Modelo Especial, America’s #1 beer brand, and streetwear brand Market Studios unveiled an exclusive Summer 2024 apparel collection at PacSun. This marks Market Studios’ first collaboration release with PacSun, with the collection sold both in PacSun stores and PacSun.com. The Joester Loria Group, the licensing agency for Modelo, facilitated this collaboration.
The collection boasts bold, vibrant pieces that give a twist to Modelo’s iconic imagery. Among them, the Marketchelada tee - Market’s fresh take on the classic Mexican Michelada beer- cocktail - emerged as the collection’s top seller. Amidst a sizzling summer, the Modelo & Market Can fleece was ranked as Market’s top-selling fleece in-store. The t-shirts were priced at $45 each, while the hoodie retailed for $70.
In a nod to Modelo’s rich Mexican heritage, the campaign spotlighted luchadores Diablo Azteca and El Camaleon. PacSun amplified the collection’s reach with an influencer campaign, engaging a wide audience and driving buzz around the exclusive drop.