A dedicated website, PowerYourLunchbox.com, asks families and teachers to kick off the school year right by pledging to pack a healthier lunchbox. The Power Your Lunchbox Pledge™ website offers tips for families and classrooms on eating healthier lunches, after school snacks, and weekday dinners with recipes inspired by Eric Carle’s popular literary characters including The Very Hungry Caterpillar, Brown Bear, The Very Grouchy Ladybug, and The Very Busy Spider.
For every online pledge, lunchbox friendly companies supporting the Power Your Lunchbox Pledge will make a $1 donation to Feeding America® children’s programs such as Kids Café, Backpack program and Child Hunger Corps.
Additionally, PowerYourLunchbox.com has a teacher resource page that provides K-5 teachers with fun, free, nutrition-focused downloadable lesson plans, certificates for their students, take-home materials for families, and the ability to take the pledge as a classroom. One lucky classroom will be awarded with a costume character visit from The Very Hungry Caterpillar™.
Some other ways families and individuals can get involved in the campaign include:
· Take the pledge. Pledge to pack a healthier lunchbox at PowerYourLunchbox.com. Companies supporting the program will make a donation for every pledge taken. Donations will support children’s programs through Feeding America.
· Show off healthy lunchboxes on social media. Produce for Kids’ Instagram and Twitter followers can use the #PowerYourLunchbox hashtag to show off their healthy lunchboxes to be automatically entered to win weekly prizes and have their lunchboxes featured on the Produce for Kids Facebook page. Prizes include Bentology boxes, grocery store gift cards and more.
The Power Your Lunchbox Pledge campaign gives parents the resources to achieve a great back-to-school start, while giving back to other children in-need. In 2014, the campaign raised more than $5,000 for kids’ health and wellness programs across the country.
The World of Eric Carle brand is inspired by Eric Carle’s vibrant artwork, lifted from the pages of his bestselling books. The Joester Loria Group has developed a brand licensing program that draws upon Carle’s lessons in creativity, discovery, play and learning. This latest partnership with Produce For Kids reinforces The World of Eric Carle’s brand values and was featured by Progressive Grocer.