NRF Predicts Increased Back-to-School Spending

Advertising Age recently published an insightful article about expected retail sales during the upcoming back-to-school period. The article sites a recent study by the National Retail Federation and BIGInsight that estimates an anticipated 14% increase in spending on clothing and supplies among people who have children in kindergarten through 12th grade.

The article also discusses the effect of the weak economy on consumer confidence, which will impact where consumers will choose to shop. As a result, many consumers plan to do their back-to-school shopping at discount stores.  Consumers will also turn to online shopping as a way to comparison shop and find the best deals. According to the article approximately 40% of consumers will do their back-to-school shopping online. Another insight is that consumers will start their shopping earlier in an attempt to spread out their spending over a longer timeframe.

All of these factors mean retailers most likely will be even more aggressive with their promotions in order to gain their share of the back-to-school market.

The back-to-school selling period is particularly important in the licensing industry for children’s properties. Several of our clients including Pinkalicious, The World of Eric Carle, and Annoying Orange have licensed product lines that include backpacks, lunch bags, stationery, apparel and other school supplies available for this upcoming Back-To-School season.

Pinkalicious Teams Up With Burger King For An Exciting New Promotion

Burger King launched its second Pinkalicious promotion in over 7000 locations on Monday, April 23. Customers will receive one of six Pinkalicious premiums including a Pinkalicious figurine with ring comb, a Pinkalicious Star Bright Wand, a Pinkalicious tiara, Pinkalicious journal, Pinkalicious friendship bracelets or Pinkalicious hair play barrettes, with any kids’ meal purchase.

Burger King will support the Pinkalicious promotion on and include interactive Pinkalicious content featuring “pinkatastic” fun and games. Additionally, participating restaurants will promote the brand extension with a Pinkalicious BK CROWN™ box and a point-of-purchase display.

The Pinkalicious toys will be available at participating Burger King locations through June 3, 2012.

Check out aNb Media’s coverage of Pinkalicious’ latest licensing deal and to learn more about the Pinkalicious licensing program, please visit

Building A Brand Strategy with Pinterest

Pinterest, a rapidly growing social media application where users create virtual pinboards and communicate with others that share similar interests, recently claimed the title of the internet’s fastest growing social media website. Here at the Joester Loria Group, we view Pinterest as a valuable social media channel in building a brand.

Pinterest is an excellent example of how consumers interact with brands and branded product. For example, as the exclusive licensing agent for Pinkalicious, we have found countless themed parties centered around Pinkalicious products such as paper party supplies and dolls. Users share their ideas, photos, and comments about the products, allowing the site to act as a virtual focus group. Users also are given the experience of communicating directly with the brand.

Another Joester Loria Group client, Diet Pepsi, uses its Pinterest account to show product extension. Its boards display fan photos, recipes, and inspiration that is not directly linked to Diet Pepsi products but rather the lifestyle embodied by the Diet Pepsi brand. Pinterest allows users to connect with Diet Pepsi in a different way than traditional brand marketing.

We look forward to seeing Pinterest continue to grow and invite you to visit the following accounts:

GameMill Entertainment Introduces Silverlicious Game for Nintendo DS

GameMill Entertainment has launched the Silverlicious game for Nintendo DS based on the Silverlicious story from the best-selling Pinkalicious children’s book series. The title is Gamemill’s second Nintendo DS game in the Pinkalicious franchise, following on the top selling Pinkalicious game.

Following the enchanting storyline of Silverlicious written and illustrated by Victoria Kann, Silverlicious the game lets players set out on an adventure as Pinkalicious, who has lost her ability to taste anything sweet. Players aim to help Pinkalicious regain her sweet tooth as they practice kindness, good manners and helping others in need. Silverlicious the game is an imaginative and fun way to drive home the importance of kindness and good manners.

Silverlicious the game is available now in retail stores nationwide for the Nintendo DS™ hand-held system for $19.99. Developed by First Playable, Silverlicious for Nintendo DS is rated “E” for Everyone by the ESRB.
For more information about GameMill’s line of products, please visit:

Read USA Today’s piece on the Silverlicious game for Nintendo DS here:

Illustrator of The Year Nominations for Eric Carle and Victoria Kann

The Joester Loria Group would like to congratulate Eric Carle and Victoria Kann for their nominations for Illustrator of the Year by The Children’s Book Council. Eric Carle is nominated for his book, The Artist Who Painted A Blue Horse and Victoria Kann is nominated for her book, Silverlicious the 4th title in the Pinkalicious franchise.

Art is at the core of both the World of Eric Carle and Pinkalicious licensing programs. The distinctive imagery and memorable stories leap off the pages of the Pinkalicious series of books, and have inspired a full collection of licensed product, most recently expanded to scooters, ride-ons and tricycles. Eric Carle, the recipient of over 70 awards over his remarkable career, has inspired a successful global collection of licensed products based on his books with a focus on The Very Hungry Caterpillar.

The Children’s Book Choice Awards is the only national book award that is chosen by children, teachers, booksellers and librarians. Winners will be announced live during the Children’s Choice Book Awards Gala on May 7th, which kicks off the start of National Children’s Book Week.

Kiddieland Toys Launches Pinkalicious Ride-ons

Kiddieland Toys is launching a collection of Pinkalicious ride-ons, scooters and tricycles featuring the popular Pinkalicious character and the distinctive art from the bestselling book series, Pinkalicious, written and illustrated by Victoria Kann.

Since 2006, Pinkalicious has inspired and entertained millions of children with her creative imagination and magical adventures, and now fans will be able to create their own adventures with the Kiddieland Toys Pinkalicious line. Products include a ride on, tricycle and scooter. Prices will range from $39.99 to $69.99.

The Kiddieland collection adds to the successful Pinkalicious sporting goods licensed product that includes girls bicycles, skateboards and protective gear from Kent and girls skates from Streetflyers. The Joester Loria group is the exclusive licensing agent for Pinkalicious.

Brand-Xpand To Create Branded Online Storefront for Pinkalicious

Pinkerellas rejoice. Brand-Xpand will create the official Pinkalicious online storefront on offering a variety of Pinkalicious licensed merchandise including clothing, games, accessories such as backpacks, water bottles and beach towels, kids’ room décor items and birthday party supplies. The online store will also offer a print on demand feature so shoppers can personalize the product with the name of their pinkerellas. The licensing agreement was developed by the Joester Loria Group, the exclusive brand licensing agency for Pinkalicious.

With nearly 9 million books sold, Pinkalicious has inspired and captivated millions of children with her creative imagination and magical adventures from the best-selling book series, written and illustrated by Victoria Kann. You can read more about Pinkalicious here: