Pepsi’s Latest Licensing Deal

Pepsi licensing deal

Last month approximately 83,000 buyers, retail brands and manufacturers gathered in Las Vegas for the semi-annual MAGIC trade show, which served as a showcase for the latest fall/winter fashion trends. Following the show, The Joester Loria Group is excited to announce a new apparel brand extension for our client PepsiCo.

In a licensing deal brokered by The Joester Loria Group, PepsiCo has partnered with Body Rags for the Pepsi and Mountain Dew licenses. Rounding out PepsiCo’s T-shirt program, Body Rags will offer designs for the upstairs, specialty and e-commerce channels of distribution.

Tapped for their creative expertise and retail relationships, PepsiCo is excited for the freshness that Body Rags brings to both the Pepsi and Mountain Dew licensing programs. With creative development fully underway, retail placement is expected as early as March 2015.

Retail Merchandiser and License! Global shared the news of PepsiCo’s newest partnership.

New Home and Housewares Brand Extensions For Corona

home and housewares

The Joester Loria Group is counting down to the International Home + Housewares Show this weekend in Chicago. In addition to brand extensions for our clients Pepsi, Entenmann’s and Kellogg’s, we are excited to unveil several new licensing deals for Corona at the show.

The Joester Loria Group is further expanding the exceptional equity of the Corona brand to a broad collection of high quality, fun and functional home goods designed to enhance the experience for brand enthusiasts.

Consumers will find a new way to keep their Coronas cool with licensee Koolatron, a leading manufacturer of thermoelectric and refrigeration products.  Koolatron has developed an innovative collection including a signature can-shaped electric cooler and popular mini & vending style refrigerators. Products feature unique components such as lime slicers, for the quintessential lime ritual associated with Corona beer. The appliances, ranging in price from $99.99 – $250.00, will launch at Sam’s Club and Target for spring 2015, with roll-out to all leading home specialty and mass accounts for fall.  Fall 2015 will also see an expanded line of products at retail, including a collection of novelty appliances comprised of specialty ice makers, popcorn makers, quesadilla presses and guacamole and salsa blenders ranging in price from $30-$50.  Koolatron will be located at booth L11857 with a Corona feature in the New Product Showcase.

In addition, CM Global has been signed on to develop a line of glassware, barware, coolers and gifting for the popular Constellation beer brands, including Corona and Modelo Especial. Included in the product lineup will be the iconic Corona cooler featured in the brand’s national advertising campaign, glassware, drink accessories, ice buckets and bottle openers. Products will be offered individually or bundled in sets. The collection, ranging in price from $9.99 to $250, will be sold both in line and in floor displays featuring Corona and Modelo Especial beer in leading mass, grocery, supermarket, club, convenience and specialty accounts starting Spring 2015. CM Global will be located at booth #S4352 at International Home + Housewares Show.

Lastly, Trademark Global is developing home furniture and rec room decor for the Corona brands designed to transport consumers to their beach state of mind in their own home, and for Modelo Especial, the #2 imported beer brand in the U.S. The collection includes high quality pub tables and bar stools with designs incorporating distinctive brand icons. Lighting and wall decor further enhance the offering. Additionally, they will be developing a line of recreational gaming products including dart board sets, billiard accessories, corn-hole and flying disc target sets. Products will launch at leading e-commerce sites including Wal-Mart, Home Depot, Kohl’s and Macy’s in prices ranging from $79.99 – $399.

The Joester Loria Group is excited to unveil this wide range of exciting home and housewares brand extensions for our clients at one of the most important events for the home and housewares industry.

New Licensing Deal For World of Eric Carle Natural Cleaning Products

world of eric carle natural cleaning products

The World of Eric Carle and Native Organics have entered a license agreement for a line of natural, non-toxic cleaning products, to include eight baby and children’s products designed for kidsafe usage.  Each product in the new branded line will feature the beloved Very Hungry Caterpillar and iconic artwork from Carle’s popular books.  The Joester Loria Group brokered the agreement on behalf of The World of Eric Carle, as the brand continues its strategic global expansion to all natural and organic consumer products and consumables.

