Building A Brand Strategy with Pinterest

Pinterest, a rapidly growing social media application where users create virtual pinboards and communicate with others that share similar interests, recently claimed the title of the internet’s fastest growing social media website. Here at the Joester Loria Group, we view Pinterest as a valuable social media channel in building a brand.

Pinterest is an excellent example of how consumers interact with brands and branded product. For example, as the exclusive licensing agent for Pinkalicious, we have found countless themed parties centered around Pinkalicious products such as paper party supplies and dolls. Users share their ideas, photos, and comments about the products, allowing the site to act as a virtual focus group. Users also are given the experience of communicating directly with the brand.

Another Joester Loria Group client, Diet Pepsi, uses its Pinterest account to show product extension. Its boards display fan photos, recipes, and inspiration that is not directly linked to Diet Pepsi products but rather the lifestyle embodied by the Diet Pepsi brand. Pinterest allows users to connect with Diet Pepsi in a different way than traditional brand marketing.

We look forward to seeing Pinterest continue to grow and invite you to visit the following accounts: