On behalf of our client Discovery Communications, The Joester Loria Group recently brokered a new licensing partnership with SCS Direct Inc. for a line of Animal Planet branded Hatch ‘Em Eggs, an extension of the wildly popular Hatch ‘Em Eggs collection.
SCS Direct Inc. will be producing four Animal Planet-themed sets of three eggs based on the themes of Ocean, Rainforest, Safari and Dinosaurs. Similar to other Hatch ‘Em Eggs, when placed in water each egg hatches like magic to reveal the creature inside. Debuting at Toy Fair 2014, the new line will target kids ages six to 11 and retail for $9.99.
A portion of the proceeds from the sale of the Animal Planet products will benefit the principal partners of R.O.A.R (Reach Out. Act. Respond), Animal Planet’s national campaign that, together with leading animal organizations, leads the way in taking action and being a voice for animals.