The World of Eric Carle Wins Prestigious Licensing Award

lima international licensing awards

Last week more than 15,000 retailers, licensees, manufacturers, distributors and licensing agents gathered in Las Vegas for Licensing Expo 2015, the industry’s most prominent trade show. One of the highlights of the show was the LIMA International Licensing Awards, which honor the best licensing programs of the year across 11 categories. The Joester Loria Group and The World of Eric Carle took home one of the night’s top honors with a win in the Lifestyle: Art, Design or Fashion Program category. 

 The World of Eric Carle™ is a design-driven licensing and merchandising program based on the beloved picture books by Eric Carle. A prolific author and artist, Eric Carle has written and illustrated more than seventy books which have sold over 128 million copies worldwide. Like his books, The World of Eric Carle brand draws upon Eric Carle’s approach to creativity, discovery, play and development.  Recent highlights from the World of Eric Carle licensing program include partnerships with Gymboree, Whole Foods, Native Organics and Primary Colors.

The LIMA International Licensing Awards also gave out honors in several other categories including Overall Best Licensing Program, character or toy licensing, digital licensing and television, film or entertainment licensing. Additionally, LIMA inducted Cheryl Stoebenau, president of CAS Marketing, to the Licensing Hall of Fame. Stoebenau joins JLG’s founders Debra Joester and Joanne Loria in this select group of top licensing professionals who have made a significant contribution to the industry.

THE WORLD OF ERIC CARLE PARTNERS WITH PARRAGON FOR PLAY AND GIFT LICENSING PROGRAM

world of eric carle licensing

The Joester Loria Group, worldwide brand licensing agent for The World of Eric Carle, has brokered a deal with Parragon, global creator of books and gifts, to create a new and exciting collection of children’s novelty stationery, activities and gifts featuring Carle’s signature artwork, including the beloved ‘The Very Hungry Caterpillar.’

Beginning in February 2016, Parragon will launch an initial range of new interactive, novelty formats and creative gift sets featuring Carle’s distinctive art and iconic characters. The range will offer a variety of innovative product formats; from activity pads with collectible, cover-mounted gifts and toys, and carry-along activity sets, to the exciting premiere of Parragon’s new-to-market formats, including a ‘Storytime 4-in-1 Activity Game Set’, a ‘Activity and Jigsaw Puzzle Set’ and a ‘Show & Tell A Story Set.’ Parragon’s extensive distribution in retail and direct-to-consumer sectors will ensure The World of Eric Carle products will be readily accessible throughout the USA and Canada.   

“We are delighted to welcome Paragon to the World of Eric Carle family of partners,” said Debra Joester, President at The Joester Loria Group.  “Their innovative products are ideally suited to Eric Carle’s art and content, and will inspire children to explore and create.”

“The World of Eric Carle presents a tremendous opportunity for Parragon, and we are greatly looking forward to combining the rich heritage of Eric Carle’s cherished artwork with our market-leading product to inspire and delight both children and their parents,” said Wendy Friedman, President – Creative at Parragon.  

Eric Carle is known for his beautifully-illustrated, award-winning picture books. ‘The Very Hungry Caterpillar’ is recognized as one of the top children’s books of all time, selling over 39 million copies since publication in 1969 and now available in 62 languages. Carle has written and illustrated more than 70 picture books, which have sold more than 128 million copies globally.


The World of Eric Carle’s latest licensing deal with Parragon was featured by Licensing.biz, Kidscreen and Publishers Weekly.

New Picture Book From Eric Carle, Iconic Author & Illustrator

new eric carle book

Eric Carle, the legendary author and illustrator of children’s classics The Very Hungry Caterpillar and The Very Busy Spider, will publish a new picture book with Philomel, an imprint of Penguin Young Readers, in October 2015. A whimsical homage to surrealism, The Nonsense Show combines wordplay and visual jokes to offer young readers something playful, something silly, and something downright preposterous on every spread. The book will have a first printing of 250,000.

“Eric Carle never fails to surprise me—and yet every book he creates is so vibrantly true to who he is as an artist and a person,” said Michael Green, President and Publisher, Philomel. “The Nonsense Show offers us a glimpse of the funny, playful Eric Carle that I have come to know behind the scenes, while remaining true to his vision of introducing children to the world of fine art. When taken in context with his two most recent titles,The Artist Who Painted a Blue Horse and FriendsThe Nonsense Show forms a trilogy of sorts, opening to young readers the worlds of expressionism, abstract art, and now surrealism. He is creating more than books; he is preparing children for a lifetime of loving words and art.”

