Pop-Tarts recently teamed up with Goodr, the sunglasses brand renowned for its Fun, Fashion, Function, and ‘Ffordability, to bring a delightful new twist to summer accessories. The Joester Loria Group, the brand licensing agency for Pop-Tarts, brokered this exciting collaboration.
The limited-edition Pop-Tarts Sunnies, inspired by the colorful and delicious flavors of Pop-Tarts, were a huge hit and sold out within 24 hours! These fun and vibrant shades came with custom packaging inspired by the iconic Pop-Tarts box, complete with shiny foil pouches for that perfect nostalgic touch. Priced at just $60 for a two-pack, the sunglasses duo offered a blend of style and affordability, making them must-have accessories.