In a licensing deal brokered by The Joester Loria Group, PepsiCo has partnered with Simply Natural / Healthy Food Brands to launch Sobe fruit twist snacks. As a follow-up to the brand’s first successful food extension with SoBe Life Water Frozen Fruit Bars, the Sobe fruit snacks will hit the market on February 1, 2015. The fruit snacks will be launching exclusively at Wal-Mart and will be rolling out in a major way across multiple retailers throughout the year.
Known for their exotic flavor combinations, Sobe has blended blueberry with pomegranate and mango with pineapple for the initial flavor assortment. Retailing at $2.49, they won’t break the bank and with only 45 calories per serving they are a guilt-free snack, too! To provide a healthy, on-the-go snack, the Sobe products are made with real fruit, are gluten free and do not contain high fructose corn syrup. Six individually wrapped snacks cozme in each box and will make the perfect addition to any fruit lovers grocery cart.