The World of Eric Carle Partners With Produce For Kids

eric carle produce for kids power your lunchbox

After a successful program last year, Produce for Kids is again partnering with The Joester Loria Group’s client, The World of Eric Carle, to encourage families nationwide to eat healthier. 

A dedicated website,, asks families and teachers to kick off the school year right by pledging to pack a healthier lunchbox. The Power Your Lunchbox Pledge™ website offers tips for families and classrooms on eating healthier lunches, after school snacks, and weekday dinners with recipes inspired by Eric Carle’s popular literary characters including The Very Hungry Caterpillar, Brown Bear, The Very Grouchy Ladybug, and The Very Busy Spider.

For every online pledge, lunchbox friendly companies supporting the Power Your Lunchbox Pledge will make a $1 donation to Feeding America® children’s programs such as Kids Café, Backpack program and Child Hunger Corps.

Additionally, has a teacher resource page that provides K-5 teachers with fun, free, nutrition-focused downloadable lesson plans, certificates for their students, take-home materials for families, and the ability to take the pledge as a classroom. One lucky classroom will be awarded with a costume character visit from The Very Hungry Caterpillar™. 

Some other ways families and individuals can get involved in the campaign include:

·         Take the pledge. Pledge to pack a healthier lunchbox at Companies supporting the program will make a donation for every pledge taken. Donations will support children’s programs through Feeding America.

·         Show off healthy lunchboxes on social media. Produce for Kids’ Instagram and Twitter followers can use the #PowerYourLunchbox hashtag to show off their healthy lunchboxes to be automatically entered to win weekly prizes and have their lunchboxes featured on the Produce for Kids Facebook page. Prizes include Bentology boxes, grocery store gift cards and more.

The Power Your Lunchbox Pledge campaign gives parents the resources to achieve a great back-to-school start, while giving back to other children in-need. In 2014, the campaign raised more than $5,000 for kids’ health and wellness programs across the country.

The World of Eric Carle brand is inspired by Eric Carle’s vibrant artwork, lifted from the pages of his bestselling books. The Joester Loria Group has developed a brand licensing program that draws upon Carle’s lessons in creativity, discovery, play and learning. This latest partnership with Produce For Kids reinforces The World of Eric Carle’s brand values and was featured by Progressive Grocer.  

World of Eric Carle Nominated For UK Licensing Awards

licensing awards 2015

Last week, The Licensing Awards 2015 finalists were announced and The World of Eric Carle’s licensing program was nominated in three categories. The Joester Loria Group is proud to have developed this award-winning brand licensing program in collaboration with our client and local sub-agent, Rocket Licensing.

The Licensing Awards honor the best licensing programs in the UK in a variety of categories including product, retail, marketing communication and properties. The winners will be revealed at The Licensing Awards on Tuesday, September 15 at London’s prestigious Grosvenor House Hotel. More than 1,400 retailers, licensees, licensors and industry suppliers are expected to attend this important industry event.

In the product category, The My Very Hungry Caterpillar App from StoryToys was shortlisted for the Best Written, Listening or Learning Range, while the The Very Hungry Caterpillar Nursery Collection from East Coast Nursery is a finalist for the Best Licensed Home Décor, Tableware or Housewares Range. My Very Hungry Caterpillar is a virtual character app that lets children nurture, care for and play with their very own Very Hungry Caterpillar. The app was previously honored with the prestigious BolognaRagazzi Digital Award. The Very Hungry Caterpillar Nursery Collection features Eric Carle’s vibrant and iconic artwork. More than 5,000 products were in the running for the product awards this year and a judging panel of 100 retail buyers was tasked with selecting the finalists.

A panel of marketing and promotions experts selected the finalists for the Best Licensed Marketing Communication Campaign Award and The Very Hungry Caterpillar’s Giant Wiggle for Action for Children was chosen as one of the top programs. In this fundraising campaign, leading UK charity Action for Children again teamed up with The World of Eric Carle and The Very Hungry Caterpillar to encourage children under 5 to participate in The Giant Wiggle events throughout the country.  These fundraising walks raised money for early childhood development, learning and childcare services to thousands of children at child and family centers throughout the UK.

Stay tuned for updates when the winners are announced in September.

