a love of nature that over three generations have experienced through Carle’s timeless stories and vibrant artwork.

The World of Eric Carle products by Native Organics are produced from a unique formulation of natural oils that make for a non-toxic, safer, healthier, yet still effective way to clean. “Kids love to help during clean-up time but most commercial cleaning products have harsh chemicals that can harm sensitive skin and eyes and do much worse if ingested,” says David Kassin, CEO, Native Organics. “Because they are all-natural, our products don’t leave a chemical residue on toys or children’s furniture either, and will do the job in a safer and healthier way.”

The World of Eric Carle will be the first license for Native Organics, who joins  the robust licensing program of over 135 licensees and promotional partners in 17+countries in 30,000 retail doors.

To learn more about Native Organics, visit

License! Global recently shared the news of this exciting new brand extension for The World of Eric Carle.