Eric Carle commented, “The Nonsense Show came to me over a long period of time and I had fun working on it. It is a playful word-and-picture game and an upside-down way of looking at life and the world. I like these topsy-turvy points of view. I appreciate the way Surrealist artists like Magritte showed us all in their paintings that you have to keep looking, keeping paying attention. And keep playing.”

Eric Carle (www.eric-carle.com) has illustrated more than seventy books, many best sellers, most of which he also wrote. To date, more than 127 million copies of his books have sold around the world. Eric Carle divides his time between the Florida Keys and the mountains of North Carolina.  Visit (www.carlemuseum.org) to find out more about The Eric Carle Museum of Picture Book Art in Amherst, MA.

The Joester Loria Group is the exclusive global licensing agent for The World of Eric Carle, the brand based on Carle’s award-winning, beloved children’s books.

The World of Eric Carle App Wins Prestigious Digital Award

storytoys my very hungry caterpillar app

The My Very Hungry Caterpillar App was recently awarded the prestigious BolognaRagazzi Digital Award for 2015. The educational app was created in collaboration with The World of Eric Carle and StoryToys, a leading publisher of entertaining, engaging and educational apps for children.  The deal was brokered by The Joester Loria Group, exclusive licensing agent for the brand.

The My Very Hungry Caterpillar App was chosen from more than 190 entries. The prize is awarded by the Bologna Children’s Book Fair and aims to highlight innovation and excellence in the digital children’s publishing field. The BolognaRagazzi Digital Awards first began in 2012 and prizes are usually awarded in both fiction and nonfiction categories. However the judges only awarded one winner this year since they felt the My Very Hungry Caterpillar app crosses categories.

My Very Hungry Caterpillar is a virtual character app that lets children nurture, care for and play with their very own Very Hungry Caterpillar. The 3D animation captures the unique style of Eric Carle’s award-winning art, delivering a wonderful experience for the millions of fans of the best-selling classic children’s book, first published 46 years ago. My Very Hungry Caterpillar is available in the App Store, globally priced at $3.99.

The app is an exciting part of the extensive licensing program The Joester Loria Group has developed for  The World of Eric Carle.

The World of Eric Carle Partners With Whole Foods

Whole Foods World of Eric Carle

Whole Foods Market selected The World of Eric Carle, the award-winning brand based on works by the acclaimed children’s author and artist, to create a co-branded series of 365 Everyday Value® cereal boxes featuring Carle’s signature artwork, including the “The Very Hungry Caterpillar” and games and activities featuring for children.

Starting this month, Carle’s distinctive art and iconic characters will be featured on the packaging of nine varieties of 365 Everyday Value® children’s cereals, including three new products: Little Cubbies, Rainbow Morning O’s and Organic Honey & Nut Morning O’s. Like all of Whole Foods Market’s products, these cereals contain zero artificial preservatives, colors, flavors, sweeteners and hydrogenated fats.

“Eric Carle’s work inspires intellectual and creative growth for children,” said Brianna Blanton, brand manager for Whole Foods Market’s private label brands. “We hope our shoppers enjoy seeing his artwork on our shelves as much as their little ones do.”

Other 365 Everyday Value® cereals featuring his designs include Organic Crunchy Cinnamon Squares, Organic Peanut Butter & Cocoa Balls, Organic Peanut Butter Balls and Organic Frosted Flakes.

Carle is known for his beautifully illustrated, best-selling picture books. Carle’s “The Very Hungry Caterpillar” has been translated into 60 languages and has sold over 38 million copies since its publication in 1969. In his lifetime, Carle has written and illustrated more than 70 picture books, which have sold over 125 million copies.

“We are proud to partner with Whole Foods Market, a company that shares The World of Eric Carle’s commitment to the highest quality standards,” said Debra Joester, president of The Joester Loria Group. “We are particularly delighted that millions of families will have the opportunity to engage with wonderful games, art and content featuring Eric Carle’s work, at their breakfast table every morning.”

The Joester Loria Group, worldwide licensing agent for The World of Eric Carle, brokered this brand extension.

The World of Eric Carle Featured at NY Toy Fair

Earlier this month Toy Fair, one of the most important trade shows in the toy industry, took place in New York City. The event featured more than seven football fields worth of exhibit space, which showcased all of the latest toys and games.

Our client The World of Eric Carle’s licensed products were represented at several booths including Kids Preferred, Mudpuppy, Primary Colors, and University Games.

