An Exciting Collaboration From The Very Hungry Caterpillar and Hello Kitty

very hungry caterpillar hello kitty

The Joester Loria group has brokered a licensing deal for The World of Eric Carle with Sanrio Japan to create a Very Hungry Caterpillar and Hello Kitty collaboration that features Carle’s beloved Very Hungry Caterpillar and Hello Kitty in a joint Japanese program.  This program extends the relationship between the World of Eric Carle and Hello Kitty that kicked off in 2014.

The exclusive co-branded collection, manufactured and distributed by Sanrio, joins the two iconic characters in a range of products consisting of more than 20 items including lunch box sets, towels, stationery, bags and plush. The line targets children ages two to four and their families and launched on May 20th at all Sanrio shops, online and in dedicated Sanrio sections in Japanese department stores.  Sanrio shops in Taiwan, Hong Kong, Macau, Singapore, Malaysia, Thailand, China, Korea, Indonesia, Philippines and Germany are also carrying the line.

To celebrate the launch, Sanrio hosted special events at Sanrio Puroland in Tama City, Tokyo from April 22nd through June 24th, 2015.  At the events, visitors were welcomed by Hello Kitty and Very Hungry Caterpillar costume characters. Additionally, there were a variety of activities for families including: The Very Hungry Caterpillar story time, a Very Hungry caterpillar themed bounce house/play environment, interactive apps and more!

The World of Eric Carle Continues Action For Children Partnership

giant wiggle

Leading UK charity Action for Children has again teamed up with The World of Eric Carle and The Very Hungry Caterpillar to encourage children under 5 to participate in The Giant Wiggle events throughout the country.  These fundraising walks will raise money for early childhood development, learning and childcare services to thousands of children at child and family centers throughout the UK.

To launch the annual event, UK television personality Laura Hamilton, along with The Very Hungry Caterpillar himself, appeared at The Apple Market in Covent Garden, leading children as they wiggled in a caterpillar conga line. In addition, Action For Children is coordinating with children’s centers, nurseries and groups for children under 5 throughout the UK to host similar Giant Wiggle events on March 19, 2015.

The events not only bring children together to wiggle in their giant caterpillar conga lines, but also encourages them to play and develop their imaginations through storytelling and creativity. All money raised through the event will support Action for Children’s work across the country to help vulnerable children, young people and families in the heart of communities.

giant wiggle

“The Giant Wiggle is a fantastic opportunity for youngsters to get involved with a charity that helps other children, having a blast with their friends at the same time. My little Rocco and I will be wiggling – come and join the fun!” said Laura Hamilton.

Additionally, UK juice company Cawston Press will also help support this year’s Giant Wiggle campaign with special Giant Wiggle / The Very Hungry Caterpillar promotional packs of their Kids Blend juices available in local supermarkets throughout the UK.

For more information on how to organize a Giant Wiggle at a nursery or children’s center visit

The Joester Loria Group is proud to partner with our client to provide aid to children in need through this partnership with Action For Children.

The Very Hungry Caterpillar Partners with Cawston Press

very hungry caterpillar cawston press

The Joester Loria Group’s client The World of Eric Carle is partnering with U.K. juice company Cawston Press for an exciting spring 2015 on-pack promotion. Eric Carle’s iconic Very Hungry Caterpillar will be featured on 200ml bottles of Cawston Press’ Kids’ Blends range. The promotion will offer redemptions for Very Hungry Caterpillar prizes and gifts through the Cawston Press website.

The featured juice flavors include apple and mango; apple and pear; apple and summer fruits; and apple and blackcurrant and will be available in participating grocery stores and supermarket chains. The packs will also supply links and information to charity Action for Children to promote participation in the next Very Hungry Caterpillar-inspired Giant Wiggle, a fundraising campaign that brings children under five together in a caterpillar conga line and encourages them to play and develop their imaginations through storytelling and creativity. The next Giant Wiggle will take place on March 19, 2015.

To further support the promotion, both The World of Eric Carle™ and Cawston Press will execute social media campaigns on their respective platforms. The promotion will also have a presence on

New My Very Hungry Caterpillar App From StoryToys

My Very Hungry Caterpillar App

StoryToys and The Eric Carle Studio recently released My Very Hungry Caterpillar, the first fully interactive 3D form app based on the beloved character of the renowned author and illustrator, Eric Carle.  My Very Hungry Caterpillar is the second in a series of apps created under license with The World of Eric Carle™, and is now available in the App Store for iPad, iPhone and iPod Touch. The Joester Loria Group managed this partnership on behalf of their client The World of Eric Carle.

My Very Hungry Caterpillar is a virtual  character app which lets children nurture, care for, and play with their very own Very Hungry Caterpillar. The 3D animation captures the unique style of Eric Carle’s award winning art, delivering a wonderful new experience for the millions of fans of the best-selling classic children’s book, first published 45 years ago.

