The Joester Loria Group Expands The World of Eric Carle’s Infant and Toddler Program

the world of eric carle licensing

The Joester Loria Group has brokered new licensing deals for their client, The World of Eric Carle, to expand on the current infant and toddler collections by adding new categories including sleepwear, graphic tees, blankets and layette.

Intimo has signed on to develop a line of toddler sleepwear, robes, ponchos and t-shirts in the U.S. and Canada for The World of Eric Carle.  Intimo will use the beloved The Very Hungry Caterpillar along with other iconic characters from Carle’s classic books to create contemporary trend collections for both boys and girls. The apparel line will include a wide variety of fabrications, using screen prints, heat transfers, roller printing, flocking, embroideries, patches and appliqués that are sure to make The Very Hungry Caterpillar and friends come to life. Sizes will range from 12M – 5T and the collection will launch Holiday 2014 at mid-tier, department stores and independent retailers throughout the country.

Additionally, H.I.S Juveniles will be adding to its successful World of Eric Carle line of infant travel and safety items by expanding to a new line of layette, blankets and soft bath products including washcloths and towels.  The new collection will include a wide variety of fabrications and patterns for boys and girls focused on The Very Hungry Caterpillar and friends. The collection will launch Spring 2015 at mid-tier, specialty, department store and independent retailers.

The World of Eric Carle’s global consumer products program continues to grow with expanded collections of toys, games, apparel, home décor, social expressions, stationery, classroom supplies, mobile apps and more, sold in over 30,000 locations in 15 countries including the US, Canada, UK, Japan, Australia, Germany and Korea.

Licensing Success Story: Mountain Dew

mountain dew

License! Global recently shared an in-depth look at the successful licensing program The Joester Loria Group has cultivated for the Mountain Dew brand.

The overview highlights Mountain Dew’s sports sponsorships and musical connections which help define the brand and its licensing extensions. Social media and engaging digital content are also driving forces for the Mountain Dew brand.

A main focus for the Mountain Dew brand is the “Green Label Exclusives” licensing program, which brings artists and athletes together with brands and designers to create one-of-a-kind and limited edition capsule collections of lifestyle products inspired by the Dew brand DNA. Since the GLX program resonates with a younger consumer, the program is promoted through behind-the-scenes video content that tells a story and can be easily shared across social media channels.

The GLX collections are very successful and frequently sell out quickly. Recent success stories include: HEX and Dew-sponsored skater Theotis Beasley; Diamond Supply Co. and hip-hop artist Mac Miller and skateboarder Boo Johnson and SUPRA among others.

Additionally, the GLX program has some exciting developments for the remainder of 2014. Highlights include the launch of e-commerce on later this year, a new partnership with ICNY and Mike Cherman and a sporting goods licensing deal with JNJ International.

Check out the full story from License! Global.


World Congress Of Play Preview

world congress of play preview

The World Congress of Play will feature an impressive group of speakers to kick off the second annual conference that brings all the play industries together in one place at one time.  Global manufacturers and retailers of traditional toys and games, video games, music, entertainment and digital play, as well as representatives from theme parks, industry associations and trade media will be in attendance at the event held from September 8 – 10, in San Francisco.

A group of world-class speakers will include the leaders of some of the most innovative companies in the play industry including:

*David Zlotnik, Director, Global Marketing, McDonald’s Corp..

*Darell Hammond, founder of KaBOOM!, leader in play advocacy

*Hugo Malan, President, Sporting Goods and Toys, Sears Holding Corp.

*Manuel Torres, SVP Global Toys & Publishing, Nickelodeon

*John Barbour, CEO, LeapFrog

*Greg Ahearn, Chief Marketing Officer, LeapFrog

*John Coyne, VP, Consumer Marketing, Activision

A full list of speakers is available on the World Congress of Play’s site.

The event is co-produced by Richard Gottlieb, CEO, Global Toy Experts  and Charles Albert, CEO, Creativity Inc. Global Toy Experts is a world-renowned consultancy and resource for toy industry insights, while Creativity Inc. provides toy, game, learning, and entertainment developers with design, development and engineering services.

The play industry is an important licensing category for several of The Joester Loria Group’s clients. Events like The World Congress of Play provide an important forum for industry experts to share the latest trends and issues impacting the business.


New Licensing Partner for Waste Management

Waste Management Powertex

The Joester Loria Group has secured Powertex as a new licensing partner for Waste Management. Under the new agreement, Powertex will launch a collection of apparel and accessories that will allow consumers to connect to the Waste Management brand in a new way.

The collection will focus on tees, fleece tops and headwear that reflect the brand’s core assets and mindset with popular slogans like “Think Green.” The apparel program will launch at retail for the Holiday 2014 season with prices ranging from $9.99 to $25.99.

The Powertex Group designs, sources and merchandises products for a variety of brands. They rely on a trusted network of domestic and international suppliers to create merchandise that energizes brands and brings them to life.

