The Joester Loria Group Expands The World of Eric Carle’s Infant and Toddler Program

the world of eric carle licensing

The Joester Loria Group has brokered new licensing deals for their client, The World of Eric Carle, to expand on the current infant and toddler collections by adding new categories including sleepwear, graphic tees, blankets and layette.

Intimo has signed on to develop a line of toddler sleepwear, robes, ponchos and t-shirts in the U.S. and Canada for The World of Eric Carle.  Intimo will use the beloved The Very Hungry Caterpillar along with other iconic characters from Carle’s classic books to create contemporary trend collections for both boys and girls. The apparel line will include a wide variety of fabrications, using screen prints, heat transfers, roller printing, flocking, embroideries, patches and appliqués that are sure to make The Very Hungry Caterpillar and friends come to life. Sizes will range from 12M – 5T and the collection will launch Holiday 2014 at mid-tier, department stores and independent retailers throughout the country.

Additionally, H.I.S Juveniles will be adding to its successful World of Eric Carle line of infant travel and safety items by expanding to a new line of layette, blankets and soft bath products including washcloths and towels.  The new collection will include a wide variety of fabrications and patterns for boys and girls focused on The Very Hungry Caterpillar and friends. The collection will launch Spring 2015 at mid-tier, specialty, department store and independent retailers.

The World of Eric Carle’s global consumer products program continues to grow with expanded collections of toys, games, apparel, home décor, social expressions, stationery, classroom supplies, mobile apps and more, sold in over 30,000 locations in 15 countries including the US, Canada, UK, Japan, Australia, Germany and Korea.

The Very Hungry Caterpillar Nominated for Two Licensing Awards

licensing awards world of eric carle

The finalists for the U.K Licensing Awards have just been announced and The Joester Loria Group’s client The World of Eric Carle is nominated in two categories. The Very Hungry Caterpillar Arts & Crafts Range from Anker International is nominated in the Best Written, Listening or Learning Range category, while The Very Hungry Caterpillar Giant Wiggle for Action For Children is up for Best Licensed Marketing Communication Campaign Award.

Additionally,the finalists for the Property Awards categories will be announced by the end of July. The winners will be revealed at The Licensing Awards event on Tuesday September 16th in The Great Room at London’s prestigious Grosvenor House Hotel.

The U.K. Licensing Awards are organized by The Licensing Source Book to recognize all aspects of the licensing industry in the U.K. Categories honor the best retailers, products, properties and marketing across the licensing field. More than 5,000 licensed products were considered this year by a judging panel that included retail buyers from a range of stores including Toys R Us, Tesco and Sainsbury’s among others.

We are very thrilled the licensing program has been recognized by our business community.

License! Global has a full list of finalists.

World of Eric Carle Licensing Partner Jaxxwear Nominated for Earnie Award

Jaxxwear World of Eric Carle Collection

Jaxxwear, a licensing partner for The World of Eric Carle brand, has been nominated for a 2014 Earnie Award for Best Licensed Apparel by Earnshaw’s Magazine, the leading better childrenswear trade magazine.

Jaxxwear has done a tremendous job of bringing the iconic characters, such as The Very Hungry Caterpillar, from the pages of Carle’s award-winning books to a beautiful collection of infant apparel fully capturing the detail and colors of Eric Carle’s beautiful collaged artwork.

The Earnie winners will be announced at the popular tradeshow ENK in October, where Jaxxwear will be debuting the new collections from the World of Eric Carle’s Caterpillar & Friends brand at the show.

Earnshaw’s has been hosting the Earnie Awards for 35 years to highlight design excellence in the childrenswear design field. There are more than 20 categories such as accessories, footwear, licensed apparel, girls’ apparel, boys’ apparel, formal wear and infants and toddlers’ apparel.

For more information and to vote for Jaxxwear’s range of licensed World of Eric Carle appparel, please visit:  http://www.earnieawards.com/vote.php

The Very Hungry Caterpillar’s 45th Anniversary Celebration

The Joester Loria Group worked with our client, The World of Eric Carle, to celebrate the 45th anniversary of the publishing franchise’s iconic children’s book, The Very Hungry Caterpillar. The celebration included retail marketing promotions, product launches, social media activation and events to commemorate this exciting milestone.

Activities included:

*A year long promotion with Wendy’s to distribute Eric Carle books in their under 3 kids meals.

