The Joester Loria Group Accepts Best Art and Design License for Navigate’s Very Hungry Caterpillar Gardening Products
The World Of Eric Carle range of The Very Hungry Caterpillar gardening products, designed and manufactured by UK licensee Navigate, has been awarded the Best Art and Design Licensee at this year’s International Licensing Excellence Awards. Eric Carle’s iconic art is featured on the beautifully crafted gardening product. The gardening range is part of a multi-category collection of licensed product including toys, games, apparel and home décor sold in the United Kingdom under the World of Eric Carle licensing program managed worldwide by The Joester Loria Group.
The Very Hungry Caterpillar by Eric Carle is a beloved story that has sold 33 million copies worldwide. The title was recently cited as the #1 most read children’s book in England. For The Joester Loria Group, a highlight of Licensing Expo 2012 was accepting this award for Best Art and Design Licensee on behalf of Navigate and the World of Eric Carle. We look forward to sharing more news about The World Of Eric Carle soon, and want to thank LIMA for recognizing Navigate’s licensing program with this award.