The Joester Loria Group and its UK representation, Rocket Licensing, have appointed communications agency License to PR to execute the 45th anniversary campaign for The World of Eric Carle. License to PR has been hired for a ten-month project in which they will highlight this milestone anniversary for this iconic children’s publishing franchise and promote the brand’s licensed product lines.
License to PR will execute a major national PR campaign that will include high profile editorial product placement, media and celebrity seeding and sustained parenting blogger outreach. Additionally, major creative initiatives and social media will support the 45th anniversary and the annual international Very Hungry Caterpillar Day on Thursday, March 20, 2014. License to PR will also work closely with Penguin, the publisher of The Very Hungry Caterpillar, and all the official UK licensees over the term of the project, to ensure maximum media impact.