The World of Eric Carle Debuts Live Show in Australia

The Very Hungry Caterpillar Show And Other Timeless Stories

The Joester Loria Group and the Eric Carle Studio are excited to announce The Very Hungry Caterpillar Show and Other Timeless Stories, which debuted at the Sydney Festival in Australia earlier this month.  The show has performed to sold out crowds and due to audience demand, new shows have been added to the schedule, making The Very Hungry Caterpillar Show and Other Timeless Stories the fastest-selling show of the Sydney Festival!

Produced by Joey Creative, the live show brings the beloved children’s book franchise to life with a theatrical experience certain to enthrall, educate and entertain theatre-goers. The new Australian production will light up children’s imaginations and take families on a delightful adventure into  Eric Carle’s bestselling classic stories including, “The Very Hungry Caterpillar” “Mister Seahorse,” “The Very Lonely Firefly,” and “The Artist Who Painted A Blue Horse”.

Eric Carle’s iconic characters come to life with 75 puppets that replicate Carle’s distinctive collage style artwork. A giant popup book is a centerpiece of the production.  It is filled with amazing characters from an eight-foot-long red crocodile to a life-size yellow cow; a beautiful nine-foot butterfly to an underwater world filled with all types of sea creatures; and, of course, The Very Hungry Caterpillar.

Producers Jonathan Worsley and Michael Sieders bring their formidable experience to the project.  Worsley has impressive experience in film, theatre, puppetry, television, commercials and music videos.  He is a former protégé of Baz Luhrmann, having worked on La Boheme in New York and, most recently, the Chanel No. 5 television campaign featuring Nicole Kidman.  Co-producer Sieders and director Naomi Edward have extensive experience in live theatre and productions for children.

“The Very Hungry Caterpillar is a seminal children’s book, one that has introduced generations of children into the wonderful world of storytelling. And now, we have the opportunity to do the very same – to introduce a whole new generation to the storytelling through theatre. For many this will be their first experience and we want to make it a magical one. To faithfully take a book that means so much to so many people, and create a new interpretation for the stage is both a privilege and an honor,” said Jonathan Worsley.

“I hope the performances will be enjoyed by many and that the colorful characters will bring comfort and joy to all who see the stories that have been so carefully produced. It is uplifting to see such beautiful and cheerful works inspired by my characters! I hope my books  - and this show – will inspire you and your imagination, ” said Eric Carle.

A variety of activities will accompany the show including an interactive zone where children can have photos taken with the puppets and create their very own hungry caterpillars. An exhibition of signed Eric Carle lithographs will be on display in the foyer of Riverside theatre for the duration of the Sydney run of the show.

Following its run in Sydney, the show will tour to Melbourne, Brisbane, Penrith, Queanbeyan and Newcastle.

The Joester Loria Group, exclusive global licensing agent for The World of Eric Carle, in collaboration with Haven Licensing, the local agent for the brand in Australia, worked closely with the Eric Carle Studio to develop the live show.  JLG continues to spearhead a robust brand extension strategy for Eric Carle’s timeless works.  The global program consists of over 125 consumer products licensees and promotional partners.  Available in leading retailers in more than 15 countries, The World of Eric Carle products have won awards and topped sales charts in the US, UK, Australia and Japan. Promotions, fan sites, Facebook pages, magazines, school curriculum programs and special events engage consumers and encourage children to explore.

Press coverage of the show includes a piece in License! Global and a rave review from The Daily Telegraph.

The Very Hungry Caterpillar Partners with Cawston Press

very hungry caterpillar cawston press

The Joester Loria Group’s client The World of Eric Carle is partnering with U.K. juice company Cawston Press for an exciting spring 2015 on-pack promotion. Eric Carle’s iconic Very Hungry Caterpillar will be featured on 200ml bottles of Cawston Press’ Kids’ Blends range. The promotion will offer redemptions for Very Hungry Caterpillar prizes and gifts through the Cawston Press website.

The featured juice flavors include apple and mango; apple and pear; apple and summer fruits; and apple and blackcurrant and will be available in participating grocery stores and supermarket chains. The packs will also supply links and information to charity Action for Children to promote participation in the next Very Hungry Caterpillar-inspired Giant Wiggle, a fundraising campaign that brings children under five together in a caterpillar conga line and encourages them to play and develop their imaginations through storytelling and creativity. The next Giant Wiggle will take place on March 19, 2015.