Very Eric Carle Exhibit at Children’s Museum of Pittsburgh

very eric carle

The Joester Loria Group is excited to share the news of an exhibit dedicated to Eric Carle at the Children’s Museum of Pittsburgh, which debuted last month. The Joester Loria Group is the brand licensing agency for The World of Eric Carle, the brand based on Carle’s iconic works including, The Very Hungry Caterpillar.

Very Eric Carle: A Very Hungry, Quiet, Lonely, Clumsy, Busy Exhibit debuted on Saturday, June 13 at Children’s Museum of Pittsburgh. Co-organized with The Eric Carle Museum of Picture Book Art in Amherst, MA, Very Eric Carle is the first North American traveling exhibit for children inspired by the art of beloved children’s book author and illustrator Eric Carle.

At this play-and-learn exhibit, visitors can step into the pages of Eric Carle’s colorful illustrations. His classic “Very” series, all illustrated in his hand-painted tissue paper collage technique, introduces five special insects who take journeys of discovery. Each story is a testament to Eric Carle’s love of nature, his respect for the emotional lives of children, and his recurring themes of friendship, creativity, and the power of imagination.

Visitors can experience a number of engaging activities including:

·         Becoming the Very Hungry Caterpillar as they follow his path

·         Weaving a web with the Very Busy Spider

·         Finding their light with the Very Lonely Firefly

·         Making the Very Clumsy Click Beetle flip and jump

·         Composing a night symphony with the Very Quiet Cricket

·         Creating artwork using many of Eric Carle’s materials and techniques

·         Enjoying a gallery of prints from Eric Carle’s “Very” book series

Very Eric Carle: A Very Hungry, Quiet, Lonely, Clumsy, Busy Exhibit will be on display at the Children’s Museum through September 20 and then begins its multi-year tour as a traveling exhibit. The exhibit’s first booking is with The Magic House in St. Louis, MO, opening October 2015. The exhibit is expected to tour for up to 10 years.

For information on visiting the Children’s Museum of Pittsburgh, visit:

This interactive exhibit showcases The World of Eric Carle’s brand values of creativity, discovery, play and development. These values have also inspired the World of Eric Carle’s brand extensions and licensing partnerships.  

An Exciting Collaboration From The Very Hungry Caterpillar and Hello Kitty

very hungry caterpillar hello kitty

The Joester Loria group has brokered a licensing deal for The World of Eric Carle with Sanrio Japan to create a Very Hungry Caterpillar and Hello Kitty collaboration that features Carle’s beloved Very Hungry Caterpillar and Hello Kitty in a joint Japanese program.  This program extends the relationship between the World of Eric Carle and Hello Kitty that kicked off in 2014.

The exclusive co-branded collection, manufactured and distributed by Sanrio, joins the two iconic characters in a range of products consisting of more than 20 items including lunch box sets, towels, stationery, bags and plush. The line targets children ages two to four and their families and launched on May 20th at all Sanrio shops, online and in dedicated Sanrio sections in Japanese department stores.  Sanrio shops in Taiwan, Hong Kong, Macau, Singapore, Malaysia, Thailand, China, Korea, Indonesia, Philippines and Germany are also carrying the line.

To celebrate the launch, Sanrio hosted special events at Sanrio Puroland in Tama City, Tokyo from April 22nd through June 24th, 2015.  At the events, visitors were welcomed by Hello Kitty and Very Hungry Caterpillar costume characters. Additionally, there were a variety of activities for families including: The Very Hungry Caterpillar story time, a Very Hungry caterpillar themed bounce house/play environment, interactive apps and more!

The World of Eric Carle Wins Prestigious Licensing Award

lima international licensing awards

Last week more than 15,000 retailers, licensees, manufacturers, distributors and licensing agents gathered in Las Vegas for Licensing Expo 2015, the industry’s most prominent trade show. One of the highlights of the show was the LIMA International Licensing Awards, which honor the best licensing programs of the year across 11 categories. The Joester Loria Group and The World of Eric Carle took home one of the night’s top honors with a win in the Lifestyle: Art, Design or Fashion Program category. 

 The World of Eric Carle™ is a design-driven licensing and merchandising program based on the beloved picture books by Eric Carle. A prolific author and artist, Eric Carle has written and illustrated more than seventy books which have sold over 128 million copies worldwide. Like his books, The World of Eric Carle brand draws upon Eric Carle’s approach to creativity, discovery, play and development.  Recent highlights from the World of Eric Carle licensing program include partnerships with Gymboree, Whole Foods, Native Organics and Primary Colors.

