Last week, The Licensing Awards 2015 finalists were announced and The World of Eric Carle’s licensing program was nominated in three categories. The Joester Loria Group is proud to have developed this award-winning brand licensing program in collaboration with our client and local sub-agent, Rocket Licensing.
The Licensing Awards honor the best licensing programs in the UK in a variety of categories including product, retail, marketing communication and properties. The winners will be revealed at The Licensing Awards on Tuesday, September 15 at London’s prestigious Grosvenor House Hotel. More than 1,400 retailers, licensees, licensors and industry suppliers are expected to attend this important industry event.
In the product category, The My Very Hungry Caterpillar App from StoryToys was shortlisted for the Best Written, Listening or Learning Range, while the The Very Hungry Caterpillar Nursery Collection from East Coast Nursery is a finalist for the Best Licensed Home Décor, Tableware or Housewares Range. My Very Hungry Caterpillar is a virtual character app that lets children nurture, care for and play with their very own Very Hungry Caterpillar. The app was previously honored with the prestigious BolognaRagazzi Digital Award. The Very Hungry Caterpillar Nursery Collection features Eric Carle’s vibrant and iconic artwork. More than 5,000 products were in the running for the product awards this year and a judging panel of 100 retail buyers was tasked with selecting the finalists.
A panel of marketing and promotions experts selected the finalists for the Best Licensed Marketing Communication Campaign Award and The Very Hungry Caterpillar’s Giant Wiggle for Action for Children was chosen as one of the top programs. In this fundraising campaign, leading UK charity Action for Children again teamed up with The World of Eric Carle and The Very Hungry Caterpillar to encourage children under 5 to participate in The Giant Wiggle events throughout the country. These fundraising walks raised money for early childhood development, learning and childcare services to thousands of children at child and family centers throughout the UK.
Stay tuned for updates when the winners are announced in September.