With Black Friday and the holiday season quickly approaching, holiday shopping is top of mind for many consumers. Many shoppers will be searching for gifts for the children in their lives. An interesting study recently shed some light on the most popular brands among young girls and boys.
Kidscreen recently reported on a new study called “Young Love”, conducted by the research firm Smarty Pants, that revealed some interesting insights about brand preferences among young girls. According to Smarty Pants, young girls are being drawn to brands like Lego and Batman that traditionally have been targeted to young boys. Smarty Pants asked a group of children ages six to twelve along with their mothers to rank 250 brands and Lego was the highest ranked brand among the girls in the study. The next highest ranking brands among the girls were Batman, Superman, and Cartoon Network.
This study has interesting implications for brand marketing strategies for children’s products. At The Joester Loria Group, we see how true this study really is with Annoying Orange, considered by most a traditional boys brand. However, we are finding that many girls and juniors are also big fans of the brand and are purchasing consumer products as well.