The prestigious Toy of the Year Awards kicked off the event on Friday evening. The winners of the awards were chosen by consumers, retailers, the media and toy industry insiders. License! Global has the full list of this year’s winners.

To cap off the event the Toy Industry Association held its annual general meeting on Monday and Carter Keithley, TIA President and CEO, delivered a state of the association, sharing that the toy industry experienced 12% growth in 2014.

According to the Toy Industry Association, some of the top toy trends on display at Toy Fair were dinosaurs, mini toys, tech and electronic toys, aquatic inspiration, toys that teach science, tech, engineering, arts and math, and toys that encourage open-ended play.

New World of Eric Carle license for School and Party Supplies

oriental trading world of eric carle

The Joester Loria Group (JLG), the exclusive worldwide agency for The World of Eric Carle, has brokered a license agreement with Oriental Trading Company, Inc., the nation’s largest direct retailer of value-priced school and party supplies, a for multi-category program featuring the iconic artwork and characters from The World of Eric Carle.

Oriental Trading will develop an extensive line of products utilizing popular characters from Carle’s beloved books, including The Very Hungry Caterpillar, to create collections that capture the playful theme of the World of Eric Carle and emphasize the Carle’s distinctive collage art.

Oriental Trading will launch the program in June with the first collection of thirty-four classroom products in their catalog for educators, Hands On Fun, along with prominent features on their website, orientaltrading.com, and on their social media platforms. World of Eric Carle will host a sweepstakes and giveaway on Facebook and Pinterest. Additional collections will roll out later in 2015.

“For years children have enjoyed the magical, colorful nature in Eric Carle’s books,“ said Sam Taylor, CEO of Oriental Trading Company. “We are thrilled to help bring that magic to life with fun and engaging products for their homes and classrooms.”

JLG continues to spearhead a robust brand extension strategy for Eric Carle’s timeless works. The global program consists of over 130 consumer products licensees and promotional partners. Available in leading retailers in more than 15 countries, The World of Eric Carle products have won awards and topped sales charts in the US, UK, Australia and Japan. Promotions, fan sites, Facebook pages, magazines, school curriculum programs and special events engage consumers and encourage children to explore.

License! Global covered the news of this exciting new brand extension.

The World of Eric Carle Debuts Live Show in Australia

The Very Hungry Caterpillar Show And Other Timeless Stories

The Joester Loria Group and the Eric Carle Studio are excited to announce The Very Hungry Caterpillar Show and Other Timeless Stories, which debuted at the Sydney Festival in Australia earlier this month.  The show has performed to sold out crowds and due to audience demand, new shows have been added to the schedule, making The Very Hungry Caterpillar Show and Other Timeless Stories the fastest-selling show of the Sydney Festival!

Produced by Joey Creative, the live show brings the beloved children’s book franchise to life with a theatrical experience certain to enthrall, educate and entertain theatre-goers. The new Australian production will light up children’s imaginations and take families on a delightful adventure into  Eric Carle’s bestselling classic stories including, “The Very Hungry Caterpillar” “Mister Seahorse,” “The Very Lonely Firefly,” and “The Artist Who Painted A Blue Horse”.

Eric Carle’s iconic characters come to life with 75 puppets that replicate Carle’s distinctive collage style artwork. A giant popup book is a centerpiece of the production.  It is filled with amazing characters from an eight-foot-long red crocodile to a life-size yellow cow; a beautiful nine-foot butterfly to an underwater world filled with all types of sea creatures; and, of course, The Very Hungry Caterpillar.

Producers Jonathan Worsley and Michael Sieders bring their formidable experience to the project.  Worsley has impressive experience in film, theatre, puppetry, television, commercials and music videos.  He is a former protégé of Baz Luhrmann, having worked on La Boheme in New York and, most recently, the Chanel No. 5 television campaign featuring Nicole Kidman.  Co-producer Sieders and director Naomi Edward have extensive experience in live theatre and productions for children.

“The Very Hungry Caterpillar is a seminal children’s book, one that has introduced generations of children into the wonderful world of storytelling. And now, we have the opportunity to do the very same – to introduce a whole new generation to the storytelling through theatre. For many this will be their first experience and we want to make it a magical one. To faithfully take a book that means so much to so many people, and create a new interpretation for the stage is both a privilege and an honor,” said Jonathan Worsley.

“I hope the performances will be enjoyed by many and that the colorful characters will bring comfort and joy to all who see the stories that have been so carefully produced. It is uplifting to see such beautiful and cheerful works inspired by my characters! I hope my books  – and this show – will inspire you and your imagination, ” said Eric Carle.

