As a leading independent licensing agency, the Joester Loria Group has an exceptional record of building successful innovative, global licensing and brand extension programs for some of the world’s leading brands and properties.
Key to success is designing and executing plans that ensure all licensing activity is strategically aligned and delivers on client objectives. We become an integral part of our client’s marketing organization, adding value that often extends beyond licensing and enhances core business.
From strategic planning and trend spotting, to product development, marketing integration and retail execution, we are a full service agency with a passion for creating best in class brand extension programs and services for a widely diverse base of brands and properties.
JLG’s Brand Representation and Consulting Services include:
• Strategic Planning • Licensee Identification and Qualification • Product Development and Creative Services • Program and Licensee Management • Retail Execution • Marketing and PR Support • Licensee compliance • Contract Administration and Negotiation • Royalty Accounting and Management
Why Licensing with JLG?
Licensing offers brand owners an exceptional opportunity to fully leverage a brand’s potential. Successful licensing programs deliver high impact impressions, return on investment with long-term, projectable revenue, and trademark protection, all at minimal cost.