The LIMA International Licensing Awards also gave out honors in several other categories including Overall Best Licensing Program, character or toy licensing, digital licensing and television, film or entertainment licensing. Additionally, LIMA inducted Cheryl Stoebenau, president of CAS Marketing, to the Licensing Hall of Fame. Stoebenau joins JLG’s founders Debra Joester and Joanne Loria in this select group of top licensing professionals who have made a significant contribution to the industry.


world of eric carle licensing

The Joester Loria Group, worldwide brand licensing agent for The World of Eric Carle, has brokered a deal with Parragon, global creator of books and gifts, to create a new and exciting collection of children’s novelty stationery, activities and gifts featuring Carle’s signature artwork, including the beloved ‘The Very Hungry Caterpillar.’

Beginning in February 2016, Parragon will launch an initial range of new interactive, novelty formats and creative gift sets featuring Carle’s distinctive art and iconic characters. The range will offer a variety of innovative product formats; from activity pads with collectible, cover-mounted gifts and toys, and carry-along activity sets, to the exciting premiere of Parragon’s new-to-market formats, including a ‘Storytime 4-in-1 Activity Game Set’, a ‘Activity and Jigsaw Puzzle Set’ and a ‘Show & Tell A Story Set.’ Parragon’s extensive distribution in retail and direct-to-consumer sectors will ensure The World of Eric Carle products will be readily accessible throughout the USA and Canada.   

“We are delighted to welcome Paragon to the World of Eric Carle family of partners,” said Debra Joester, President at The Joester Loria Group.  “Their innovative products are ideally suited to Eric Carle’s art and content, and will inspire children to explore and create.”

“The World of Eric Carle presents a tremendous opportunity for Parragon, and we are greatly looking forward to combining the rich heritage of Eric Carle’s cherished artwork with our market-leading product to inspire and delight both children and their parents,” said Wendy Friedman, President – Creative at Parragon.  

Eric Carle is known for his beautifully-illustrated, award-winning picture books. ‘The Very Hungry Caterpillar’ is recognized as one of the top children’s books of all time, selling over 39 million copies since publication in 1969 and now available in 62 languages. Carle has written and illustrated more than 70 picture books, which have sold more than 128 million copies globally.

The World of Eric Carle’s latest licensing deal with Parragon was featured by, Kidscreen and Publishers Weekly.

New Picture Book From Eric Carle, Iconic Author & Illustrator

new eric carle book

Eric Carle, the legendary author and illustrator of children’s classics The Very Hungry Caterpillar and The Very Busy Spider, will publish a new picture book with Philomel, an imprint of Penguin Young Readers, in October 2015. A whimsical homage to surrealism, The Nonsense Show combines wordplay and visual jokes to offer young readers something playful, something silly, and something downright preposterous on every spread. The book will have a first printing of 250,000.

“Eric Carle never fails to surprise me—and yet every book he creates is so vibrantly true to who he is as an artist and a person,” said Michael Green, President and Publisher, Philomel. “The Nonsense Show offers us a glimpse of the funny, playful Eric Carle that I have come to know behind the scenes, while remaining true to his vision of introducing children to the world of fine art. When taken in context with his two most recent titles,The Artist Who Painted a Blue Horse and FriendsThe Nonsense Show forms a trilogy of sorts, opening to young readers the worlds of expressionism, abstract art, and now surrealism. He is creating more than books; he is preparing children for a lifetime of loving words and art.”

Eric Carle commented, “The Nonsense Show came to me over a long period of time and I had fun working on it. It is a playful word-and-picture game and an upside-down way of looking at life and the world. I like these topsy-turvy points of view. I appreciate the way Surrealist artists like Magritte showed us all in their paintings that you have to keep looking, keeping paying attention. And keep playing.”

Eric Carle ( has illustrated more than seventy books, many best sellers, most of which he also wrote. To date, more than 127 million copies of his books have sold around the world. Eric Carle divides his time between the Florida Keys and the mountains of North Carolina.  Visit ( to find out more about The Eric Carle Museum of Picture Book Art in Amherst, MA.

