We leveraged the billion dollar Jack Link’s snacks brand to new categories that delivered on the brand promise of protein on-the-go and expanded the brand’s retail footprint
We partnered Jack Link’s with two industry leaders in their fields. Completely Fresh Foods brought innovation to the category with Jack Link’s ready-to-eat, protein-packed entrée bowls.
The extension aligns with Jack Link’s long term strategy to expand the brand’s presence outside the jerky aisle into other protein centric categories and leverages the brand’s equity in flavor. The protein bowls will be available in over 30,000 retail doors the first year in market. DesignPac, a premier gifting company, brings seasonal offerings of Jack Link’s core products in uniquely packaged gift sets.
The Jack Link’s program continues to expand with new, unexpected food and beverage extensions coming soon.