Joester Loria Group is a leading global brand licensing agency.

At Joester Loria Group, we help brands connect with consumers in fresh, exciting ways, building strategic licensing programs that spark engagement, boost visibility, and open new doors for growth. We partner closely with our clients to uncover new opportunities and bring their brands to life through compelling products, experiences, and collaborations. Leading global brands rely on us to expand their retail footprint, deepen consumer connections, and create meaningful new touch points that make an impact.

Learn More

We are proud of our accomplishments

24+

24+ Years of Industry
Award Winning Programs

Top Licensing Agency Voted
by License Global

Proud Supporter of Delivering Good

Our Clients and Work

9 Lives Captain Underpants Cat Kid Comic Club Cheezits Chiquita Corona DogMan Eggo EricCarle Honey Bunches of Oats Kibbles n Bits Lexus Line Friends Miffy Modelo Pacifico Papyrus PopTarts Pringles Rice Krispies Treats Sparkling Ice Toyota Van Holtens Victoria Wings of Fire 9 Lives Captain Underpants Cat Kid Comic Club Cheezits Chiquita Corona DogMan Eggo EricCarle Honey Bunches of Oats Kibbles n Bits Lexus Line Friends Miffy Modelo Pacifico Papyrus PopTarts Pringles Rice Krispies Treats Sparkling Ice Toyota Van Holtens Victoria Wings of Fire
Miffy | BAGGU

Miffy | BAGGU
Eggo | Brunch

Eggo | Brunch
Corona | Hey Dude

Corona | Hey Dude
World of Eric Carle | Hydro Flask

World of Eric Carle | Hydro Flask
Toyota | Pull & Bear

Toyota | Pull & Bear
Papyrus Home Decor

Papyrus Home Decor
Sparkling Ice | Starburst

Sparkling Ice | Starburst
Pacifico Clara | Quiksilver

Pacifico Clara | Quiksilver
Modelo | PacSun

Modelo | PacSun
View Brands

  • "JLG has become a trusted partner for Toyota and has been instrumental in the continued growth of our global brand licensing program. Their industry contacts across multiple product areas have helped Toyota reach new audiences while providing exceptional merchandise to our passionate customer base. We look forward to our continued partnership and what the future may bring."

    —Frederick Mau, Toyota Motor North America, Inc.

  • "Penguin Young Readers is proud to be one of JLG’s longest-standing clients. For nearly 15 years, they have embraced The Very Hungry Caterpillar as their own, strategizing with us to create a global brand presence that is innovative, comprehensive, and commercial. The JLG World of Eric Carle team is focused, responsive, and trustworthy. We are thrilled to grow this partnership with such a strong agent!"

    —Stephanie Sabol, Penguin Random House

  • "The JLG team has always been a true partner for us. From the beginning, there has been a sense of true investment and care from the team. Each project feels like we are truly working together to amplify all aspects and to deliver something special. I get to look back on many successful projects together while already building the next."

    —Luca Schmitz, LeSportSac

  • “JLG is one of the most respected and results-driven licensing agencies in the industry, with a proven track record of building and scaling world-class IP programs. With deep expertise in brand strategy, retail development, and licensee management, JLG brings a wealth of industry relationships and market knowledge to successfully elevate our program.”

    —IPX Corporation, Line Friends

  • "I had the privilege of partnering with The Joester Loria Group for over 25 years, building PepsiCo’s licensing program from the ground up when nothing previously existed. Their team took the time to truly understand each brand, developing thoughtful, tailored strategies and consistently introducing the right partners to bring each vision to life. Their strategic mindset, creativity, and deep industry expertise made them an invaluable extension of the team and a truly collaborative, best-in-class partner. "

    —Brenda Williams, PepsiCo

  • "JLG sets the bar for licensing expertise, program strategy, and professionalism (and are always fun to work with)".

    —Raj Malik, Bioworld

Our Services

Brand Representation
& Consulting

We deliver on our clients' objectives, extending their brands through strategic licensing, best-in-class-partnerships, and dynamic retail programs.

Manufacturers Representation

With decades of experience and relationships, we partner with brand owners, retailers, and manufacturers, providing the guidance and tools needed to successfully scale and grow our clients' business.

Creative & Product Development

Our creative team fully immerses in our clients' brand DNA, delivering on-brand, trend‑right products that delivers consumer engagement, retail success and brand relevance.

Learn More

Our History of Innovation

View All of Our Case Studies

Recent News

  • The Next Game in the Dog Man Universe

    Read More

  • World of Eric Carle Launches New Storybook-Inspired Sleepwear

    Read More

  • Eggo and Ilthy: Brunch Rituals, Nostalgia, and Playful Streetwear

    Read More

  • The World of Eric Carle and Saranoni Launch Cozy New Blanket Collection

    Read More

  • JLG Appointed Global Licensing Agent for Wings of Fire

    Read More

Ready to learn more? Let’s chat.