Leading UK charity Action for Children has again teamed up with The World of Eric Carle and The Very Hungry Caterpillar to encourage children under 5 to participate in The Giant Wiggle events throughout the country. These fundraising walks will raise money for early childhood development, learning and childcare services to thousands of children at child and family centers throughout the UK.
To launch the annual event, UK television personality Laura Hamilton, along with The Very Hungry Caterpillar himself, appeared at The Apple Market in Covent Garden, leading children as they wiggled in a caterpillar conga line. In addition, Action For Children is coordinating with children’s centers, nurseries and groups for children under 5 throughout the UK to host similar Giant Wiggle events on March 19, 2015.
The events not only bring children together to wiggle in their giant caterpillar conga lines, but also encourages them to play and develop their imaginations through storytelling and creativity. All money raised through the event will support Action for Children’s work across the country to help vulnerable children, young people and families in the heart of communities.
“The Giant Wiggle is a fantastic opportunity for youngsters to get involved with a charity that helps other children, having a blast with their friends at the same time. My little Rocco and I will be wiggling – come and join the fun!” said Laura Hamilton.
Additionally, UK juice company Cawston Press will also help support this year’s Giant Wiggle campaign with special Giant Wiggle / The Very Hungry Caterpillar promotional packs of their Kids Blend juices available in local supermarkets throughout the UK.
For more information on how to organize a Giant Wiggle at a nursery or children’s center visit www.actionforchildren.org.uk/giantwiggle.
The Joester Loria Group is proud to partner with our client to provide aid to children in need through this partnership with Action For Children.