Objectives

  • Bring the magic of Pinkalicious off the pages of the best selling picture book series with a collection of irresistible Pinkalicious product; collaborate with Harper Collins to drive books and consumer products sales

Results

  • All key categories of consumer products introduced during the initial year of the program
  • JLG retail initiatives resulted in placement across all channels of distribution, e.g. Walmart, Barnes & Noble, Borders, FAO Schwarz, Toys R Us, Kohl's, Sears Canada and key department stores including Saks, Bloomingdale's and Neiman Marcus
  • Retail support includes dedicated sections, signage, costume character appearances and in-store events
  • Promotions include high impact Burger King campaign featuring TV advertising and in-restaurant signage and premiums and Crumb BakeShop promotion
  • Multi-platform PR campaigns, with a focus on viral marketing, delivers 100’s of millions of impressions annually
  • Ongoing style guide development and website and Facebook management by JLG continues to refresh product and consumer touchpoints