Licensing Expo Countdown

Licensing Expo, the world’s largest trade show dedicated to the licensing and brand extension industries, is just a little more than two months away. The event is set to take place June 17-19, at the Mandalay Bay Convention Center in Las Vegas. Around 5,000 brands will attend the event to connect with retailers, manufacturers, brand owners and licensing agents from more than 90 countries around the world.

As a brand licensing agency, Licensing Expo presents an important business opportunity for The Joester Loria Group. Debra Joester, The Joester Loria Group’s president and chief executive officer, elaborated on the importance of this event.

“The Licensing Expo provides The Joester Loria Group with a great opportunity to meet with key manufacturers and retailers and present the unique opportunities offered by our clients’ brands,” says Debra Joester, president and chief executive officer, The Joester Loria Group. “The Licensing Expo is an important marketplace, and, over the years, we have had terrific results for both existing and new clients. We believe the new tools available to exhibitors and attendees in 2014 will further enhance everyone’s ability to connect. Ultimately, our goal is to showcase the exceptional opportunities offered by the brands we represent, find new partners, connect with existing licensees and with key retailers.”

Stay tuned for more updates on The Joester Loria Group’s road to Licensing Expo. For more news, visit or follow @licensingexpo on Twitter, on Facebook and Linked In.

New Apps For The World of Eric Carle

The Joester Loria Group, exclusive global licensing agent for The World of Eric Carle, has brokered a deal with StoryToys for a three-year partnership to develop and publish a series of global apps based on the beloved characters created by Eric Carle, the renowned author and illustrator of more than 70 children’s books, including The Very Hungry Caterpillar. StoryToys will launch the first The Very Hungry Caterpillar & Friends app on March 20th 2014, The Very Hungry Caterpillar Day, as part of the celebration of the 45th anniversary of the time -honored children’s book.

The World of Eric Carle, the award winning publishing franchise with 125 million books sold, promotes the joys of playful learning through timeless stories and vibrant artwork featuring Very Hungry Caterpillar and Friends.  The brand’s centerpiece, The Very Hungry Caterpillar, is a global best seller that is beloved by parents, caregivers, educators, and children.

StoryToys is a leading publisher of interactive books and games for children, and has enjoyed global success on all major app distribution platforms, including over 100 No. 1 worldwide apps on the App Store. StoryToys has been the recipient of numerous awards and commendations for the quality of its products, including 10 prestigious Children’s Technology Review Editor’s Choice Awards.

“We consider this partnership with The World of Eric Carle as the perfect fit for both parties” said Barry O’Neill, CEO of StoryToys. “We share a dedication to creating family-friendly, entertaining products, and to promoting learning through play. StoryToys has a strong heritage of bringing much-loved classics into the digital world, and our aim is to build beautiful apps that will enable children to interact with their favorite Eric Carle characters in totally new ways.”

Debra Joester, President and CEO of The Joester Loria Group adds, “We are excited to be working with StoryToys. We are looking forward to a partnership that will boost awareness of this much-loved brand even further in the app space with engaging activity apps that inspire imaginative thinking and encourages creative exploration.”

License! GlobalKidscreenThe Bookseller and MediaBistro all shared the news of this exciting brand extension for The World of Eric Carle.

New Footwear and Hosiery Licensing Deal For The World of Eric Carle

The Joester Loria Group recently brokered a licensing agreement with PS Brands to serve as the U.S. footwear and hosiery partner for The World of Eric Carle brand.

Under the new agreement, PS Brands will develop a collection of hosiery for newborns and infants and no-skid newborn and infant footwear including boots, rubber-soled socks and sandals.  The collections will feature Eric Carle’s distinctive artwork and iconic characters with a focus on The Very Hungry Caterpillar and friends.

Footwear and hosiery are the latest additions to The World of Eric Carle’s robust licensing program, which already spans toys, games, apparel, home décor, social expressions, stationery, classroom supplies and mobile apps in 15 countries worldwide.

License! Global recently shared The World Of Eric Carle’s licensing news.


Pepsi & Mountain Dew Licensing Programs Add New Housewares

The Joester Loria Group is working with its client to grow the Pepsi and Mountain Dew brand licensing programs with new tabletop, entertaining and home décor partners.  Both beverages are always a key element to entertaining and these new housewares and home décor items will give extra pop to any home.

