Last month approximately 83,000 buyers, retail brands and manufacturers gathered in Las Vegas for the semi-annual MAGIC trade show, which served as a showcase for the latest fall/winter fashion trends. Following the show, The Joester Loria Group is excited to announce a new apparel brand extension for our client PepsiCo.
In a licensing deal brokered by The Joester Loria Group, PepsiCo has partnered with Body Rags for the Pepsi and Mountain Dew licenses. Rounding out PepsiCo’s T-shirt program, Body Rags will offer designs for the upstairs, specialty and e-commerce channels of distribution.
Tapped for their creative expertise and retail relationships, PepsiCo is excited for the freshness that Body Rags brings to both the Pepsi and Mountain Dew licensing programs. With creative development fully underway, retail placement is expected as early as March 2015.