Waste Management, Inc. is North America’s leading provider of integrated environmental solutions with a mission to  maximize resource value, while minimizing environmental impact so that both the economy and the environment can thrive.

Creative Play Toys Top Electronic Games and Apps

npd group creative play studyAs reported by Kidscreen, a new study from the NPD Group shows that parents are spending more on creative play toys than electronic games and apps. In their “Evolution of Play 2014” report, the NPD Group reports that arts and crafts sets currently are the most purchased toys among parents of children ages two to 12.  After arts and crafts, traditional games were the most popular category followed by app games and stuffed toys which tied for third place. Finally, puzzles round out the top five most purchased toy groups.

While parents are purchasing creative play toys, kids continue to ask for apps and digital games.  Among kids ages two to 12, app games and electronics were the top two most-requested types of toys followed by arts and crafts sets, physical video games and building and construction sets.

The contrast in what parents are buying versus what their children are requesting can be attributed to parents’ desire to balance traditional play with technological toys.

As the licensing agent for multiple children’s properties, The Joester Loria Group analyzes consumer research to refine an overall brand’s licensing strategy.  It is important to revisit program goals and consumer insights to develop the most optimal licensing program.  The Joester Loria Group has successfully extended several brands into interactive and educational creative play toys. The World of Eric Carle is just one example of a brand that encourages creativity through fun and vibrant brand extensions. Partners like University Games and Kids Preferred have created entertaining creative play toys inspired by the World of Eric Carle’s brand values.

New Licensing Partner for The World of Eric Carle

world of eric carle gymboree

The Joester Loria Group has partnered the World of Eric Carle with The Gymboree Corporation, a specialty retailer selling high-quality apparel and accessories for children, for a multi-category infant and toddler apparel and sleepwear collection launching this Fall.

Gymboree will offer World of Eric Carle toddler playwear and sleepwear for boys, girls and unisex, which will debut in more than 600 Gymboree stores and online at in September 2014.  The collection will be designed using Carle’s iconic The Very Hungry Caterpillar and other popular characters and unmistakable graphics from his beloved books.  The program will also be supported with marketing and in-store events. In addition to the apparel and sleepwear, Gymboree will sell World of Eric Carle plush and books starting this Fall and will debut an infant collection with Carle’s characters in Spring 2015.

“We are thrilled to bring these two mom-trusted brands together. The collaboration of Gymboree and Eric Carle’s The Very Hungry Caterpillar will bring Eric’s bright artwork and beloved characters off the pages onto beautifully designed, high-quality apparel and sleepwear that is sure to delight infants and toddlers,” said Debra Joester, CEO of The Joester Loria Group.

Shelly Walsh, VP of Merchandising at The Gymboree Corporation, adds, “We love Eric Carle at Gymboree and, as the Official Sponsors of Childhood, we’re excited to make playtime and bedtime more fun by featuring the World of Eric Carle on our clothing.”

As the global licensing agent for The World of Eric Carle, JLG continues to spearhead a robust licensing program that further expands the brand in infant and toddler categories. The global consumer products program consists of more than 125 licensees and promotional partners, consisting of toys, games, apparel, home décor, social expressions, stationery, classroom supplies, mobile apps and more, sold in over 30,000 locations in 15 countries including the US, Canada, UK, Japan, Australia, Germany and Korea.

License! Global covered the news of this exciting new partnership for World of Eric Carle.

JLG To Expand Jockey International Brand

jockey international licensing

Jockey International, Inc., one of the world’s best-loved and most-recognized brands, has retained The Joester Loria Group to identify and secure licensees in the swimwear and home categories in the U.S. market.

Jockey is active in more than 140 countries, marketing underwear, sock, thermals, sleepwear, activewear, sportswear and lounge wear, in men’s, women’s and children’s ranges.

Jockey is recognized for innovation, including body mapping and sweat mapping technology, to enhance fit, comfort and product durability. The brand enjoys over 85% brand awareness among men and women.

Jockey products are sold in leading national retailers such as Macy’s, Lord & Taylor, Kohl’s, and through Jockey’s national chain of Jockey outlets stores and, among other leading e-commerce retailers.

“Jockey, a trusted brand for over 100 years, has been a category leader in bringing fit, quality and style to all its products,” said Debra Joester, President of The Joester Loria Group.  “We are delighted to have been selected to assist Jockey in extending the brand’s core essence and impressive technology to swimwear and home.”

License! GlobalRoyaltie$ and The Licensing Book reported the news of The Joester Loria Group’s latest licensing project. We look forward to sharing more details about Jockey’s licensing partnerships in the swimwear and home categories.