My Very Hungry Caterpillar provides lots of fun activities for children to share with their caterpillar. After hatching him from an egg, children can choose from a variety of activities including feeding him, playing with toys from his toy box, helping him grow flowers and fruit, and putting him to bed. More magical surprises are revealed the more the caterpillar is played with and cared for. With each passing day he grows until eventually he is transformed into a beautiful butterfly, after which a new egg appears and a brand new adventure begins.

Barry O’Neill, CEO of StoryToys said, “With My Very Hungry Caterpillar I believe the StoryToys team has created one of the most magical kids apps you will find in the App Store today. We’re very proud that on behalf of the Eric Carle Studio, Joester Loria Group (their exclusive brand licensing agency), has allowed us to bring his character to life in digital form, and we hope that his millions of fans enjoy interacting with The Very Hungry Caterpillar in this magical new environment.”

My Very Hungry Caterpillar is designed for preschoolers and Eric Carle fans of all ages, it includes the following features:

• Amazing 3D My Very Hungry Caterpillar interactive character

• Develops nurturing skills and encourages a love of nature

• Wide range of interactive activities

• Non-competitive individualized play

• Beautifully-illustrated scenes based on Eric Carle’s bright and colorful hand-painted collage illustrations

• A unique, completely text free play environment.

• Intuitive, child-friendly and easy to use.

• Charming musical effects and comforting soundtrack

My Very Hungry Caterpillar is available in the App Store globally priced at $3.99. After its launch last month, the app quickly became the No. 1 Kids App in the US, and sat at No. 12 on the Overall US iPad Paid App chart within 48 hours after its launch.  License! Global and Toy Insider both shared the news of this exciting new brand extension for The World of Eric Carle.

The World of Eric Carle Teams Up with Publix & Produce For Kids

World of Eric Carle Produce for Kids Publix

The Joester Loria Group recently coordinated an event with Produce For Kids and Publix on behalf of their client The World of Eric Carle. The event took place at the Orlando Aprons Cooking School and featured a Very Hungry Caterpillar costume character appearance, product giveaways and social media promotion that drove event attendance.

More than 100 central Florida families attended the festivities where they met The Very Hungry  Caterpillar and learned how to assemble healthy caterpillar snacks made of fruits and vegetables.

The event was part of Produce For Kids’ “Healthy Families, Helping Kids” campaign, which educates families about healthy eating and raises funds to support local health and wellness projects. Produce For Kids signage featuring the Very Hungry Caterpillar is on display in the produce section of all Publix locations to further promote the campaign.

The event was featured on, Produce News and The Packer.

Progressive Preschool Awards Finalists Announced

progressive preschool awards

The Joester Loria Group develops global marketing initiatives that deliver brand enhancement and engagement for its clients.  A recent example developed for The World of Eric Carle was nominated for The Progressive Preschool Awards in the UK. In Spring of 2014, the Giant Wiggle was launched in partnership with UK charity Action for Children, as a fundraising campaign that brought children under five together in caterpillar conga lines and encouraged them to play and develop their imaginations through storytelling and creativity.  The event was tied to the brand’s The Very Hungry Caterpillar’s 45th anniversary celebration and is a finalist in the Progressive Preschool Awards marketing category.

The Progressive Preschool Awards highlight creativity in the preschool industry in the UK. The awards include ten retail categories, nine product categories and one marketing award. The retail categories include best supermarket retailer, best mixed retailer, the best multiple retailer, the best department store retailer, best online retailer, best retail initiative, best independent nursery retailer, best independent toy retailer, best independent apparel retailer and the best independent gift retailer.   A full list of this year’s finalists is available on the Progressive Preschool site. Winners will be revealed at this year’s award ceremony, which will take place on Thursday, November 13 at The Dorchester Hotel in London.

The finalists were selected by an independent validation panel made up of marketing and communication experts who thoroughly discussed each initiative before the campaigns were voted on to arrive at the six finalists and eventual winner.

The Joester Loria Group Expands The World of Eric Carle’s Licensing Program

world of eric carle licensing program

The Joester Loria Group brokered a new deal for their client, The World of Eric Carle, to expand on their current licensing program with additional categories including stationery, craft and activity paper products and confections for the U.S. and Canada.

Through the deal, Primary Colors will develop an extensive line utilizing the much-loved The Very Hungry Caterpillar along with other iconic characters from Carle’s beloved books to create a collection of stationery, craft and school supplies, which will arrive at retail Spring 2015.

Capturing the playful theme of the World of Eric Carle, the new line will emphasize the iconic collage art in a wide variety of products including:  coloring pouches, coloring packs, craft kits, activity pads, stickers, markers, crayons, glue sticks, scissors and flash cards.

Additionally, Primary Colors will be developing everyday and seasonal confections including gummies and fruit snacks along with cookies and crackers.  The cookies and crackers will be made in America.

Distribution of the new products will target a wide range of outlets, such as grocery stores, independent specialty stores, specialty chains, mass market retailers and online stores.

