Objectives

  • Expand Entenmann’s retail  footprint in adjacent food categories, integrating the freshness, flavors, and aromas associated with the trusted 100 year old sweet baked good brand; further promote awareness and establish new consumer touch points through brand extensions in closely related non-food categories.

Results

  • Entenmann’s licensed products sold in over 15,000 retail doors, including
  • Entenmann’s Premium 100% Arabica Coffee with the signature flavors of Entenmann’s  classic sweet baked goods
  • Premium ice cream sandwiches with flavor profiles aligned with Entenmann’s core chocolate chip cookies and fudge brownies in single and multi-serve packs
  • Entenmann’s scented candles feature  9 signature aromas from the brand’s most popular baked goods such as Pumpkin Pie and Chocolate Chip Cookies
  • Entenmann’s bakeware
  • Entenmann’s cookbook series developed in collaboration with Entenmann’s master baker Kathleen Robbins, offers homemade and semi-homemade baked goods recipes focusing on fresh ingredients and simple preparation.
  • The first in the series “Entenmann’s Big Book of Baking” widely promoted on Today show, QVC and through social media,
  • Sold nationwide  in bookstores, mass market, grocery/supermarket chains and leading online retailers.
  • Ongoing marketing initiatives across all licensed products drive awareness  through on-air and digital  marketing,  and social media, as well as dedicated shopper marketing programs.