To further support the promotion, both The World of Eric Carle™ and Cawston Press will execute social media campaigns on their respective platforms. The promotion will also have a presence on

Joester Loria Group Appoints Team! Licensing for The World of Eric Carle in Germany

team! licensing world of eric carle

The Joester Loria Group, global licensing agent for The World of Eric Carle, has appointed Team! Licensing to build on the success of The World of Eric Carle brand in Germany with a focus on the iconic The Very Hungry Caterpillar.  The Munich-based licensing agent, with specialized expertise on classic properties, will further develop the popular brand based on Carle’s best-selling children’s picture books known for charming characters and illustrations and its unparalleled educational reputation. A number of key product categories already have been licensed with very successful programs from Schmidt Spiele, Geda Labels, Klaus Herding GmbH and Gerstenberg. Team! Licensing is actively seeking partners in baby categories, the fastest-growing segment in the award-winning global licensing program that focuses on The Very Hungry Caterpillar and Carle’s signature art and iconic characters from over 75 books.

With its educational approach and unique visuals, Carle’s work has touched the hearts and minds of German-speaking parents, from the release of The Very Hungry Caterpillar in 1970 to today. It remains one of the most successful children’s books with more than 500,000 copies of The Very Hungry Caterpillar sold by German publisher Gerstenberg in just the last three years.

Also new to the program is Prime UG, recently signed as toy distributor in Germany, Austria and Switzerland, for The World of Eric Carle toy line from U.S. licensee, Kids Preferred.  Additionally, StoryToys, global app partner, has recently debuted  My Very Hungry Caterpillar, the first fully interactive 3D form app based on the beloved book. My Very Hungry Caterpillar is a virtual character app which lets children nurture, care for and play with their very own Very Hungry Caterpillar.

Team! Licensing is set to expand the already successful licensing portfolio to categories including food and baby accessories and new retail partnerships.

The Joester Loria Group, the global licensing agent for The World of Eric Carle, continues to spearhead a robust licensing program that further expands the brand into infant and toddler categories worldwide. The global consumer products program consists of over 125 licensees and promotional partners, including toys, games, apparel, home décor, social expressions, stationery, classroom supplies, mobile apps and more. Available in leading retailers in more than 15 countries, The World of Eric Carle products have won awards and topped sales charts in the US, UK, Australia and Japan. Promotions, fan sites, Facebook pages, magazines, school curriculum programs and special events have further boosted the brand’s engagement with consumers.

World of Eric Carle Toys Win Oppenheim Toy Awards

World of Eric Carle Oppenheim Toy Portfolio

Every year the Oppenheim Toy Portfolio bestows their prestigious awards to a select few toys.  This year, The World of Eric Carle had two of their toys receive the Oppenheim Gold Seal Award: The World of Eric Carle The Very Hungry Caterpillar and Brown Bear Deluxe Puzzle Wheels from licensing partner, Mudpuppy. The Oppenheim Awards began in 1989 by child development experts Joanne Oppenheim and her daughter Stephanie.  Oppenheim is the only independent consumer review of children’s media and unlike most organizations that review and rate products, there are no entry fees from manufacturers and publishers. Products are selected and then tested by the real experts—children!  Over the last 24 years, consumers have come to recognize and trust the Oppenheim award seal on kid’s products in retail stores.

Founded in 1979, Mudpuppy’s primary mission and overall brand focus is to create toys and games that engage a child’s imagination and creativity.  The President of Galison/Mudpuppy, William Miller said, “We are thrilled to have 15 Mudpuppy products recognized with 2014 Oppenheim Toy Portfolio Awards this year! Our mission is to create quality products that engage a child’s creativity while having fun, and receiving these awards affirms we are succeeding.”

The World of Eric Carle toys from Mudpuppy are available online at and at retailers such as Barnes & Noble, Amazon, and fine independent children’s bookstores everywhere.

The Joester Loria Group is the exclusive licensing agency for The World of Eric Carle.

New My Very Hungry Caterpillar App From StoryToys

My Very Hungry Caterpillar App

StoryToys and The Eric Carle Studio recently released My Very Hungry Caterpillar, the first fully interactive 3D form app based on the beloved character of the renowned author and illustrator, Eric Carle.  My Very Hungry Caterpillar is the second in a series of apps created under license with The World of Eric Carle™, and is now available in the App Store for iPad, iPhone and iPod Touch. The Joester Loria Group managed this partnership on behalf of their client The World of Eric Carle.

My Very Hungry Caterpillar is a virtual  character app which lets children nurture, care for, and play with their very own Very Hungry Caterpillar. The 3D animation captures the unique style of Eric Carle’s award winning art, delivering a wonderful new experience for the millions of fans of the best-selling classic children’s book, first published 45 years ago.

