Progressive Preschool Awards Finalists Announced

progressive preschool awards

The Joester Loria Group develops global marketing initiatives that deliver brand enhancement and engagement for its clients.  A recent example developed for The World of Eric Carle was nominated for The Progressive Preschool Awards in the UK. In Spring of 2014, the Giant Wiggle was launched in partnership with UK charity Action for Children, as a fundraising campaign that brought children under five together in caterpillar conga lines and encouraged them to play and develop their imaginations through storytelling and creativity.  The event was tied to the brand’s The Very Hungry Caterpillar’s 45th anniversary celebration and is a finalist in the Progressive Preschool Awards marketing category.

The Progressive Preschool Awards highlight creativity in the preschool industry in the UK. The awards include ten retail categories, nine product categories and one marketing award. The retail categories include best supermarket retailer, best mixed retailer, the best multiple retailer, the best department store retailer, best online retailer, best retail initiative, best independent nursery retailer, best independent toy retailer, best independent apparel retailer and the best independent gift retailer.   A full list of this year’s finalists is available on the Progressive Preschool site. Winners will be revealed at this year’s award ceremony, which will take place on Thursday, November 13 at The Dorchester Hotel in London.

The finalists were selected by an independent validation panel made up of marketing and communication experts who thoroughly discussed each initiative before the campaigns were voted on to arrive at the six finalists and eventual winner.

Highlights from ABC Kids Expo

abc kids expo world of eric carle

Earlier this month the juvenile products industry gathered in Las Vegas for ABC Kids Expo. This year’s show featured 1,000 exhibitors and 3,300 booths with an expanded focus on eco-friendly and made in the U.S.A. products.

According to Gifts and Decorative Accessories, functional fashion was a prominent trend at the event and was present across a wide variety of categories including diaper bags, toys, furniture and accessories.

Gifts and Decorative Accessories also highlighted some of the brands who showcased innovative, design-driven and functional products:

*Cao Ocho presented their line of natural teethers in playful shapes like pizza slices, whales, elephants and necklaces.

*Infant Tech showed plush dolls featuring live broadcast cameras. The dolls can be clipped to a car seat so parents can keep on eye on their little ones while driving.

*Digipuppets showed fun finger puppets that can be used to control touchscreen devices. There’s also a dedicated interactive app for the puppets.

*Skincare products were also a hot topic at the show. Top brands included Honest Company, Reese and Luke and Babyganics.

The Joester Loria Group’s client The World of Eric Carle was also on display at the show. Licensee Levels of Discovery showcased its new line of decorative children’s furniture inspired by The World of Eric Carle. The collection includes a rocker, bench seat and revolving bookcase all adorned with Eric Carle’s vibrant collage artwork.

Expanding on their successful line infant travel and safety items launched in 2013, H.I.S. Juveniles debuted a new collection of World of Eric Carle blankets, soft bath products including washcloths, towels and mitts, as well as burp cloths, packaged layette and bibs that will be available in early 2015. The new line includes a wide variety of fabrications and enhancements that are sure to make The Very Hungry Caterpillar and friends come to life.

world of eric carle abc kids expo

Kids Preferred, one of the world’s largest manufacturers of plush toys and gifts, unveiled its new line of World of Eric Carle™ preschool toys.  This latest collection of early preschool toys offers a variety of colors, activities and adventures for little learners including The Very Hungry Caterpillar™ Developmental Toy with Music & Lights & The Very Hungry Caterpillar ™ Rattle with Teether.

Additional World of Eric Carle licensees with product on display included Creative Baby with foam table and chair set with interactivity, along with floor jumpers and walkers on display and Oopsy Daisy Fine Art showcasing canvas wall art and night lights that utilize the much loved The Very Hungry Caterpillar along with other fun characters from Carle’s beloved books.

The World of Eric Carle Partners With Gymboree

world of eric carle gymboree

Earlier this month, The World of Eric Carle playwear and sleepwear launched at children’s specialty retailer Gymboree’s 600+ stores and on gymboree.com. The collection features unisex, girls and boys styles using graphics from a variety of Eric Carle’s iconic works including The Very Hungry Caterpillar.

To promote the launch, Gymboree launched a multi-platform, integrated marketing campaign. Key elements included:

*Front of store placement, signage, window displays and in-store events which included celebrity mom Molly Sims hosting an event in Gymboree’s Santa Monica location.

*A print ad in Parents magazine.

*Email marketing to Gymboree’s millions of subscribers.

*A direct mail piece distributed to Gymboree’s database of consumers.

*Mall signage also helped promote the line.

*Press and mommy blogger outreach.

*Social media promotion and a free app further educated consumers.

world of eric carle gymboree

In addition to the apparel and sleepwear, Gymboree will also offer World of Eric Carle plush and books starting this fall and will debut an infant collection featuring more of Eric Carle’s characters for the Spring 2015 season.