The product line includes:

*Fruit & Veggie Wash

*Crib Cleaner

*Multi-Surface Cleaner

*Plush Toy Cleaner

*Hard Plastic Toy and Dish Cleaner

*Foaming Hand Wash

*Sanitizing Household Cleaning Wipes

*Children’s Laundry Detergent

The World of Eric Carle promotes the joys of playful learning and a love of nature that over three generations have experienced through Carle’s timeless stories and vibrant artwork.

The World of Eric Carle products by Native Organics are produced from a unique formulation of natural oils that make for a non-toxic, safer, healthier, yet still effective way to clean. “Kids love to help during clean-up time but most commercial cleaning products have harsh chemicals that can harm sensitive skin and eyes and do much worse if ingested,” says David Kassin, CEO, Native Organics. “Because they are all-natural, our products don’t leave a chemical residue on toys or children’s furniture either, and will do the job in a safer and healthier way.”

The World of Eric Carle will be the first license for Native Organics, who joins  the robust licensing program of over 135 licensees and promotional partners in 17+countries in 30,000 retail doors.

To learn more about Native Organics, visit

License! Global recently shared the news of this exciting new brand extension for The World of Eric Carle.

Corona Men’s Sportswear Collection In Partnership With Fencepost Productions

licensing agency

The Joester Loria Group, exclusive licensing agency for Constellation Brands’ beer portfolio in the U.S., has tapped Fencepost Productions, leading men’s apparel company known for delivering innovative and superior quality at better prices for over 13 years, to develop a high-quality, fashion-forward collection of Corona branded men’s apparel and swimwear.

The collection is designed to evoke the refreshing, laid-back and casual beach lifestyle that is synonymous with the Corona brand. From knit and woven tops to shorts and swimwear, the line features trending silhouettes, fabrications and signature graphics that reflect a relaxing state of mind, whether at an island resort or a backyard barbecue.

The Corona collection is co-branded with established menswear brands owned by Fencepost Productions. The brand portfolio includes premium positioned resort brands Joe Marlin, Out of Bounds, Newport Blue and No Bad Days that perfectly complement the Corona brand essence. Each co-branded collection is customized and provides retailers unique offerings for their customer base.

The Corona line, retailing for $15 – $50, launched at key mid-tier and specialty retailers, including Kohl’s and Stein Mart, this holiday 2014 with an expanded assortment at leading national accounts and resort shops for the spring 2015 season.

Fencepost joins a growing roster of licensees with Corona lifestyle product – including fashion accessories, footwear, outdoor and beach gear, glassware, barware, giftware, appliances – delivering multi-category impact across all channels of retail.


SoBe Natural Fruit Snacks Launch at Retail


SoBe Natural Fruit Snacks Licensing

In a licensing deal brokered by The Joester Loria Group, PepsiCo has partnered with Simply Natural / Healthy Food Brands to launch Sobe fruit twist snacks. As a follow-up to the brand’s first successful food extension with SoBe Life Water Frozen Fruit Bars, the Sobe fruit snacks will hit the market on February 1,  2015. The fruit snacks will be launching exclusively at Wal-Mart and will be rolling out in a major way across multiple retailers throughout the year.

Known for their exotic flavor combinations, Sobe has blended blueberry with pomegranate and mango with pineapple for the initial flavor assortment. Retailing at $2.49, they won’t break the bank and with only 45 calories per serving they are a guilt-free snack, too! To provide a healthy, on-the-go snack, the Sobe products are made with real fruit, are gluten free and do not contain high fructose corn syrup. Six individually wrapped snacks cozme in each box and will make the perfect addition to any fruit lovers grocery cart.

SoBe’s new brand extension was covered by License! Global and aNb Media.

Toy Fair Preview

toy fair 2015

The 112th annual Toy Fair is set to take place next month from February 14-17 at the Javitz Center in New York City. More than 25,000 buyers and children’s entertainment professionals from over 100 countries will gather to check out the latest introductions from approximately 1,000 exhibitors.