My Very Hungry Caterpillar provides lots of fun activities for children to share with their caterpillar. After hatching him from an egg, children can choose from a variety of activities including feeding him, playing with toys from his toy box, helping him grow flowers and fruit, and putting him to bed. More magical surprises are revealed the more the caterpillar is played with and cared for. With each passing day he grows until eventually he is transformed into a beautiful butterfly, after which a new egg appears and a brand new adventure begins.

Barry O’Neill, CEO of StoryToys said, “With My Very Hungry Caterpillar I believe the StoryToys team has created one of the most magical kids apps you will find in the App Store today. We’re very proud that on behalf of the Eric Carle Studio, Joester Loria Group (their exclusive brand licensing agency), has allowed us to bring his character to life in digital form, and we hope that his millions of fans enjoy interacting with The Very Hungry Caterpillar in this magical new environment.”

My Very Hungry Caterpillar is designed for preschoolers and Eric Carle fans of all ages, it includes the following features:

• Amazing 3D My Very Hungry Caterpillar interactive character

• Develops nurturing skills and encourages a love of nature

• Wide range of interactive activities

• Non-competitive individualized play

• Beautifully-illustrated scenes based on Eric Carle’s bright and colorful hand-painted collage illustrations

• A unique, completely text free play environment.

• Intuitive, child-friendly and easy to use.

• Charming musical effects and comforting soundtrack

My Very Hungry Caterpillar is available in the App Store globally priced at $3.99. After its launch last month, the app quickly became the No. 1 Kids App in the US, and sat at No. 12 on the Overall US iPad Paid App chart within 48 hours after its launch.  License! Global and Toy Insider both shared the news of this exciting new brand extension for The World of Eric Carle.

The World of Eric Carle Teams Up with Publix & Produce For Kids

World of Eric Carle Produce for Kids Publix

The Joester Loria Group recently coordinated an event with Produce For Kids and Publix on behalf of their client The World of Eric Carle. The event took place at the Orlando Aprons Cooking School and featured a Very Hungry Caterpillar costume character appearance, product giveaways and social media promotion that drove event attendance.

More than 100 central Florida families attended the festivities where they met The Very Hungry  Caterpillar and learned how to assemble healthy caterpillar snacks made of fruits and vegetables.

The event was part of Produce For Kids’ “Healthy Families, Helping Kids” campaign, which educates families about healthy eating and raises funds to support local health and wellness projects. Produce For Kids signage featuring the Very Hungry Caterpillar is on display in the produce section of all Publix locations to further promote the campaign.

The event was featured on, Produce News and The Packer.

Jaxxwear Debuts Caterpillar & Friends Collection

jaxxwear caterpillar and friends

World of Eric Carle licensee Jaxxwear recently debuted its new Spring/Summer 2015 Caterpillar & Friends infants wear collection at ENK Children’s Club Show at the Javits Center in New York City this October. ENK Children’s Club is an international exhibition for children’s clothing, layette, accessories, footwear, toys and gifts. The show is held four times a year and is attended by children’s specialty retailers and boutiques.

For Spring/Summer 2015, the Jaxxwear World of Eric Carle collection again featured The Very Hungry Caterpillar along with other iconic artwork from Carle’s beloved books, including Mr. SeahorsePapa Please get the Moon for Me and Friends. Growing on the success of the previous two collections launched earlier this year, Jaxxwear utilized contemporary all-over prints and introduced beautiful embroidery and appliqués in this new season.

Jaxxwear, highly regarded for beautifully-designed, quality infant apparel,  is part of the growing, multi-category licensing program The Joester Loria Group has developed for The World of Eric Carle brand.

The 2014 Eric Carle Honors

Eric Carle Honors

The Eric Carle lithograph presented to the honorees. Image via

Eric Carle, one of the most acclaimed children’s book authors and illustrators, world-renowned for his award-winning series of children’s book titles including the iconic The Very Hungry Caterpillar, opened The Eric Carle Museum in Amherst, Mass, in 2012.  In support of the museum, the Eric Carle Honors annual gala and fundraiser celebrates the talented people who have played an instrumental role in making children’s books a vibrant and influential art and literary form in America

The 9th Eric Carle Honors took place at Guastavino’s in New York City last month, with awards presented to four highly regarded recipients.  The Mentor Award went to Henrietta Mays Smith for her work as a librarian and professor at the School of Information at the University of South Florida in Tampa. Smith is also a dedicated and active American Library Association member. The Angel Award was presented to Reach Out and Read, a nonprofit organization. Françoise Mouly received the Bridge Award for her work as art editor at the New Yorker and publisher and editorial director of TOON Books. Finally, renowned children’s book illustrator Jerry Pinkney was honored with the Artist Award. One very special guest in attendance was Eric Carle’s long lost friend Florence, Carle’s inspiration for his recent book, “Friends.”