Amy Coe Taps JLG to Extend Her Brand

amy coe design

With over a decade of successful direct to retail licenses with Target and Babies R Us, fashion apparel and interior designer Amy Coe has tapped The Joester Loria Group to bring the Amy Coe brand into broader distribution and new product categories.  The Joester Loria group will expand on Coe’s successful children’s apparel programs, reintroduce Amy Coe layette, infant and toddler accessories, bedding and décor, and develop Amy Coe Home for the adult bedding and home goods categories

The Amy Coe brand has appealed to fashion-conscious moms and gift givers for 20 years. Coe boasts a successful retail track record with sales exceeding $200 million in children’s apparel, bedding, and home goods.  Recognized for her fresh approach to all design, Coe celebrates pure color, exceptional detail, modern lines and always encourages individual style.

Some of Coe’s past partnerships include a six-year deal with Target Corporation on a collection comprised of layette, infant bedding, diaper bags, toys and gift wrap and was featured in more than 1,300 stores and online.

Additionally, Coe’s seven-year deal with Babies R Us was the largest product introduction by an exclusive designer in the company’s history. The broad assortment featured infant furniture, bedding sets, room decor, diaper bags, plush and gifts, mealtime accessories, plus layette, apparel and accessories for infants and toddlers.

As a successful interior designer, Amy Coe will bring her fresh and modern approach to exciting new licensing categories including home goods with bedding, home décor and related collections.

“We are thrilled to bring the Amy Coe brand and her distinctive designs to a larger audience and new product categories,” said Debra Joester, President of The Joester Loria Group. “We have been Amy Coe fans and customers for over a decade and are particularly excited to work with Amy to deliver new ways for her fans to enjoy her beautifully designed products.”

“I’m super excited to embark on this new partnership with JLG.   I look forward to expanding the Amy Coe brand and developing AMY COE HOME.  My fresh designs are embraced by moms everywhere- now it’s time to take it to the next level,” said Amy Coe.

License! GlobalKids Today and Home & Textiles Today all covered this exciting new licensing partnership.

Trendsetting Fashion Blogger of Song of Style, Aimee Song, Selects Joester Loria Group to Lead Licensing Program

Song of Style Licensing

The Joester Loria Group has been selected as the exclusive licensing agent for Aimee Song, the sought-after interior designer and taste-making blogger behind leading fashion website, Song of Style.

With a keen eye for fashion and design and a flair for presenting great product in an accessible way, bloggers have become today’s most influential style leaders; Aimee Song is recognized as a pioneer in the fashion and design blogosphere.  Aimee studied interior design and continues to work for private clients seeking her fresh, modern designs.  Her personal style, vibrant photography, and global adventures have firmly established Song of Style as one of the leading fashion blogs in the world.

Song of Style, launched in 2008, is an influential and successful fashion blog.  Aimee’s global travels and Southern California upbringing is what inspires her content, showcasing her unique personal aesthetic, favorite finds and home décor inspiration.  Aimee’s site attracts 3.7 million monthly page views.  She also has a significant social media following with 1.4 million Instagram followers; 248,000 Facebook likes; 43,000 Twitter followers and 55,000 Pinterest followers. At the forefront of the fashion industry, her collaborations and marketing partnerships have included Tiffany & Co., Valentino, Saks Fifth Avenue, Macys, Gap, Seven for All Mankind, Cover Girl, and Diet Coke.

The Joester Loria Group will tap into Aimee’s experience as an interior designer to launch a collection of home products and décor. Using her love of architecture and design, the collection will evoke a chic fusion of textures, patterns, and colors.

In addition, the Joester Loria Group will work closely with Aimee to develop her brand in targeted fashion categories including handbags and leather goods.

“We are delighted to represent Aimee Song and her blog, Song of Style,” said Debra Joester, President of The Joester Loria Group.  “We look forward to introducing the Aimee Song branded product collections of fashion accessories and home goods.”

“I am thrilled to be partnering with a world class licensing agency such as JLG,” said Song. “I have always seen a full-fledged product line as part of my brand’s evolution and I am so excited to be exploring my two passions: interior design and fashion.”

Based in Los Angeles, Aimee studied interior design and is regularly retained by private clients for interior design work and her reach extends beyond the blogosphere as she stars in a nationally televised TV commercial for Cover Girl and MTV this summer. Aimee was also a keynote speaker at Lucky magazine’s 2014 fashion and beauty blogger conference, Lucky FABB, and was the official fashion correspondent for the 2013 American Music Awards pre show.

The World of Eric Carle at Book Expo

World of Eric Carle at Book Expo America

The Joester Loria Group’s client The World of Eric Carle recently attended Book Expo America, the book publishing industry’s most important annual event,  at the Javitz Center in New York City. Beyond the publishing franchise’s books, the World of Eric Carle also showcased products from several of its licensing partners.

world of eric carle at book expo americaworld of eric carle at book expo america

BEA 2015 will take place from Thursday, May 28 – Saturday, May 30, 2015. Publisher’s Weekly has more in depth coverage of this year’s show.