The Joester Loria group has brokered a licensing deal for The World of Eric Carle with Sanrio Japan to create a Very Hungry Caterpillar and Hello Kitty collaboration that features Carle’s beloved Very Hungry Caterpillar and Hello Kitty in a joint Japanese program. This program extends the relationship between the World of Eric Carle and Hello Kitty that kicked off in 2014.
The exclusive co-branded collection, manufactured and distributed by Sanrio, joins the two iconic characters in a range of products consisting of more than 20 items including lunch box sets, towels, stationery, bags and plush. The line targets children ages two to four and their families and launched on May 20th at all Sanrio shops, online and in dedicated Sanrio sections in Japanese department stores. Sanrio shops in Taiwan, Hong Kong, Macau, Singapore, Malaysia, Thailand, China, Korea, Indonesia, Philippines and Germany are also carrying the line.
To celebrate the launch, Sanrio hosted special events at Sanrio Puroland in Tama City, Tokyo from April 22nd through June 24th, 2015. At the events, visitors were welcomed by Hello Kitty and Very Hungry Caterpillar costume characters. Additionally, there were a variety of activities for families including: The Very Hungry Caterpillar story time, a Very Hungry caterpillar themed bounce house/play environment, interactive apps and more!