LIMA Licensing Names JLG Founders To Licensing Hall of Fame

The Board of Directors of the International Licensing Industry Merchandisers’ Association (LIMA) has selected veteran licensing agents Debra Joester and Joanne Loria, co-founding partners of The Joester Loria Group, for induction into the LIMA Licensing Industry Hall of Fame. Joester and Loria will be honored at the annual LIMA Awards Ceremony on June 17, 2014 during the industry’s main event, Licensing Expo 2014, in Las Vegas.

“Only the most accomplished and respected industry professionals are recognized via induction into the Licensing Industry Hall of Fame, and both Debra and Joanne are among the most deserving,” said LIMA President Charles Riotto. “Standout professionals and a powerful duo who together have built an influential and enterprising team, Debra and Joanne have a long and successful history of shaping winning licensing programs for renowned brands and consumer products companies. We are delighted to honor them with this well-deserved recognition.”

“We were excited to learn LIMA has selected us for induction into the Hall of Fame,” said Joester and Loria. “We have been fortunate to work in this dynamic, ever-changing industry that provides exceptional opportunities to work with great brands and talented, passionate individuals. We look forward to a very bright future.”

Joester, the company’s President and CEO, and Loria, its Executive Vice President and COO, are recognized as visionaries who have continually broken new ground in the licensing business, having presided over numerous highly successful, award-winning global brand extensions and breakthrough initiatives for some of the world’s most recognizable brands including Jeep, American Greetings’ Care Bears, Animal Planet and The World of Eric Carle’s Very Hungry Caterpillar.

Joester’s and Loria’s many accomplishments include strategic brand extensions for food, automotive and media brands, reigniting Care Bears as a multi-billion dollar property, and establishing successful programs for pop culture breakout hits.

Joester was the chief architect behind the building of the Jeep brand into a consumer products powerhouse. She also is credited with instituting a groundbreaking teen licensing program for Beverly Hills 90210. Other notable achievements include the brand extension of Animal Planet to a successful pet product brand and, most recently, merchandising for viral sensation, Annoying Orange. Previous to joining with Loria to form The Joester Loria Group, Joester was President of Hamilton Projects, a Viacom company, where she led various programs, including the licensing success of Jeep, Chrysler and Dodge as well as Dr. Scholl’s, Coppertone, Miller Brewing Company, Hershey’s, Campbell Soup, the United States Postal Service, and entertainment properties Beverly Hills 90210, Melrose Place and South Park.

Joester has served on the LIMA Board of Directors and as an Association officer. A passionate children’s advocate, she serves on the board of Kids in Distressed Situations and founded Shemesh Joester Foundation in 2007, which is dedicated to supporting children’s charities, and is a key contributor to Friends Without Borders, funding hospitals for children in Cambodia and Laos.

Loria is credited with creating breakthrough licensing  programs for Parents magazine and South Park, and was instrumental in crafting the re-launch strategy for Hanna Barbera’s classic cartoon archive. Since co-founding the agency, Loria has led strategic planning and development for PepsiCo North America brands Pepsi, Mountain Dew, Aquafina, AMP and SoBe; as well as Kellogg’s. She has also been instrumental in the growth of the agency’s food and beverage portfolio with brands such as Johnsonville Foods, Entenmann’s and SoBe. Prior to co-founding Joester Loria Group, Loria was Senior Vice President of Hamilton Projects.

Loria has served on the LIMA Board of Directors and is an active fundraiser for the Children’s Brain Tumor Foundation, LIMA’s charity of choice. She also is a contributor and supporter of several other cancer research foundations and animal rights causes.

Candidates for the LIMA Licensing Hall of Fame are judged based on their impact within the industry as well as their overall integrity and legacy. Nominees must have been actively involved in the licensing business for a minimum of ten years, demonstrating continual and outstanding contributions.

The Joester Loria Group is honored to be recognized by LIMA. This exciting news was covered by KidscreenLicensing.bizaNb Media, and License! Global Magazine.


The Joester Loria Group Accepts Best Art and Design License for Navigate’s Very Hungry Caterpillar Gardening Products

The World Of Eric Carle range of The Very Hungry Caterpillar gardening products, designed and manufactured by UK licensee Navigate, has been awarded the Best Art and Design Licensee at this year’s International Licensing Excellence Awards. Eric Carle’s iconic art is featured on the beautifully crafted gardening product. The gardening range is part of a multi-category collection of licensed product including toys, games, apparel and home décor sold in the United Kingdom under the World of Eric Carle licensing program managed worldwide by The Joester Loria Group.