A variety of activities will accompany the show including an interactive zone where children can have photos taken with the puppets and create their very own hungry caterpillars. An exhibition of signed Eric Carle lithographs will be on display in the foyer of Riverside theatre for the duration of the Sydney run of the show.

Following its run in Sydney, the show will tour to Melbourne, Brisbane, Penrith, Queanbeyan and Newcastle.

The Joester Loria Group, exclusive global licensing agent for The World of Eric Carle, in collaboration with Haven Licensing, the local agent for the brand in Australia, worked closely with the Eric Carle Studio to develop the live show.  JLG continues to spearhead a robust brand extension strategy for Eric Carle’s timeless works.  The global program consists of over 125 consumer products licensees and promotional partners.  Available in leading retailers in more than 15 countries, The World of Eric Carle products have won awards and topped sales charts in the US, UK, Australia and Japan. Promotions, fan sites, Facebook pages, magazines, school curriculum programs and special events engage consumers and encourage children to explore.

Press coverage of the show includes a piece in License! Global and a rave review from The Daily Telegraph.

The Very Hungry Caterpillar Partners with Cawston Press

very hungry caterpillar cawston press

The Joester Loria Group’s client The World of Eric Carle is partnering with U.K. juice company Cawston Press for an exciting spring 2015 on-pack promotion. Eric Carle’s iconic Very Hungry Caterpillar will be featured on 200ml bottles of Cawston Press’ Kids’ Blends range. The promotion will offer redemptions for Very Hungry Caterpillar prizes and gifts through the Cawston Press website.

The featured juice flavors include apple and mango; apple and pear; apple and summer fruits; and apple and blackcurrant and will be available in participating grocery stores and supermarket chains. The packs will also supply links and information to charity Action for Children to promote participation in the next Very Hungry Caterpillar-inspired Giant Wiggle, a fundraising campaign that brings children under five together in a caterpillar conga line and encourages them to play and develop their imaginations through storytelling and creativity. The next Giant Wiggle will take place on March 19, 2015.

To further support the promotion, both The World of Eric Carle™ and Cawston Press will execute social media campaigns on their respective platforms. The promotion will also have a presence on http://www.cawstonpress.com.

Joester Loria Group Appoints Team! Licensing for The World of Eric Carle in Germany

team! licensing world of eric carle

The Joester Loria Group, global licensing agent for The World of Eric Carle, has appointed Team! Licensing to build on the success of The World of Eric Carle brand in Germany with a focus on the iconic The Very Hungry Caterpillar.  The Munich-based licensing agent, with specialized expertise on classic properties, will further develop the popular brand based on Carle’s best-selling children’s picture books known for charming characters and illustrations and its unparalleled educational reputation. A number of key product categories already have been licensed with very successful programs from Schmidt Spiele, Geda Labels, Klaus Herding GmbH and Gerstenberg. Team! Licensing is actively seeking partners in baby categories, the fastest-growing segment in the award-winning global licensing program that focuses on The Very Hungry Caterpillar and Carle’s signature art and iconic characters from over 75 books.

With its educational approach and unique visuals, Carle’s work has touched the hearts and minds of German-speaking parents, from the release of The Very Hungry Caterpillar in 1970 to today. It remains one of the most successful children’s books with more than 500,000 copies of The Very Hungry Caterpillar sold by German publisher Gerstenberg in just the last three years.

Also new to the program is Prime UG, recently signed as toy distributor in Germany, Austria and Switzerland, for The World of Eric Carle toy line from U.S. licensee, Kids Preferred.  Additionally, StoryToys, global app partner, has recently debuted  My Very Hungry Caterpillar, the first fully interactive 3D form app based on the beloved book. My Very Hungry Caterpillar is a virtual character app which lets children nurture, care for and play with their very own Very Hungry Caterpillar.

Team! Licensing is set to expand the already successful licensing portfolio to categories including food and baby accessories and new retail partnerships.

The Joester Loria Group, the global licensing agent for The World of Eric Carle, continues to spearhead a robust licensing program that further expands the brand into infant and toddler categories worldwide. The global consumer products program consists of over 125 licensees and promotional partners, including toys, games, apparel, home décor, social expressions, stationery, classroom supplies, mobile apps and more. Available in leading retailers in more than 15 countries, The World of Eric Carle products have won awards and topped sales charts in the US, UK, Australia and Japan. Promotions, fan sites, Facebook pages, magazines, school curriculum programs and special events have further boosted the brand’s engagement with consumers.