Pepsi is essential to entertaining and Permasteel’s line of coolers will further extend the life of the party by offering consumers a chic way to cool and store their beverages.  The line consists of high quality indoor/outdoor coolers, sleek silhouettes and graphics that tap into Pepsi’s most iconic logos and imagery. Pepsi coolers will hit stores Spring 2014, retailing for $99 to $249. joins the Pepsi program for print-on-demand art and photographic prints, posters, canvas and wall decor.  Utilizing Pepsi’s 110+ years graphic archive, will house iconic artwork and advertisements for their print-on-demand capabilities. This exciting partnership allows Pepsi consumers to truly connect with the brand, picking favorite pieces to incorporate into their homes.

A leader in glassware and kitchen accessories, iCup joins the PepsiCo portfolio with a line consisting of everyday glasses, pitchers, canisters and trays along with a set of acrylic and melamine products set to follow market trends. The Pepsi collection will take inspiration from the brand’s youthful pop image and its 100+ years of logos and graphics to design both modern and retro houseware items.

In contrast, the Mountain Dew collections will reflect an edgy and high energy spirit with innovative design as well as call upon Dew’s playful hillbilly heritage with mason jars and other novelty items.

Both assortments will launch in the Spring of 2014, with broad retail reach, targeting channels from mass up to specialty.

To further Mountain Dew’s home décor,  Advanced Graphics joins the program for a line of cardboard stand-up wall decals. The unique items will be found at specialty stores and across major e-commerce platforms such as starting February 2014.

As the official North American licensing agent for PepsiCo, The Joester Loria Group is excited to welcome these new partners to the brand’s licensing portfolio.

Licensing Lessons From Retail’s Big Show

Last week the National Retail Federation held their annual Retail’s Big Show at the Javits Center in New York City. The event had 30,000 attendees and 500 exhibitors. While the conference focused on the retail industry as a whole, there were some important lessons particularly relevant for the licensing industry.

One panel discussion highlighted the success of HGTV’s multicategory brand licensing program. Meanwhile, retail security was a topic on everyone’s minds in light of the recent security breaches at high profile retailers like Target and Neiman Marcus. Another hot topic at the conference was the NRF’s report which detailed the top retailers and their revenues, which totaled $4.3 trillion. Costco’s Jim Sinegal was honored with the NRF’s Gold Medal Award for his work at the innovative retailer. Additionally, Rick Caruso, CEO of Caruso Affiliated, spoke about the future of the indoor mall and the need for innovation in the mall development business.

Retailers are an important component of any successful brand licensing program. At The Joester Loria Group, we stay on top of the latest topics and trends that affect the licensing industry in order to ensure success for all of our clients.


LIMA Licensing Names JLG Founders To Licensing Hall of Fame

The Board of Directors of the International Licensing Industry Merchandisers’ Association (LIMA) has selected veteran licensing agents Debra Joester and Joanne Loria, co-founding partners of The Joester Loria Group, for induction into the LIMA Licensing Industry Hall of Fame. Joester and Loria will be honored at the annual LIMA Awards Ceremony on June 17, 2014 during the industry’s main event, Licensing Expo 2014, in Las Vegas.

“Only the most accomplished and respected industry professionals are recognized via induction into the Licensing Industry Hall of Fame, and both Debra and Joanne are among the most deserving,” said LIMA President Charles Riotto. “Standout professionals and a powerful duo who together have built an influential and enterprising team, Debra and Joanne have a long and successful history of shaping winning licensing programs for renowned brands and consumer products companies. We are delighted to honor them with this well-deserved recognition.”

“We were excited to learn LIMA has selected us for induction into the Hall of Fame,” said Joester and Loria. “We have been fortunate to work in this dynamic, ever-changing industry that provides exceptional opportunities to work with great brands and talented, passionate individuals. We look forward to a very bright future.”

Joester, the company’s President and CEO, and Loria, its Executive Vice President and COO, are recognized as visionaries who have continually broken new ground in the licensing business, having presided over numerous highly successful, award-winning global brand extensions and breakthrough initiatives for some of the world’s most recognizable brands including Jeep, American Greetings’ Care Bears, Animal Planet and The World of Eric Carle’s Very Hungry Caterpillar.

