New My Very Hungry Caterpillar App From StoryToys

My Very Hungry Caterpillar App

StoryToys and The Eric Carle Studio recently released My Very Hungry Caterpillar, the first fully interactive 3D form app based on the beloved character of the renowned author and illustrator, Eric Carle.  My Very Hungry Caterpillar is the second in a series of apps created under license with The World of Eric Carle™, and is now available in the App Store for iPad, iPhone and iPod Touch. The Joester Loria Group managed this partnership on behalf of their client The World of Eric Carle.

My Very Hungry Caterpillar is a virtual  character app which lets children nurture, care for, and play with their very own Very Hungry Caterpillar. The 3D animation captures the unique style of Eric Carle’s award winning art, delivering a wonderful new experience for the millions of fans of the best-selling classic children’s book, first published 45 years ago.

My Very Hungry Caterpillar provides lots of fun activities for children to share with their caterpillar. After hatching him from an egg, children can choose from a variety of activities including feeding him, playing with toys from his toy box, helping him grow flowers and fruit, and putting him to bed. More magical surprises are revealed the more the caterpillar is played with and cared for. With each passing day he grows until eventually he is transformed into a beautiful butterfly, after which a new egg appears and a brand new adventure begins.

Barry O’Neill, CEO of StoryToys said, “With My Very Hungry Caterpillar I believe the StoryToys team has created one of the most magical kids apps you will find in the App Store today. We’re very proud that on behalf of the Eric Carle Studio, Joester Loria Group (their exclusive brand licensing agency), has allowed us to bring his character to life in digital form, and we hope that his millions of fans enjoy interacting with The Very Hungry Caterpillar in this magical new environment.”

My Very Hungry Caterpillar is designed for preschoolers and Eric Carle fans of all ages, it includes the following features:

• Amazing 3D My Very Hungry Caterpillar interactive character

• Develops nurturing skills and encourages a love of nature

• Wide range of interactive activities

• Non-competitive individualized play

• Beautifully-illustrated scenes based on Eric Carle’s bright and colorful hand-painted collage illustrations

• A unique, completely text free play environment.

• Intuitive, child-friendly and easy to use.

• Charming musical effects and comforting soundtrack

My Very Hungry Caterpillar is available in the App Store globally priced at $3.99. After its launch last month, the app quickly became the No. 1 Kids App in the US, and sat at No. 12 on the Overall US iPad Paid App chart within 48 hours after its launch.  License! Global and Toy Insider both shared the news of this exciting new brand extension for The World of Eric Carle.

The World of Eric Carle Teams Up with Publix & Produce For Kids

World of Eric Carle Produce for Kids Publix

The Joester Loria Group recently coordinated an event with Produce For Kids and Publix on behalf of their client The World of Eric Carle. The event took place at the Orlando Aprons Cooking School and featured a Very Hungry Caterpillar costume character appearance, product giveaways and social media promotion that drove event attendance.

More than 100 central Florida families attended the festivities where they met The Very Hungry  Caterpillar and learned how to assemble healthy caterpillar snacks made of fruits and vegetables.

The event was part of Produce For Kids’ “Healthy Families, Helping Kids” campaign, which educates families about healthy eating and raises funds to support local health and wellness projects. Produce For Kids signage featuring the Very Hungry Caterpillar is on display in the produce section of all Publix locations to further promote the campaign.

The event was featured on PerishableNews.com, Produce News and The Packer.

Jaxxwear Debuts Caterpillar & Friends Collection

jaxxwear caterpillar and friends

World of Eric Carle licensee Jaxxwear recently debuted its new Spring/Summer 2015 Caterpillar & Friends infants wear collection at ENK Children’s Club Show at the Javits Center in New York City this October. ENK Children’s Club is an international exhibition for children’s clothing, layette, accessories, footwear, toys and gifts. The show is held four times a year and is attended by children’s specialty retailers and boutiques.

For Spring/Summer 2015, the Jaxxwear World of Eric Carle collection again featured The Very Hungry Caterpillar along with other iconic artwork from Carle’s beloved books, including Mr. SeahorsePapa Please get the Moon for Me and Friends. Growing on the success of the previous two collections launched earlier this year, Jaxxwear utilized contemporary all-over prints and introduced beautiful embroidery and appliqués in this new season.

Jaxxwear, highly regarded for beautifully-designed, quality infant apparel,  is part of the growing, multi-category licensing program The Joester Loria Group has developed for The World of Eric Carle brand.

