We brought the iconic appeal of Pepsi out of the bottle with a collection of apparel and lifestyle products.
From Bloomingdale’s pop-up shops complete with Pepsi-dedicated store windows and NY Fashion Week collaborations with leading designers to apparel collections designed for millennials, we delivered Pepsi gear and fashion to over 30,000 doors in North America. On-brand campaigns and in-store activations got an extra pop from marketing that included billboards, celebrity seeding, runway shows and social media.
We gave consumers more opportunities to experience their favorite baked goods brand.
We extended the leading Sweet Baked Goods brand into like categories, with seamless extensions ranging from coffee, ice cream, and baking mixes to scented candles and bakeware, creating new ways to enjoy the unique flavor and fragrance profiles of the brand. We elevated consumer engagement and broadened the brand’s retail reach in over 25,000 doors.
We heightened the Jeep experience with a collection of lifestyle products.
We engineered a multi-billion dollar Jeep consumer products program that leveraged the brand’s “go anywhere, do anything” philosophy. From rugged wheeled goods including strollers, luggage and bicycles to a global collection of apparel, footwear and accessories sold in more than 650 licensed Jeep-dedicated shops, we elevated the aspirational appeal of the Jeep brand to a global audience, resulting in the most award-winning corporate branded consumer products licensing program in history.
We extended Carle’s art, the message in Carle’s books and their legacy as a childhood rite of passage, to create a dynamic multi-category and experiential brand. Award-winning apps and live shows, colorful developmental toys, beautiful infant and toddler apparel, stimulating games and puzzles, as well as pop-up cafes, healthy food and beverages all bear the hallmarks of the brand’s quality. For the 50th Anniversary of The Very Hungry Caterpillar in 2019, we have developed a global campaign partnering with leading retailers and developed exciting content that will be shared with millions of teachers, students and families. The program generates hundreds of million dollars in annual sales in 45,000 retail doors worldwide, including strategic retail partners Barnes & Noble, Kohl’s, Amazon, Buy Buy Baby, Debenhams, Sainsburys, Big W, Kaufland, Real and Aeon, Graniph, and pop-up shops throughout Japan.
We made “finding your beach” with a cold bottle of Corona even more fun with apparel and gear designed for good times with friends.
Whether suiting up for the waves or simply enjoying America’s #1 import beer, the Corona consumer products program created by the Joester Loria Group offers everything one needs to fully savor the Corona experience. Top selling apparel, swimwear, glassware, coolers, outdoor furniture and more are sold in over 40,000 doors, while collaborations with the Corona brand teams drive seasonal promotions that elevate core and licensed product sales.
We combined the authority and reach of the world’s leading animal programming network with best in class quality products, to establish Animal Planet as a trusted pet products brand.
Recognizing Animal Planet’s unique authority in “all things animal” after 25 years of entertaining and educating families with animal-based content, we developed a brand extension program that positioned Animal Planet as a trusted source for animal products. Animal Planet pet products raised the bar on over 100 different products with higher standards, including Made in the USA consumables, ethical policies sanctioned by Temple Grandin, and FDA testing for grooming products. As a result, leading retailers including Macy’s, Bed Bath & Beyond, JC Penney, and Kohl’s, selected Animal Planet as a pet brand of choice.
We leveraged the quality reputation of Johnsonville sausages to new product categories that expanded retail distribution and created new consumer touch points.
From concept to consumer testing, assessment of retail opportunities to final roll out, we developed a brand extension program for Johnsonville that was designed to eliminate risk and optimize results. Seasonal gift products and ready-to eat-snacks launched nationwide, including Johnsonville meat jerky products differentiated with exclusive flavor profiles and category innovation. Johnsonville Deli Bites transitioned from core product to licensed, resulting in improved profitability with expanded distribution to thousands of convenience and grocery accounts, while buy-in from Kroger and Walmart paved the way for entry into the rib and bacon categories.
We drove $3 billion in sales of Care Bears products with a strategy designed to engage a new generation of children and their mothers, who grew up with Care Bears.
We developed a multi-pronged consumer products program that successfully established Care Bears as top selling property for teens, tweens, girls and infants for nearly a decade. The global product offerings, supported by annual multi-million dollar TV advertising campaigns, included fashion, toys, food and beverage, infant gear, publishing and home goods, sold in over 100,000 doors worldwide. The centerpiece of the program was the brand’s emotional core, the promotion of sharing and caring.
We harnessed the power of collaborations and the reach of digital influencers to create “gotta have” products for Mountain Dew.
We tapped Mountain Dew’s pop culture appeal, its brand ambassadors and strategic marketing partners including Complex and Karamloop to create a series of co-branded collaborations designed for trend-savvy millennials. Musicians including Mac Miller, skateboarders Keelan Dadd and Boo Johnson, and hot labels from Supra and Diamond Supply Co. to Dirty Ghetto Kids, were brought together to design limited edition collections that celebrate the unique essence of Mountain Dew. The product sold out in minutes and generated millions of impressions that engaged a new generation of Dew fans.