Earlier this month Toy Fair, one of the most important trade shows in the toy industry, took place in New York City. The event featured more than seven football fields worth of exhibit space, which showcased all of the latest toys and games.
Our client The World of Eric Carle’s licensed products were represented at several booths including Kids Preferred, Mudpuppy, Primary Colors, and University Games.
The prestigious Toy of the Year Awards kicked off the event on Friday evening. The winners of the awards were chosen by consumers, retailers, the media and toy industry insiders. License! Global has the full list of this year’s winners.
To cap off the event the Toy Industry Association held its annual general meeting on Monday and Carter Keithley, TIA President and CEO, delivered a state of the association, sharing that the toy industry experienced 12% growth in 2014.
According to the Toy Industry Association, some of the top toy trends on display at Toy Fair were dinosaurs, mini toys, tech and electronic toys, aquatic inspiration, toys that teach science, tech, engineering, arts and math, and toys that encourage open-ended play.