In a brand licensing deal brokered by The Joester Loria Group, Cotton On USA is partnering with Pacifico Beer to launch a collection of branded apparel and accessories inspired by the Pacifico brand’s spirit of discovery and adventure.
The collection consists of ten apparel pieces including t-shirts, long sleeve t’s, a crew neck fleece and hoodies, along with six headwear styles including trucker hats and beanies. Prices range from $12.99 for the beanies up to $49.99 for the fleece and hoodies.
The launch is supported with a comprehensive marketing campaign including a dedicated landing page on www.CottonOn.com, ecommerce banners, robust social media promotion, influencer outreach, and in-store placement at select Cotton On stores.
The collection is now available at CottonOn.com and at select Cotton On stores.
As the brand licensing agency for Pacifico and the Constellation Brands Beer Division portfolio, The Joester Loria Group continues to execute dynamic collaborations and brand extensions for Pacifico including a recent partnership with skate brand, Lakai.