License To PR Appointed For The Very Hungry Caterpillar 45th Anniversary Campaign

Posted May 30, 2013 | Tags: , , ,

The Joester Loria Group and its UK representation, Rocket Licensing, have appointed communications agency License to PR to execute the 45th anniversary campaign for The World of Eric Carle. License to PR has been hired for a ten-month project in which they will highlight this milestone anniversary for this iconic children’s publishing franchise and promote the brand’s licensed product lines.

License to PR will execute a major national PR campaign that will include high profile editorial product placement, media and celebrity seeding and sustained parenting blogger outreach.  Additionally, major creative initiatives and social media will support the 45th anniversary and the annual international Very Hungry Caterpillar Day on Thursday, March 20, 2014.  License to PR will also work closely with Penguin, the publisher of The Very Hungry Caterpillar, and all the official UK licensees over the term of the project, to ensure maximum media impact.

Very Hungry Caterpillar-Inspired Gift Presented to The Duchess of Cambridge

Posted May 9, 2013 | Tags: , , ,

Image via http://www.belfasttelegraph.co.uk/news/local-national/uk/kate-given-cotton-anniversary-gift-29229235.html

Recently, the Duke and Duchess of Cambridge celebrated their second anniversary and spent the day giving back to others. While William was on duty in north Wales as an RAF search and rescue pilot, Kate visited the Naomi House hospice in Hampshire.  The children at the hospice gave her a handmade image inspired by The Very Hungry Caterpillar as an anniversary gift. This thoughtful gift was meaningful, since Kate is expecting her first child in just a few months.

The framed artwork was painted on cotton, which is the traditional anniversary gift for the second year of marriage.  It consisted of felt and paper as well as the finger prints of all the hospice’s children, which were used to create leaves.  It was a very special day for the children, their parents and the staff and it is lovely to see how the work of Eric Carle has touched and continues to touch so many lives.

The World of Eric Carle Earth Day Activities

Posted Apr 22, 2013 | Tags: , , , ,

The Joester Loria Group is celebrating Earth Day with our client, The World of Eric Carle, a brand that seeks to inspire children to learn, create and grow.  Many of Eric Carle’s timeless, classic stories include themes drawn from his knowledge and love of nature. Earth Day, an annual holiday dedicated to demonstrating support for environmental protection worldwide also captures the brand’s core values.

This Earth Day, we invite you to visit The World of Eric Carle’s Facebook page to enter to win one of ten copies of The Tiny Seed, Eric Carle’s classic story about the life cycle of a flower.  Published by Simon & Schuster, this beautiful mini-book includes a piece of detachable seed-embedded paper that readers can plant to watch their own tiny seeds grow into wildflowers over time.

Random House Kids has created a dedicated page featuring The World of Eric Carle products and books.  Visit their site for exclusive downloadable activities including mazes, coloring pages, and counting games.  They’re a fantastic way to enhance story time and leave children with lasting lessons.

The Very Hungry Caterpillar Featured in Pizza Hut’s BOOK IT! Literacy Program

Posted Mar 5, 2013 | Tags: , , , ,

The Joester Loria Group is pleased to share the news that The Very Hungry Caterpillar has been selected by the Book It! Literacy Program to be a featured title in their Spring 2013 program challenge.

BOOK IT! is a national reading incentive program that motivates children to read by rewarding their accomplishments with praise, recognition and pizza.  BOOK IT! began in 1985 and currently reaches more than 14 million students in 38,000 elementary classrooms each year.  As part of the program, teachers set reading goals for their students every school year and when students reach their goals they are rewarded with a reading certificate and pizza from Pizza Hut. BOOK IT! materials are free to schools and can be used alongside a reading curriculum or as support for other literacy programs.