The World of Eric Carle’s Gymboree partnership is just the latest brand extension The Joester Loria Group has brokered on behalf of its client. The World of Eric Carle’s licensing program spans a variety of categories including toys, games, apparel, classroom supplies and apps among others.

The Very Hungry Caterpillar App Tops The Charts

The Very Hungry Caterpillar App

After a successful launch earlier this year, The Very Hungry Caterpillar™ & Friends – Play & Explore app from StoryToys has now surpassed 100,000 downloads across all platforms as of the end of August. The app debuted on March 20th – The Very Hungry Caterpillar Day – as part of the celebration of the iconic book’s 45th anniversary. The Very Hungry Caterpillar app is designed for pre-schoolers to inspire imaginative thinking and encourage creative exploration, and is ideal for parents and children to share. This 3-D pop up app features a variety of Eric Carle’s popular characters in eight different games that teach children important skills like counting, sorting and healthy eating habits.

The Very Hungry Caterpillar App

The app had a stellar performance during its first six weeks; ranking on the Top 10 overall iPad charts in nine countries including the UK, Germany and Japan. Additionally, the app hit No. 3 on the overall iPad charts in the UK and enjoyed great success in Japan as well.

This engaging app also received great reviews from Education WorldTech With Kids and iPad Kids.

The Joester Loria Group Expands The World of Eric Carle’s Infant and Toddler Program

the world of eric carle licensing

The Joester Loria Group has brokered new licensing deals for their client, The World of Eric Carle, to expand on the current infant and toddler collections by adding new categories including sleepwear, graphic tees, blankets and layette.

Intimo has signed on to develop a line of toddler sleepwear, robes, ponchos and t-shirts in the U.S. and Canada for The World of Eric Carle.  Intimo will use the beloved The Very Hungry Caterpillar along with other iconic characters from Carle’s classic books to create contemporary trend collections for both boys and girls. The apparel line will include a wide variety of fabrications, using screen prints, heat transfers, roller printing, flocking, embroideries, patches and appliqués that are sure to make The Very Hungry Caterpillar and friends come to life. Sizes will range from 12M – 5T and the collection will launch Holiday 2014 at mid-tier, department stores and independent retailers throughout the country.

Additionally, H.I.S Juveniles will be adding to its successful World of Eric Carle line of infant travel and safety items by expanding to a new line of layette, blankets and soft bath products including washcloths and towels.  The new collection will include a wide variety of fabrications and patterns for boys and girls focused on The Very Hungry Caterpillar and friends. The collection will launch Spring 2015 at mid-tier, specialty, department store and independent retailers.

The World of Eric Carle’s global consumer products program continues to grow with expanded collections of toys, games, apparel, home décor, social expressions, stationery, classroom supplies, mobile apps and more, sold in over 30,000 locations in 15 countries including the US, Canada, UK, Japan, Australia, Germany and Korea.

The Very Hungry Caterpillar Nominated for Two Licensing Awards

licensing awards world of eric carle

The finalists for the U.K Licensing Awards have just been announced and The Joester Loria Group’s client The World of Eric Carle is nominated in two categories. The Very Hungry Caterpillar Arts & Crafts Range from Anker International is nominated in the Best Written, Listening or Learning Range category, while The Very Hungry Caterpillar Giant Wiggle for Action For Children is up for Best Licensed Marketing Communication Campaign Award.

Additionally,the finalists for the Property Awards categories will be announced by the end of July. The winners will be revealed at The Licensing Awards event on Tuesday September 16th in The Great Room at London’s prestigious Grosvenor House Hotel.

The U.K. Licensing Awards are organized by The Licensing Source Book to recognize all aspects of the licensing industry in the U.K. Categories honor the best retailers, products, properties and marketing across the licensing field. More than 5,000 licensed products were considered this year by a judging panel that included retail buyers from a range of stores including Toys R Us, Tesco and Sainsbury’s among others.

We are very thrilled the licensing program has been recognized by our business community.

License! Global has a full list of finalists.

World of Eric Carle Licensing Partner Jaxxwear Nominated for Earnie Award

Jaxxwear World of Eric Carle Collection

Jaxxwear, a licensing partner for The World of Eric Carle brand, has been nominated for a 2014 Earnie Award for Best Licensed Apparel by Earnshaw’s Magazine, the leading better childrenswear trade magazine.

Jaxxwear has done a tremendous job of bringing the iconic characters, such as The Very Hungry Caterpillar, from the pages of Carle’s award-winning books to a beautiful collection of infant apparel fully capturing the detail and colors of Eric Carle’s beautiful collaged artwork.

