The Very Hungry Caterpillar’s 45th Anniversary Celebration

The Joester Loria Group worked with our client, The World of Eric Carle, to celebrate the 45th anniversary of the publishing franchise’s iconic children’s book, The Very Hungry Caterpillar. The celebration included retail marketing promotions, product launches, social media activation and events to commemorate this exciting milestone.

Activities included:

*A year long promotion with Wendy’s to distribute Eric Carle books in their under 3 kids meals.

*A six week on-pack promotion with Langers Juice

*Discounts, events and social media promotion from licensee, Chronicle Books

*Discounts and social media support from licensing partners Out of Print ClothingOopsy Daisy Art, and Mudpuppy

*Advertising, events, PR and social media promotion

*A new app in partnership with StoryToys

The anniversary celebration also featured a variety of exciting retail promotions including Hands-On Learning events at Barnes & Noble, storytime events at Pottery Barns Kids, and a three-day flash sale on Zulily.

Collectively these initiatives generated over 60 million impressions for the brand!

The World of Eric Carle and The Joester Loria Group will continue to celebrate this milestone throughout 2014.

The World of Eric Carle Partners with Langers Juice

In celebration of the 45th anniversary of The Very Hungry Caterpillar by Eric Carle, The Joester Loria Group brokered a deal for its client, The World of Eric Carle™, with Langers Juice for a six week on-pack promotion featuring Eric Carle’s iconic character. The promotion kicked off the first week of March and will run through April 19, 2014, in over 10,000 participating supermarkets and Walmart grocery stores nationwide on a series of Langers juice containers.

With the purchase of three marked bottles of Langers juice, customers can receive a limited edition The Very Hungry Caterpillar snack box. The juice flavors include: Cranberry Cocktail, Cranberry Raspberry Cocktail, Cranberry Grape Cocktail and Cranberry Pomegranate Cocktail. To support the promotion, both The World of Eric Carle™ and Langers will execute social media outreach on their respective platforms, as well as a presence on

Based on the award-winning publishing franchise, The World of Eric Carle promotes the joys of playful learning that three generations have experienced through Carle’s timeless stories and vibrant artwork.  The Very Hungry Caterpillar is the centerpiece of this global consumer products program, known for beautifully designed products.

Langers Cranberry Juice Cocktails provide delicious and nutritious refreshment anytime of the day. They contain no preservatives, no high fructose corn syrup, nothing artificial and are chock full of antioxidants.  These cranberry cocktails are just a sampling of the more than 200 100% juice, juice blends and cocktail varieties currently offered by Langers.

The Langers Juice partnership is one part of The World of Eric Carle’s yearlong celebration of the 45th Anniversary of The Very Hungry Caterpillar. The World of Eric Carle and The Joester Loria Group are working with a number of licensing partners on exciting marketing activities to mark this special milestone.

New Poll Celebrates The 45th Anniversary of The Very Hungry Caterpillar

The Very Hungry Caterpillar, the classic children’s picture book written and illustrated by world renowned children’s author, Eric Carle is celebrating its 45th Anniversary this year.

To mark the book’s 45 year anniversary, The World of Eric Carle commissioned a poll which asked more than 2,000 UK parents and children what ten foods they would choose for the hungry caterpillar to eat if the book was written today. The overall top ten foods families chose for the hungry caterpillar to eat included a wide range of options such as bananas, carrot sticks, broccoli, pasta, burgers, fish fingers, eggs and soldiers, porridge, chips and cheese strings. Some surprising results from the poll include:

·         UK kids opted for a number of healthy foods when choosing what they would like the hungry caterpillar to eat. Bananas came top of the list and were voted the most popular food choice by over 67.2% of 2-16 year olds.

·         Out of the 1000 UK children polled, foods such as carrot sticks, porridge and broccoli all made it into the top ten for the hungry caterpillar to eat if they had written the book today.

·         Mediterranean snacks are more popular with kids than may have been anticipated. 1 in 5 children chose olives for the hungry caterpillar to munch on.

·         A third of UK dads voted for Hungry Caterpillar to eat sushi which didn’t make the top ten lists of either moms or children.

·         String cheese proved popular with both parents and children. Parents voted it as the 10th top food (41.10%) and the fifth most popular for children (60.3%).

·         Unsurprisingly, parents’ overall top 3 choices were the healthy food options: bananas (73.4% ), carrot sticks (66.5%) and broccoli (65.7%).

The poll also revealed that not only would UK families choose The Very Hungry Caterpillar as the most memorable book from their childhood, they would also pick it as the No. 1 book to read to their children. Results are as follows:

·         Nearly half of the 1000 UK children aged between 2-16 years who were polled voted for The Very Hungry Caterpillar as the most memorable book from their childhood.

·         UK children also voted The Very Hungry Caterpillar as the number one book to read to their children when they grow up.

·         Over 2 in 5 parents chose The Very Hungry Caterpillar as their most memorable childhood book

·         The Very Hungry Caterpillar was also the number one book chosen by UK moms to read to their children (65.5%)

·         Children based in the East of England voted The Very Hungry Caterpillar to be their most memorable book with over a half (56.8%) agreeing.

