The Joester Loria Group in the News: aNb Media



aNb Media recently caught up with our Executive Vice President and COO, Joanne Loria, to find out what the recent happenings are over at The Joester Loria Group including the new licensing program we are working on for our newest client, the Kellogg Company.

In the article, Joanne highlights the programs we are creating for a variety of Kellogg Company brands including: Special K’s health and wellness-focused licensing program, Pop Tart’s quirky, fun and pop culture inspired program, and a focus on treat-making for Rice Krispies’. Joanne also offers insights about the consumer demographics and retail partners we will target for each of the brands in Kelloggs’ vast portfolio of brands.

Joanne also discusses the role that nostalgia will play in these licensing programs as. We plan to tap into their rich archive of iconic characters including Tony the Tiger, Snap, Crackle and Pop, Toucan Sam and The Keebler Elves. In addition, we plan to celebrate the 50th anniversary of Toucan Sam in 2013 and Pop Tart’s 50th anniversary in 2014 with a special collection of products for each brand.

Read the full aNb Media article. 


We look forward to sharing more news about the Kellogg Company licensing plans in the coming months.

Annoying Orange Television Series Welcomes Toby Turner

The Annoying Orange web series is now set to premiere as a primetime television series on Cartoon Network this June.

Annoying Orange, the YouTube sensation created by Dane Boedigheimer, is one of the top 10 most watched YouTube channels with more than 2 million subscribers and over 1 billion views. Now, Annoying Orange is extending its media platform with a television series scheduled to debut on Cartoon Network in June 2012.

Toby Turner has joined the cast as the human character, Nerville, a night shift maintenance manager at Daneboe’s market. Turner, known to YouTube subscribers as Tobuscus, is a YouTube star in his own right with more than 1.7 million followers.

The Joester Loria Group, Annoying Orange’s exclusive licensing agent, introduced Annoying Orange consumer product in Holiday 2011 and is readying a fresh squeezed collection of apparel, toys, electronics, publishing, accessories and, of course, delicious fruity gummies and confectionery for Holiday 2012 and beyond. Stay tuned for more news as the excitement builds around the Annoying Orange and the kitchen crew.

For more information about Toby Turner joining the Annoying Orange cast visit:
*Tubefilter
*Cynopsis Kids
*Cynopsis Digital
*Multichannel News
*B&C
*Animation Magazine

Annoying Orange Wraps Up Toy Fair With More Media Attention

Toy Fair is always an important source of new trends and toys can be the centerpiece of many licensing programs. The 109th Annual American International Toy Fair ended February 16th with the most notable trend being online apps transforming into physical toys.

Annoying Orange is said to be a notable force in what Newsweek is calling “the year of the app.” We look forward to sharing more about this license soon.

Christian Cota x Diet Pepsi Brand Partnership Generates Nine Million Media Impressions and Counting

The Christian Cota x Diet Pepsi capsule collection is making a splash in the press, with more than nine million media impressions so far.

Top outlets like TeenVogue.com, FashionEtc.com and Zimbio.com have all covered the brand collaboration.

Check out the coverage here:
FashionEtc.com
Hauteliving.com
Johnsimondaily.com
Nitrolicious.com
Stylelite.com
Teenvogue.com
Zimbio.com
Sheknows.com

Research Shows There’s a Big Appetite for the Very Hungry Caterpillar

For more than 40 years, Eric Carle’s book featuring his distinctive art, about a lovable caterpillar that transforms into a butterfly has captured the hearts of children, and according to a recent report, it’s the most read children’s book in the UK.

Both Total Licensing’s Newsletter and Daily Mail UK wrote about the recently released study.

The widespread appeal of the story is thought to be the result of parents’ familiarity with the classic story, which makes them more likely to pass it on to their children. The Joester Loria Group is proud to represent the global licensing for The World of Eric Carle. We will be sharing exciting news about the program soon.

The Joester Loria Group Client Annoying Orange Heads To Toy Fair On The Heels of Ongoing Media Coverage

From computer screen to TV screens, Annoying Orange sparked a lot of media interest of late.

USA Today, The Daily Beast and Retail Merchandiser covered the growth of what started as creator Dane Boedigheimer’s joke and has expanded into a serious licensing business.
It seems everyone is seeing orange as they head for Toy Fair next week!

Visit the Annoying Orange booth at Toy Fair
February 12-15 at the Javits Center , New York City