The Earnie winners will be announced at the popular tradeshow ENK in October, where Jaxxwear will be debuting the new collections from the World of Eric Carle’s Caterpillar & Friends brand at the show.

Earnshaw’s has been hosting the Earnie Awards for 35 years to highlight design excellence in the childrenswear design field. There are more than 20 categories such as accessories, footwear, licensed apparel, girls’ apparel, boys’ apparel, formal wear and infants and toddlers’ apparel.

For more information and to vote for Jaxxwear’s range of licensed World of Eric Carle appparel, please visit:  http://www.earnieawards.com/vote.php

The Very Hungry Caterpillar’s 45th Anniversary Celebration

The Joester Loria Group worked with our client, The World of Eric Carle, to celebrate the 45th anniversary of the publishing franchise’s iconic children’s book, The Very Hungry Caterpillar. The celebration included retail marketing promotions, product launches, social media activation and events to commemorate this exciting milestone.

Activities included:

*A year long promotion with Wendy’s to distribute Eric Carle books in their under 3 kids meals.

*A six week on-pack promotion with Langers Juice

*Discounts, events and social media promotion from licensee, Chronicle Books

*Discounts and social media support from licensing partners Out of Print ClothingOopsy Daisy Art, and Mudpuppy

*Advertising, events, PR and social media promotion

*A new app in partnership with StoryToys

The anniversary celebration also featured a variety of exciting retail promotions including Hands-On Learning events at Barnes & Noble, storytime events at Pottery Barns Kids, and a three-day flash sale on Zulily.

Collectively these initiatives generated over 60 million impressions for the brand!

The World of Eric Carle and The Joester Loria Group will continue to celebrate this milestone throughout 2014.

The Story Behind Eric Carle’s Friends

Our client, Eric Carle, author and illustrator of iconic children’s books like The Very Hungry Caterpillar, has been entertaining generations with his thoughtful stories and beautiful imagery.  Extending his works to a multi-category licensing program has brought his colorful tales to life in a whole new way.  But with his most recent storybook, Friends, an even deeper history was brought to light giving Carle a wonderful re-connection to his past.

Released late last year, Friends, was inspired by a photograph from Carle’s childhood. He had wondered for years about the little girl in a white dress he was hugging in this photo which was taken in Syracuse when he was just three years old. He had lost touch with his childhood friend when he moved away and couldn’t even remember her name. Some 80 years later, the photograph inspired the cover art and some of the story in Friends.

When Friends was published last year Carle had mentioned in a USA Today interview that he was hoping the book would help him track down his long lost friend. Sean Kirst, a columnist for The Post Standard in Syracuse read the article and became intrigued. He ended up contacting a local historical society to track down records about Carle’s childhood years in upstate New York. After some intense research, Kirst was able to track down the little girl in the photo, the now 85-year-old Florence Ciani Trovato who currently resides in Florida.

Amazingly Trovato had also saved the 80 year-old photo that pictured her and her friend Eric. On Easter Sunday, Kirst called Carle and sent him Trovato’s photographs along with her phone number. Carle was astounded and immediately reached out to his old friend. He called the re-connection an “Easter Miracle.”

The World of Eric Carle Partners with Langers Juice

In celebration of the 45th anniversary of The Very Hungry Caterpillar by Eric Carle, The Joester Loria Group brokered a deal for its client, The World of Eric Carle™, with Langers Juice for a six week on-pack promotion featuring Eric Carle’s iconic character. The promotion kicked off the first week of March and will run through April 19, 2014, in over 10,000 participating supermarkets and Walmart grocery stores nationwide on a series of Langers juice containers.

With the purchase of three marked bottles of Langers juice, customers can receive a limited edition The Very Hungry Caterpillar snack box. The juice flavors include: Cranberry Cocktail, Cranberry Raspberry Cocktail, Cranberry Grape Cocktail and Cranberry Pomegranate Cocktail. To support the promotion, both The World of Eric Carle™ and Langers will execute social media outreach on their respective platforms, as well as a presence on www.langers.com.

Based on the award-winning publishing franchise, The World of Eric Carle promotes the joys of playful learning that three generations have experienced through Carle’s timeless stories and vibrant artwork.  The Very Hungry Caterpillar is the centerpiece of this global consumer products program, known for beautifully designed products.

Langers Cranberry Juice Cocktails provide delicious and nutritious refreshment anytime of the day. They contain no preservatives, no high fructose corn syrup, nothing artificial and are chock full of antioxidants.  These cranberry cocktails are just a sampling of the more than 200 100% juice, juice blends and cocktail varieties currently offered by Langers.

The Langers Juice partnership is one part of The World of Eric Carle’s yearlong celebration of the 45th Anniversary of The Very Hungry Caterpillar. The World of Eric Carle and The Joester Loria Group are working with a number of licensing partners on exciting marketing activities to mark this special milestone.