Eric Carle, classic children’s book author was grateful for the UK’s enthusiasm for his book: “I am delighted and honored that my book, The Very Hungry Caterpillar, is enjoyed by so many readers in the UK. The story grows out of my long time interest in nature and my own imagination. How wonderful to think about the caterpillar eating cheese strings, sushi and olives! It is tremendously rewarding and heartwarming to know that my book is loved by readers whose own parents enjoyed the same book as children. Thank you friends in the UK and Happy Spring to all!

The Very Hungry Caterpillar remains one of the most read children’s book in the UK, selling more than 36 million copies worldwide since its publication in 1969 and translated into more than 55 languages. The Very Hungry Caterpillar has sold the equivalent of a copy per minute since its release, with researchers estimating that the perennial classic is read an average of nine times a year by the nation’s 5.5 million primary school children.

New The Very Hungry Caterpillar App Launching Today

StoryToys, a leading publisher of interactive books and games for children, is delighted to announce the release of The Very Hungry Caterpillar™ & Friends – Play & Explore, the first in a series of 3D interactive apps based on the global best-selling books of Eric Carle, and produced in collaboration with The World of Eric Carle brand.

Award-winning 3D technology and gentle animation bring The Very Hungry Caterpillar™, Mister Seahorse and The Very Quiet Cricket, along with other characters including Brown Bear, Brown Bear, The Mixed-Up Chameleon and 10 Little Rubber Ducks to life. The app is designed for pre-schoolers to inspire imaginative thinking and encourage creative exploration, and is ideal for parents and children to share.The app will be available in the App Store for tablets and smartphones.

The Very Hungry Caterpillar™ & Friends – Play & Explore will be launched today, in honor of Very Hungry Caterpillar Day, which this year marks the 45th anniversary of the time-honored children’s book by Eric Carle, author and illustrator of more than 70 children’s books. “We’re absolutely delighted to have the opportunity to work with such prominent and much-loved children’s classics, and very proud to be a part of the celebration of The Very Hungry Caterpillar’s 45th anniversary” said Barry O’Neill, CEO of StoryToys. “StoryToys has a strong heritage of bringing classics into the digital world and we’re excited to be able to offer children totally new ways to interact with their favourite Eric Carle characters.”

The Very Hungry Caterpillar™ & Friends – Play & Explore will include the following features:

• 8 charming pop-up games and activities

• Beautifully illustrated scenes

• Kid-friendly interface

• Enchanting musical sound effects that blend seamlessly into a specially-composed soundtrack

• Ideal for parents and children to play together

• Available in English, French, German, Spanish and Japanese

Stay tuned for more details on the yearlong celebration of The Very Hungry Caterpillar’s 45th anniversary. We look forward to sharing the news of more licensing deals and brand extensions for this esteemed brand.

The World of Eric Carle Partners With Action For Children

Leading UK charity Action for Children has teamed up with best-selling children’s book The Very Hungry Caterpillar and BBC host Angellica Bell to get children under five involved in a sponsored walk to help other children in a fundraising event called The Giant Wiggle. Action for Children provides early childhood development, learning and childcare services to thousands of children throughout the UK, through its children’s and family centers.

To launch the annual event, Angellica was at St. Pancras station in central London, along with The Very Hungry Caterpillar himself and children, wiggling in a conga line.

The charity is encouraging children’s centers, nurseries and groups for children under five throughout the UK to host sponsored Giant Wiggle events on The Very Hungry Caterpillar Day, March 20, 2014. The day, celebrated annually, marks the start of the 45th anniversary celebration of Eric Carle’s beloved book and 2014 marks Action for Children’s 145th year.

The events will bring children together to wiggle along in giant caterpillar conga lines and also encourage them to play and develop their imaginations through storytelling and creativity.

All money raised through the event will support Action for Children’s work across the UK to help vulnerable children, young people and families in the heart of communities.

For more information on how to organize your own Giant Wiggle at a nursery or children’s center visit

The Giant Wiggle is just one component of the 45th Anniversary celebration for The Very Hungry Caterpillar. As the official licensing agent for The World of Eric Carle brand, The Joester Loria Group looks forward to marking this milestone with our client through a variety of exciting brand marketing initiatives.

The World of Eric Carle Celebrates 45th Anniversary of The Very Hungry Caterpillar

This year marks the 45th anniversary of Eric Carle’s most popular title, The Very Hungry Caterpillar. The World of Eric Carle will celebrate this milestone with exciting consumer promotions, new product introductions and dynamic marketing campaigns.

Some highlights will include:

*A yearlong under 3 kids meal promotion with Wendy’s, which will distribute up to 4 million premiums in over 6,500 locations. The promotion kicked off January and will run through December 28, 2014 in participating Wendy’s restaurants in the US and Canada. Customers will receive one of seven mini board book premiums, while supplies last, developed exclusively for Wendy’s with the purchase of an Under 3 Kids’ Meal.