Joester’s and Loria’s many accomplishments include strategic brand extensions for food, automotive and media brands, reigniting Care Bears as a multi-billion dollar property, and establishing successful programs for pop culture breakout hits.

Joester was the chief architect behind the building of the Jeep brand into a consumer products powerhouse. She also is credited with instituting a groundbreaking teen licensing program for Beverly Hills 90210. Other notable achievements include the brand extension of Animal Planet to a successful pet product brand and, most recently, merchandising for viral sensation, Annoying Orange. Previous to joining with Loria to form The Joester Loria Group, Joester was President of Hamilton Projects, a Viacom company, where she led various programs, including the licensing success of Jeep, Chrysler and Dodge as well as Dr. Scholl’s, Coppertone, Miller Brewing Company, Hershey’s, Campbell Soup, the United States Postal Service, and entertainment properties Beverly Hills 90210, Melrose Place and South Park.

Joester has served on the LIMA Board of Directors and as an Association officer. A passionate children’s advocate, she serves on the board of Kids in Distressed Situations and founded Shemesh Joester Foundation in 2007, which is dedicated to supporting children’s charities, and is a key contributor to Friends Without Borders, funding hospitals for children in Cambodia and Laos.

Loria is credited with creating breakthrough licensing  programs for Parents magazine and South Park, and was instrumental in crafting the re-launch strategy for Hanna Barbera’s classic cartoon archive. Since co-founding the agency, Loria has led strategic planning and development for PepsiCo North America brands Pepsi, Mountain Dew, Aquafina, AMP and SoBe; as well as Kellogg’s. She has also been instrumental in the growth of the agency’s food and beverage portfolio with brands such as Johnsonville Foods, Entenmann’s and SoBe. Prior to co-founding Joester Loria Group, Loria was Senior Vice President of Hamilton Projects.

Loria has served on the LIMA Board of Directors and is an active fundraiser for the Children’s Brain Tumor Foundation, LIMA’s charity of choice. She also is a contributor and supporter of several other cancer research foundations and animal rights causes.

Candidates for the LIMA Licensing Hall of Fame are judged based on their impact within the industry as well as their overall integrity and legacy. Nominees must have been actively involved in the licensing business for a minimum of ten years, demonstrating continual and outstanding contributions.

The Joester Loria Group is honored to be recognized by LIMA. This exciting news was covered by KidscreenLicensing.bizaNb Media, and License! Global Magazine.


Pepsi Partners With Concept One in New Licensing Deal

In a deal brokered by the Joester Loria Group, Pepsi’s lifestyle  program is expanding through a new licensing deal with Concept One.

Concept One will introduce seasonal collections to include a broad range of Pepsi headwear, cold weather gear, and a line of board shorts.  Additional coordinating  accessories will complement the collections including slippers and flip flops.

The collection will leverage Pepsi’s long history as an iconic brand as well as its strong pop culture relevance to deliver styles that are vintage-inspired but live up to today’s more contemporary trends. The line is slated for a Spring 2014 launch, targeting retail channels from mass to specialty, with a suggested retail price range of $9.99 to $29.99.

A trusted partner, Concept One is also a licensee for PepsiCo’s Mountain Dew with a successful line of Mountain Dew headwear, board shorts and flip flops available at retailers nationwide.

Mountain Dew’s Green Label Exclusives program expands With “GLX x Theotis Beasley x HEX Collection”

The Joester Loria Group has brokered a new licensing deal on behalf of our client, Mountain Dew, with HEX as the next partner in the Green Label Exclusives program.

The latest Green Label Exclusives collaboration brings together professional skateboarder Theotis Beasley and accessories brand HEX  to create a signature two-piece capsule. The new Theotis x  HEX Backpack and Focus Case for iPhone 5/5S seamlessly blend the worlds of fashion, technology and skateboarding in a refreshing, design-driven way that allows for sleek style and maximum protection of digital devices.

“We have great admiration for the arts, action sports, athletes themselves and everything else currently intermingled within today’s modern mix of street culture,” said Carl Steindler, marketing manager, HEX. “That is precisely why when given the opportunity by Mountain Dew to partner with Green Label Exclusives and one of their top athletes, Theotis Beasley, we jumped at the chance. Not only is a Theotis a friend, but, we also truly respect Green Label and what the Dew brand is doing as a whole right now in support of core sports and the urban lifestyle so it was great to be able to work together.”

