The Joester Loria Group brokered a licensing deal with Jaxxwear, Inc. to develop high quality The World of Eric Carle newborn and infant onesies, rompers, and footies in the U.S. and Canada.
The Caterpillar and Friends collection will utilize The Very Hungry Caterpillar along with other fun characters from Carle’s beloved books to create contemporary all-over prints in a collection of 8 body styles per season for both boys and girls. The infant apparel line will be made with 100% Pima cotton and be hand-printed.
Jaxxwear’s washed 100% Peruvian pima cotton garments are highly durable, resistant to pilling and grow softer with wear. The collection will launch Fall 2013 at department stores and independent retailers throughout the country; sizes will range from newborn to 24 months and retail for $34-$48.
Additionally, Creative Baby has signed on to develop a line of infant and toddler juvenile products and furniture in the U.S. The World of Eric Carle products by Creative Baby will include high chairs, jumpers, walkers booster seats, foam table and chair set with interactivity ranging from $40-$130. The collection will launch Spring 2014 at mid-tier, specialty, department store and independent retailers.
Jaxxwear and Creative Baby complement a growing infant and toddler licensing program of toys, games and gifts at mid-tier, department and specialty stores in the US and Canada. Additional new product introductions coming in Fall 2013 include infant apparel for mid-tier, specialty and national chains by G&W, as well as feeding by Zak Designs and furniture by Levels of Discovery.