Record-Breaking Ratings Records for Animal Planet’s River Monsters

Our client Animal Planet celebrated a series high rating recently with the season finale of the network’s best-performing series to date, River Monsters, nettinged an outstanding 2.2 million viewers.  The Memorial Day, two-hour finale capped off the network’s second annual Monster Week.  “Legends of Loch Ness” featured biologist Jeremy Wade unlocking some of the mysteries surrounding the Loch Ness Monster.  This episode ranked as the most watched River Monsters episode across all demos to date and the season five finale boosted Animal Planet’s rank to the top two ad-supported cable networks of the night, excluding sports channels.

This past season of River Monsters followed Wade on a worldwide search for harrowing stories of bloodthirsty fish.  Wade aims to hook the finned culprits that are thought to attack humans and reveal how much truth lies in the legends.  This season took him inside the jungles of Nicaragua, the fjords of Norway and even the nuclear wasteland of Chernobyl.

Consumers can get into the River Monsters action with the River Monsters fishing rods, reels and gear available at Walmart.  This fishing adventure gear was built to help you create your own predatory River Monsters adventures and is made in partnership with leading manufacturer Maurice Sporting Goods.

We are now eagerly awaiting the sixth season of Animal Planet’s top-rated series, River Monsters, which will debut in 2014.

Animal Planet Debuts New Goliath Rod Series and River Monsters Junior Fishing Line

Fans of Animal Planet’s River Monsters capture the adventure of the networks’ top-rated series with a new collection of River Monsters rods, lures and tools. The new River Monsters fishing adventure gear will be revealed at the ICAST show in Orlando, Florida later this week, and is an expansion to the branded fishing gear that launched last year.

The show follows globe-trotting host Jeremy Wade as he investigates freshwater mysteries and underwater myths, while catching and releasing some of the most bizarre and dangerous underwater creatures on earth. The newly designed products include heavy duty multi-functional tools as well as hand selected lure kits made for extreme fishing.

The line features the special River Monsters GOLIATH rod series, with technology that allows for ultra-flexibilitymaking it possible to handle those monster fish.

River Monsters Junior, a line designed for the youngest fishing anglers, will also debut at ICAST. This line features a spincast rod, a custom camouflage mini-gear bag and a junior net to catch bugs and minnows. This line is geared toward kids ages four to eight.

We look forward to sharing more news about this property soon.

New River Monsters Fishing Gear Launching This Spring at Retailers Nationwide

Cabela’s became an important holiday destination for fans of Animal Planet’s top rated series, River Monsters. The popular outdoor retailer was first to market with River Monsters branded lure kits and tackle boxes in December 2011. Beginning Spring 2012, Cabela’s expands its collection with more exclusive product for fishing enthusiasts while thousands of other retail doors including specialty accounts and Walmart will also feature a full assortment of River Monsters fishing equipment and accessories. The Joester Loria Group brokered the deal between Discovery Communications and South Bend Sporting Goods to develop a line of River Monsters fishing products inspired by the hugely popular Animal Planet television series starring extreme angler and biologist Jeremy Wade.

The new line of fishing gear includes River Monsters branded fishing rods, reels and equipment combination packages that range in price from $11.99 to $49.99. There is also a selection of tackle boxes, kits, tools and lures ranging in price from $2.99 to $39.99. The line will be available at outdoor specialty stores, sporting goods stores and mass market retailers. The River Monsters fishing equipment promotes conservation-based fishing methods to protect and ensure sustainable levels of fish for future generations to enjoy.

The River Monsters series will return for its fourth season this April.