The BOOK IT!’ “Spring Give Me 20″ Reading Challenge featuring  The Very Hungry Caterpillar encourages children to read at least 20 minutes per day at least five days a week.  Classrooms and children who have read at least 800 minutes between March 4 to April 26, 2013 are eligible for a chance to win a fantastic prize pack that includes The Very Hungry Caterpillar book, toys and a Pizza Hut Gift Card.  The World of Eric Carle is a brand that supports literacy and is proud to be a part of the 2013 Book It! Campaign.

 For more information, please visit http://www.bookitprogram.com/

New Apparel Collection for The World of Eric Carle

Posted Feb 26, 2013 | Tags: , , , ,

The Joester Loria Group has signed G&W Industries as the new U.S. apparel partner for our client, The World of Eric Carle.  G&W is a 35-year old New York-based apparel company that are known for manufacturing high-quality, beautifully designed collections of children’s apparel sold at national chains and better specialty accounts.  The World of Eric Carle currently has a multi-category licensing program of toys, games, and gifts and just recently announced renewals with Kids Preferred and University Games as well as new program partners for 2013.

The launch of licensed apparel in the US follows the international success of the brand’s apparel programs in Germany, Australia and the UK. The new apparel collection will use Carle’s vibrant, iconic artwork to create on trend collections for newborn, infant and toddler. Sizes will range from newborn to 4T and include layettes, play wear, active wear, swimwear and more.  As a nod to Carle’s signature collage style, the line will include a wide variety of fabrications including heat transfers, embroideries, patches, appliqués and other enhancements.  Fans can also look forward to newborn and infant apparel and accessories consisting of knits, plush, fleece, and valor that will launch in Fall 2013.  The line will expand into toddler apparel in 2014.

Retail Merchandiser and License! Global shared the news on our latest brand extension for The World of Eric Carle.

Chronicle Books Celebrates The Very Hungry Caterpillar Day™ In The Bay Area

Posted Feb 13, 2013 | Tags: , , , ,

CHRONICLE BOOKS is inviting Bay Area families to celebrate The Very Hungry Caterpillar Day with a party that will include fun art activities and an exclusive preview of the new MyChronicleBooks line of personalized The Very Hungry Caterpillar gifts. The Very Hungry Caterpillar Day is a celebration of Spring inspired by Eric Carle’s iconic story that takes place on March 23rd.

The newest generation of Eric Carle fans is invited to join The Very Hungry Caterpillar Day celebration at Chronicle Books Metreon location (165 4th Street in San Francisco) on March 23rd from 10 a.m. to 12 p.m.  Children can enjoy games and activities including painting their very own section in a The Very Hungry Caterpillar community garland that will be strung throughout the store.

The new MyChronicleBooks The Very Hungry Caterpillar Collection includes: personalized baby journals, shower invitations, thank-you notes, birth announcements, growth charts, lunch boxes, placemats, and much more featuring art from Eric Carle’s beloved classic book. Each item can be personalized to create a unique gift or very special party, custom-made and shipped within two weeks. Party guests will have an opportunity to preview the collection, personalize their own gifts, and receive a special discount.

A 10% discount code on all MyChronicleBooks purchases will be available to attendees. Refreshments for both parents and children will be provided and a raffle for a range of The World of Eric Carle products will be conducted at the end of the day!

The Joester Loria Group worked closely with Chronicle Books to develop this exciting new line of personalized The Very Hungry Caterpillar gifts and is working with a number of the other World of Eric Carle licensees on ways to help consumers celebrate this year’s Very Hungry Caterpillar Day.  We will continue to keep you updated on our plans as we lead up to March 20th.

The Adventures of The Joester Loria Group & The Very Hungry Caterpillar

Posted Jan 18, 2013 | Tags: , , ,

This week our president Debra Joester is traveling to Hong Kong and she brought a very special friend with her – The Very Hungry Caterpillar. We’ll be chronicling their adventures on both Twitter and Instagram. Make sure to follow along!

