By partnering with the Sprout Channel and its Sunny Side Up Show, Poppycat has been able to create engaging and exciting content for fans across all platforms. ‘Dress Up Week’ on Sprout ran at the end of October to tie in with Halloween. Sprout’s Sunny Side Up team used specific Poppy Cat episode themes as part of their social media dialogue and linked back to the television show by having Poppy Cat character Egbert dress up in every episode. This included the presenters of The Sunny Side Up Show, Kelly and Chica, dressing up like explorers following the “Mt. Zuzu” episode of Poppy Cat. Additionally, Kelly and Chica made a pearl bracelet pattern game inspired by the “Pearl Hunt” episode of Poppy Cat.
Other social media initiatives included adding an album to the Poppy Cat Facebook page that featured the Halloween costume competition winners: http://on.fb.me/YRBcc3 and spreading the word through Twitter as well. Sprout retweeted and shared the album as well.
In addition, Sprout is running an exclusive promotion for Poppy Cat fans on Facebook where fans can download the Poppy Cat app at a special price of 99 cents. Additionally, Sprout will offer their Facebook fans exclusive, never-before-released tips for the Poppy Cat game.
Social media is a fantastic way for a brand to connect with the audience and provide fans additional ways to enjoy their favorite characters and storylines.