In addition to the exhibits, this annual event also includes extensive learning and development opportunities. With licensed products now accounting for 30% of all toys and games sold in the U.S., the Toy Industry Association is once again offering its Licensing Content Connection series, four sessions hosted by licensing industry professionals including Marty Brochstein of the International Licensing Industry Merchandisers’ Association and Licensing Expo director Jessica Blue. The sessions will cover a variety of topics spanning licensing basics, the hottest preschool properties and how to build a brand through licensing.  Other educational programming at the show will focus on topics including safety and compliance; toy trends and the growing digital toy market.

Another highlight of the show will be the Toy of the Year Awards and the Toy Industry Hall of Fame induction at the Grand Hyatt Hotel on February 13th. The Toy of The Year Awards recognize achievements in several categories including Property of the Year, which distinguishes the brand with the most successful brand extensions in the toy industry.

The toy and children’s entertainment industries are a key focus for several of The Joester Loria Group’s clients including The World of Eric Carle. The Joester Loria Group has expanded The World of Eric Carle brand through licensing deals for puzzles, developmental toys, plush, flash cards, and interactive books among others.

Please visit our World of Eric Carle partners at Toy Fair for more information on the entire collection:

  • Kids Preferred – Booth 2279
  • Mudpuppy – Booth 6123
  • Primary Colors  - Booth 4107
  • University Games –  Booth 637

Corona’s Licensing Program Makes Waves At Surf Expo

Corona Licensing Surf Expo

Surf Expo, the largest beach and resort lifestyle trade show, took place last week in Orlando, Florida. The event was the perfect showcase for the Corona licensing program The Joester Loria Group has developed in coordination with their client, Constellation Brands beer portfolio.

Constellation licensees, JGR Copa and In Gear, made waves with the debut of their Corona lifestyle product collection in beach accessories and swimwear, respectively.  The collection is designed with Corona’s “Find Your Beach” mindset that embodies the brand essence.

InGear showcased the Corona Swimwear collection in their booth as well as in Surf Expo’s Swim Fashion Shows. The collection includes Corona bikinis, monokinis, cover-ups, swim shorts and rash guards. The Corona ladies swim collection, priced from $29.99 to $39.99, launched at Spencer’s this holiday, with resort specialty shops and national chain placements slated for spring 2015.

Corona Licensing Surf Expo

JGR Copa displayed the Corona beach line of chairs, umbrellas, towels, blankets, mat, tents and cabanas at their booth, which is set to hit retail in time for the Cinco de Mayo holiday. A Corona happy hour also took place on Friday afternoon at the show.

You can find more coverage of the Corona swimwear at Surf Expo in Apparel News.

YouTube’s 2014 Rewind

youtube's 2014 rewind smosh

The social media platform YouTube recently released its annual year-end recap in the form of a five-minute video featuring the most popular personalities and music of 2014. As Advertising Age reports, YouTube had a very eventful year with milestones including a major marketing campaign and the opening of a 20,000-square-foot production studio in New York.

The “YouTube Rewind” video was produced by creative studio Portal A and features a wide range of the platform’s stars. PewDiePie, a Swedish video game blogger who currently has more YouTube subscribers than any other channel, has the honor of opening the video.  Other featured personalities include The Joester Loria Group’s clients Ian Hecox and Anthony Padilla of Smosh, doing their version of  the ice bucket challenge, one the past year’s biggest viral video trends. More mainstream celebrities like Jimmy Kimmel and Stephen Colbert also make cameos.

YouTube’s wildly successful year proves the platform is a powerful branding and marketing tool, allowing anyone with a webcam to easily connect with a global audience. Many brands that formed on YouTube are  now expanding into consumer products and are using licensing to do so, including our clients Smosh, whose recent calendar launched with a video on their channel that drove over 500,000 views in a month.   You Tube’s power doesn’t show signs of slowing down and it will continue to be a place for brands to incubate, gain an audience and develop beyond entertainment to lifestyle brands.

Joester Loria Group Appoints Team! Licensing for The World of Eric Carle in Germany

team! licensing world of eric carle

The Joester Loria Group, global licensing agent for The World of Eric Carle, has appointed Team! Licensing to build on the success of The World of Eric Carle brand in Germany with a focus on the iconic The Very Hungry Caterpillar.  The Munich-based licensing agent, with specialized expertise on classic properties, will further develop the popular brand based on Carle’s best-selling children’s picture books known for charming characters and illustrations and its unparalleled educational reputation. A number of key product categories already have been licensed with very successful programs from Schmidt Spiele, Geda Labels, Klaus Herding GmbH and Gerstenberg. Team! Licensing is actively seeking partners in baby categories, the fastest-growing segment in the award-winning global licensing program that focuses on The Very Hungry Caterpillar and Carle’s signature art and iconic characters from over 75 books.

With its educational approach and unique visuals, Carle’s work has touched the hearts and minds of German-speaking parents, from the release of The Very Hungry Caterpillar in 1970 to today. It remains one of the most successful children’s books with more than 500,000 copies of The Very Hungry Caterpillar sold by German publisher Gerstenberg in just the last three years.

Also new to the program is Prime UG, recently signed as toy distributor in Germany, Austria and Switzerland, for The World of Eric Carle toy line from U.S. licensee, Kids Preferred.  Additionally, StoryToys, global app partner, has recently debuted  My Very Hungry Caterpillar, the first fully interactive 3D form app based on the beloved book. My Very Hungry Caterpillar is a virtual character app which lets children nurture, care for and play with their very own Very Hungry Caterpillar.

Team! Licensing is set to expand the already successful licensing portfolio to categories including food and baby accessories and new retail partnerships.

The Joester Loria Group, the global licensing agent for The World of Eric Carle, continues to spearhead a robust licensing program that further expands the brand into infant and toddler categories worldwide. The global consumer products program consists of over 125 licensees and promotional partners, including toys, games, apparel, home décor, social expressions, stationery, classroom supplies, mobile apps and more. Available in leading retailers in more than 15 countries, The World of Eric Carle products have won awards and topped sales charts in the US, UK, Australia and Japan. Promotions, fan sites, Facebook pages, magazines, school curriculum programs and special events have further boosted the brand’s engagement with consumers.

The Joester Loria Group Extends Corona To Ladies Swimwear & Cover-Ups

corona swimwear ingear fashions

The Joester Loria Group, exclusive licensing agency for Constellation Brands’ beer portfolio, has added InGear Fashions, leading swimwear and cover-up supplier, to the growing portfolio of Corona, Modelo Especial and Pacifico licensees.

Corona swimwear finds its beach Spring 2015 with a full range of bikinis, monokinis, cover-ups, swim shorts, and rash guards. The collection will debut at Spencer’s, resort specialty shops and national chains. Product design and graphics invite you to set aside your worries, be present in the moment, and enjoy life, by incorporating brand icons and rich beach visuals that consumers associate with summer and the Corona brand. The swimwear and cover-ups are priced from $29.99 to $39.99

Ladies swimwear collection joins the growing categories of Corona apparel including knit and woven tops, loungewear, headwear, men’s swim and men’s/ladies footwear available at national and specialty accounts.  A complete line of beach gear launches in 2015 including beach towels, umbrellas and beach chairs. Swimwear and cover-ups featuring the distinct graphics and heritage of Modelo Especial and Pacifico will follow in 2016.

“InGear’s first collection perfectly captures the personality and spirit consumers have come to expect from Corona,” said Debra Joester, President, The Joester Loria Group. “We are confident Corona swimwear will make ‘Finding Your Beach’ fun and fashionable.”

“The new 2015 Corona Swim collection will be fun and fashion forward  - featuring Corona’s iconic logo and ‘Find Your Beach’ message, beach-inspired prints and of course, a squeeze of lime,” said Adam Frija, Director of Licensing, INGEAR. “We are proud and honored to represent this opportunity for the brand and look forward to a terrific and tremendous launch.”

Women’s Wear Daily and License! Global shared the news about this new licensing deal for the Constellation Brands’ beer portfolio.