Samsung is the next tech company capitalizing on the growing popularity of tablets among children with its colorful new Galaxy Tab 3 Kids. This new tablet comes pre-loaded with educational apps and games and access to its new Kids Store. Additionally, the tablet will have several built-in parental control features including a Time Management option that can limit how long kids use it each day. Accessories for the device will include an easy-to-grip, kid-friendly case and a drawing tool. The device will launch in South Korea later this month and will eventually roll out in China, Europe, the U.S., Africa, South America and Southeast Asia. Pricing has not been announced yet.
As a licensing agency that represents a number of children’s properties, The Joester Loria Group recognizes the growing importance of technology and apps in a successful brand licensing program. For example, our client The World of Eric Carle has already launched several successful educational apps for children. This new device from Samsung is a smart way to take advantage of a booming part of the children’s market.