aNb Media recently caught up with our Executive Vice President and COO, Joanne Loria, to find out what the recent happenings are over at The Joester Loria Group including the new licensing program we are working on for our newest client, the Kellogg Company.
In the article, Joanne highlights the programs we are creating for a variety of Kellogg Company brands including: Special K’s health and wellness-focused licensing program, Pop Tart’s quirky, fun and pop culture inspired program, and a focus on treat-making for Rice Krispies’. Joanne also offers insights about the consumer demographics and retail partners we will target for each of the brands in Kelloggs’ vast portfolio of brands.
Joanne also discusses the role that nostalgia will play in these licensing programs as. We plan to tap into their rich archive of iconic characters including Tony the Tiger, Snap, Crackle and Pop, Toucan Sam and The Keebler Elves. In addition, we plan to celebrate the 50th anniversary of Toucan Sam in 2013 and Pop Tart’s 50th anniversary in 2014 with a special collection of products for each brand.
Read the full aNb Media article.
We look forward to sharing more news about the Kellogg Company licensing plans in the coming months.