*A six week on-pack promotion with Langers Juice

*Discounts, events and social media promotion from licensee, Chronicle Books

*Discounts and social media support from licensing partners Out of Print ClothingOopsy Daisy Art, and Mudpuppy

*Advertising, events, PR and social media promotion

*A new app in partnership with StoryToys

The anniversary celebration also featured a variety of exciting retail promotions including Hands-On Learning events at Barnes & Noble, storytime events at Pottery Barns Kids, and a three-day flash sale on Zulily.

Collectively these initiatives generated over 60 million impressions for the brand!

The World of Eric Carle and The Joester Loria Group will continue to celebrate this milestone throughout 2014.

The Story Behind Eric Carle’s Friends

Our client, Eric Carle, author and illustrator of iconic children’s books like The Very Hungry Caterpillar, has been entertaining generations with his thoughtful stories and beautiful imagery.  Extending his works to a multi-category licensing program has brought his colorful tales to life in a whole new way.  But with his most recent storybook, Friends, an even deeper history was brought to light giving Carle a wonderful re-connection to his past.

Released late last year, Friends, was inspired by a photograph from Carle’s childhood. He had wondered for years about the little girl in a white dress he was hugging in this photo which was taken in Syracuse when he was just three years old. He had lost touch with his childhood friend when he moved away and couldn’t even remember her name. Some 80 years later, the photograph inspired the cover art and some of the story in Friends.

When Friends was published last year Carle had mentioned in a USA Today interview that he was hoping the book would help him track down his long lost friend. Sean Kirst, a columnist for The Post Standard in Syracuse read the article and became intrigued. He ended up contacting a local historical society to track down records about Carle’s childhood years in upstate New York. After some intense research, Kirst was able to track down the little girl in the photo, the now 85-year-old Florence Ciani Trovato who currently resides in Florida.

Amazingly Trovato had also saved the 80 year-old photo that pictured her and her friend Eric. On Easter Sunday, Kirst called Carle and sent him Trovato’s photographs along with her phone number. Carle was astounded and immediately reached out to his old friend. He called the re-connection an “Easter Miracle.”

The World of Eric Carle Partners with Langers Juice

In celebration of the 45th anniversary of The Very Hungry Caterpillar by Eric Carle, The Joester Loria Group brokered a deal for its client, The World of Eric Carle™, with Langers Juice for a six week on-pack promotion featuring Eric Carle’s iconic character. The promotion kicked off the first week of March and will run through April 19, 2014, in over 10,000 participating supermarkets and Walmart grocery stores nationwide on a series of Langers juice containers.

With the purchase of three marked bottles of Langers juice, customers can receive a limited edition The Very Hungry Caterpillar snack box. The juice flavors include: Cranberry Cocktail, Cranberry Raspberry Cocktail, Cranberry Grape Cocktail and Cranberry Pomegranate Cocktail. To support the promotion, both The World of Eric Carle™ and Langers will execute social media outreach on their respective platforms, as well as a presence on www.langers.com.

Based on the award-winning publishing franchise, The World of Eric Carle promotes the joys of playful learning that three generations have experienced through Carle’s timeless stories and vibrant artwork.  The Very Hungry Caterpillar is the centerpiece of this global consumer products program, known for beautifully designed products.

Langers Cranberry Juice Cocktails provide delicious and nutritious refreshment anytime of the day. They contain no preservatives, no high fructose corn syrup, nothing artificial and are chock full of antioxidants.  These cranberry cocktails are just a sampling of the more than 200 100% juice, juice blends and cocktail varieties currently offered by Langers.

The Langers Juice partnership is one part of The World of Eric Carle’s yearlong celebration of the 45th Anniversary of The Very Hungry Caterpillar. The World of Eric Carle and The Joester Loria Group are working with a number of licensing partners on exciting marketing activities to mark this special milestone.

New Poll Celebrates The 45th Anniversary of The Very Hungry Caterpillar

The Very Hungry Caterpillar, the classic children’s picture book written and illustrated by world renowned children’s author, Eric Carle is celebrating its 45th Anniversary this year.