“Everybody needs a backpack. No matter what, when you travel, you need something that fits the essentials like your keys and all that, but also something that keeps safe that more precious cargo like your laptop and iPad,” stated professional skateboarder Theotis Beasley. “That’s why I’m so stoked on my backpack and iPhone case with HEX and Green Label Exclusives, because not only does it fit all of my essentials and then some, but the black waxed canvas and green pop give it that fresh look!”

The GLX x Theotis x HEX Backpack and Focus Case for iPhone 5/5S launched on December 20th with prices ranging from $44.95-89.95 on and as well in store at Pac Sun and other select retailers nationwide.

The Snowman and NEW The Snowman and The Snowdog Special Premieres on PBS Sprout

The Snowman special is based on the beloved children’s book classic by Raymond Briggs, which has sold more than 8.5 million copies worldwide.

The Snowman follows the wonderful adventures of a young boy and the remarkable Snowman he creates. The Oscar-nominated animation has aired every year for 30 years in the UK.  In celebration of the 30th Anniversary of the original animation, The Snowman, The Snowman and The Snowdog  premieres for the first time in the U.S. on PBS Sprout.  The sequel introduces a new adventure, new music and a lovable new character, launched in the UK in December 2012 to extraordinary success with over 10 million viewers. The enchanting tale features more than 17,000 hand-drawn and colored frames created by more than 30 animators who used more than 3,000 pencils.

PBS Sprout will broadcast both specials multiple times during the week of Christmas, air times are available at:  To create excitement around the holiday programming, PBS Sprout is hosting a “Merrython” on a dedicated Facebook app. The promotion features a day dedicated to The Snowman that includes gifts, games and treats.

The Snowman is quickly becoming the iconic centerpiece of family holiday traditions worldwide with a broadcast in 51 territories and a robust consumer products collection.  The Joester Loria Group, exclusive North American licensing agent for the brand,  launched an integrated licensing and merchandising program that builds on the rich heritage of the brand and captures the magic and excitement of the holiday season with products developed for gift giving and creating holiday memories. The initial collection of products that launched this holiday season includes plush from Kids Preferred, DVDs from N-Circle, Random House books and e-books plus a game app available on iTunes and Android in 117 territories.  Additional products to debut in 2014 include toys, games, food, apparel, fashion accessories, housewares, seasonal décor, crafts and more!

Dew Tour Hosts Olympic Qualifying Event

The Dew Tour recently hosted a four-day action sports and lifestyle festival in Breckenridge, Colorado from December 12 to 15. The Olympic qualifying event featured ski and snowboarding competitions with live music and the Dew Tour Experience, where fans enjoyed athlete autograph signings, giveaways, games and more as they learned more about Dew Tour partners. Events included the Snowboard Superpipe, the Freeski Slopestyle Final, the Snowboard Slopestyle Final and the Freeski Superpipe Final. Dew professional athlete Danny Davis competed alongside Shaun White and other Olympic hopefuls. Highlights included Mark McMorris’ win in the Men’s Snowboard Slopestyle Final while Nick Goepper took home the win in the Men’s Freeski Slopestyle Final. In the women’s events, Torah Bright took the top spot in the Snowboard Superpipe Final and Devin Logan placed first in the Freeski Slopestyle Final.

The Dew Tour Championships were broadcast on NBC and NBC Sports Network. Fans were also able to live stream all the action at Dew Tour Live and the NBC Sports Live Extra app for iOS and Android mobile and tablet devices helped fans stay up to date on all of the competitions, athlete interviews, industry insiders and behind-the-scenes action from Breckenridge.

Breckenridge marked the first of five Olympic selection events for snowboarding and freeskiing. The five events will determine Olympians in snowboard halfpipe and the new Olympic events of snowboard slopestyle, ski halfpipe and ski slopestyle. The overall Olympic qualification standings will be determined by the two best results for an athlete over the selection events. The Olympic rosters are expected to be announced Jan. 22.

Additionally, a new line of Dew Tour branded sporting gear is currently available at Walmart locations across the country. The collection includes skateboards and accessories with both beginner and pro level decks designed to reflect the action and excitement of Dew Tour.

As the official licensing agency for Dew Tour, we look forward to sharing more exciting Mountain Dew brand extensions soon.