License! Global broke the news of this exciting new collaboration for The World of Eric Carle.

The Very Hungry Caterpillar App Tops The Charts

The Very Hungry Caterpillar App

After a successful launch earlier this year, The Very Hungry Caterpillar™ & Friends – Play & Explore app from StoryToys has now surpassed 100,000 downloads across all platforms as of the end of August. The app debuted on March 20th – The Very Hungry Caterpillar Day – as part of the celebration of the iconic book’s 45th anniversary. The Very Hungry Caterpillar app is designed for pre-schoolers to inspire imaginative thinking and encourage creative exploration, and is ideal for parents and children to share. This 3-D pop up app features a variety of Eric Carle’s popular characters in eight different games that teach children important skills like counting, sorting and healthy eating habits.

The Very Hungry Caterpillar App

The app had a stellar performance during its first six weeks; ranking on the Top 10 overall iPad charts in nine countries including the UK, Germany and Japan. Additionally, the app hit No. 3 on the overall iPad charts in the UK and enjoyed great success in Japan as well.

This engaging app also received great reviews from Education WorldTech With Kids and iPad Kids.

The Very Hungry Caterpillar Partners With Produce For Kids

produce for kids very hungry caterpillar

Produce for Kids is excited to announce a new partnership with The Very Hungry Caterpillar™ for its third annual Healthy Families, Helping Kids campaign this fall. The campaign, running in all Meijer stores and Publix Super Markets this September and October, will raise funds to support local children’s charities. The partnership was brokered on behalf of the World of Eric Carle by its worldwide licensing agent, The Joester Loria Group.

“We’re so excited to be partnering with The Very Hungry Caterpillar this fall. As a classic, it connects to both parents who read the story as children and children today who are reading it for the first time,” said Trish James, vice president, Produce for Kids. “Through our in-store campaign, we can help shoppers make smart decisions and feed their families healthy meals with wholesome ingredients.”

The Very Hungry Caterpillar, a classic book by Eric Carle, is celebrating its 45th anniversary this year and will be featured on in-store signage in more than 1,200 grocery stores and fresh markets in 11 states. Signage will notify shoppers of all participating produce companies and point them to for additional information on the campaign, more than 150 produce-centered recipes and healthy tips from real parents.

“We are delighted to partner with Produce for Kids to promote healthy eating and provide families with a recipe that will encourage kids to choose fresh fruit and vegetables,” said Debra Joester, President, The Joester Loria Group.  “The Very Hungry Caterpillar has inspired 3 generations of children and we are confident this campaign will resonate with millions of parents and children that are fans of Eric Carle’s iconic book.”

The Healthy Families, Helping Kids campaign will run from September through October 2014 with the support of more than 20 participating fresh fruit and vegetable suppliers, representing every major category of fresh produce. Suppliers will make a consumption-based donation to local children’s charities. The more items from participating companies that shoppers purchase, the more local children’s organizations benefit.

Produce for Kids will promote the campaign through all social media platforms and will host various sweepstakes and giveaways on Facebook, Twitter and Instagram. Produce for Kids will also engage mom bloggers in each participating retail partner’s markets to help spread the healthy eating message. In addition, Produce for Kids will be hosting monthly Twitter parties during the campaign focused on seasonal healthy eating topics. The Very Hungry Caterpillar will also be hosting in-store meet and greets with families at select participating grocery stores.

The ShopRite in Cedar Knolls, New Jersey recently hosted one of the first Very Hungry Caterpillar in store events on August 18th. More than 35 kids and their parents gathered for a cooking demo of healthy foods featured in the iconic book and a meet and greet with the famous caterpillar himself.

produce for kids very hungry caterpillar

Sponsored products for each supermarket can be found on display materials in the grocery stores’ fresh produce departments and online at

The Very Hungry Caterpillar’s 45th Anniversary Celebration

The Joester Loria Group worked with our client, The World of Eric Carle, to celebrate the 45th anniversary of the publishing franchise’s iconic children’s book, The Very Hungry Caterpillar. The celebration included retail marketing promotions, product launches, social media activation and events to commemorate this exciting milestone.

Activities included:

*A year long promotion with Wendy’s to distribute Eric Carle books in their under 3 kids meals.

*A six week on-pack promotion with Langers Juice

*Discounts, events and social media promotion from licensee, Chronicle Books

*Discounts and social media support from licensing partners Out of Print ClothingOopsy Daisy Art, and Mudpuppy

*Advertising, events, PR and social media promotion

*A new app in partnership with StoryToys

The anniversary celebration also featured a variety of exciting retail promotions including Hands-On Learning events at Barnes & Noble, storytime events at Pottery Barns Kids, and a three-day flash sale on Zulily.

Collectively these initiatives generated over 60 million impressions for the brand!

The World of Eric Carle and The Joester Loria Group will continue to celebrate this milestone throughout 2014.