The impact and appeal of Eric Carle’s works have extended beyond his publishing franchise and his contribution to the recognition of storybook art, to a collection of award winning children’s product.  The World of Eric Carle toys, games, apparel, accessories, gift, and juvenile products educate, entertain and delight children with Carle’s iconic art, characters and themes from his 70 plus books.   The Joester Loria Group is proud to be the global licensing agent for The World of Eric Carle and is a proud supporter of The Eric Carle Museum.

Progressive Preschool Awards Finalists Announced

progressive preschool awards

The Joester Loria Group develops global marketing initiatives that deliver brand enhancement and engagement for its clients.  A recent example developed for The World of Eric Carle was nominated for The Progressive Preschool Awards in the UK. In Spring of 2014, the Giant Wiggle was launched in partnership with UK charity Action for Children, as a fundraising campaign that brought children under five together in caterpillar conga lines and encouraged them to play and develop their imaginations through storytelling and creativity.  The event was tied to the brand’s The Very Hungry Caterpillar’s 45th anniversary celebration and is a finalist in the Progressive Preschool Awards marketing category.

The Progressive Preschool Awards highlight creativity in the preschool industry in the UK. The awards include ten retail categories, nine product categories and one marketing award. The retail categories include best supermarket retailer, best mixed retailer, the best multiple retailer, the best department store retailer, best online retailer, best retail initiative, best independent nursery retailer, best independent toy retailer, best independent apparel retailer and the best independent gift retailer.   A full list of this year’s finalists is available on the Progressive Preschool site. Winners will be revealed at this year’s award ceremony, which will take place on Thursday, November 13 at The Dorchester Hotel in London.

The finalists were selected by an independent validation panel made up of marketing and communication experts who thoroughly discussed each initiative before the campaigns were voted on to arrive at the six finalists and eventual winner.

Highlights from ABC Kids Expo

abc kids expo world of eric carle

Earlier this month the juvenile products industry gathered in Las Vegas for ABC Kids Expo. This year’s show featured 1,000 exhibitors and 3,300 booths with an expanded focus on eco-friendly and made in the U.S.A. products.

According to Gifts and Decorative Accessories, functional fashion was a prominent trend at the event and was present across a wide variety of categories including diaper bags, toys, furniture and accessories.

Gifts and Decorative Accessories also highlighted some of the brands who showcased innovative, design-driven and functional products:

*Cao Ocho presented their line of natural teethers in playful shapes like pizza slices, whales, elephants and necklaces.

*Infant Tech showed plush dolls featuring live broadcast cameras. The dolls can be clipped to a car seat so parents can keep on eye on their little ones while driving.

*Digipuppets showed fun finger puppets that can be used to control touchscreen devices. There’s also a dedicated interactive app for the puppets.

*Skincare products were also a hot topic at the show. Top brands included Honest Company, Reese and Luke and Babyganics.

The Joester Loria Group’s client The World of Eric Carle was also on display at the show. Licensee Levels of Discovery showcased its new line of decorative children’s furniture inspired by The World of Eric Carle. The collection includes a rocker, bench seat and revolving bookcase all adorned with Eric Carle’s vibrant collage artwork.

Expanding on their successful line infant travel and safety items launched in 2013, H.I.S. Juveniles debuted a new collection of World of Eric Carle blankets, soft bath products including washcloths, towels and mitts, as well as burp cloths, packaged layette and bibs that will be available in early 2015. The new line includes a wide variety of fabrications and enhancements that are sure to make The Very Hungry Caterpillar and friends come to life.

world of eric carle abc kids expo

Kids Preferred, one of the world’s largest manufacturers of plush toys and gifts, unveiled its new line of World of Eric Carle™ preschool toys.  This latest collection of early preschool toys offers a variety of colors, activities and adventures for little learners including The Very Hungry Caterpillar™ Developmental Toy with Music & Lights & The Very Hungry Caterpillar ™ Rattle with Teether.

Additional World of Eric Carle licensees with product on display included Creative Baby with foam table and chair set with interactivity, along with floor jumpers and walkers on display and Oopsy Daisy Fine Art showcasing canvas wall art and night lights that utilize the much loved The Very Hungry Caterpillar along with other fun characters from Carle’s beloved books.