The Very Hungry Caterpillar by Eric Carle is a beloved story that has sold 33 million copies worldwide. The title was recently cited as the #1 most read children’s book in England. For The Joester Loria Group, a highlight of Licensing Expo 2012 was accepting this award for Best Art and Design Licensee on behalf of Navigate and the World of Eric Carle. We look forward to sharing more news about The World Of Eric Carle soon, and want to thank LIMA for recognizing Navigate’s licensing program with this award.

2012 Licensing Industry Report Recap

Marketing Daily recently posted an informative recap of LIMA’s 2012 Licensing Industry Report. The article highlighted the significant growth of brand licensing and trademark sales over the past year, with character–branded merchandise making up a prominent section of consumer sales.

Here at The Joester Loria Group, we are thrilled to hear this news and strongly agree with the report’s acknowledgment of the growth of digital properties. Our client Annoying Orange fits into this category. We recently posted about the Annoying Orange branded fruit snacks and television series.

The article touches upon how there has been a shift in attitude, and now companies are realizing the benefits of allowing licensing agencies to expand their brand on their behalf.

For more information about how licensing can be beneficial to a brand, visit our Licensing 101 section on our website.

For the full article “Brand Licensing Regaining Its Breath” on Marketing Daily visit Media Post.

Countdown to Licensing Expo

There are only eleven more days until the licensing industry’s biggest annual gathering, Licensing Expo; more than 400 exhibitors, 5000 brands, 600 licensing agents and 90 countries will be represented at the event this year.

Everyone at The Joester Loria Group is looking forward to a very productive show. We will be showcasing our diverse clients and some new opportunities including:

·New clients Kelloggs, The World of Eric Carle, and Oxford University
·The keynote address from Kathy Ireland, supermodel turned licensing industry mogul. The Joester Loria Group is consultant to Moretz Marketing for a number of categories being developed for Kathy Ireland Worldwide under Moretz’s agreement for kiWW.
·The impact of television broadcast reach for Annoying Orange, launching on Cartoon Network in June, and Poppy Cat, part of NBC Saturday Morning Kids Block beginning July.
·The LIMA Awards Ceremony and Opening Night Party.

We are looking forward to seeing everyone there!

For complete details visit the Licensing Expo website.

For more information about The Joester Loria Group’s nominated licensing programs visit:

Annual LIMA International Licensing Excellence Awards Nominees Announced

The International Licensing Industry Merchandisers’ Association 2011 Licensing Excellence Awards nominees have been selected, including several Joester Loria Group programs.

The Joester Loria Group is a proud supporter of LIMA and is particularly proud that programs we have developed for a number of properties, including Jeep, Care Bears and Animal Planet have been recognized with LIMA licensing excellence awards over the past decade. This year, we were delighted to see the following programs nominated:
Entenmann’s, the No. 1 sweet baked goods brand, is being recognized for its growing brand licensing program that expanded into new categories in 2011. Partnering with Parragon Books, an Entenmann’s cookbook launched on QVC and has gone on to top Amazon charts as the No. 1 book in the Baking section. Additionally, Entenmann’s bakeware hit the market with 50+ skus including a collection made especially for kids. Candle-Lite increased their national distribution of Entenmann’ scented candles, while new coffee licensee, White Coffee, is growing the Entenmann’s coffee business with new flavors and expanded retail placement. Dynamic consumer marketing support generated 34 million impressions through online advertising, morning show features and social media.

Aquafina, known for being the No. 1 bottled water in the United States, is nominated for its line of hydrating lip care based on Aquafina’s brand positioning of purity and hydration. Created under license by Added Extras, the line includes 16 SKUs of lip balms available in a variety of flavors, formulated to provide superior protection and hydration. Aquafina lip balms are distributed in more than 35,000 doors across multiple retail channels including Specialty, Drug and Supermarket chains, Dollar chains and Mass and over 80 million units have been sold since launch.

Pottery Barn, known for great design for the home, introduced The Eric Carle Collection by Pottery Barn Kids in 2011. The 2012 LIMA awards recognizes the collection of unique children’s bath, bedroom and nursery products featuring classic and iconic imagery of Eric Carle’s work and translating it into playful designs that evoke the beauty of his much beloved illustrations. With over 40 skus, the collection includes personalized bath towels, embroidered quilts, shower curtains, shams and bedding sets, sold in-store, in-catalog and online. Pottery Barn Kids’ supported the products with exceptional in-store and direct to consumer marketing programs.

LIMA members, please remember to cast your vote for the 2012 International Licensing Excellence Awards and we hope that you will consider these outstanding brands.