Licensing Expo, the world’s largest trade show dedicated to the licensing and brand extension industries, is just a little more than two months away. The event is set to take place June 17-19, at the Mandalay Bay Convention Center in Las Vegas. Around 5,000 brands will attend the event to connect with retailers, manufacturers, brand owners and licensing agents from more than 90 countries around the world.
As a brand licensing agency, Licensing Expo presents an important business opportunity for The Joester Loria Group. Debra Joester, The Joester Loria Group’s president and chief executive officer, elaborated on the importance of this event.
“The Licensing Expo provides The Joester Loria Group with a great opportunity to meet with key manufacturers and retailers and present the unique opportunities offered by our clients’ brands,” says Debra Joester, president and chief executive officer, The Joester Loria Group. “The Licensing Expo is an important marketplace, and, over the years, we have had terrific results for both existing and new clients. We believe the new tools available to exhibitors and attendees in 2014 will further enhance everyone’s ability to connect. Ultimately, our goal is to showcase the exceptional opportunities offered by the brands we represent, find new partners, connect with existing licensees and with key retailers.”