The Joester Loria Group worked with our client, The World of Eric Carle, to celebrate the 45th anniversary of the publishing franchise’s iconic children’s book, The Very Hungry Caterpillar. The celebration included retail marketing promotions, product launches, social media activation and events to commemorate this exciting milestone.
*A year long promotion with Wendy’s to distribute Eric Carle books in their under 3 kids meals.
*A six week on-pack promotion with Langers Juice
*Discounts, events and social media promotion from licensee, Chronicle Books
*Advertising, events, PR and social media promotion
*A new app in partnership with StoryToys
The anniversary celebration also featured a variety of exciting retail promotions including Hands-On Learning events at Barnes & Noble, storytime events at Pottery Barns Kids, and a three-day flash sale on Zulily.
Collectively these initiatives generated over 60 million impressions for the brand!
The World of Eric Carle and The Joester Loria Group will continue to celebrate this milestone throughout 2014.