To mark the book’s 45 year anniversary, The World of Eric Carle commissioned a poll which asked more than 2,000 UK parents and children what ten foods they would choose for the hungry caterpillar to eat if the book was written today. The overall top ten foods families chose for the hungry caterpillar to eat included a wide range of options such as bananas, carrot sticks, broccoli, pasta, burgers, fish fingers, eggs and soldiers, porridge, chips and cheese strings. Some surprising results from the poll include:

·         UK kids opted for a number of healthy foods when choosing what they would like the hungry caterpillar to eat. Bananas came top of the list and were voted the most popular food choice by over 67.2% of 2-16 year olds.

·         Out of the 1000 UK children polled, foods such as carrot sticks, porridge and broccoli all made it into the top ten for the hungry caterpillar to eat if they had written the book today.

·         Mediterranean snacks are more popular with kids than may have been anticipated. 1 in 5 children chose olives for the hungry caterpillar to munch on.

·         A third of UK dads voted for Hungry Caterpillar to eat sushi which didn’t make the top ten lists of either moms or children.

·         String cheese proved popular with both parents and children. Parents voted it as the 10th top food (41.10%) and the fifth most popular for children (60.3%).

·         Unsurprisingly, parents’ overall top 3 choices were the healthy food options: bananas (73.4% ), carrot sticks (66.5%) and broccoli (65.7%).

The poll also revealed that not only would UK families choose The Very Hungry Caterpillar as the most memorable book from their childhood, they would also pick it as the No. 1 book to read to their children. Results are as follows:

·         Nearly half of the 1000 UK children aged between 2-16 years who were polled voted for The Very Hungry Caterpillar as the most memorable book from their childhood.

·         UK children also voted The Very Hungry Caterpillar as the number one book to read to their children when they grow up.

·         Over 2 in 5 parents chose The Very Hungry Caterpillar as their most memorable childhood book

·         The Very Hungry Caterpillar was also the number one book chosen by UK moms to read to their children (65.5%)

·         Children based in the East of England voted The Very Hungry Caterpillar to be their most memorable book with over a half (56.8%) agreeing.

Eric Carle, classic children’s book author was grateful for the UK’s enthusiasm for his book: “I am delighted and honored that my book, The Very Hungry Caterpillar, is enjoyed by so many readers in the UK. The story grows out of my long time interest in nature and my own imagination. How wonderful to think about the caterpillar eating cheese strings, sushi and olives! It is tremendously rewarding and heartwarming to know that my book is loved by readers whose own parents enjoyed the same book as children. Thank you friends in the UK and Happy Spring to all!

The Very Hungry Caterpillar remains one of the most read children’s book in the UK, selling more than 36 million copies worldwide since its publication in 1969 and translated into more than 55 languages. The Very Hungry Caterpillar has sold the equivalent of a copy per minute since its release, with researchers estimating that the perennial classic is read an average of nine times a year by the nation’s 5.5 million primary school children.

New The Very Hungry Caterpillar App Launching Today

StoryToys, a leading publisher of interactive books and games for children, is delighted to announce the release of The Very Hungry Caterpillar™ & Friends – Play & Explore, the first in a series of 3D interactive apps based on the global best-selling books of Eric Carle, and produced in collaboration with The World of Eric Carle brand.

Award-winning 3D technology and gentle animation bring The Very Hungry Caterpillar™, Mister Seahorse and The Very Quiet Cricket, along with other characters including Brown Bear, Brown Bear, The Mixed-Up Chameleon and 10 Little Rubber Ducks to life. The app is designed for pre-schoolers to inspire imaginative thinking and encourage creative exploration, and is ideal for parents and children to share.The app will be available in the App Store for tablets and smartphones.

The Very Hungry Caterpillar™ & Friends – Play & Explore will be launched today, in honor of Very Hungry Caterpillar Day, which this year marks the 45th anniversary of the time-honored children’s book by Eric Carle, author and illustrator of more than 70 children’s books. “We’re absolutely delighted to have the opportunity to work with such prominent and much-loved children’s classics, and very proud to be a part of the celebration of The Very Hungry Caterpillar’s 45th anniversary” said Barry O’Neill, CEO of StoryToys. “StoryToys has a strong heritage of bringing classics into the digital world and we’re excited to be able to offer children totally new ways to interact with their favourite Eric Carle characters.”

The Very Hungry Caterpillar™ & Friends – Play & Explore will include the following features:

• 8 charming pop-up games and activities

• Beautifully illustrated scenes

• Kid-friendly interface

• Enchanting musical sound effects that blend seamlessly into a specially-composed soundtrack

• Ideal for parents and children to play together

• Available in English, French, German, Spanish and Japanese

Stay tuned for more details on the yearlong celebration of The Very Hungry Caterpillar’s 45th anniversary. We look forward to sharing the news of more licensing deals and brand extensions for this esteemed brand.

The World of Eric Carle Partners With Action For Children

Leading UK charity Action for Children has teamed up with best-selling children’s book The Very Hungry Caterpillar and BBC host Angellica Bell to get children under five involved in a sponsored walk to help other children in a fundraising event called The Giant Wiggle. Action for Children provides early childhood development, learning and childcare services to thousands of children throughout the UK, through its children’s and family centers.

To launch the annual event, Angellica was at St. Pancras station in central London, along with The Very Hungry Caterpillar himself and children, wiggling in a conga line.

The charity is encouraging children’s centers, nurseries and groups for children under five throughout the UK to host sponsored Giant Wiggle events on The Very Hungry Caterpillar Day, March 20, 2014. The day, celebrated annually, marks the start of the 45th anniversary celebration of Eric Carle’s beloved book and 2014 marks Action for Children’s 145th year.

The events will bring children together to wiggle along in giant caterpillar conga lines and also encourage them to play and develop their imaginations through storytelling and creativity.

All money raised through the event will support Action for Children’s work across the UK to help vulnerable children, young people and families in the heart of communities.

For more information on how to organize your own Giant Wiggle at a nursery or children’s center visit www.actionforchildren.org.uk/giantwiggle.

The Giant Wiggle is just one component of the 45th Anniversary celebration for The Very Hungry Caterpillar. As the official licensing agent for The World of Eric Carle brand, The Joester Loria Group looks forward to marking this milestone with our client through a variety of exciting brand marketing initiatives.

The World of Eric Carle Celebrates 45th Anniversary of The Very Hungry Caterpillar

This year marks the 45th anniversary of Eric Carle’s most popular title, The Very Hungry Caterpillar. The World of Eric Carle will celebrate this milestone with exciting consumer promotions, new product introductions and dynamic marketing campaigns.

Some highlights will include:

*A yearlong under 3 kids meal promotion with Wendy’s, which will distribute up to 4 million premiums in over 6,500 locations. The promotion kicked off January and will run through December 28, 2014 in participating Wendy’s restaurants in the US and Canada. Customers will receive one of seven mini board book premiums, while supplies last, developed exclusively for Wendy’s with the purchase of an Under 3 Kids’ Meal.

*A six-week on-pack promotion featuring The Very Hungry Caterpillar on 1 million Langer’s juice containers in over 10,900 stores. Flavors include Cranberry Cocktail, Cranberry Raspberry Cocktail & Cranberry Grape Cocktail.

*Retail initiatives and events with Barnes & Noble supported with dedicated product tables.

*Two new apps launching in the first quarter of 2014 including Publication International’s Around the Farm app along with an app from new partner StoryToys scheduled to launch on The Very Hungry Caterpillar Day in March.

*Costume character appearances at malls, book fairs, schools and parades.

*A partnership with Sanrio in Japan for a Hello Kitty co-branded product collaboration for the brands’ joint anniversaries in 2014.  A number of World of Eric Carle licensees will create product in categories including plush, baby apparel, fabric, bags, and smartphone content.  Products will be distributed in Japan at specialty and fancy goods stores.

*Partnership with U.K. organization Action for Children encouraging children’s centers, nurseries and groups for the under-5’s across the U.K. to host sponsored ‘Giant Wiggle’ walks on The Very Hungry Caterpillar Day, March 20, 2014. The events will bring children together to wiggle along in giant caterpillar conga lines and also  encourage them to play and develop their imaginations through storytelling and creativity.

*As part of Australia’s 45th anniversary celebrations, The Very Hungry Caterpillar has been transformed into a spectacular sand sculpture as part of StoryLand’s Sand Sculpture exhibit running January through April. The sand sculpture is double-sided and used 250 tons of sand. The event is attended by approximately 250,000 people.

*Coordinated programs across all international social media pages including the launch of The Very Hungry Caterpillar German language Facebook page in collaboration with German Publisher Gerstenberg Verlag.

The Joester Loria Group is excited to celebrate the 45th anniversary of this iconic book with a year of new licensed product introductions, partnerships and marketing initiatives.