The Joester Loria Group, exclusive global licensing agent for The World of Eric Carle, has brokered a deal with StoryToys for a three-year partnership to develop and publish a series of global apps based on the beloved characters created by Eric Carle, the renowned author and illustrator of more than 70 children’s books, including The Very Hungry Caterpillar. StoryToys will launch the first The Very Hungry Caterpillar & Friends app on March 20th 2014, The Very Hungry Caterpillar Day, as part of the celebration of the 45th anniversary of the time -honored children’s book.
The World of Eric Carle, the award winning publishing franchise with 125 million books sold, promotes the joys of playful learning through timeless stories and vibrant artwork featuring Very Hungry Caterpillar and Friends. The brand’s centerpiece, The Very Hungry Caterpillar, is a global best seller that is beloved by parents, caregivers, educators, and children.
StoryToys is a leading publisher of interactive books and games for children, and has enjoyed global success on all major app distribution platforms, including over 100 No. 1 worldwide apps on the App Store. StoryToys has been the recipient of numerous awards and commendations for the quality of its products, including 10 prestigious Children’s Technology Review Editor’s Choice Awards.
“We consider this partnership with The World of Eric Carle as the perfect fit for both parties” said Barry O’Neill, CEO of StoryToys. “We share a dedication to creating family-friendly, entertaining products, and to promoting learning through play. StoryToys has a strong heritage of bringing much-loved classics into the digital world, and our aim is to build beautiful apps that will enable children to interact with their favorite Eric Carle characters in totally new ways.”
Debra Joester, President and CEO of The Joester Loria Group adds, “We are excited to be working with StoryToys. We are looking forward to a partnership that will boost awareness of this much-loved brand even further in the app space with engaging activity apps that inspire imaginative thinking and encourages creative exploration.”