*A six-week on-pack promotion featuring The Very Hungry Caterpillar on 1 million Langer’s juice containers in over 10,900 stores. Flavors include Cranberry Cocktail, Cranberry Raspberry Cocktail & Cranberry Grape Cocktail.

*Retail initiatives and events with Barnes & Noble supported with dedicated product tables.

*Two new apps launching in the first quarter of 2014 including Publication International’s Around the Farm app along with an app from new partner StoryToys scheduled to launch on The Very Hungry Caterpillar Day in March.

*Costume character appearances at malls, book fairs, schools and parades.

*A partnership with Sanrio in Japan for a Hello Kitty co-branded product collaboration for the brands’ joint anniversaries in 2014.  A number of World of Eric Carle licensees will create product in categories including plush, baby apparel, fabric, bags, and smartphone content.  Products will be distributed in Japan at specialty and fancy goods stores.

*Partnership with U.K. organization Action for Children encouraging children’s centers, nurseries and groups for the under-5’s across the U.K. to host sponsored ‘Giant Wiggle’ walks on The Very Hungry Caterpillar Day, March 20, 2014. The events will bring children together to wiggle along in giant caterpillar conga lines and also  encourage them to play and develop their imaginations through storytelling and creativity.

*As part of Australia’s 45th anniversary celebrations, The Very Hungry Caterpillar has been transformed into a spectacular sand sculpture as part of StoryLand’s Sand Sculpture exhibit running January through April. The sand sculpture is double-sided and used 250 tons of sand. The event is attended by approximately 250,000 people.

*Coordinated programs across all international social media pages including the launch of The Very Hungry Caterpillar German language Facebook page in collaboration with German Publisher Gerstenberg Verlag.

The Joester Loria Group is excited to celebrate the 45th anniversary of this iconic book with a year of new licensed product introductions, partnerships and marketing initiatives.

The Very Hungry Caterpillar Makes Booktrust’s Top Ten Books List

Booktrust, a British charity organization that aims to encourage reading, recently celebrated Children’s Book Week 2013 by hosting a poll to name the Top Ten Children’s Books. The results are in and the Eric Carle classic The Very Hungry Caterpillar was No. 4 on the list of the best books to read before the age of 14. Additionally, the iconic Eric Carle story was named the favorite book for children under five.

The Booktrust list has been making headlines in the UK in leading media outlets including the BBC and The Daily Mail.

The global popularity of The Very Hungry Caterpillar, the centerpiece of The World of Eric Carle, has helped The Joester Loria Group build a successful licensing program that spans developmental and educational toys and games, home decor and apparel as well as several other categories.

Jaxxwear’s World of Eric Carle Collection In Earnshaw’s


The Joester Loria Group recently shared the news that we brokered a licensing deal between The World of Eric Carle and Jaxxwear, Inc., a premium apparel manufacturer, to develop newborn and infant apparel for the U.S. and Canada. Jaxxwear’s designs and printing techniques have been perfected over the past few months to fully capture the detail and colors of Eric Carle’s beautiful collaged artwork and product is ready to ship!  As noted in recent media coverage including Earnshaw’s September 10 issue, the collection will be available for the Holiday 2013 season at better specialty retailers and will have expanded distribution in 2014 including Neiman Marcus stores.

Jaxxwear’s high-quality 100% Peruvian pima cotton garments are durable, resistant to pilling and grow softer with wear.  The first collection includes long-sleeved styles featuring graphics including the beloved Very Hungry Caterpillar, frog, dolphin and flamingo from Eric Carle’s award-winning books, and the Spring collection will be in stores just in time to celebrate the 45th anniversary of The Very Hungry Caterpillar.

The World of Eric Carle Featured in Target Australia’s Baby Sale

The World of Eric Carle’s range of licensed baby products, featuring the iconic artwork from The Very Hungry Caterpillar, recently had a fantastic presence in Target Australia’s baby sale. Licensed merchandise in the bedding, apparel and playtime categories had a full page in their catalog, both print and online versions.  The sale was featured on the landing page of Target Australia’s website with a direct link to the available product.

We’re proud to see the global reach of our licensing initiatives as well as the positive response from international consumers to the ever-growing range of World of Eric Carle merchandise.

The World of Eric Carle Nominated for The Licensing Awards

The Joester Loria Group is pleased to share that the World or Eric Carle is being recognized at a prestigious UK event, The Licensing Awards.  The Very Hungry Caterpillar is nominated for Best Licensed Pre-School Apparel Range, 0-5 years.  This beautiful apparel collection uses Eric Carle’s iconic artwork from his acclaimed book, The Very Hungry Caterpillar.  Celebrating its 45 anniversary next year, The Very Hungry Caterpillar is the most-read children’s book in the UK. In British primary schools it is read, on average, nine times each year.

The Licensing Awards are owned and organized by The Licensing Source Book, which is published by Max Publishing.  More than 1,300 licensors, licensees and retailers will attend the event on September 10, 2013, at the The Great Room at The Grosvenor House Hotel in London.

We are honored that the World of Eric Carle’s licensing program is part of such an esteemed evening.