Licensing Expo 2012

Last week was one of the licensing industry’s most important annual events, Licensing Expo 2012. The show was held in Las Vegas, Nevada where professionals ranging from licensors to retailers met to show the latest trends, products, properties and exciting developments.

The Joester Loria Group hosted the first ever licensing summit for The World of Eric Carle, where retailers, publishers, agents and licensees from 4 continents were in attendance. Initiatives for continued global growth include new style guides, retail alliances, and the introduction of museum quality collectibles based on the art of Eric Carle. Plans for the 45th anniversary of The Very Hungry Caterpillar in 2014 are also underway.

For Annoying Orange, JLG hosted a screening of the first two 11 minute episodes of the new TV series, which airs on Cartoon Network. The screening came as news arrived that the premier episode had won its time slot on Monday, at 8.30 pm and delivered outstanding ratings and an audience of 2.6 viewers. The success of the series has solidified the enormous buzz around the property.

Poppy Cat, currently a top rated pre-school series on Sprout, was also buoyed by good news. The series was selected to air on the NBC kids block on Saturday mornings beginning July 2012. In the UK, Poppy Cat product hits major retailers this holiday season.

Kellogg’s unveiled its revamped licensing program under the management of newly appointed Joester Loria Group at the show. Fueled by great assets including iconic characters, unparalleled brand power, vintage archives, anniversaries such as Pop Tarts 50th in 2014 and flavor profiles for potential food extensions, Kellogg offers exceptional licensing and brand extending opportunities.

The Joester Loria group previewed Dew Tour action sports gear including skateboards for the first time at Licensing Show. Dew Tour, the world’s largest action sports event, will introduce branded sporting goods by Ballard for action sports enthusiasts in 2012 with apparel to follow in 2013.

Pepsi brands licensing for Pepsi, Diet Pepsi, Sobe, Mountain Dew, and Aquafina continues to grow with new categories, licensees and retail initiatives.

Additionally, the Joester Loria Group highlighted exciting new Discovery Commerce initiatives. For River Monsters, a robust collection of fishing rods & reels and apparel; For Discovery Expedition, luggage by Delsey and a range outdoor gear and for Animal Planet, a growing line of pet product. Animal Planet pet treats and wet grooming round up the fastest growing brand in pet products.

JLG also unveiled exciting licensing plans for Oxford University, the world’s most prestigious educational institution, and presentedthe extraordinary creative assets developed from Oxford’s vast archives.

We enjoyed meeting so many of you at Licensing Expo, and look forward to more trade shows and networking events in the near future.

Here are a few photos from the World Of Eric Carle section of our booth:

Joester Loria Signs Oxford University


Oxford Limited, the licensor for the University of Oxford’s brand licensing program, has appointed The Joester Loria Group (JLG) as its agent for North America. The agency will develop the apparel and home furnishings categories for the U.S. and Canadian markets, categories successfully developed in Europe and Asia.

The University’s world-class libraries and museums will provide a rich source of reference and source material for Oxford’s brand licensing program. Central to the University’s brand licensing program, however, is its coat of arms and the University of Oxford name, as well as the many sports club marks. These assets have been captured in the extensive style guides that provide licensees with turnkey designs and graphics.

Oxford is the oldest English speaking university in the world, with the earliest records of teaching dating back to 1096.