The Joester Loria Group (JLG) has been selected by Tui T. Sutherland and Writers House as the worldwide brand licensing agent for Sutherland’s beloved dragon fantasy series, Wings of Fire. JLG has been tapped to create consumer products and experiences that bring Wings of Fire’s stories and characters off the pages.
The #1 New York Times and USA Today bestselling Wings of Fire series, which launched in July 2012, is an epic adventure set in a world entirely ruled by dragons. Sutherland’s wholly original novels have enthralled fans across the globe, with more than 35 million copies of books in print available in 16 languages, 10 graphic novel adaptations with more on the way, and much more to come.
Sutherland’s highly anticipated 16th novel in the series, THE HYBRID PRINCE, publishes March 3, 2026 and begins a new story arc for the series.
In a statement, Tui said: “I am so thrilled and grateful to be working with the superstars at Joester Loria Group. When my kids were little, we were always looking for ways to celebrate their favorite books and surround them with characters they love, so I’ve seen the magic JLG has worked before in my own home. I’m really excited for this opportunity to expand the world of Wings of Fire for all the wonderful readers out there!”
License Global shared the news of JLG’s appointment.