The 2014 Eric Carle Honors

Eric Carle Honors

The Eric Carle lithograph presented to the honorees. Image via https://www.facebook.com/CarleMuseum

Eric Carle, one of the most acclaimed children’s book authors and illustrators, world-renowned for his award-winning series of children’s book titles including the iconic The Very Hungry Caterpillar, opened The Eric Carle Museum in Amherst, Mass, in 2012.  In support of the museum, the Eric Carle Honors annual gala and fundraiser celebrates the talented people who have played an instrumental role in making children’s books a vibrant and influential art and literary form in America

The 9th Eric Carle Honors took place at Guastavino’s in New York City last month, with awards presented to four highly regarded recipients.  The Mentor Award went to Henrietta Mays Smith for her work as a librarian and professor at the School of Information at the University of South Florida in Tampa. Smith is also a dedicated and active American Library Association member. The Angel Award was presented to Reach Out and Read, a nonprofit organization. Françoise Mouly received the Bridge Award for her work as art editor at the New Yorker and publisher and editorial director of TOON Books. Finally, renowned children’s book illustrator Jerry Pinkney was honored with the Artist Award. One very special guest in attendance was Eric Carle’s long lost friend Florence, Carle’s inspiration for his recent book, “Friends.”

The impact and appeal of Eric Carle’s works have extended beyond his publishing franchise and his contribution to the recognition of storybook art, to a collection of award winning children’s product.  The World of Eric Carle toys, games, apparel, accessories, gift, and juvenile products educate, entertain and delight children with Carle’s iconic art, characters and themes from his 70 plus books.   The Joester Loria Group is proud to be the global licensing agent for The World of Eric Carle and is a proud supporter of The Eric Carle Museum.

Progressive Preschool Awards Finalists Announced

progressive preschool awards

The Joester Loria Group develops global marketing initiatives that deliver brand enhancement and engagement for its clients.  A recent example developed for The World of Eric Carle was nominated for The Progressive Preschool Awards in the UK. In Spring of 2014, the Giant Wiggle was launched in partnership with UK charity Action for Children, as a fundraising campaign that brought children under five together in caterpillar conga lines and encouraged them to play and develop their imaginations through storytelling and creativity.  The event was tied to the brand’s The Very Hungry Caterpillar’s 45th anniversary celebration and is a finalist in the Progressive Preschool Awards marketing category.

The Progressive Preschool Awards highlight creativity in the preschool industry in the UK. The awards include ten retail categories, nine product categories and one marketing award. The retail categories include best supermarket retailer, best mixed retailer, the best multiple retailer, the best department store retailer, best online retailer, best retail initiative, best independent nursery retailer, best independent toy retailer, best independent apparel retailer and the best independent gift retailer.   A full list of this year’s finalists is available on the Progressive Preschool site. Winners will be revealed at this year’s award ceremony, which will take place on Thursday, November 13 at The Dorchester Hotel in London.

The finalists were selected by an independent validation panel made up of marketing and communication experts who thoroughly discussed each initiative before the campaigns were voted on to arrive at the six finalists and eventual winner.

Highlights from ABC Kids Expo

abc kids expo world of eric carle

Earlier this month the juvenile products industry gathered in Las Vegas for ABC Kids Expo. This year’s show featured 1,000 exhibitors and 3,300 booths with an expanded focus on eco-friendly and made in the U.S.A. products.

According to Gifts and Decorative Accessories, functional fashion was a prominent trend at the event and was present across a wide variety of categories including diaper bags, toys, furniture and accessories.

Gifts and Decorative Accessories also highlighted some of the brands who showcased innovative, design-driven and functional products:

*Cao Ocho presented their line of natural teethers in playful shapes like pizza slices, whales, elephants and necklaces.

*Infant Tech showed plush dolls featuring live broadcast cameras. The dolls can be clipped to a car seat so parents can keep on eye on their little ones while driving.

*Digipuppets showed fun finger puppets that can be used to control touchscreen devices. There’s also a dedicated interactive app for the puppets.

*Skincare products were also a hot topic at the show. Top brands included Honest Company, Reese and Luke and Babyganics.

The Joester Loria Group’s client The World of Eric Carle was also on display at the show. Licensee Levels of Discovery showcased its new line of decorative children’s furniture inspired by The World of Eric Carle. The collection includes a rocker, bench seat and revolving bookcase all adorned with Eric Carle’s vibrant collage artwork.

Expanding on their successful line infant travel and safety items launched in 2013, H.I.S. Juveniles debuted a new collection of World of Eric Carle blankets, soft bath products including washcloths, towels and mitts, as well as burp cloths, packaged layette and bibs that will be available in early 2015. The new line includes a wide variety of fabrications and enhancements that are sure to make The Very Hungry Caterpillar and friends come to life.

world of eric carle abc kids expo

Kids Preferred, one of the world’s largest manufacturers of plush toys and gifts, unveiled its new line of World of Eric Carle™ preschool toys.  This latest collection of early preschool toys offers a variety of colors, activities and adventures for little learners including The Very Hungry Caterpillar™ Developmental Toy with Music & Lights & The Very Hungry Caterpillar ™ Rattle with Teether.

Additional World of Eric Carle licensees with product on display included Creative Baby with foam table and chair set with interactivity, along with floor jumpers and walkers on display and Oopsy Daisy Fine Art showcasing canvas wall art and night lights that utilize the much loved The Very Hungry Caterpillar along with other fun characters from Carle’s beloved books.