@TJLGroup on Twitter

@TJLGroup on Instagram

The World of Eric Carle and University Games Partner for a New, Innovative Game

Posted Jan 15, 2013 | Tags: , , , ,

University Games has been a licensee of the World of Eric Carle since 2006, creating engaging and educational games and puzzles for kids.  In a deal brokered by The Joester Loria Group, University Games continues to provide new and innovative games to the fans of The World of Eric Carle and we are very excited to announce the newest addition to the program: The Very Hungry Caterpillar Twirl and Toss game!

The Very Hungry Caterpillar Twirl and Toss game allows players to toss fruit at the twirling caterpillar with the intention of sticking the fruit to its body. Using speed, accuracy and skill, kids try to get rid of all of their fruit. The first player to successfully toss all of their fruit and have it stick to the caterpillar wins the game. Kids delight in the twirling caterpillar and the challenge of the game while also unknowingly working on their hand-eye coordination.

The World of Eric Carle is a brand that prides itself on enriching a child’s approach to creativity, discovery, play and development. This game in particular is a developmental tool for children.  Hand-eye coordination is a skill learned at a young age. Some children have a hard time linking their movement to what they see and need to practice this brain function over and over in order for it to become natural. The Very Hungry Caterpillar Twirl and Toss Game is a perfect game for kids to interact with one another and have fun while they perfect their hand-eye coordination.

Five New UK Licensees Announced for The World Of Eric Carle

Posted Oct 23, 2012 | Tags: , , , , ,

The Joester Loria Group and sub-agent Rocket Licensing have announced that five new partners have joined the expanding licensing program for the world’s favorite caterpillar in the United Kingdom.

The new licensing deals, finalized at Brand Licensing Europe, are major names in a number of important categories, including: Wild and Wolf, an award-winning designer, manufacturer and wholesaler of gifts, homeware and accessories; children and babyware manufacturer Dennicci; Kiddie Rides, the leading children’s coin-operated rides service, which will be offering a Very Hungry Caterpillar-themed ride; William Lamb Footwear; and Universal Cycles.  These deals expand an already strong and well-established licensing program for the brand that has more than 100 licensees in categories including t-shirts, fabrics, puzzles, plush, stationery and more.

The Very Hungry Caterpillar is the most read children’s book in the UK and its worldwide sales are in the tens of millions.  Products based on the book and its star have won awards and topped sales charts worldwide. Fan sites, Facebook pages, magazines, school curriculum programs and special events have further boosted the brand’s engagement with its audience.

At Brand Licensing Europe, Rocket Licensing highlighted the brand’s success and was inviting new partners to join its licensing program that draws on the unique style and appeal of a brand whose vibrant colors and instantly recognizable images are a part of childhood for millions.

The Joester Loria group is excited to welcome these new partners to the licensing program and we look forward to continuing to deliver quality products for children all over the globe.

The World of Eric Carle Expands Its Assortment for Fall 2012

Posted Sep 26, 2012 | Tags: , , , , ,

The Joester Loria Group is working closely with licensees and key retailers to expand the World of Eric Carle product collection for Fall 2012 and beyond in top retail accounts, including Babies R Us, Target and Kohl’s.

Babies R Us has broadened its existing The World of Eric Carle program with new introductions of infant developmental toys from Kids Preferred and play mats and nap mats from Venture Products.   More than 20 skus are available chain-wide with prices ranging from $8-$20.

Target’s See Spot Save program launched 20 different World of Eric Carle skus this month including stationery and tote bags from Innovative designs, socks from PS Brands, and feeding utensils and containers by Zak Designs.

Following the ongoing success of their World of Eric Carle infant developmental toy inline program, Kohl’s selected the brand for its semi-annual Kohl’s baby event kicking off in September, offering consumers great deals on the latest baby products.

The World of Eric Carle will continue to build its consumer products programs at retail as all partners gear up for the 45th Anniversary of Carle’s most famous title, The Very Hungry Caterpillar in 2014.

 

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