The Joester Loria Group is the exclusive global licensing agent for The World of Eric Carle, the brand based on Carle’s award-winning, beloved children’s books.

The World of Eric Carle App Wins Prestigious Digital Award

storytoys my very hungry caterpillar app

The My Very Hungry Caterpillar App was recently awarded the prestigious BolognaRagazzi Digital Award for 2015. The educational app was created in collaboration with The World of Eric Carle and StoryToys, a leading publisher of entertaining, engaging and educational apps for children.  The deal was brokered by The Joester Loria Group, exclusive licensing agent for the brand.

The My Very Hungry Caterpillar App was chosen from more than 190 entries. The prize is awarded by the Bologna Children’s Book Fair and aims to highlight innovation and excellence in the digital children’s publishing field. The BolognaRagazzi Digital Awards first began in 2012 and prizes are usually awarded in both fiction and nonfiction categories. However the judges only awarded one winner this year since they felt the My Very Hungry Caterpillar app crosses categories.

My Very Hungry Caterpillar is a virtual character app that lets children nurture, care for and play with their very own Very Hungry Caterpillar. The 3D animation captures the unique style of Eric Carle’s award-winning art, delivering a wonderful experience for the millions of fans of the best-selling classic children’s book, first published 46 years ago. My Very Hungry Caterpillar is available in the App Store, globally priced at $3.99.

The app is an exciting part of the extensive licensing program The Joester Loria Group has developed for  The World of Eric Carle.

The World of Eric Carle Partners With Whole Foods

Whole Foods World of Eric Carle

Whole Foods Market selected The World of Eric Carle, the award-winning brand based on works by the acclaimed children’s author and artist, to create a co-branded series of 365 Everyday Value® cereal boxes featuring Carle’s signature artwork, including the “The Very Hungry Caterpillar” and games and activities featuring for children.

Starting this month, Carle’s distinctive art and iconic characters will be featured on the packaging of nine varieties of 365 Everyday Value® children’s cereals, including three new products: Little Cubbies, Rainbow Morning O’s and Organic Honey & Nut Morning O’s. Like all of Whole Foods Market’s products, these cereals contain zero artificial preservatives, colors, flavors, sweeteners and hydrogenated fats.

“Eric Carle’s work inspires intellectual and creative growth for children,” said Brianna Blanton, brand manager for Whole Foods Market’s private label brands. “We hope our shoppers enjoy seeing his artwork on our shelves as much as their little ones do.”

Other 365 Everyday Value® cereals featuring his designs include Organic Crunchy Cinnamon Squares, Organic Peanut Butter & Cocoa Balls, Organic Peanut Butter Balls and Organic Frosted Flakes.

Carle is known for his beautifully illustrated, best-selling picture books. Carle’s “The Very Hungry Caterpillar” has been translated into 60 languages and has sold over 38 million copies since its publication in 1969. In his lifetime, Carle has written and illustrated more than 70 picture books, which have sold over 125 million copies.

“We are proud to partner with Whole Foods Market, a company that shares The World of Eric Carle’s commitment to the highest quality standards,” said Debra Joester, president of The Joester Loria Group. “We are particularly delighted that millions of families will have the opportunity to engage with wonderful games, art and content featuring Eric Carle’s work, at their breakfast table every morning.”

The Joester Loria Group, worldwide licensing agent for The World of Eric Carle, brokered this brand extension.

The World of Eric Carle Featured at NY Toy Fair

Earlier this month Toy Fair, one of the most important trade shows in the toy industry, took place in New York City. The event featured more than seven football fields worth of exhibit space, which showcased all of the latest toys and games.

Our client The World of Eric Carle’s licensed products were represented at several booths including Kids Preferred, Mudpuppy, Primary Colors, and University Games.

The prestigious Toy of the Year Awards kicked off the event on Friday evening. The winners of the awards were chosen by consumers, retailers, the media and toy industry insiders. License! Global has the full list of this year’s winners.

To cap off the event the Toy Industry Association held its annual general meeting on Monday and Carter Keithley, TIA President and CEO, delivered a state of the association, sharing that the toy industry experienced 12% growth in 2014.

According to the Toy Industry Association, some of the top toy trends on display at Toy Fair were dinosaurs, mini toys, tech and electronic toys, aquatic inspiration, toys that teach science, tech, engineering, arts and math, and toys that encourage open-ended play.