The World of Eric Carle Partners With Gymboree

world of eric carle gymboree

Earlier this month, The World of Eric Carle playwear and sleepwear launched at children’s specialty retailer Gymboree’s 600+ stores and on gymboree.com. The collection features unisex, girls and boys styles using graphics from a variety of Eric Carle’s iconic works including The Very Hungry Caterpillar.

To promote the launch, Gymboree launched a multi-platform, integrated marketing campaign. Key elements included:

*Front of store placement, signage, window displays and in-store events which included celebrity mom Molly Sims hosting an event in Gymboree’s Santa Monica location.

*A print ad in Parents magazine.

*Email marketing to Gymboree’s millions of subscribers.

*A direct mail piece distributed to Gymboree’s database of consumers.

*Mall signage also helped promote the line.

*Press and mommy blogger outreach.

*Social media promotion and a free app further educated consumers.

world of eric carle gymboree

In addition to the apparel and sleepwear, Gymboree will also offer World of Eric Carle plush and books starting this fall and will debut an infant collection featuring more of Eric Carle’s characters for the Spring 2015 season.

The World of Eric Carle’s Gymboree partnership is just the latest brand extension The Joester Loria Group has brokered on behalf of its client. The World of Eric Carle’s licensing program spans a variety of categories including toys, games, apparel, classroom supplies and apps among others.

The Very Hungry Caterpillar App Tops The Charts

The Very Hungry Caterpillar App

After a successful launch earlier this year, The Very Hungry Caterpillar™ & Friends – Play & Explore app from StoryToys has now surpassed 100,000 downloads across all platforms as of the end of August. The app debuted on March 20th – The Very Hungry Caterpillar Day – as part of the celebration of the iconic book’s 45th anniversary. The Very Hungry Caterpillar app is designed for pre-schoolers to inspire imaginative thinking and encourage creative exploration, and is ideal for parents and children to share. This 3-D pop up app features a variety of Eric Carle’s popular characters in eight different games that teach children important skills like counting, sorting and healthy eating habits.

The Very Hungry Caterpillar App

The app had a stellar performance during its first six weeks; ranking on the Top 10 overall iPad charts in nine countries including the UK, Germany and Japan. Additionally, the app hit No. 3 on the overall iPad charts in the UK and enjoyed great success in Japan as well.

This engaging app also received great reviews from Education WorldTech With Kids and iPad Kids.

The Joester Loria Group Expands The World of Eric Carle’s Infant and Toddler Program

the world of eric carle licensing

The Joester Loria Group has brokered new licensing deals for their client, The World of Eric Carle, to expand on the current infant and toddler collections by adding new categories including sleepwear, graphic tees, blankets and layette.

Intimo has signed on to develop a line of toddler sleepwear, robes, ponchos and t-shirts in the U.S. and Canada for The World of Eric Carle.  Intimo will use the beloved The Very Hungry Caterpillar along with other iconic characters from Carle’s classic books to create contemporary trend collections for both boys and girls. The apparel line will include a wide variety of fabrications, using screen prints, heat transfers, roller printing, flocking, embroideries, patches and appliqués that are sure to make The Very Hungry Caterpillar and friends come to life. Sizes will range from 12M – 5T and the collection will launch Holiday 2014 at mid-tier, department stores and independent retailers throughout the country.

Additionally, H.I.S Juveniles will be adding to its successful World of Eric Carle line of infant travel and safety items by expanding to a new line of layette, blankets and soft bath products including washcloths and towels.  The new collection will include a wide variety of fabrications and patterns for boys and girls focused on The Very Hungry Caterpillar and friends. The collection will launch Spring 2015 at mid-tier, specialty, department store and independent retailers.

The World of Eric Carle’s global consumer products program continues to grow with expanded collections of toys, games, apparel, home décor, social expressions, stationery, classroom supplies, mobile apps and more, sold in over 30,000 locations in 15 countries including the US, Canada, UK, Japan, Australia, Germany and Korea.

The Very Hungry Caterpillar Nominated for Two Licensing Awards

licensing awards world of eric carle

The finalists for the U.K Licensing Awards have just been announced and The Joester Loria Group’s client The World of Eric Carle is nominated in two categories. The Very Hungry Caterpillar Arts & Crafts Range from Anker International is nominated in the Best Written, Listening or Learning Range category, while The Very Hungry Caterpillar Giant Wiggle for Action For Children is up for Best Licensed Marketing Communication Campaign Award.

Additionally,the finalists for the Property Awards categories will be announced by the end of July. The winners will be revealed at The Licensing Awards event on Tuesday September 16th in The Great Room at London’s prestigious Grosvenor House Hotel.

The U.K. Licensing Awards are organized by The Licensing Source Book to recognize all aspects of the licensing industry in the U.K. Categories honor the best retailers, products, properties and marketing across the licensing field. More than 5,000 licensed products were considered this year by a judging panel that included retail buyers from a range of stores including Toys R Us, Tesco and Sainsbury’s among others.

We are very thrilled the licensing program has been recognized by our business community.

License! Global has a full list of finalists.