The Joester Loria Group has brokered a new licensing deal with Victory Tailgate, to design and sell a line of cornhole boards and accessories for their client, PepsiCo, one of the world’s leading food and beverage companies.
Victory Tailgate will create Pepsi®- and Mountain Dew®-themed cornhole boards, cornhole bags and cornhole board carrying cases that will be available for purchase at victorytailgate.com and Amazon.com.
“Working with The Joester Loria Group to produce new products for two of the largest beverage brands in the world highlights our continued commitment to bring high quality products for consumers when they shop at Victory Tailgate,” said Scott Sims, CEO of Victory Tailgate. “We’re really excited about this opportunity to expand the Pepsi® and Mountain Dew® brands and bring their loyal fan base another fun way to enjoy and experience the brands.”
Victory Tailgate is the largest cornhole board manufacturer in the country and currently holds more than 600 collegiate and select pro sports licenses.
As the brand licensing agency for Pepsico, The Joester Loria Group has developed many exciting brand extensions for both Pepsi and Mountain Dew including Dew’sGreen Label Exclusives collaborations, t-shirts from Body Rags, apparel from Fifth Sun and JC Fits and even a remote-controlled cooler.
PepsiCo’s new licensing deal was featured by License! Global.